Charles Adkins

I build revenue and reputation through disciplined operations, clear brand strategy, and data-driven growth. My background spans CEO, President, and CMO responsibilities across technology and mission-driven organizations, where I’ve owned P&Ls exceeding $1 billion, led global marketing and partnerships, and served as a public spokesperson.

My focus is simple: connect the brand to business outcomes. I work across product, marketing, and operations to translate complex strategies into measurable results; building stronger pipelines, tighter forecasting, and programs that scale.

I’m most effective leading through clarity and rhythm: consistent metrics reviews, structured decision routines, and a culture that favors sound and moral judgment over noise and attention diversion. I’ve partnered with boards and functional committees, guided cross-functional teams, and built high-trust organizations that deliver sustained growth in ultra fast-moving markets.

In my current role, I’m continuing to refine how edge technology organizations tell their story, strengthen public trust, and expand access to innovation within existing and not-yet-existing regulatory frameworks. I stay close to the numbers, the message, and the people driving all of these core areas.

Across my work history I have always been drawn to deep brand architecture, pricing, and operating cadence for emerging companies and institutions that have a desire to bridge technology, culture, and education.

Global Lead - Business Development

Key Responsibilities:

Partnership Development: Identify, establish, and nurture strategic partnerships with blockchain projects, technology companies, industry consortia, and other relevant stakeholders. Collaborate with partners to explore synergies, drive integrations, and jointly promote the adoption of the Aptos blockchain.

Market Expansion: Conduct market research to identify new business opportunities, target industries, and potential customers. Develop Go-to-Market strategies to penetrate identified markets and expand the user base of the Aptos blockchain. Work closely with the marketing team to drive awareness and demand generation initiatives.

Relationship Management: Build and maintain strong relationships with existing partners, clients, and industry influencers. Serve as the main point of contact for partners, addressing their needs, and ensuring a high level of satisfaction. Act as a trusted advisor, providing guidance on leveraging the Aptos blockchain to achieve their business objectives.

Deal Negotiation and Closure: Lead the negotiation and closing of partnership agreements, licensing deals, and other business collaborations. Collaborate with legal and finance teams to ensure contracts are in line with company policies and objectives.

Thought Leadership: Established myself as a thought leader in the blockchain industry by participating in industry events, speaking engagements, and contributing to whitepapers or thought leadership articles. Represent Aptos Labs in industry forums and engage in discussions to promote the company's vision and technological advancements.

Competitive Analysis: Monitor the competitive landscape, staying up-to-date with market trends, emerging technologies, and regulatory developments. Provide insights and recommendations to the executive team on potential threats and opportunities in the market.

JAKALA

It is a capital mistake to theorize before one has data - Sherlock Holmes.

Senior Partner

Il Sole 24 Ore

Technology, Sustainability, Marketing, Mindset. What is the one thing that we need to change the world? One bullet only: Mindset - Pierangelo Soldavini & Frank Pagano.

Contributor & Author

TOKENANCE

Whereas most technologies tend to automate workers on the periphery doing menial tasks, blockchains automate away the center. Instead of putting the taxi driver out of a job, blockchain puts Uber out of a job and lets the taxi drivers work with the customer directly - Vitalik Buterin.

Advisor & Shareholder

Circular

Anything that can conceive of as a supply chain, blockchain can vastly improve its efficiency: it doesn’t matter if its people, numbers, data, money - Ginni Rometty. 

Circular is a revolutionary 4th generation blockchain stack that is meticulously designed to elevate performance to unprecedented heights in terms of throughput and DApp processing. Initially conceived as a blockchain solution tailored for the med-tech industry, it has evolved into a powerful layer 1 infrastructure capable of supporting not only the med-tech sector but also thriving ecosystems in GameFi and DeFi. Our vision expands beyond boundaries, driving innovation and unlocking new possibilities across diverse industries.

Una Terra Early Growth Fund

Looking at the world through a sustainability lens not only helps us 'future proof' our supply chain, it also fuels innovation and drives brand growth - Paul Polman.

Una Terra is a $200M early-growth venture capital fund scaling circular economy solutions with deep industry expertise, a powerful partner ecosystem, and a vision for systemic change. We invest in market-ready innovations that can drive measurable climate impact (2Gtons CO₂ reduction & 1Mtons plastic waste prevented by 2030) while delivering superior returns (25%+ IRR). By leveraging our network and experience, we accelerate growth, unlock capital, and create real, lasting change beyond financial gains.

UpGreene

The greatest threat to our planet is the belief that someone else will save it - Robert Swan.

Tuduu

Food is really and truly the most effective medicine - Joel Fuhrman.

CEOWORLD magazine

If a nation loses its storytellers, it loses its childhood - Peter Handke.

Executive Council Member

Innovators Serendipity Academy

Learning never exhausts the mind - Leonardo da Vinci.

Advisor

XRSI - XR Safety Initiative

The precondition to freedom is security - Rand Beers.

Senior Partner @ JAKALA, Shareholder & Author

Maximizing business potential and building successful teams through strategic leadership. 

Accomplished and growth-focused senior leader, with extensive international experience in directing all aspects of marketing, sales and business development. Proven track record of achievements in end-to-end marketing and business development, by driving overall brand strategies, launching new product development and creating world-class, integrated communication plans. Successful leadership of large, international direct and indirect teams.

Areas of Expertise: Strategic Planning – Execution; Market Segmentation – Positioning; Business Development - Sales; Team Building – Leadership; Brand Development – Communication - Marketing; Procurement – Financial Administration; Sustainability; AI - Blockchain - Web3 - Metaverse.

taplio

The Battle

Charles Adkins

Francesco Pagano

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