Results my clients and I have gotten from our personal brands:

1. Me - Built a $300k per year business (that’s still growing) while investing $0 at the start and only having about $200 per month in expenses right now.

2. Marketing Agency Owner - Got 7 clients in our first 6 weeks work together, then steadily got at least 3 per month until he sold his business after 12 months.

3. SaaS Company CEO - Amassed hundreds of users and became a thought leader in the tech industry.

4. Venture Capitalist - Bought an 8-figure stake in a company after a founder DMed him because of a piece of content I created for him.

I could share 20+ more stories like those, but I think you get the point.

Having a powerful personal brand is a career cheat code, and I’ve cracked the code on building them.

Here are some ways you can do the same:

1. Apply to be one of my clients. I’m very careful about who I work with, but if the fit is right, I’d love to partner up.

2. Subscribe to my newsletter and get a free 45-page personal branding guide (10 viral post templates included).

3. Buy the last course I’ll ever sell. It covers everything in the personal branding game and is $100 off for the first 1000 buyers.

4. Book a 1:1 consultation. If you want personalized advice with no long-term commitment, this is the option for you.

Links to all of those are in my featured section.

And if you're not interested in any of them, just give me a follow. You'll still pick up a ton of useful info from my posts.

I'll see you on the timeline 🤝

Charles Miller

Copyblogger Media

Copyblogger teaches you how to generate high-quality online attention (with content and outreach) and turn it into profit (with copywriting and sales). Click below to join our community ↓

Want to grow on LinkedIn? Get my course (it's free) ↓

Results I've delivered to my clients and customers:

1. Freelancer - Went from 0 to $20k/mo in 5 months.
2. Agency Owner - Got 7 clients in our first 6 weeks.
3. Coach - Went from having 2 clients to 8 in 3 months.
4. Course Seller - 196% sales increase in 3 months.
5. SaaS CEO - Acquired 50+ paid users per month.
6. Founder - Sold his startup to a PE firm for $10m.
7. Influencer - Got 72,000 followers in 9 months.

I've also helped thousands of professionals get jobs, connections, and more.

Having a strong personal brand, great content, and persuasive copywriting is a cheat code, and I know exactly how to get all of them for any kind of creator. Especially ones that sell services.

Here's how you can do the same:

1. Join Copyblogger Academy. It gives you 6 courses, 10 ongoing education videos every month, expert Q&A, and a lot more. Your first month only costs $1. Hit the link in my featured section to join before prices rise.

2. Get hands-on help with your personal branding strategy, feedback on content, and direct growth assistance in my higher-priced LinkedIn Accelerator. DM me "Accelerator" to get more info on this.

I can't wait to work with you.

Founder

I sell a variety of products and services that help people write better, grow their social media pages faster, and increase their online earnings.

Owner of Copyblogger and Stodzy Inc. Teaching you how to build businesses with content. Join my content marketing community ↓

It took me 15 years for my first agency to hit 7 figures. I sold it in 2023.  Those first 15 years taught me a lot about growing a service business. I learned the pains of not knowing:- Where my next client was coming from - How to navigate sales calls- Which marketing efforts worked- How to scale growth predictably But one by one, I found solutions to these problems. Today, I’ve constructed those solutions into a battle tested system that consistently attracts and converts my dream customers. It’s the exact system I’ve used to take Quantum Leads from $0 to $7 figures in 8 months. Now, I am booking calls and closing deals regularly, all because I took the time to learn how to book sales calls through content and lead generation.I realized I’m not the only person struggling with these problems. So I decided to share my system with other service business owners through Copyblogger Academy. Inside the Copyblogger Academy, you’ll learn:- How to choose the right marketing channels- How to attract leads from that channel- How to do outbound in a way that feels genuineOnce you’ve implemented the system and are attracting leads, I’m happy to give you more one on one coaching through the Sales Accelerator.Inside, I’ll walk you through the process of navigating sales calls and closing clients in a way that feels natural, not salesy. Copyblogger Academy is the solution I wish I had 10 years ago. If it sounds interesting, you can join through the link in my bio. I'll see you on the timeline.

Tim Stoddart

I had to:

(And you will have to also)

1. Run businesses for a few years before I was qualified to scale, manage employees, and more.

2. Work with 10 clients before I was qualified to help my clients generate leads and reach their goals.

3. Be lost and confused at every job I've ever had before I was qualified to do a good job at them.

There's no such thing as being ready.

Start now. Get qualified later.

P.S. I did over $1,000,000 in sales last year with The Machine Method. Hit my bio link to learn how it helps me generate and close leads. It's 100% free to get started.

Founder @ Quantum Leads | CEO at Copyblogger | Building Quantum Leads into a $10M+ agency and teaching my lead gen system in Copyblogger ↓

I've found this timeline to apply over and over again while building my companies:

1. First 3 months are awful. Just a grind.
2. Next 9 months are better. Still hard.
3. At 1 year, you start figuring things out.
4. The magic starts around year 2 or 3.

One reason why I started consulting with entrepreneurs is that I know how brutal this process is, and if I can cut it in half for someone, that's a huge win.

But there's no avoiding it entirely. 

Strap in and get consistent.

P.S. I did over $1,000,000 in sales last year with The Machine Method. Hit my bio link to learn how it helps me generate and close leads. It's 100% free to get started.

Scaling to $10M a year in passive income. Building Quantum Leads and sharing what I learn along the way. Join my newsletter to learn high ticket lead generation and sales. ↓

Nobody:

1. Start their career as a pro in their field
2. Starts a business and win immediately
3. Starts writing and goes viral right away

Instead, they have to:

- Be a bit lost and insecure
- Learn through mentorship
- Learn by making mistakes
- Slowly get better
- Slowly get more confident

So be teachable.

That's a skill you can learn.

It'll unlock everything else you want to learn too.

P.S. I did over $1,000,000 in sales last year with The Machine Method. Hit my bio link to learn how it helps me generate and close leads. It's 100% free to get started.

If you keep dwelling on past mistakes, you'll feel awful and make no progress. Do this instead:

1. Try to find lessons. You usually can.
2. Write them down to learn them better.
3. Start working on your next move.
4. Use mental discipline to move on.
5. Do your best to not look back much.

I've made big mistakes.

In business and in life.

Obsessing over them is toxic.

Look toward the future.

P.S. I did over $1,000,000 in sales last year with The Machine Method. Hit my bio link to learn how it helps me generate and close leads. It's 100% free to get started.

“I’ve tried everything to get clients.”

Well, that’s usually the problem. Here’s why.

If you’ve tried everything, you haven’t put in sufficient reps to accomplish anything. 

You already know this:

Reps = Mastery

But nobody talks about WHY reps are required.

Here’s the truth:
1️⃣ You do a rep to DISCOVER a roadblock
2️⃣ Once you discover a roadblock, ask someone how they solved it
3️⃣ Then, implement that solution and overcome that roadblock
4️⃣ Repeat

It’s reasonable to assume that any valuable skill likely has 30+ roadblocks. 

Now you know that, it’s UNREASONABLE to expect mastery with <30 reps.

So instead of trying everything, do this:
✅ Pick one strategy that works for your competitors
✅ Commit 2 hours to that strategy for 30 days
✅ Aim to uncover as many roadblocks as possible 

At the end of 30 days, you’ll likely start to see results. 

Even if the results are modest, they’ll begin to compound. 

Want results faster?
1️⃣ Do more reps.
2️⃣ Never repeat mistakes.

Client acquisition is simple. 

Most people just don’t realize they’re making progress and they quit too soon. 

That’s why I say to pick a strategy you know has worked for your competitors. 

If you know it worked for them, you’ll know it WILL work for you.

Just stick with it.

P.S. There is only one way to skip the reps to uncover the roadblocks. Learn from someone else who has already encountered and solved (many of) them. Copyblogger Academy contains the client acquisition system I used to build my 7 figure agency. Click the link in my bio to access it.

This is the most costly mistake I’ve made as an entrepreneur.

And it’s also quite common.

Lack of focus. 

There will come a time in your entrepreneurial journey when your “main thing” becomes difficult.

At this moment, you’ll have a choice:
➡️ Buckle down and push through
➡️ Chase a new shiny object

Yet the cost of choosing the new shiny object isn’t just the growth you’ve built with your first business.

You also sacrifice compounding growth.

It might take:
➡️ 4 years to reach 6 figures
➡️ 2 more years to reach 7 figures
➡️ 1 more year to reach 8 figures

Yet if you quit in year 4 to start a new shiny object... 

the clock starts over again at 0.

Fast forward 3 years:
🟢  The person who stuck it out = 8 figure entrepreneur 
🔴 The person who chased the shiny object = 6 figure entrepreneur

In my case, I didn’t completely quit the business I was building. 

But I did add new shiny objects.

As a result, all of my businesses stalled and I missed out on compounding growth. 

If I had just stuck it out with one main business, I’d be much wealthier. 

And it’s mentally taxing to switch between projects.

So before chasing a new shiny object, think about the real cost of starting something new. 

If you don't know how to solve the problem to unlock the next level of growth for your current business, get help. 

The cost of mentorship is much cheaper than the cost of lack of focus.

Relationships and inbound helped me get my first agency started.

But it took off and passed 7 figures when I did this:

Outbound. 

I was opposed to outbound at first.

I get a lot of cold pitches, and don’t respond to many of them.

If I don’t respond, outbound doesn’t work. Right?

But I realized that was the wrong takeaway.

The real reason I don’t respond to many outbound messages is usually:
1️⃣ Relevancy: The offer is irrelevant to me.
2️⃣ Value: The offer doesn't provide immediate value. 
3️⃣ Timing: The offer solves a problem that isn’t currently a priority.
4️⃣ Credibility: I’m not convinced you'll deliver on the promise.

Once I realized that, the solution to making outbound “work” was simply solving for each of those problems.  

How to improve your outbound response rates:
➡️ Relevancy: Make sure you’re reaching out to the right person.
➡️ Value: Make it immediately helpful. "Getting on a call" is not immediate value.
➡️ Timing: Look for intent signals suggesting they want your solution.
➡️ Credibility: Build your social media presence.

That said, it is possible to over optimize. 

You’ll see a better ROI spending 1 hour sending 20 fairly personalized pitches than 1 perfect pitch.

But once you understand those four levers, your outbound results will skyrocket.

P.S. If you want help scaling your outbound, you can sign up for Copyblogger Academy to swipe the outbound system I used to generate $1,000,000 in sales last year. Hit my bio link to learn how it helps me generate and close leads.

My agency was stuck at about $1.5M/year. 

Then, I learned this framework.

There are three kinds of offers:
- Services
- Programs
- Products

You start with services and build an audience.

Next, you can scale by offering programs and eventually products. 

With 3 offers, you have a solution for every prospect on sales calls. 

Here’s how it works.

1. Services (DFY)
Price = $5,000 to $50,000 a month

This is where you get started. 

You gain experience learning how to get results. 

But eventually, you’ll have to hire more people to grow.

And scaling becomes difficult. 

That’s when it's time to the next stage…

2. Programs (DWY)
Price = $2,500 to $10,000 (paid in full)

This is when you package what you learned.

You’re selling the information + coaching.

For me, this is the Sales Accelerator. 

I sell my outbound blueprint and conduct weekly coaching calls. 

It’s more scalable, but the coaching still requires my time.

3. Products (DIY)
Price = $500 - $1,000

This is when you sell ONLY the information. 

It’s the most scalable, but also the lowest ticket. 

For me, this is Copyblogger Academy. 

We give founders the information they need, but they do the work themselves. 

Once I understood the difference between these offers and priced them appropriately, I learned how to scale without:
- Starting a new business
- Increasing headcount

These offers also give me the ability to ascend or descend prospects to different offers.

As a result, I almost always earn revenue from every sales call.

So if you’re feeling stuck and don’t know how to scale, consider how you can repackage your offer.

Some days are for grinding hard.

Others are for eating croissants and drinking coffee in France.

Do both.

P.S. I did over $1,000,000 in sales last year with The Machine Method. Hit my bio link to learn how it helps me generate and close leads. It's 100% free to get started.

This is the easiest way to 10x any service business.

And you don’t have to get a single new client.

Maximize client LTV. 

So how do you maximize client LTV?
1️⃣ Charge more
2️⃣ Keep them longer
3️⃣ Offer additional upsells 

Improving even just one of these levers can 10x your business… with minimal work.

Here’s how to change each lever. 

1. Charge More
Most service businesses are fundamentally the same. 

Premium services simply charge more by:
➡️ Targeting a premium marketing
➡️ Offering a better client experience

In my experience, the client experience element is the easiest way to charge more.

Do what you say you’ll do, when you say you’ll do it.

2. Keep Clients Longer

Most clients cancel because they’re no longer getting the results they need.

The easiest way to solve this is to understand the KPI that is most important to them.

In my first agency, I learned that KPI was phone calls. 

So instead of sending detailed reports with:
➡️ Traffic
➡️ Rankings 
➡️ New Keywords

I sent reports that include one critical metric:

Phone calls.

When clients get the results they need, they stick around. 

3. Offer Additional Upsells

The beauty of business is that solving one problem simply leads to another.

So let’s assume you already:
➡️ Maximized pricing
➡️ Maximized retention 

In that case, offer a solution to the next problem that arises.

Example:

You offer content marketing ➡️  Now it needs to rank
Upsell Opportunity: Link Building

Once you learn how to use these three levers, you can scale your business without signing a single new client.

P.S. If you want help scaling your outbound, you can sign up for Copyblogger Academy to swipe the outbound system I used to generate $1,000,000 in sales last year. Hit my bio link to learn how it helps me generate and close leads.

Distraction is action in the wrong direction. To prevent distraction? 

Redirect action. Here are 3 ways to redirect action:

1.) Double down on what works

What’s the one KPI that matters? 

What’s the one action that moves that KPI the most?

Double the time you spend on that action.

Go to your calendar right now. Block off double the time for that action.

When your calendar is full, it’s hard to find time for distractions.

2.) Create > Consume

Content plants the seeds for distraction.

New ideas. New tactics. New shiny objects.

Instead, create content.

Content forces clarity. 

What works for you? What are you moving towards?

This reinforces your own goals. 

3.) Build in public

When you build in public, you feel positive peer pressure to focus. 

You won’t want people to see you changing from one thing to the next each day.

If you’re struggling with distraction:

Don’t tell yourself to “stop” getting distracted. Start doing more of what works. 

More action ➡️  More results ➡️  Effortless focus

P.S. If you want help scaling your outbound, you can sign up for Copyblogger Academy to swipe the outbound system I used to generate $1,000,000 in sales last year. Hit my bio link to learn how it helps me generate and close leads.

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