Charlie Bennett

Helping entrepreneurs build high-income personal brands. Sharing tips on turning your audience into income.

Most B2B founders post on LinkedIn but nobody knows what they stand for.

They get engagement from peers, not recognition from their ideal clients. 

I help experienced founders build thought leadership that makes them known, not just visible.

Not followers for vanity. Not viral posts that attract the wrong people.

Real authority that positions you as the voice in your space, so opportunities come to you instead of you chasing them.


How it works:

I reverse-engineer your expertise and build a LinkedIn personal brand around what makes you different.

The content filters out noise and establishes you as a thought leader. Someone people want to hear from, work with, and put on stage.

Your LinkedIn presence becomes a reputation tool. Wrong-fit people scroll past. Right-fit people pay attention.


What you get:

Personal brand positioning that makes you the recognised expert in your field.

Content pillars built around your lived experience, insights, and philosophy. Not generic business advice.

Consistent thought leadership content that builds authority and attracts speaking opportunities, partnerships, and high-value inbound.


The process:

You show up for 30-minute strategy calls every two weeks.

I handle the research, content creation, posting, and turning your expertise into a reputation engine.

LinkedIn works as an authority-building platform without you becoming a full-time content creator.


Results:

I've worked with 90+ founders and helped generate over $10M in pipeline.

Clients include founders who've raised $500M+, exited for $2.5B, and run NYSE-listed companies.

I only work with 4 clients at a time because building real thought leadership requires deep understanding of your market, your philosophy, and what actually makes you worth listening to.

If you're ready to be known as a leader in your industry, let's talk.

📩 DM me or visit charliebennett.com

Founder

We grow loyal audiences for top entrepreneurs, founders, and business leaders through industry leading content strategy, creation, and distribution. 

Achieve your business goals faster by letting us take the hassle out of building your personal brand on X
and Linkedin.

2025 was probably the toughest year I've had as an entrepreneur.
 
Me and a co-founder scaled two businesses to $30k/mo.
 
Then it we wen't separate ways because we became misaligned.
 
Here's what I learned:
 
I built business around cold email because it seemed like the smart move, big demand and a relatively high barrier to entry.
 
But I've always been best at relationship-driven work.
 
That's why I was attracted to ghostwriting and personal branding in the first place.
 
It's how I generate most of my revenue.

I'm best when working closely with a handful of clients - and frankly, it's way more fun. 
 
Some things don't come naturally to me, and that's fine.
 
Helping entrepreneurs sign more clients from LinkedIn by ghostwriting and converting warm conversations to leads however... 

Well, that does.
 
So the biggest lesson I've taken from this whole saga?
 
Do what you're actually best at.
 
Stay within your circle of genius.
 
Because when you build a business around something you don't enjoy, you're fighting an uphill battle every single day.
 
And eventually, it catches up with you.

So cheers to 2026

And the next evolution on my entrepreneurial journey.

LinkedIn Personal Branding for Founders Who Want to Be Known, Not Just Visible. 90+ clients helped. $10M in attributed revenue.

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"We already know who you are."

That's what the prospect said 

When my client Adam joined the discovery call.

This wasn't from a referral. 

They found him from his LinkedIn content.

Here's how I made that happen:

Adam runs an AI company in a super-niche B2B sector.

When he came to me, his content was generic founder-led marketing stuff.

• Features
• Benefits
• Boring

When I write content for my clients, I take a very different approach. 

I don't ask "what problems do your dream clients have?"

Instead I want to know "what keeps them awake at 3am?"

The stuff that has them sweating bullets in the middle of the night because they don't know how they're going to solve it. 

Real nightmare scenarios. 

So I pulled Adam's sales call transcripts.

Found online forums and WhatsApp groups where his ICP went to share ideas.

Went full Matrix mode, plugging myself in to learn as much as I could about these people. 

Then reverse-engineered their nightmare scenarios.

Not surface-level pain points.

The exact thoughts running through their heads when they're stuck, scared, and don't know how to fix it.

We built his entire content strategy around those scenarios.

And what happened?

Prospects walked into tender calls already half-sold.

They'd read his posts and felt: "This person gets me."

His sales cycle shortened significantly - which when you're talking about $250k/year deals, is big. 

The content did the heavy lifting before he even opened his mouth.

So here's the takeaway for you:

Stop just "adding value" with your content.

Start showing buyers you understand how they think.

--

If you're a founder or business leader and want to turn your LinkedIn into your most reliable source of leads...

Book a strategy call, and I'll show you how we can do exactly that

(Link on my profile)

I'm 32 today.

And I've decided to do the most insufferable thing possible: 

Write a birthday wisdom post.

(I promise it's actually useful.)

After three years of entrepreneurship, here are the three lessons that I believe are the most valuable things to understand:


1. Distribution is everything

The world's richest people aren't buying factories.

They're buying media companies, social platforms, news outlets.

For one simple reason...

Because if you control the narrative, you control the outcome.

An audience gives you that power.

And although a LinkedIn audience might pale in comparison to buying a news outlet for example - within you own category, you can be THE person people turn to. 

And don't underestimate how powerful that actually is. 


2. Great offers don't sell themselves

I've had brilliant products that got no sales. 

And I've had 'meh' products that have made me quite a bit of money. 

Why? 

Because I was too scared to send the DM or pick up the phone.

The best clients I've ever worked with were hard to reach.

They guarded their time, needed multiple follow-ups, and rarely came inbound.

If you're waiting for demand to find you, you'll starve on scraps.


3. Authenticity isn't a content tactic

I've built a cold email agency, a coaching community, and a personal branding business.

Only one felt like me.

The one where I get to talk to top entrepreneurs, learn from them, and share their ideas.

It's my passion, my hobby, and the thing I'm lucky enough to get paid well for.

That's authenticity.

Not chasing the bag, but being true to yourself, and staying aligned with that. 


What's the best 'real' lesson you've learned in business?

Most people automate their LinkedIn DMs in 2026.

Here's why that's 100% the wrong approach:

I'm watching founders rush to automation tools that blast the same copy-paste message to hundreds of people.

They think they're being efficient.

But what they're actually doing is training their dream clients to ignore them.

Because when you automate, you lose three things:

• Correct targeting.
• Your actual personality.
• The personalisation that makes someone reply.

Here's what I've found works best:

1. Post content that attracts your dream clients and actively repels everyone else. (This is VERY important)

2. Then manually send thoughtful, targeted DMs to the 20-40 people every day who engage or match your dream client ICP.

Not to your entire connection list.

Just to the people who actually fit your client profile and are showing interest.

Combine those two things and you can easily sign 3-5 new clients every month.

While everyone is spamming the same message to 500 people a week and wondering why they're getting no replies. 

I'm sending targeted and personalised messages and booking discovery calls every day for my clients. 

That what makes it powerful. 

--

I help B2B founders turn LinkedIn into qualified pipeline without becoming full-time influencers through content that filters your audience and outreach that actually converts. DM me "pipeline" and I'll send you a breakdown of how it works.

How to ensure you never grow on LinkedIn: Don't comment. Don't send any DMs. Be a ghost and expect everyone to come to you.

Posting and attracting people to want to get to know you is important, we all know that.

But there's power in being the first person to say hi.

Don't be like the 'mysterious' person all alone in the corner of the club when everyone else is chatting and having fun on the dance floor.

Being someone that people want to connect (and work with) comes down to more than just posting.

It's being open, willing to look silly, willing to take the risk of being ignored.

That doesn't make you a lower-status person.

If anything it's the opposite.

It makes you REAL.

And in my experience the people who drop the mysterious BS and are fun to talk to and be around?

They're the ones who do best in business.

My client did something most founders think is impossible:


He became the most popular person at a 600-person conference.

Without speaking on stage.
Without a booth.
Without introducing himself to anyone.

Well, maybe not THE most popular... 

But he said it sure felt like it.

And it didn't happen by accident.

3 months earlier, I got to work building his authority on LinkedIn.

So when he got around to the conference, something awesome happened...

All day, people kept walking up: "I saw you on LinkedIn, love your content."

He just had conversations.

He didn't need to pitch, he didn't need to go around the place introducing himself. 

People already knew who he was. 

That's the real power of LinkedIn.

It builds your authority publicly so when you walk into a room, people already recognise you. 

There's no better place where you can display your expertise before you ever pitch in my opinion. 

But here's where people mess it up:

They post generic, safe content trying to sound like everyone else.

Or they copy viral posts hoping it'll translate into authority.

Hint: it won't...

You can't fake authority - it comes from sharing YOUR lived experiences.

Things you've done that no one else can talk about.

When you do that, people see the world the same way you do.

And that makes networking & opportunity generation child's play. 

--

If you're a founder or business leader who wants to unleash the full benefits of being a respected authority on LinkedIn.

Book a free strategy call using the link on my profile and I'll show you how.

Most LinkedIn content is becoming slop.
 
And it's killing people's ability to generate leads.
 
Here's what's happening:
 
Founders and entrepreneurs are writing their own content, but heavily leaning on AI with zero personalisation.
 
And the result of that?
 
Content that adds no value to the reader.
 
But the real problem runs deeper than that.
 
Most people write about themselves more than they write about their potential clients.
 
So the only people who see their content are their peers.
 
Not the people they actually want to work with.
 
You end up in an echo chamber where no one generates any beneficial outcomes.
 
Because you're not speaking to the right people.
 
If you want to build authority and generate warm inbound leads, your content needs to speak directly to your ICP.
 
Not to other founders trying to grow their brands.
 
I help B2B founders turn LinkedIn into qualified pipeline by building content around proven buyer psychology & opening up warm conversations in the DMs with your dream clients. DM me 'pipeline' and I'll send you a breakdown of how it works.

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Ghostwriting + DMs Plug

I help founders & execs turn LinkedIn into their unfair advantage by ghostwriting content that attracts your dream clients, and creating warm opportunities with outreach without needing to lift a finger - charliebennett.com

Business Manager

I Help B2B Founders Turn LinkedIn Into Their Most Reliable Source Of High-Value Leads. $10M+ Generated For Clients. Make LinkedIn Your Unfair Advantage.

LinkedIn Personal Branding + Pipeline Growth For Founders & Execs

Most founders don't have writer's block.

They have audience block.

You know your subject inside out.
You could talk about it for hours.

But when you sit down to write?

Nothing.

The problem isn't that you don't know what to write.

It's that you're writing for ghosts instead of real people.

Your dream clients are already telling you what they want to read about.

On every discovery call.

Every sales conversation is a goldmine:

•What they've already tried (and why it failed).
•The real objections hiding under the surface.
•Why they finally decided to reach out.

I review every transcript and pull out those patterns.

Then I turn them into content.

Because who better to tell you what to write than the exact people you're trying to work with?

A few questions to unlock it:

What are your clients overthinking?
What mistakes do they keep making?
What question do you answer on every call?

The new LinkedIn algorithm will match your posts to the right prospects.

But only if what you write comes from real experience.

Not regurgitated advice you've seen 1M times on the timeline.

Real stories. 
Real insights. 
Real conversations.

Do that, and your inbound leads will start to tick up week on week.

Because reach without revenue is pointless on a business platform.

AI dropped the cost of creating content to almost zero.

Many founders think that's a good thing.

It’s not. 

What it's done is flood LinkedIn with generic content, which makes authenticity exponentially more valuable.

And I say that because I can see many founders are outsourcing their thinking to AI. 

They post just to stay "consistent". 

And the result is content that sounds like everyone else. 

Bland, generic, forgettable.

It actively hurts your authority.

As a founder, your value isn't just what you know. 

It's knowing how to communicate it in a way people can actually use.

That depth and nuance only comes from your lived experience.

The stories only you can tell. 

The perspectives shaped by the specific problems you've solved.

When you let AI do the thinking, you're not building a brand.

I’d argue you’re actually doing the complete opposite - destroying it. 

One post at a time. 

My prediction for where personal branding will move towards in 2026: 

People will post less, but what they post will be sharper. 

Less quantity, more substance coming from real experience.

That's how you stand out when everyone else is posting five times a week with nothing to say.

I spent this morning vibe coding a LinkedIn plugin to hide AI slop comments.

Probably not the most productive use of my time.

But the flood of robotic "great insights!" and "thanks for sharing!" comments was driving me mad.

So I built something to filter them out.

And the success rate is surprisingly good, and it'll be even more accurate once I've fed it more data. 

But it works well enough that my feed actually feels human again.

Here's why I did it:

When half the comments are AI-generated crap, real conversations get buried.

It's getting harder to spot the people who actually give a damn enough to write something themselves. 

And if you're serious about building genuine relationships with potential clients, you can't have your feed clogged with bots.

So yeah, I built a plugin to fix it.

Is it perfect? No.

But it's better than drowning in fake engagement.

Think I should release it to the public?

Also, isn't Tanmay such a cutie <3

Personal branding for Founders who want to be known, not just visible. 90+ clients. $10M attributed revenue.

The Mindful Creator | I talk about mindset, creativity, & content writing | Building The Mindful Creation Blueprint

I wasn’t supposed to be here.

Five and a half years ago, my life was going the other way...

I was: 

🔹Drinking every day
🔹Running from myself

And one night alcohol took my right eye in a freak accident

That was my wake-up call.

I had two choices: 

1. Keep spiraling downwards (and potentially die) 
2. Rebuild myself

I chose to rebuild.

I got sober. 

Which forced me to face the sides of myself I’d been running from. 

And in the process, I discovered something most people never realize...

Your identity shapes your whole reality. 

Who you believe you are determines what you're capable of creating. 

That lesson became the foundation of everything I do now.

When I started my consulting business...

I was in college studying audio engineering.

Just a normal guy who had to figure it out from scratch.

Since then... 

I built my consulting business to six figures organically on LinkedIn.

And I've watched my clients break through the same walls I had broken through in my own life.

Today, my mission is simple:

To help established leaders and creatives get to $20K/m by doing the inner work combined with the business work.

Because I know what it feels like to lose everything.

And I also know what it takes to build yourself back stronger.

Darion Rae

Delusional self belief...

That's where it all started for me.

Not everyone is going to support you.

Not everyone is going to believe you can do it.

(Some people might secretly want you to fail).

One of the few things you can control though...

Is betting on yourself.

(Huge shoutout to Kelsey Schaefer for having me on Inspired Idiots. If you haven't seen what she's up to... check her out)

Helping you master → yourself, value creation, & productizing your knowledge

If what you're working on doesn't:

🔹Fire you up
🔹Get you obsessed
🔹Excite you when you wake up

You're headed in the wrong direction. 

You can think it's idealistic for me to say it.

You can even disagree...

But I know one thing for certain:

Life is too short to spend your time doing sh*t you don't care about.

--

🔷 If you love self-mastery, value creation, and productizing your knowledge, follow me Darion Rae

I don’t want an easy life.

I want a meaningful one.

Easy now gets harder as you go.

A meaningful life is the exact opposite.

It’s hard now, but gets easier later. 

That’s the trade most people never consciously choose.

If you’re even thinking about this…

You’re already playing a different game than most people.

People who feel unfulfilled usually aren’t lazy…

They’re misaligned.

They never chased excellence in what they’re meant to do.

(Their life’s task)

So they stay stuck going through the motions.

Working on things they don’t enjoy and aren’t passionate about. 

This is why I’m so committed to chasing mastery in what I love. 

And why I believe we all need to be. 

When you remove distractions and commit to one path long enough…

Meaning and fulfillment come naturally. 

Yes, being a polymath is important.

Yes, having multiple skills is important.

But you need to go deep into 1 or 2 things.

Mastery requires it.

--

🔷 I recently ran a workshop teaching my 6-figure content system & strategy.

If you're struggling to write content that feels aligned with you while still attracting your dream clients on LinkedIn...

Catch the free recording here:

https://lnkd.in/eUqPr7vK

I never mastered my early passions as a kid.

I got above average…

Then moved onto the next thing that excited me.

Every time.

Now that I’m older, I see why.

Magic, breakdancing, basketball, rapping…

They were my training wheels.

Looking back at all those passions I was able to see similarities. 

They were all rooted in:

🔹Self-expression
🔹Technical skill
🔹Performance

And best of all they were permissionless. 

They all led me here to creating value online and productizing my knowledge. 

And now I’m chasing mastery for the first time in my life, and it feels damn good. 

So this is my reminder to you…

Yes, go wide in a bunch of things, follow your curiosity and interests.

They’ll help you realize what you need to go deep in.

--

🔷 If you love self-mastery, value creation, and productizing your knowledge, follow me Darion Rae

In the digital age, nothing is more important than mastering:

🔹 Yourself 
🔹 Value creation
🔹 Productizing your knowledge

Yourself because there's never been more distractions.

Value creation because the internet allows everyone to build their own business. 

Productizing your knowledge because to reach as many people as possible... you need scale.

Tactics don't mean sh*t if you don't become the personal capable of getting the outcome you want.

--

🔷 I recently ran a workshop teaching my 6-figure content system & strategy.

If you're struggling to write content that feels aligned with you while still attracting your dream clients on LinkedIn...

Catch the free recording here:

https://lnkd.in/eUqPr7vK

Ever since I was a kid I was chasing mastery without even knowing it.

My first passion was magic. 

I wanted to be a magician so badly after my uncle did some magic tricks for me and my friends at one of my birthday parties. 

I would practice in front of the mirror for hours every single day after school.

Just me working on my slight of hand and all the angles. 

I even pretended my reflection was the person I was performing for. 

Then I found breakdancing when I was 10. 

It opened a whole new perspective for me on self-expression.

It was creative, technical, and performance based (just like magic).

There was always another move to learn, or another way to do a move that I’d never seen anyone else do. 

It kept me hooked. 

Then a couple years later I found my greatest love…

Basketball.

It consumed me.

And when I say consumed me… I mean I was absolutely obsessed. 

I woke up at 5 AM before school to practice.

I slept with my ball.

I trained at lunch between classes, after school…

Pretty much anytime I wasn’t eating or in class,

I was practicing. 

This has been a trend my whole life.

After basketball it was rapping…

Then 3.5 years ago, I found online entrepreneurship and never looked back. 

Here’s why I’m telling you all this…

---

🔷You can read the full post on my blog here: https://lnkd.in/ewa_Aq4m

Last year something felt off in my business.

Which is strange because the year before in 2024 I:

🔹Hit 6 figures
🔹Thought I was building my dream biz
🔹Helped a lot of people get clients on LinkedIn

So I couldn’t quite put my finger on what didn’t feel right…

All I knew was I wasn’t inspired to write content anymore.

I didn’t get fired up to start work in the morning like I did the year before. 

My obsessiveness over my craft pretty much disappeared. 

And my business took the hit. 

After a lot of self reflection and brutal honesty with myself,

I realized what happened...

🔷You can read the full post called 'Most People Never Discover What They're Meant To Do (How to find your heart's task)' here:

https://lnkd.in/eiATk8Km

Abby struggled with her writing business for 3 years before we started working together.

Before we met she:

🔹Had no strategy or repeatable systems
🔹Offered every type of copy you can think of
🔹Only signed a couple one off ‘project’ clients
🔹Didn’t feel like a business owner who ran an actual business
🔹Was ready to give up because she thought maybe it wasn’t for her

Now in less than 10 months she:

🔹Feels like a real business owner
🔹Is working with 6 clients she’s aligned with
🔹Has a specialized offer built for recurring revenue
🔹Has a system and strategy she can wake up and execute on without guessing
🔹LOVES what she does

So if you’re a leader or creative who wants mastery over 3 key areas:

💎 Yourself
💎 Value creation
💎 Productizing your knowledge

I show you exactly how inside my community here → https://lnkd.in/gnn6TGAe

taplio

The Battle

Charlie Bennett

Darion Rae

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taplio

The Battle

Charlie Bennett

Darion Rae

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Charlie Bennett's LinkedIn Performance

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