PressWhizz

CMO & Partner

ParasiteSEO.com

CMO & Co-Founder

SEO.Careers

Matching Top SEO Talent With The Biggest Brands & Best Agencies

Co-Founder

Charles Floate Training

My all-in-one platform for search engine optimization education - With courses, ebooks, audits, consultancy, keyword research services, topical mapping, link building packages and more on offer!

Founder & CMO

Whether you own affiliate websites, run an agency, ECommerce store or are just looking to get the highest level of SEO expertise in the world.

Charles Floate's consulting sessions will guarantee you improve your knowledge, get results and walk away with a stronger and more confident understanding of SEO than ever before.

Charles has over a decade of experience in digital marketing, has helped thousands of websites gain organic traffic, built a multi-million dollar affiliate portfolio and has published close to 500 different articles & case studies across the SEO industry.

Charles is one of the most respected black hat internet marketers on the planet, has spoken at 40+ conferences across three continents and has won multiple awards in SEO, blogging and business.

If you book a session with him, you'll get quick, actionable information in a no time wasted call that gets straight to the answers you've been looking for.

Search Engine Optimization Consultant

Internet Marketing Consultant and Award Winning Blogger.

Blogger

Topical Map AI

Godlike Marketing

Owner

SEO A.I.

DFY Links

Founder / CEO

God of SEO

SUSO Digital

Head of Marketing & Strategy

I Help My Clients Develop SEO Campaigns That Generate 400%+ Organic Revenue Growth

I started off marketing when I was just 12 years old, running large gaming communities and working with some of the largest YouTube ventures in the world.

I quickly developed my marketing and SEO talents into becoming one of the world's leading consultants in the space today at just 27 years old.

I currently:
- Operate 30+ Websites in multiple languages and differing markets
- I've sold TWO agencies
- I've sold 5 sites I privately owned and 8 in joint venture with other people or organizations
- Top 1% Gumroad Seller
- Published 500+ blog posts, case studies and 20+ eBooks on various SEO topics
- Consultant for Fortune 500 and Inc. 500 companies
- I've ran over 1,000 link building and/or digital PR campaigns, worth well over $25m in combined spend
- I'm a contracted ambassador for Odys Global, WhitePress and Legiit Marketplace
- I manage the EComm sites and IT for my family business (Valued at $70m)

Charles Floate

Had a few people show up for my mini presentation 😅

I've been building backlinks for 17 years, we'll sell over $4.5M of links this year, and I have NEVER seen Google reward authority and quality link signals like they are right now. 🔗

Yet most SEOs STILL buy links that do nothing… because Google neutralizes them.

Here’s my exact SOP for picking links that actually increase rank, ROI and AI visibility:

1 - Ignore Metrics, Do Your Due Diligence
Metrics are EASILY manipulated, even the “organic traffic” inside Ahrefs/SEMRush.

Check link profiles manually. If the site doesn’t rank anything in your niche → the link is a pillow, not power.

2 - Page-Level ROI Test
Before buying ANY link, ask: “How much can this link make me?”

In high-ARPU niches, you can budget links by targeting specific money/supporting pages based on price vs potential return.

3 - Anchor Safety = SERP Reality
Most SEOs choose anchors based on what they want.

Google rewards what the SERP shows is safe.

If the top 10 use:
 • Brand/URL → use brand/URL
 • Soft partials → use soft partials
 • UGC/parasites → stay conservative

Match the consensus. Don’t fight it.

And if competitors have ZERO direct links? Don’t force them unless the individual link has exceptional relevancy/trust.

4 - Outbound Link Neighbourhood Check
If a site leaks outlinks to casinos, CBD, crypto, Viagra — and you’re NOT in those industries, your link is likely devalued.

Google does track link neighbourhoods.

Sit next to trash, you ending up smelling like trash...

5 - Indexation & Editorial Health
Avoid sites that are:
 • Bleeding indexation
 • Losing keywords
 • Publishing AI slop
 • Pushing hundreds of posts with zero rankings

Power sites GROW. Zombie sites DRAIN.

6 - Traffic Stability (6-18 Months)
You don’t want a site that had traffic, you want one that KEEPS it.

Look for: smooth growth, logical seasonality, no update cliffs, no sudden programmatic spikes.

Stability = trust. Trust compounds.

7 - Internal Link Inclusion
A link on a page with no internal links = weak.

A link with supporting internals, topical hubs, and strong navigation delivers 3–10× more power.

Context = equity.

8 - Avoid Orphan Links
If the page has:
 • No internal links in or out
 • No social signals
 • No backlinks
…it’s basically a paid nofollow.

Orphan pages = orphan signals.

9 - The AI Visibility Test
If you want to appear in AI Overviews/model citations, your links must sit inside authoritative, entity-rich context:
- Editorial pages ✔
 - Topical clusters ✔
 - Structured data ✔
 - Strong authorship signals ✔
 - UGC authority domains ✔

In AI SEO, context around the link matters more than the link itself...

In traditional SEO though, most SEOs don’t have a link building problem, they have a link selection problem.

Google isn’t rewarding more links… Google is rewarding better signals.

Fix what you buy → fix what you rank!

That's it for this SOP! BUT, I'll be running a $250 PressWhizz LINK GIVEAWAY to anyone who LIKES+COMMENTS on this post 👇

The EU just launched an antitrust investigation into Google's site reputation abuse policy - Probably the most misguided search policy ever released...

Not allowing ANY third party content is stupid, as if outsourcing has never existed... And the enforcement was inconsistent at best.

This was PR and propaganda to bully publishers into compliance, not to "protect users" - If they really wanted to protect users, they wouldn't have rolled out AI Overviews with no fact checking or verification.

This is going to be very interesting though! Google will likely have to reveal even more of it's search secrets in court if they want to defend this, or they'll have to cancel the policy entirely in the EU.

One way or another, this is at least a small win for the publishers and SEOs that tried to make money the exact same way Google does, with monetization on top of third party content.

Just added PressWhizz to TrustMRR by Marc Lou 👀 
 
Only the verified Stripe revenue, doesn't include PayPal (our main source), wires, crypto etc...

BUT, it does put us at #11 in the past 30 days 😅

At Chiang Mai earlier this year, we had TWO lucky SEOs win $1,000 of link credit from our scratch cards! They were so popular, we had to print more...

We'll be sponsoring a bunch more events next year, including iGB Barcelona, BrightonSEO, SEO Estonia, SBC Lisbon and Chiang Mai again!

We'll be giving away more of these at every event, so make sure you stop by our booth, pick up a card, scratch and see if you'll win $25 - $1,000 in FREE backlinks 🔗

Make sure to follow PressWhizz for more regular updates 🙌

Got some PressWhizz flasks custom made 👀

Our merch game is getting too good 🔥

I'm a regular at this little local Thai restaurant 

So the owner gifted me a papaya today

"100% organic, straight from the jungle" 🔥

Now that is quality customer service...

Thai hospitality is unmatched 🇹🇭

Some people have been complaining that we didn't update ParasiteSEO.com 😢 

Are you high?! We've dropped an ENTIRE AI AGENT, Reddit Planning, Parasite Rank Tracking, Parasite Alerts, Parasite Tracking AND we're working on a whole new series of videos...

This Black Friday, you can pick up a LIFETIME account at ParasiteSEO for 70% OFF! This is a one time only, INSANE deal that if you work in affiliate, lead generation, local, ECommerce or just about anything in SEO... 

Will lead to a HUGE ROI 💰 

For more information, and to access this deal before it closes on Sunday, click the link in the comments down below 👇

Currently working on my slide deck for next months private mastermind presentation... I think it's going to be a masterpiece 🧐

GPT-5.1 is even sourcing URLs from search when I ask if it's 5.1... SEO is so alive! 🙌

We just added over 2,000 NEW publishers to the PressWhizz Marketplace! And we'll be adding ANOTHER 2,000 later on this week 👀

Just in time to get 10% deposit BONUSES for Black Friday and access a ton of new, niche, high authority sites to build guest posts, niche edits, digital PR, parasite pages, AI Visibility, tiered boosting and more...

We'll also be launching our BRAND NEW, FREE AI SEO Tool Suite next month! So every one of our customers can cancel their many, many subscriptions and get a wide variety of industry-leading tools for nothing but showing some brand loyalty ❤️

Make sure to follow the main page for more updates, free SEO guides, webinars, new launches and news 🙌

🚨 I’ve resurrected one of my most popular mini-sites… SEO Black Friday is BACK 🛒

I’ve hand picked the BEST Black Friday deals in SEO! Hosting, links, software, courses, plugins… All the stuff you should ONLY ever buy this week.

Oh, and I dropped my own course + eBook deals too. Stupidly cheap, and only available for this one special time per year...

🔗 Full list is live, link in the comments below! And being updated daily.

Go stock up before your competitors do...

If you do B2B marketing, networking will often get you way further than most actual marketing campaigns will...

Officially seeded in 5.1 now too! 👀

In fact, it's actually been easier to get visibility in this new model than 4o was... 

Grounding is becoming much more common, and we know the weighted sources to build upon and some special magic sauce I've invented to make sure OpenAI picks up our pages EVERY TIME.

This isn't new SEO, this is the new algorithm...

AI outputs ARE the new SERPs!

The Black Friday Effect! 👀

We did $60k across the whole platform just on Monday...

Just sent the letter of intent for our potential FIRST EVER acquisition at PressWhizz - Only 13 months into the brand existing, and we're already buying six-figure companies 😅

Should be able to make the big announcement next month, so our customers (hopefully YOU) are about to get a whole new tool suite for FREE 👀

And the site comes with one of the largest organic traffic profiles in SEO, and more specifically link building... Which just so happens to be our exact target market!

This isn’t "buying a website", this is injecting a jet engine into PressWhizz...

We’re talking:
- 50k+ monthly SEOs now seeing (and soon being completely integrated into) our ecosystem by default
- Over half a decade of authority + backlinks instantly merging with our growth curve
- A distribution channel that would’ve taken 3-4 years to build

You can grind for reach… Or you can just buy the reach and then build the products on top.

This acquisition basically pulls forward our roadmap by 18-24 months overnight.

In our first full year, we managed to quite easily break $500k/mo! This deal puts us frighteningly close to $1M/mo in 2026...

I’ll share every detail the moment the ink dries! But just know this: We’re not just building a link marketplace anymore. 

We’re building the home for the entire industry to build, buy, monitor, exchange and grow their link building...

And this acquisition is the first domino. 🚀

Remember, TODAY is the LAST DAY you'll be able to get a +10% DEPOSIT BONUS on the platform...

We already have the cheapest & fastest links in SEO, this is your one time of year to get them for even cheaper 🔥

Here’s what that actually means in terms of REAL WORLD ROI FOR YOU, and why you’d be insane to miss it:

Every single month we’re adding 2,000–4,000+ NEW publishers to the PressWhizz marketplace
(1,373 in April alone + another ~1,000 added to private inventory), and that inventory is going to keep skyrocketing because we’ve just launched our upgrade custom outreach tool (sending over 500k emails/mo), hired even more developers and outreach specialists.

So your deposit today isn’t just “credit”…
It’s early access to:
- Cheaper links
- Faster indexing
- Bigger inventory
- Higher authority publishers
- Better topical matching
- The ONLY REAL Entity Stacking Service in SEO
- Best tier 2 links
- The strongest parasite SEO playground on the internet...
- As well as a growing range of FREE, AI-powered SEO Tools that will replace your subscription costs very soon

And here’s the kicker most people still don’t understand… Links haven’t just held value in 2025... They’ve 10× increased in importance!

Google nuked content signals, boosted authority, and shoved everyone into a pay-to-compete authority economy, which is all ultimately powered by link profiles.

(Yes, this is literally confirmed through the algorithm changes & industry analysis.)

Meaning:
If you’re buying links at full price in 2025…
You’re losing.
If your competitors top up today and you don’t…
You’re losing.
If you wait until tomorrow…
You’re losing.

This is the ONLY 12-hour window all year where you can get: The cheapest links → on the fastest system → with the biggest inventory → before the next wave of publishers drops...

And with Google favouring authority sites harder than any time in history, you either build yours now or you watch someone else outrank you for the next 6-18 months.

(Yes… that’s how long authority gaps take to close.)

This isn’t a hype post.

This is math + momentum + market timing.

If you’ve ever trusted my advice before… Load up your account, take the bonus, and set yourself up to win the rest of 2025.

Because tomorrow? The cost goes back up…

Link in the comments down below 👇

🔥 FINAL REMINDER, ONLY HOURS LEFT! 🔥

 PressWhizz’s Black Friday +10% FREE CREDIT BOOST is about to disappear.

If you’re planning to buy links anyway (you should), this is literally free money added straight on top of your balance.

How it works (for the last few hours):
 ➡️ Deposit anything → get +10% instantly
 ➡️ No codes
 ➡️ No limits
 ➡️ No cooldown
 ➡️ Instant link-buying firepower

Examples:
 • $500 → $550
 • $2,000 → $2,200
 • $10,000 → $11,000

If you miss it, it’s gone.
If you deposit now, you lock in 10% more links for the same spend.

⏳ Black Friday ends in a few hours. Final call.

Go top up your PressWhizz dashboard before it shuts off.

Sales and Marketing at CBF Labels

I'm passionate about sharing content & ideas on sales + marketing to help you level up your professional knowledge.

Outside my main role, I've been helping Ecommerce SaaS and AI companies with distribution and promotion.

If you’re looking to advertise to my audience, please send me a message so we can chat further. Thanks!

Jamie Dimond

99% of people get a degree, get a job, then stop learning.

High performers ensure after-hours learning is a habit. They're obsessed with learning and becoming 1% better each day.

I used to waste my lunch breaks while working in finance binge-watching Youtube. My people leader at the time suggested I make a change.

He gave me Ted Talks to watch instead. Later on he assigned me books to read like Carol Dweck "Mindset."

Over the next 2 years I got promoted constantly. 

All the learning changed how I viewed the world. It help me develop EQ instead of IQ. 

Bizarrely, the learning journey also helped me heal from mental illness. 

You don't learn once then earn for the rest of your career. No. Use self-learning to upgrade your career and explode your value.

Am I missing anything?

Credit: Tim Denning ( go follow him )

One day, you’ll look back and realize…

You did it.

👉You stopped waiting for the perfect time.
👉You stopped asking for permission.
👉You got tired of "maybe someday".
And you finally bet on yourself.

It wasn’t luck. It was courage.
You chose the hard thing.

AND 

It worked.

The truth? Most people never start because they fear failure.
But the real regret isn’t failing.
It’s never finding out what could’ve happened if you tried.

Keep going.
Your future self is already proud of you.

Image Credit: Dearme2_ on Twitter/X

Working with smart people is great.
But it is not enough.

Because intelligence can solve problems.
But humility and kindness build cultures where problems don’t have to exist in the first place.

Here’s why it matters so much 👇

Kind and humble people:

They make collaboration effortless.
You don’t waste energy defending ideas or egos. 
You build together - faster, cleaner, and with more trust.

They create psychological safety.
When people feel respected, they speak up, share bold ideas, 
and admit mistakes early. 
That’s how teams innovate and grow.

They inspire long-term loyalty.
People don’t leave companies - they leave toxic dynamics. 
Working with grounded, genuine teammates keeps great talent around.

 Ways to practice kindness and humility at work:

Listen more than you talk.
You don’t need to have the loudest voice to have the strongest impact. 
Listening builds connection and earns respect.

Give credit - generously.
Acknowledging others’ work doesn’t diminish your own. 
It multiplies the trust and energy in your team.

Keep learning.
The moment you think you’ve “arrived,” you stop growing. 
Stay curious, stay open, and never let success make you unapproachable.

Kind people build strong teams.
Strong teams create big results.

Credit: Chase Dimond

Most people think social media managers just “post content.”

A nice graphic here, a caption there… and somehow, followers appear.

If only it were that simple.

The truth?
Social media managers are the Swiss army knives of modern marketing.

Behind every single post, there’s:
🧭 Strategy – understanding who you’re talking to and why.
✍️ Copywriting – turning thoughts into emotions that move people.
🎨 Design – making ideas visual, memorable, and on-brand.
📊 Analytics – reading the data, not just the comments.
📢 Ads – amplifying what works (and killing what doesn’t).
💬 Community – replying, engaging, connecting human to human.

It’s not just about pressing “publish.”

It’s about building trust, consistency, and brand recall one post at a time.

So the next time someone says “you just post memes all day,” smile, sip your coffee, and remember:
you’re not just managing social media.
You’re managing perception, connection, and growth.

👉 To every social media manager out there keep the brand alive, one post at a time.

Credit: Bind Reka (go follow him)

Once you understand this, you'll never look at logos the same way

Color psychology in marketing leverages the emotional and behavioral impact of colors to influence consumers

shaping perceptions of a brand and driving purchasing decisions

Colors can evoke feelings of trust (blue), energy (red), or health (green), but their meaning can vary by individual experience, culture, and context

Marketers use color strategically in logos, websites, and packaging to build brand recognition, create atmosphere, and promote specific actions, such as impulse buys or calls to action

Credit: Edgar Bitencourt

The future of ads is PERSONAL ✌️ 

US digital ad spend just hit $309.3 billion.


For the very first time in history at that benchmark!

eMarketer compiled all the aggregate market spend for digital ad products across the US at the end of 2024. That's a 15.1% increase since 2023 btw.


But there's a gap still...
 
58% of consumers do NOT trust the ads they get on social.



So what's working?

Ads that feel personal.

Forrester has found that more than 85% of companies that use intent data harvest higher response rates and other benefits. AKA, personalized ads that feel relevant and consumers are willing to share their info to get a more personal experience. The 2024 United States Consumer Trends Index shows that 91% of consumers are willing to share information in exchange for reward.

And that aligned closely with the preference <> ad engagement meta data analysis with 84% of consumers cite they are likely to engage with a personalized offer tailored to their interests.

The more important piece is THIS imo. 91% of consumers say their favorite brand treats them like an individual. That's what personalization has the power to do. Where you don't show up like a "brand". You should up like a friend would in the group chat.


So...


What personalization do people want most?

How consumers stack ranked their top options

👇 

Consumers were willing to swap info for promos:

1) Discounts/coupons (90%)
2) Early/exclusive access to offers (88%)
3) A chance to win something (84%)

Gated content and brand community plays lagged behind at 69% and 67% respectively so the TLDR here is that personalized offers related to immediate shopping value are still the most valuable from a consumer POV.


Digital ad spend is forecast to reach $460.5 billion by 2028 with display advertising forecasted to capture 85.7% of the $90 billion in additional ad spending between 2024 and 2028.

If you're not investing in personalization.

Now is the time...

Credit: Varun Kundra

Managers may have status.

But leaders create true impact.

Here is what impactful leadership is not:

- Neglecting professional development and training
- Not acknowledging and actioning feedback
- Micro-managing every single detail
- Avoiding difficult conversations
- Favouring people over others
- Setting unclear expectations
- Taking all the credit
- Ignoring team input
- Being inaccessible
- Resisting change

Impactful leadership is:

- Listening actively
- Taking full responsibility
- Treating everyone equally
- Being friendly and approachable
- Empowering everyone around you
- Having difficult but necessary talks
- Embracing change and adapting fast
- Accepting feedback and taking action on it
- Celebrating achievements no matter what size
- Providing clear guidance, especially in difficult times

The best leaders focus on:

↳ Setting the example
↳ How they make people feel
↳ Bringing the best out of everyone

It’s far more than a title.

Know a leader who’s changed your life?
Tag them below to show them they are appreciated! ⬇️

♻️ Repost this to support the leaders in your network.
Credit:  Chris Donnelly

Uncomfortable truth.. 

Work is NOT a family

A red flag we don't talk about enough? 

🚩 Companies that say "family" when they really mean "team" 

(Especially the big ones) 

I have worked in cultures like this, and I know how toxic it can be

This is a lesson I learned the hard way, but you don't have to

The "work-family" mindset : 

🚫 Blurs the lines between home and work 
Saying "no" feels like a betrayal and creates burnout
 
🚫 Makes feedback feel personal and targeted
This can drive internal divisions and personal attacks 

🚫 Sets unrealistic expectations 
People don't owe anything to the company except what they're paid for 
 

Work is important, but it's not on par with your family 

No matter how collaborative and supportive your team is 

Here's what a healthy workplace looks like:

● There are clear boundaries 
↳ A real work-life balance is nurtured and encouraged 

● Everyone maintains their perspective 
↳ Work comes first in the office, but life comes first outside

● There is a focus on respect, not "love." 
↳ You don't need to be family to trust and support each other 

Your family loves you unconditionally and is your support system 

Your team respects you and works with you toward shared goals 

P.S. Have you been part of a "work-family" culture? 

Credit: Hamza Rauf Khan

The fastest way to learn anything?

Start before you're ready.

Here's what most people do: 

→ Research for months 
→ Plan every detail 
→ Wait for the "perfect" moment 
→ Never actually begin

Meanwhile, the people who succeed are already figuring it out.

You can't learn to swim by reading about water.
You can't learn to code without writing messy code. 
You can't learn to sell without making awkward pitches.

The real education happens when you're doing the work.

Every successful person has this in common: 

→ They started with incomplete knowledge 
→ They learned by making mistakes 
→ They adjusted as they went 
→ They got better through repetition

The market is the best teacher. 

Customers are the best feedback. 

Experience is the best education.

Planning has its place, but action has the power.

Your idea doesn't need to be perfect. 
Your plan doesn't need to be bulletproof. 

Your skills don't need to be complete.
You just need to begin.

The road reveals itself as you walk.

Сredit: Noemi Kis✨

Most of your audience is not ready to buy.

The goal of marketing is that when they are ready to buy, your brand is top of mind.

Credit: Dmurr68 on Twitter/X

And the award for most creative resume goes to...





Credit: Libby Moyer

Marketing is a humbling profession.

Sometimes the idea you’re certain is going to work doesn’t work. Or the idea you know definitely won’t work for some reason does work. Or the thing that used to work stops working. You need to continuously learn, re-learn, and un-learn.

Credit: mkobach on Twitter/X

After two successful exits (Google & Zynga)

you need THIS "Decision Layer" to win deals 👇



What I call "Layer 3"

Let me explain:


1️⃣ Surface Layer (Table Stakes)
→ Company data
→ Basic tech stack
→ Team structure
→ Recent news
→ Public metrics


But this is where most stop.

Because it's easy to automate this research.

If you want your outreach to land?

You need to hit these layers:


2️⃣ Strategic Layer (The Context)
→ Growth vectors
→ Tech architecture
→ Market position
→ Competition map
→ Customer sentiment
→ Investment areas
→ Product roadmap


And how you really stand out?

Layer 3 "Decision Layer" data:

3️⃣ Decision Layer
→ Stakeholder dynamics
→ Internal processes
→ Budget ownership
→ Success metrics
→ Career motivators
→ Risk tolerance
→ Change appetite



👀 The reality in my experience?

95% of sales teams never reach Layer 3.

Because it requires:

→ Systematic thinking
→ Pattern recognition
→ Deep industry knowledge
→ Cross-functional understanding
→ Technical acumen

Most teams are under pressure to deliver.

And can't create the space / resources to hit layer 3.



But...

Those who master all 3 layers?

They don't just sell. They consult.


That’s how you’re seen as a strategic advisor in your deals.

That’s how you up your ACV and your win rate.

Credit: Jeff Chen

Some years test your patience more than your skills.

And that’s okay👊 
Not every season is about growth charts and wins.

Steve Jobs said it best:
"Some years you win, some years you build character".

Some years are meant to shape you, not scale you.

The comeback always hits harder when the foundation’s solid.

So if this year feels heavy…

It’s not punishment. It’s preparation.

Keep building. The wins will catch up.

Without SEO, your brand is invisible.

This visual says it all:

Without SEO, no one can see your brand.

No one can listen to your message.

And no one will speak about your value.


SEO isn’t just about ranking on Google—it’s about visibility, trust, and communication.
If your ideal audience can’t find you, you don’t exist in their world.

So before you invest in flashy ads or branding, make sure your SEO foundation is solid.

It’s time to let your brand be seen, heard, and talked about!

Credit: SUMANT SINGH

taplio

The Battle

Charles Floate

Jamie Dimond

Followers

Posts

Engagements

Likes

Performance ScoreCharles Floate's LinkedIn Performance

Performance ScoreJamie Dimond's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Charles Floate

Jamie Dimond

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Charles Floate's LinkedIn Performance

Performance ScoreJamie Dimond's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCharles Floate's LinkedIn Performance