Athena Labs

Co-founder of Digital Technology and Political PR Marketing Agency

Co-Founder

Web3Marketing.org

Host

Westminster Digital

Experienced political strategist having overseen digital strategy on 4+ National Election Campaigns.

Campaign Strategist

SureCloud

Growth Manager

Lawya

Leading Growth for Lawya, a venture-backed law-tech startup on a mission to revolutionize how ordinary people interact with the law.

Growth Lead

Algomo

Head of Growth

Growth Associate

Bumblebee Design

I am a Digital Marketing specialist for Bumblebee Design, a full-service Web Design and DM agency specialising in strategic growth and conversion optimisation for Startup and SME's.

Digital Marketing Executive

Quarks Interactive

Marketing Officer for Quarks Interactive, a post seed Durham startup seeking to disrupt the Ed-Tech and Gaming Industries with visualised Quantum Puzzles.

Marketing Officer

Fabio's LLC

Event's and Marketing Manager for Nightclub based in Durham.

Event's and Marketing Manager

Rotate Durham 

While at university I founded and grew a successful events business including the flag ship brand Rotate, Durham's most popular weekly DJ night. 

I've moved on but the brand is still going strong to this day!

Founder and Manager

Co-Founder at AthenaLabs.com - Web3 Growth Experts

Hi, i'm Charlie. I'm a Web3 marketing expert, political strategist and multiple time founder. 

I’m a founder at Athena Labs. One of Europes leading Web3 marketing agencies. 

Athena Labs in Numbers:
- $100M+ Token Value Created
- 250M+ Social Media Impressions
- 20M+ Video Engagements Inspired
- 10 Athenians and counting

I'm an experienced political campaign strategist and have worked on and managed digital on 10+ election campaigns in the UK and abroad

In my spare time I sail dingy's competitively and have won trophies at national and international levels for the flying 15 class.

I’m an Angel investor primarily focused on saas and fintech. Fee free to drop me a DM, I’m interested to hear your ideas.

Websites:
AthenaLabs.com
AthenaTechnologies.co.uk

Charlie Apthorpᵍᵐ

Digitalised

At Digitalised, we don’t just help businesses meet their goals—we empower them to surpass them with cutting-edge digital strategies that drive sustainable growth. Our expertise lies in identifying hidden growth opportunities, whether you're a startup or an industry leader. We believe every company is unique, and we deliver tailored solutions that directly address your digital needs across critical areas, including:

➡️ CRM & Nurturing
➡️ UX/UI design for web/mobile platforms & landing pages/screens
➡️ SEO & Organic channels
➡️ Paid Media such as Google Ads, Social Ads, LinkedIn Ads, Bing Ads, Spotify Ads, Reddit Ads
➡️ Messaging automation (Email, LinkedIn, WhatsApp, etc.)
➡️ Auditing & consulting on all digital challenges

With strong internal values like precision, innovation, and performance, we act as true growth partners for our clients.

Giift

As Chief Marketing Officer (CMO) at Giift, I joined the company during its Series C funding, a significant $70M+ investment that marked a major milestone in its journey as a tech unicorn. Giift was rapidly scaling globally, managing over 50,000 loyalty programs across 55+ countries and serving more than 130 million users. My role was pivotal in shaping the global marketing strategy to drive the company's next phase of growth.

I was part of the Top 5 management C-level team out of 500+ employees, and an active member of the Global Executive Company Committee, where I worked alongside some of the largest talents in the industry such as Revolut, Finastra, Stripe, Salesforce, SAP, Oracle, Visa, Mastercard, HSBC Crédit Suisse among others.

A major achievement during my tenure was establishing Giift’s consultancy division, a specialized unit designed to offer tailored loyalty strategies for the world’s top enterprises. 
This division quickly became a key asset for the company, helping large companies develop bespoke solutions that harnessed cutting-edge technology to optimize customer engagement, retention, and long-term loyalty.

Under my leadership, Giift strengthened its position as a global leader in loyalty solutions, delivering innovative strategies that supported some of the world’s largest brands and driving sustained, scalable growth.

Chief Marketing Officer, Member of the Executive Committee

LasTable

As CEO of LasTable, I led the growth of a last-minute restaurant booking platform, securing over 10,000 bookings and establishing partnerships with renowned companies like Gault & Millau and Amadeus. Under my leadership, LasTable offered users exclusive deals while optimizing restaurant capacity, contributing to its industry success. The company also gained recognition "best business to invest in" via BFTM TV pitch competition with private investment fund Elaïa Capital and Breega Capital as jury.

Chief Executive Officer

Starset

Built and successfully sold Starset, a platform allowing users to shop celebrity and influencer-inspired outfits. Developed innovative product marketing strategies leading to acquisition by a European industrial player.

Co-Founder & Chief Marketing Officer

EVA.ai | Intelligent Recruitment Technology

Co-founded and current investor of EVA.ai, an AI-powered recruitment & skills assessment platform that raised £1M and reached a £10M valuation. EVA.ai revolutionized the recruitment industry by offering AI-driven operational efficiencies and long guarantees at competitive rates. The platform is currently used by globally recognized organizations such as the United Nations.

Marwyn

As a Senior Marketing Strategy Consultant for Marwyn, a private equity firm with £100M in net assets, I conducted audits and delivered comprehensive digital marketing strategies for their luxury portfolio. Collaborating with top talents from Harrods, Vogue, Sky Media, and Condé Nast, I played a pivotal role in supporting established luxury brands while also contributing to the launch of an exclusive members club, offering privileged access to high-end brands

Senior Marketing Strategy Consultant

Ralph Lauren

During my time at Ralph Lauren, I spearheaded high-profile events across Europe, organizing 60 exclusive events for high-net-worth individuals (HNWI), which generated a £1M turnover with a £250K budget. These events not only enhanced Ralph Lauren’s brand visibility and market penetration in luxury fashion but also ensured a significant boost in sales.

Retail Marketing Manager

Rapidrink

While pursuing my studies, I co-founded Rapidrink, a beverage delivery service. The company partnered with major brands like Bacardi, Diageo, and Pernod Ricard, and generated a turnover of €500K. This early venture helped me develop foundational skills in entrepreneurship and business operations.

Digital Marketing Officer & Founder

With over 14 years of experience in digital marketing, growth strategies, CRM, loyalty programs, and entrepreneurship, I’ve had the privilege of founding and leading multiple successful ventures. My career has spanned a variety of sectors, from tech unicorns and international digital marketplaces to luxury, always with a focus on driving growth and delivering innovative, data-driven solutions.

The foundation of Digitalised, my current venture, is a natural evolution of this experience. Having developed a deep understanding of the digital landscape through various leadership roles, it became evident that companies, regardless of their size or industry, needed a partner to navigate the ever-changing digital environment. 

Digitalised was born out of this realization, offering businesses cutting-edge strategies to achieve sustainable growth.

Our expertise spans across:

➡️ Messaging automation (Email, LinkedIn, WhatsApp, etc.)
➡️ CRM & Nurturing for long-term engagement
➡️ UX/UI Design for web platforms & landing pages
➡️ SEO (Natural referencing) for organic visibility
➡️ Google Ads, Social Ads, and LinkedIn Ads for targeted growth
➡️ Comprehensive Audit & Consulting on all digital challenges

At Digitalised, we operate with precision, innovation, and performance at the core, positioning ourselves as dedicated growth partners for our clients. 

Our mission is to uncover new opportunities and craft strategies that ensure sustained success, regardless of the industry or company size.

taplio

The Battle

Charlie Apthorpᵍᵐ

Amaury Berthet

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