Charles Adkins

I build revenue and reputation through disciplined operations, clear brand strategy, and data-driven growth. My background spans CEO, President, and CMO responsibilities across technology and mission-driven organizations, where I’ve owned P&Ls exceeding $1 billion, led global marketing and partnerships, and served as a public spokesperson.

My focus is simple: connect the brand to business outcomes. I work across product, marketing, and operations to translate complex strategies into measurable results; building stronger pipelines, tighter forecasting, and programs that scale.

I’m most effective leading through clarity and rhythm: consistent metrics reviews, structured decision routines, and a culture that favors sound and moral judgment over noise and attention diversion. I’ve partnered with boards and functional committees, guided cross-functional teams, and built high-trust organizations that deliver sustained growth in ultra fast-moving markets.

In my current role, I’m continuing to refine how edge technology organizations tell their story, strengthen public trust, and expand access to innovation within existing and not-yet-existing regulatory frameworks. I stay close to the numbers, the message, and the people driving all of these core areas.

Across my work history I have always been drawn to deep brand architecture, pricing, and operating cadence for emerging companies and institutions that have a desire to bridge technology, culture, and education.

Global Lead - Business Development

Key Responsibilities:

Partnership Development: Identify, establish, and nurture strategic partnerships with blockchain projects, technology companies, industry consortia, and other relevant stakeholders. Collaborate with partners to explore synergies, drive integrations, and jointly promote the adoption of the Aptos blockchain.

Market Expansion: Conduct market research to identify new business opportunities, target industries, and potential customers. Develop Go-to-Market strategies to penetrate identified markets and expand the user base of the Aptos blockchain. Work closely with the marketing team to drive awareness and demand generation initiatives.

Relationship Management: Build and maintain strong relationships with existing partners, clients, and industry influencers. Serve as the main point of contact for partners, addressing their needs, and ensuring a high level of satisfaction. Act as a trusted advisor, providing guidance on leveraging the Aptos blockchain to achieve their business objectives.

Deal Negotiation and Closure: Lead the negotiation and closing of partnership agreements, licensing deals, and other business collaborations. Collaborate with legal and finance teams to ensure contracts are in line with company policies and objectives.

Thought Leadership: Established myself as a thought leader in the blockchain industry by participating in industry events, speaking engagements, and contributing to whitepapers or thought leadership articles. Represent Aptos Labs in industry forums and engage in discussions to promote the company's vision and technological advancements.

Competitive Analysis: Monitor the competitive landscape, staying up-to-date with market trends, emerging technologies, and regulatory developments. Provide insights and recommendations to the executive team on potential threats and opportunities in the market.

I'm passionate and experienced in identifying the challenges and finding solutions for keeping brands relevant in the eyes, minds and hearts of people (customers/fans/community).

Darren Glover

what an UNBELIEVABLE location.

📍 Montserrat  ✝️

such an impressive work of 140 years of art and architecture @ Basílica de la Sagrada Família in Barcelona 🇪🇸 ✝️

I mean I’m extremely invested in the success of Twitch. My only agenda here is: what actually makes the platform better? 

I also want to be clear… this isn’t personal. I have absolutely nothing against Dan Clancy. I’ve actually never met him once and I genuinely wish him success.

That said, I don’t understand why Twitch continues to position Dan as a public-facing content personality celebrity, most recently through this brand new podcast hosted by him.

Not every CEO needs to be a platform celebrity — and not every CEO is built to be a public spokesperson and celebrity. And trying to force that role when the reaction from the community consistently shows it isn’t landing, feels SO misaligned with where Twitch actually is right now.

A few realities that make up my point of view: 

1. Twitch has a public sentiment problem; which some is natural as a platform, but some are rooted in deep platform concerns. 

2. When creators are frustrated with the platform, seeing the CEO pushed as an entertainment figure naturally creates a disconnect, regardless of the intent.

3. There is no way there is clear data that proves making Dan the primary public-facing voice improves trust, confidence, or platform value.

To be clear, leadership doing media or content isn’t the issue. That can be smart. The issue is assuming Dan needs to be the face of it… especially when it’s clear his “celebrity” isn’t resonating with the community. 

There are plenty of people who could represent Twitch publicly in a way that feels more natural, credible, and aligned with the culture. 

The fix isn’t making the CEO more visible. The fix is choosing the right voice, and letting the CEO focus on running the platform.

Why not just make the stars of the platform be the creators? 

Leadership’s job is to make that possible without being the celebrity in bright lights.

No alternative text description for this image

do brand marketers have a responsibility to create/drive trends based on insights? 

or, are they only responsible to follow trends quickly to maximize short term benefit? 

One route is more risky… the other route is dangerously exhausting. 

Thoughts?

taplio

The Battle

Charles Adkins

Darren Glover

Followers

Posts

Engagements

Likes

Performance ScoreDarren Glover's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Charles Adkins

Darren Glover

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darren Glover's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDarren Glover's LinkedIn Performance