I Help My Clients Develop SEO Campaigns That Generate 400%+ Organic Revenue Growth

I started off marketing when I was just 12 years old, running large gaming communities and working with some of the largest YouTube ventures in the world.

I quickly developed my marketing and SEO talents into becoming one of the world's leading consultants in the space today at just 29 years old.

I currently:
- Invest and run half a dozen different industry-leading companies.
- Operate 30+ Websites in multiple languages and differing markets
- I've sold TWO agencies
- I've sold 5 sites I privately owned and 8 in joint venture with other people or organizations
- Top 1% Gumroad Seller
- Published 500+ blog posts, case studies and 20+ eBooks on various SEO topics
- Consultant for Fortune 500 and Inc. 500 companies
- I've ran over 1,000 link building and/or digital PR campaigns, worth well over $25m in combined spend
- I manage the EComm sites and IT for my family business (Valued at $70m)

Charles Floate

Google has a FREE tool that shows you EXACTLY how it reads your content, it was around before ChatGPT and most SEOs have never even opened it..

Go to: https://lnkd.in/gBepG9-V and scroll to the "Try the API" box, then paste in your page content and click "Analyze"

Google will show you:

- Every ENTITY it detected (people, places, brands, concepts)
- The SALIENCE score for each (how important Google thinks that entity is to your page)
- The CATEGORY it assigned your content to

Now do the same thing with the #1 ranking page for your keyword...

Compare the two. You'll see:
- Entities they mention that you don't (add them)
- Their top entity has 0.85 salience, yours has 0.3, you need to mention your primary topic more prominently and earlier in the content
- How Google categorizes the pages (e.g. My piece is categorized as SEO, HowTo/Expert Content, Marketing and Web Design/Dev, I want it to be the same categorization as the other ranking pages.

You can also just save both of the outputs (Save the page or print as a PDF) and ask AI to compare the two for you with recommendations!

This is literally Google telling you what it thinks your page is about vs what it thinks the page that's outranking you is about. The gap between those two outputs IS your content optimization checklist.

You don't need ANY expensive subscriptions, it literally takes a few minutes per page, and it's the closest thing to seeing your content through the eyes of the algo that exists because it IS Google's own NLP model.

I Build The Highest ROI Campaigns in SEO - CMO @ PressWhizz - Search Beyond Blue Links...

For years, Google said: "Anchor text helps us understand what the linked page is about."

What the leak ACTUALLY revealed: Google reads the ENTIRE surrounding paragraph and uses it to augment the anchor signal. It's not just the clickable text, it's the 50-100 words around it.

This is called "anchorContext" in the leaked documents and it completely changes how you should think about link placement.

A link with anchor text "click here" inside a paragraph loaded with entities about "best running shoes for marathon training" passes nearly as much topical relevance as an exact match anchor.
And a perfect exact match anchor inside an irrelevant paragraph about something completely off-topic? Massively diminished value.

What this means in practice:
- When placing guest posts or niche edits, stop obsessing over the anchor and START obsessing over the paragraph the link sits in
- When writing the content for a guest post, load the paragraph surrounding your link with your target entities, related terms, and topical context
- Author bio links are almost worthless because there's zero relevant surrounding context and they're often treated the same as footer/sidebar/menu links, the paragraph is about YOU, not your topic
- Sidebar and footer links have no surrounding context at all, which is one reason they've been devalued for years

Next time you build a link placement, ask yourself: "Is the paragraph around my link going to scream my topic to Google?" If the answer is no, rewrite it before it goes live...

Building AI Visibility, Authority & Links at Scale | CMO @ PressWhizz | GEO, SEO & Search Beyond Blue Links

If I lost everything tomorrow (no businesses, no reputation, no audience, no savings etc) and had to get back to $10k/mo from SEO with nothing but a laptop, time, a handful of dollars and an internet connection..

Here's the exact 90 day plan:

Days 1-7: Foundation
→ Pick a high-CPC niche I know well (iGaming, crypto, legal, finance etc)
→ Buy a $10 domain and set up a WordPress site on cheap hosting
→ Use AI to research and map 500-1,000 keywords with commercial intent
→ Register every free entity/citation platform (Google Business, social profiles, directories etc)
→ Set up GSC and submit sitemap
→ Find and apply to monetization methods (Affiliate, lead gen, ads, infoproduct, service, consulting etc)

Days 8-30: Content Blitz
→ Write (AI-assisted, not powered) long form pages/posts for all of the core topical keywords 
→ Run every page through Google's free NLP API to match entity profiles of what's ranking
→ Build the internal linking and site architecture properly from day one

Days 31-60: Authority Building
→ Start outreach for broken links, building all of our link bait content and picking up any free link wins we can get
→ Publish 2-3 genuinely useful free tools vibe coded with AI (calculators, checkers, analyzers etc) as link bait
→ Start posting on social media (wherever our audience hangs out most) to build a parallel audience and get quick feedback, ideas etc

Days 61-90: Monetization 
→ First top 3 rankings and clicks should be appearing for longtail terms
→ Expand as many of our money pages as possible, trying to get rankable MVPs up for all of them whilst getting the highest potential pages to 100% first 
→ Start selling links on the site as soon as it hits DR20 (list on every marketplace possible)
→ Reinvest every penny of affiliate revenue back into links

By day 90 I wouldn't be at $10k/mo. But I'd have a site with 30-50 indexed pages, 10-20 quality referring domains, early rankings, and a growing personal brand driving attention to it.

By month 6, with consistent execution, $5-10k/mo is realistic.

The real advantage isn't money. It's knowing WHAT to do and in WHAT ORDER. That's the skill that took me 17 years to build and it's worth more than any starting capital.

As someone who makes MILLIONS of dollars per year selling backlinks, I can honestly say it is one of the best business models in SEO and nobody talks about it because it feels "underground", taboo or they don't want Google manually reviewing their sites...

Here's the "secret" strategy:
- You build or acquire a niche site with decent authority (DR20+) for well under $3k
- You accept contextual link placements from agencies and SEOs
- Each placement is worth $100-$900+ depending on metrics and context
- You can sell 10-20 placements per month without degrading the site (as long as you keep up publishing frequency, which shouldn't be hard with the cash flow)
- That's $1,000-$10,000/mo per site in passive income if you setup AI agents to automate the entire process...

Now multiply that across 5-10 sites.

I literally wrote a course called "Selling Backlinks" years ago because the model is that good. The demand for quality link placements has only grown since, every SEO needs links, and most would rather buy a placement on a real site than build their own network.

You don't need to be a client-facing SEO, ecommerce/SaaS founder or affiliate to make serious money from SEO, sometimes the supply side is where the real money is.

Here's a FREE SEO Chrome extension that shows you whether Google can actually SEE your page content.. and it catches an issue I find on about 30% of the sites I audit.

Install: View Rendered Source (free Chrome extension, takes 10 seconds)

Go to any page on your site and click the extension icon.

It shows you TWO versions of your page side by side:
- LEFT: the raw HTML source code (what your server sends)
- RIGHT: the rendered DOM after all JavaScript has executed (what Google actually sees after it processes JS)

Anything highlighted in GREEN exists in the rendered version but NOT in the raw source, that means it only appears after JavaScript fires.

Why this matters: Google crawls in two waves. 

- First wave = raw HTML only (fast, cheap, happens immediately). 
- Second wave = JavaScript rendering (slower, more expensive, happens LATER, sometimes days or weeks later).

If your page's main content, internal links, or navigation only exist in the JavaScript-rendered version, Google might not see them during the first crawl. 

Some heavy JS sites and CMSs end up ranking with HALF the content invisible to Google.

Common things I find hiding behind JavaScript​:
- Entire product descriptions on eCommerce pages
- Internal navigation and mega menus
- Review sections and star ratings
- Lazy loaded content below the fold
- Tab content that requires a click to display

If you check and your raw source matches your rendered source almost perfectly? Great. Your site is fine.

If there are massive green highlighted sections? You've just found why Google isn't ranking you as well as it should, it literally can't see your content on the first pass.

100% FREE, and it answers the question "can Google actually see my page?" which is more fundamental than any onpage optimization you'll ever do...

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If I could only give ONE piece of business advice to SEOs making under $10k/Mo...

It'd be to write down every single task you do in a week. 

Next to each one, write one of three letters:
- A = Only I can do this (strategy, client relationships, creative decisions)
- B = Someone else could do this with an SOP (outreach, content editing, reporting)
- C = AI or a tool can do this right now with the proper setup/pipeline (Basic keyword research, content drafts, data pulling, emails etc...)

Most SEOs earning under $10k/mo are spending 60-70% of their time on C-level tasks, not C-Suite level tasks, that's not working, that's being busy.

Here's roughly how my time breaks down now:
- A tasks: 60% of my time (strategy, partnerships, high level decisions etc...)
- B tasks: 10% (team handles the rest)
- C tasks: 5% (AI handles almost all of it)
- Remaining 25%: creating content, building the brand, thinking

The SEOs who break $20k/mo are the ones who stop doing $15/hr tasks with $500/hr knowledge. 

You can't just purely out grind your way past a certain income level, you have to out leverage.

Write your list, be honest about which letter each task gets, then eliminate every C task this year!

The HIGHEST MARGIN/ROI business model in digital marketing right now is a solo SEO with 3-4 retainer clients, 1-2 sites, a personal brand and a digital product.

No employees, no office (uses private co-working rooms, mostly works from home), and no investors.

- 3 retainers at $3-5k/mo = $9-15k/mo
- 2 affiliate sites doing $3-5k/mo each = $6-10k/mo
- 1 course or eBook doing $2-3k/mo passive = $2-3k/mo
- Total: $17-$28k/mo with 85%+ margins pre-tax

That's $200-$330k/year with no team, no overhead, and the ability to work from literally anywhere in the world...

I know SEOs making more than this who are stressed, burned out, and drowning in staff management, and I know solopreneurs making exactly this who play poker three days a week.

Scaling isn't always the answer, sometimes the best business is the one that doesn't need anyone's permission to run.

Google CANNOT reliably detect AI content, and the leaked documents + DOJ testimony prove they're not even really trying to.

What they CAN detect:
-Thin content with no unique value
- Pages with no entity depth
- Content that doesn't match the topical consensus of ranking pages
- Pages with zero engagement signals (no clicks, high bounce)

What they CAN'T detect:
- AI content that's been properly edited with real expertise
- AI content augmented with original data and screenshots
- AI content that matches the NLP entity profile of top-ranking pages
- AI content on sites with strong authority signals

The "AI content penalty" isn't about AI, it's about QUALITY - The same thin garbage would get hit whether a human or a machine wrote it.

I've ranked thousands of AI-augmented pages, the ones that fail are the ones published without editing, without entity optimization, and without links. Same as any content.

Stop worrying about AI detection, start worrying about your content depth and signals.

Here's how to make FREE SEO create content briefs in 10 minutes that are more thorough than what most agencies produce in 3-4 hours:

- Step 1: Google your target keyword. Open the top 5 ranking pages in separate tabs.
- Step 2: Copy the FULL content of each page (Ctrl+A, Ctrl+C). Paste all 5 into Claude or ChatGPT in one message.
- Step 3: Use this prompt:
"Analyse these 5 pages that rank in the top 5 for [keyword]. Create a comprehensive content brief that includes: 1) Every H2 and H3 subheading used across all 5 pages, 2) Every entity (person, brand, place, concept) mentioned by at least 3 out of 5, 3) Every question answered across the pages, 4) Topics covered by 4-5 pages that are clearly mandatory, 5) Topics covered by only 1-2 pages that represent differentiation opportunities, 6) The average word count and content structure, 7) Internal link opportunities based on the topics covered. Format as a content brief I can hand to a writer."

What you get back is a consensus based content brief that reverse engineers EXACTLY what Google is rewarding for that keyword. Not what some SEO tool's algorithm thinks matters. What's actually ranking RIGHT NOW.

Step 4: Now paste your existing page (if you have one) and use prompt: "Compare my page to this brief. What am I missing? What do I have that competitors don't? Prioritize the gaps by likely impact."

The AI does the analysis that used to take a human researcher half a day, and it does it more thoroughly because it can process all 5 competitor pages simultaneously, and the output is genuinely better than what most SEO tools charge £200+/month for.

There's a FREE Chrome extension that lets you see EXACTLY what Google shows for your keywords in any country, city, or language.. without your personal search history, location, or cookies contaminating the results.

It's called SEO Search Simulator by Nightwatch 🦉 

It runs a completely clean, unpersonalised Google search and shows you the REAL results.

You can use it to:
- Check your actual rankings from your target customer's location, not yours. 
- Compare SERPs across different countries for the same keyword. 
- Spot local pack and SERP feature differences by city. 
- Monitor whether your rankings are real or just Google showing you what you want to see.

Every SEO tool shows you estimated rankings pulled from APIs. This extension shows you the ACTUAL Google search results page, exactly as a real user would see it, from any location in the world.

Another deep one from the leak that link builders need to understand..

Google doesn't just evaluate your links, it tracks WHEN they appeared, WHEN they changed, and flags anything that looks manipulated.

There are four separate timestamp fields for every single anchor in the index:
- firstseenDate - the date Google's crawler first discovered the link
- creationDate - the date Google associates with the link's actual creation
- lastUpdateTimestamp - the last time the anchor was updated in indexing
- deletionDate - when a link was removed

But here's the field that should make every SEO pay attention: firstseenNearCreation - A boolean that flags whether Google believes the firstseen date accurately reflects when the link was ACTUALLY added to the page.

In other words.. Google is specifically trying to determine if a link was part of the original content or inserted later.

If a page was published in 2021 and Google first sees a new link on it in 2026, that mismatch is recorded. The link still works, but Google KNOWS it wasn't original.

This alone explains why niche edits on active, frequently updated content perform so much better than insertions on dead pages that haven't been touched in years...

You can write the HIGHEST quality content on the internet and it often ranks absolutely nowhere..

I've seen beautifully written, deeply researched, genuinely useful pages sitting on page 4 with zero traffic, and I've seen AI slop articles on DR80+ sites dominating page 1 for competitive terms.

Here's the uncomfortable truth most white hat SEOs won't admit:

- Content doesn't rank, pages rank, and pages are ranked by signals, and the strongest signals are authority and links.
- A perfectly written page with zero backlinks will lose to a mediocre page with 30 referring domains every single time.
- Google's "helpful content" system doesn't actually measure how helpful your content is.. it measures UNHELPFUL content via engagement signals, authority signals, and whether your content matches what's ALREADY ranking.

The best content strategy in the world is worthless in competitive SERPs without a distribution and link building strategy to match.

I'm not saying content doesn't matter, it obviously does, a LOT, but the industry has overcorrected so hard into "just write better content" that people are ignoring the fact that DISTRIBUTION is the bottleneck, not quality.

Write good enough content, spend the rest of your time and money getting it in REAL traffic and long term links, that's how pages actually rank...

Everyone's fighting over casino terms in English where a single link costs $500+ 🤣 

Meanwhile, I'm watching SEOs quietly make $50k/month in niches like:
- Indonesian casino affiliates
- Turkish cosmetic surgery
- Norwegian finance
- South Korean beauty
- Indian pharmaceuticals
- Brazilian adult
- UAE gold trading
- And forex in just about every country that has people dumb enough to signup for it...

The playbook is dead simple:
- Find a high-CPC English niche
- Research the non-English equivalent
- Check competition (usually 10-20x less)
- Build in that language with native writers
- Monetize with geo-specific affiliate programs

A DR30 site can rank on page 1 for terms that need DR70+ in English, the arbitrage is insane and most English-speaking SEOs completely ignore it.

The best SEO money I ever made wasn't competing in English, it was going where nobody else with my skillset was looking.

If you've actually done SEO for long enough, then you already knew this to be true, but there are still a lot of Google fanboys that will say each page has it's own independent ranking and the algo isn't comparative...

PairwiseQScoringData and PairwiseQVersionedItem reveal that Google runs pairwise quality comparisons, meaning it directly compares pages HEAD TO HEAD rather than just scoring them independently.

Your page doesn't get ranked based on its absolute quality score. It gets ranked based on how it compares RELATIVE to the other specific pages competing for the same query.

This is why you can have an objectively excellent page that ranks #7 while a mediocre page ranks #1. The mediocre page might score higher in the pairwise comparison because of signals the "better" page is missing, whether that's links, entity coverage, click data, or site-level categorisation.

Now here's where it gets interesting for the "topical authority" debate..

A lot of SEOs have tested topical authority and concluded it doesn't exist because they couldn't isolate it as a single variable, and they're right, there IS no single "topical authority" score.

But the leak shows multiple overlapping signals that produce the SAME EFFECT:

- QualityAuthorityTopicEmbeddingsVersionedItem - Google creates vector embeddings of what your site is about at the site level
- NSR (Normalised Site-level Rank) with 63+ fields including NsrChunks that break your site into topical chunks for evaluation
- PairwiseQ comparisons that favour sites with deeper topical coverage when matched against competitors

"Topical authority" doesn't exist as ONE signal. It exists as the COMBINED output of topic embeddings + site categorisation + pairwise comparison + NLP entity coverage. 

When SEOs say "I tested topical authority and it didn't work," they tested one dimension of a multi-dimensional system.

The pairwise system also explains why rankings can shift dramatically between updates without anyone building new links, i Google updates the PairwiseQ model or reweights how comparisons are scored, every SERP re-evaluates simultaneously. Your page didn't change, the comparison criteria did.

This is why ongoing, single variable testing has been so powerful (and reliable) to see what was changed at a granular level.

One of THE most interesting patents in SEO from Google is the "Rank-Modifying Spammers" patent... 

It describes a system where Google INTENTIONALLY fakes your ranking changes to see how you react.

Here's how it works: When Google suspects a page is being manipulated (new links, anchor text changes, onpage updates etc), instead of applying the expected ranking change, it applies a "rank transition function" that deliberately does something unexpected.

Three specific scenarios from the patent:
- DELAYED RESPONSE - Your rankings don't move at all for weeks, even though your "signals" improved. Google is watching to see if you panic and make more changes.
- NEGATIVE RESPONSE - Your rankings actually DROP after building links, not because the links were toxic, but because Google intentionally reversed the expected outcome to see what you do next.
- RANDOM RESPONSE - Your rankings fluctuate wildly and unpredictably for a "transition period" the patent says could last up to 70 days. No pattern!

Now here's the trap:
The patent explicitly states that Google then "observes spammers' reactions to rank changes caused by the rank transition function to identify documents that are actively being manipulated."

So if you see your rankings drop after building links and you IMMEDIATELY remove those links, reverse your changes, or start building different links to compensate, Google just confirmed you were manipulating rankings. Your reaction IS the evidence.

An "innocent" website owner wouldn't react to a temporary fluctuation. They'd carry on because they didn't do anything wrong, but a spammer will panic, change tactics, disavow links, or try something new, and that reactive behaviour pattern is what Google is actually measuring.

Google has literally PATENTED a system for psychologically manipulating SEOs into revealing their tactics, and most people in this industry have never even heard of it...

Link building works. It works incredibly well, but if you build links and then frantically react to every ranking fluctuation in the next 2 months, you are doing EXACTLY what this patent was designed to catch.

Be patient, be consistent, don't take the bait.

AI can now build interactive tools, calculators, and widgets from scratch in under an hour, and free tools are some of the BEST link magnets in SEO, always have been...

The old problem: Building a useful tool required a developer, budget, and months of work, plus continual upkeep.

The new reality:
- Find a calculation or process your niche does manually (mortgage calc, calorie counter, ROI estimator, whatever) 
- Feed the logic into Claude or Cursor with "build me a web app that does X" 
- Get a working tool in 30-60 minutes 
- Publish it as a free resource on your site 
- Outreach it to resource pages and roundup posts in your niche

I'm seeing people build tools that would've cost $5-$10k to develop just 5 years ago.. For the cost of an AI subscription.

The sites that rank in competitive niches almost always have free tools. Check the backlink profiles of any "best [niche] tools" page, the ones with original tools get linked to 5-10x more than pure content pages.

This is one of the very first things I would do for any new niche site with search volume for tools, the quicker they rank, the quicker the ROI from traffic+conversions+links compounds.

This is the best link building ROI available right now and the barrier to entry just collapsed 🙌

These two screenshots will explain more about REAL OnPage "EEAT" (trust signals) than most SEO courses...

This is the PressWhizz footer and the bottom of the Charles Floate Training footer.

PressWhizz: full company address, service categories, case studies, social profiles, careers page, media page, affiliate program. Everything a real business has.

CFT: GDPR, Cookie Policy, Privacy Policy, Modern Slavery Statement, EDI Policy, Accessibility, Code of Ethics, Editorial Policy, Complaints Policy, Disclaimer, Terms.

You don't need ALL of these on day one, though it will help considerably in some niches!!!

Most affiliate and niche sites have "Home | About | Contact | Privacy Policy" and wonder why they can't compete with authority sites for YMYL terms..

This all now only takes an afternoon to implement and costs nothing with AI - It's the easiest trust signal win in SEO and barely anyone talks about it because it's not interesting enough for a conference talk.

Most SEOs can't answer the most basic question a client will ask: "How much money will this ACTUALLY make me?"

Here's the formula I use in every pitch and it wins contracts every time because nobody else shows up with accurate-ish numbers:
Estimated Monthly Revenue = Search Volume × CTR × Conversion Rate × Average Commission/Sale

Example:
- Keyword volume: 20,000
- CTR at position 3: ~30%
- Site conversion rate: 2%
- Average sale/commission: $50
- = $6,000/mo from ONE keyword

Now stack 20-30 keywords and you're looking at $50-100k/mo revenue potential for a well executed campaign that you can show in a proposal, and that looks 10x better than any 6 month content and PR plan...

The SEOs making the most money in enterprise and agency aren't necessarily the best technicians, they're the ones who can translate rankings into revenue forecasts that make CFOs and founders say yes. 

Learn to sell the outcome, not the process.

If you work in SEO or link building, you SHOULD know about this metric, but you probably don't -

Revenue Per Referring Domain.

Take additional monthly revenue generated by a campaign and divide it by the number of referring domains built.

Real example from one of our campaigns:
- +$85,000/mo in additional organic revenue
- 70 new referring domains over 6 months
- $85,000 ÷ 70 = $1,214 per referring domain per month

That means EVERY SINGLE LINK in this campaign is generating $1,214/mo in revenue. And it's recurring. Month after month.

Now look at the cost side: average link placement cost was roughly $900.

$900 one-time cost → $1,214/mo recurring revenue, per link!!!

This is why I find it insane when people argue about whether a link is "worth" $500 or $800. They're thinking about cost per link. They should be thinking about revenue per link.

Not every campaign will hit these numbers. But even at 10% of this, $121/mo per link, most link building pays for itself within 2-3 months and compounds from there.

Stop thinking about links as a cost, start thinking about them as revenue-generating assets, proper maths changes everything.

Tiered link building is STILL one of the strongest techniques to get the highest ROI out of SEO campaigns...

The concept is super simple: Instead of building all your links directly to your money site, you build links TO your links: 
- Tier 1: Your quality links pointing at your money page (guest posts, niche edits, PR placements)
- Tier 2: Cheap links pointing at your Tier 1 links (web 2.0s, cheap niche edits from Fiverr/Legiit, AI content articles on free blog platforms)

Why this works so well:
- It activates nofollow Tier 1 links. Google changed nofollow to a "hint" in 2019 — when a nofollow link gets its OWN backlinks, Google is far more likely to follow it
- It increases the authority of your Tier 1 pages, which passes MORE equity to your money page
- It derisks your direct link velocity. Instead of 50 links pointing at your site this month, you have 10 quality Tier 1 links and 40 cheap Tier 2 links pointing at THOSE
- Google sees a natural link ecosystem, not a one-dimensional campaign

The old school version used garbage automated tools and got nuked, the 2026 version uses quality Tier 1 placements backed by some decent AI generated Tier 2 contents.

Especially if you are spending 4-5 figures on indiviual links, you want to get the most out of them...

Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

I help brands make more money with email marketing.

I’m a Co-Founder of Structured, an ecommerce email marketing agency. Since launching in 2018, our team has helped brands send billions of emails and generate over $200M in email-attributable revenue.

We’re a top agency partner for platforms like Omnisend and Klaviyo.

Shopify featured me as a top email marketing influencer. I’ve also received LinkedIn’s Top Voice Award for Email Marketing, and Favikon has ranked me as the top email marketer across social media.

Some of the brands we’ve worked with include:

Poo~Pourri
Eight Sleep
Health-Ade
Mixtiles
Vessi

If you’re looking to hire an experienced email marketing agency, you can reach me here:

chase@chasedimond.com

——

Outside my agency, I run a number of other fast-growing businesses. I’m fortunate to have over 750,000+ followers and subscribers across my social channels and email newsletter.

I’ve worked with companies including:

LinkedIn
Amazon
TikTok
Gamma
Alibaba
Zapier
ClickUp

I work with a small number of paid sponsors and partners each year.

If you’re interested in exploring a potential fit, please email me with details:

chase@chasedimond.com

Founder

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Leadership isn't climbing the ladder. 

It's pulling others up with you.

But here's what most managers get backwards:

They serve upward, not downward. 
They protect their own reputation, not their team's. 
They take credit for wins and deflect blame for losses.

The best leaders flip this entirely.

Here's how to lead from beside, not above:

1️⃣ Share the risk, not just the reward 
↳ Put your reputation on the line for their ideas 
↳ Take accountability when experiments fail

2️⃣ Learn in public alongside your team 
↳ Admit when you don't know something 
↳ Show growth happens at every level

3️⃣ Fight battles together, not for them 
↳ Teach them to advocate for themselves 
↳ Stand shoulder-to-shoulder in tough conversations

4️⃣ Celebrate their wins as team victories 
↳ Amplify their voices in leadership meetings 
↳ Make their success the team's success

5️⃣ Build their confidence, not dependence 
↳ Ask "What do you think?" before giving answers 
↳ Help them trust their own judgment

Great leaders don't just reach the top.

They clear the path for their team to get there too.

Defend your people. Develop your legacy.

♻️ Repost to inspire someone 

Сredit: Carmen Morin ( go follow her )

Top Ecommerce Email Marketer | $200M+ Generated via Email

Take the risk.

Because here’s the math:

If it works → Happiness.
If it fails → Wisdom.

If you do nothing → Stagnation.

Why smart founders take bets:

• Action produces data
• Data reduces fear
• Experience builds judgment
• Judgment compounds

Example:

Apply for the stretch role.
Pitch the bigger client.
Ship the imperfect version.

Worst case?
You gain feedback most people never see.

Best case?
You change your trajectory.

Risk is a teacher.

Silence is not.

Next time you hesitate, ask:

What do I gain if I try?

Credit: TheArtidote on Twitter/X

Most people quit right before it works.

Because effort and reward do not move at the same speed.

Years 1 to 2:

You are bad.
You know it.
Everyone else knows it.

Good.

You are building muscle.

Year 3:

You are decent.
Still invisible.
Doubt gets louder.

This is the danger zone.
Most people exit here.

Year 4:

Your skill is real.
Your voice is clear.
Your network trusts you.

Now one catalyst matters.

A post.
A partnership.
A product launch.

And it looks sudden.

But here’s what really happened:

You compressed 4 years of learning into 30 days of output.

Example:

Builder ships 50 small tools over 4 years.
None break 1k users.

Tool #51 solves the right pain at the right time.
Hits 100k users in 2 months.

People call it overnight.

They did not see the first 50.

The playbook:

1. Treat early years as paid training.
2. Ship in public.
3. Build assets, not moments.
4. Stay until the math flips.

The lag is the price.

Pay it.

If you are in year 2 or 3, this is your sign to keep going.

Great leaders don’t need fans. 
They need challengers.
Fans protect ego. Challengers protect future.

(Credit: Mike Leber)
(Image credit: Eric Partaker)

Early in my leadership journey,
I mistook quiet rooms for strong alignment.

No pushback.
No friction.
Nodding heads.

I thought I was leading well.
I wasn’t.

People weren’t aligned.
They were careful.

And careful teams don’t build bold companies.

If no one challenges you,
you might not be respected.
You might be avoided.

That’s not leadership.
That’s authority on paper.

The higher you rise,
the less truth you automatically hear.

People filter.
They soften.
They protect ego instead of mission.

And slowly ...
you start believing your own narrative.

That’s how smart leaders become stagnant.
And confident leaders become fragile.

Strong leaders design for challenge 👇

1. Seek truth, not comfort
→ Surround yourself with thinkers, not echo chambers.

2. Ask open questions
→ “What am I missing?” is a power move.

3. Stay curious, not defensive
→ Curiosity signals strength. Ego signals fear.

4. Reward dissent
→ Publicly thank the person who challenges you.

5. Model vulnerability
→ Admit mistakes. It opens the door for honesty.

6. Celebrate better ideas
→ Especially when they replace yours.

7. Promote the brave, not the agreeable
→ Advance the voice that risks friction for progress.

8. Hire for courage
→ Skills matter. So does backbone.

9. Put data above hierarchy
→ Let evidence outrank seniority.

Policies shape culture.
But your reaction reveals it.

Here’s the real test:

When someone challenges you,
does your body tense ...
or does your curiosity rise?

Great leadership isn’t about agreement.

It’s about being brave enough to be wrong.
And smart enough to grow from it.

If no one challenges you, 
you’re not leading. 
you’re just managing an echo.

Be the leader who can handle the truth.
And build teams brave enough to offer it.

Perfection is just fear in a nice outfit.

Make it exist first.
Make it better later.

Image credit: itsme_urstruly on Twitter/X

Most of what you fear will never happen.

And what does happen is survivable.

Break fear down:

Fear of death
Out of your control.

Fear of shame
People forget fast. They move on to their own lives.

Fear of losing everything
You rebuild. Humans are wired to adapt.

Here is the 3 Step Fear Audit:

1. Define the worst case clearly
Not vaguely. Specifically.

2. Ask, can I recover?
In most business and career decisions, yes.

3. Calculate the cost of inaction
Regret compounds. Avoidance compounds.

Example:

Launch the idea.

Worst case
Low traction. Public flop.

Reality
You gain feedback. Improve. Try again.

Fear says permanent damage.

Reality says temporary discomfort.

Keep climbing.

Most ceilings are mental.

Image credit: iamfearlesssoul on Twitter/X

A fake caring culture is worse than a toxic one.
At least with toxicity, you know where you stand.

Fake caring hides behind smiles.
It says "we care", but means "please don’t make this uncomfortable".
It praises your work in meetings...then ignores your feedback after.

It’s leadership with empathy in words,
and apathy in action.

Here’s how fake caring shows up at work:

1️⃣ "We hear you" → but nothing changes.
2️⃣ "We’re like a family" → until KPIs drop.
3️⃣ "We value feedback" → unless it’s critical.

The result?
Distrust. Burnout. Quiet quitting.

Because pretending to care kills trust faster than open conflict ever could.

Real care isn’t a slogan.
It’s honesty, follow-through, and doing the right thing even when it’s inconvenient.

What’s one small action leaders can take this week to show they genuinely care? 👇


Image credit: Lorenzo D.

Sometimes we underestimate the quiet power within us.

We look at challenges and think
this might be too much.
Too difficult.
Too far beyond what we can handle.

But often the real limit is not the challenge.

It is the story we tell ourselves about what we are capable of.

(Credit: Christian Kampf)

Courage rarely arrives as a loud moment of strength.

More often it is something quieter.
A small inner voice that says
try one more time.
take one more step.
keep going.

And step by step we discover something remarkable.

We are far more resilient.
Far more capable.
Far stronger than we ever believed.

Sometimes courage is simply the decision to believe in that possibility.

Can I share something uncomfortable?

Doubt is louder than effort.

I’ve seen talented people stall
because they kept second-guessing every move.

And I’ve seen average ideas succeed
because the person behind them believed hard enough to execute fully.

Belief doesn’t guarantee results.

But hesitation guarantees small ones.

Here’s the shift:

Stop asking, “What if it fails?”
Start asking, “How would I move if it succeeds?”

Because you make different choices from belief:

• You follow up.
• You raise your rates.
• You apply anyway.
• You speak up in the room.

Momentum favors the committed.

Not the cautious.

You don’t need blind faith.

You need aligned action.

Are you building from belief…
or protecting yourself from disappointment?

Quote Credit: Leadersonlyco

The most influential leaders aren’t the loudest in the room.

They’re the ones who make others feel seen and respected.

Your communication style, empathy, and respect for others don't just shape your reputation.

They build bridges, foster collaboration, and create a positive work environment for everyone.

Active listening makes others feel valued.
Constructive feedback shows you care about growth.
Kindness and respect build trust and rapport.

It’s in the words you choose and the way you treat people.

That’s where real influence starts.

Quick thought:

The dream isn’t the hard part.

The discipline is.

Anyone can imagine the outcome.

Few commit to the inputs.

Big results are built quietly.

Early mornings.
Tight standards.
Consistent reps.

And humility?

That’s the anchor.

It keeps you learning.
It keeps you improving.
It keeps you coachable.

Ego stalls growth.

Humility accelerates it.

Dream big.

But work in silence.

Image credit: Daily__wisdom_ on Twitter/X

Most ads fail for one simple reason:

They focus on the product instead of the person.

Great copywriting flips that.

It’s not about sounding clever.
It’s about making people feel understood.

Here are a few timeless copywriting principles that still drive results today:

1️⃣ Sell what people want. Deliver what they need.
People buy the promise first.
But they stay for the real value.

2️⃣ Features tell. Stories sell. Emotion closes.
Listing features informs people.
Stories help them see themselves using it.

3️⃣ Every word should connect to the customer’s problem.
Your product isn’t the hero.
Your customer is.

4️⃣ Good copy pulls, it doesn’t push.
Curiosity is one of the most powerful marketing tools.
Make people want to keep reading.

5️⃣ Your CTA should feel like a reward.
Instead of: “Submit form.”
Try: “Get your free strategy.”

6️⃣ People don’t read ads.
They read what interests them.
Your job is to make the message about them.

There are also proven frameworks that simplify writing:

• AIDA – Attention → Interest → Desire → Action
• PAS – Problem → Agitate → Solution
• FAB – Features → Advantages → Benefits
• 4Cs – Clear, Concise, Compelling, Credible

You don’t need to reinvent marketing.

You just need to understand how people think and decide.

Because the best copy doesn’t feel like marketing.

It feels like someone finally understood your problem.

👉 Which copywriting framework do you use most often?

Most people treat Claude like a writing partner.

I’ve started treating it like a proposal team.

Once Gamma is connected, you can build full presentations without leaving the conversation.

Here’s the flow I’m running:
• connect Gamma
• connect Gmail
• connect Notion

Then prompt:

“Pull the discovery call. Grab the project brief. Create a campaign proposal.”

Claude finds the context.

Gamma outputs the deck.

Budget, milestones, deliverables. All there.

If I refine the strategy in chat, the slides will evolve as well.

No copy-pasting.
No version chaos.
No losing momentum between idea and output.

One more thing that makes a big difference:

Set up your brand style in Gamma and tell Claude to use it.

Now, everything generated is already client-ready.

This is what AI should feel like.
You think, it builds.

Give Gamma a spin inside Claude. 

https://lnkd.in/eUJ-Skh3

Brand partnership • Top Ecommerce Email Marketer | $200M+ Generated via Email

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