Beezop

Beezop is the SOP software that helps companies systemize and scale the way they work.

Co-Founder & CEO

CKDIGITAL

With over 600+ projects delivered, CKDIGITAL is one of Africa's leading web development agencies.

Founder Institute

Building the Nigerian startup and entrepreneurship ecosystem by mentoring upcoming founders.

Startup Mentor

Questionwave

The easiest way to take questions from your audience. #2 Product of the Day on Product Hunt.

Co-Founder

Rizevo

Helping service providers in Nigeria get booked and paid.

Founder

CKDIGITAL ACADEMY

Tech training company offering courses in UX Design, Web Development, and Digital Marketing.

Lead Instructor

The Fountain of Life Church - HQ OFFICE

Worked with the IT team at The Fountain of Life Church to improve their online presence.

Web Design Consultant

Unotech Media

Web designer / Developer

Ericsson

Supply Chain Management / Logistics Department

Industrial Trainee

13 years ago, right after school, I started a website design agency, CKDIGITAL. Today, it’s one of the leading web design agencies in Africa. And then, 4 years ago, I became interested in solving problems through software.

First, I founded Rizevo, a software that helps service providers automate appointment scheduling and payment collection.

Next, as a fun project, my wife and I built Questionwave — a simple Q&A app for events. It became the #2 Product of the Day on Product Hunt, and now has thousands of users globally.

Today, I’m focused on Beezop — a software that turns SOPs into automated, trackable workflows, helping companies systemize and scale the way they work.

I am passionate about helping people and businesses succeed and I do this through software, services, training and mentorship.

Reach out if there’s any way you think I can assist.

Charles Dairo

The Growth Camp

The Growth Camp is a community for marketers across various industries. I host a free monthly online session dedicated to upskilling professionals in marketing and growth. We provide valuable insights and practical strategies by inviting experts to share their knowledge on various topics within their specialities. Since our inception, we have successfully trained over 1,000 participants from 8 countries, helping them enhance their skills and advance their careers. Our sessions offer a platform for learning and networking, fostering a community of driven professionals eager to excel in their fields.

Bitnob

- Leading marketing strategy and execution by, driving revenue growth through a dynamic blend of brand positioning, product marketing, content strategy, and growth initiatives.
- Developing, executing, and scaling high-impact, multi-channel go-to-market efforts for both B2C and B2B solutions.
- Spearheaded and executed a global growth marketing strategy across 10 African markets, including Nigeria, Ghana, Kenya, Uganda, Algeria, Ethiopia, Rwanda, Senegal, Togo, and Cameroon, driving user acquisition and market expansion.
- Led AARRR Funnel optimizations and conversions for the mobile app feature
- Directed global performance marketing efforts, overseeing the strategy, management, and optimization of Google Ads, retargeting campaigns, Facebook Ads, SEO, and referral marketing to maximize ROI and user growth.
- Developed and implemented a data-driven growth and experimentation framework, enabling cross-functional teams to optimize performance.
- Served as the go-to expert for tracking, analytics, and measurement, ensuring data-informed decision-making.
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Head of Growth

mymdoc

This role involved product marketing, Growth marketing, Business development,  content marketing, brand communications, performance marketing, and team management.
- Handled all brand communications: Copywriting for ads, blog articles and email marketing.
- Handled SEO, SEM & Social Media Paid Ads.
- Product Strategy - segmentation & positioning and market launch.
- I led the product pricing startegy team to develop our subscription model
- Product Marketing - A/B Testing, Funnel Optimization, User Activation & Onboarding
- Handled market launch, user activation & onboarding of remittance product

Growth Manager

The Rage Group

•	Launched Sigma Buddy (a Sigma Pensions mobile app) in Nigeria, achieving 2x engagement and 53% higher QPDs (queries per day) vs the standard website.
•	Led growth marketing efforts to improve key retention metrics (DAUs and DAVs) for Lomi App
•	Responsible for product development and improvement, product marketing and sales strategy development for brands
•	Planned and led various marketing campaigns utilizing case studies, product events, and video testimonials; completed within strict marketing budget that resulted in a 91% increase in profit between the years 2018 to 2020.
•	Increased Horizon estate website leads by 50%, optimizing marketing campaigns and A/B testing.
•	Partnered with the Foreshore waters marketing team to create a cross-selling strategy resulted in increased sales by $9.5M.
•	Developed a consumer segmentation analysis and proposed an adjustment in the buyer persona definition to drive a better positioning of the digital marketing strategies.

Product Marketing Manager

•	Led a team responsible for clients' day-to-day account management, which provided competitive market intelligence, insights, and recommendations to optimize marketing initiatives and increase ROI. 
•	Developed integrated content approach that drove engagement increases across channels (blog unique views +5.83% and average site duration +44% to Sigma Pensions website despite a paid media budget cut of 40% due to Covid; social engagement +209% on Instagram, Facebook, and LinkedIn
•	Make data-driven decisions to develop strategic marketing approach and content for each channel that drives measurable results
•	Strategically develops, manages and executes all-inclusive, integrated, digital marketing campaigns within the agency
•	Led the transition of the agency from just a digital agency to a fully integrated (retail, advertising, digital) agency. The results delivered on both peaks of creativity and effectiveness with an increase in brand acquisition and profit.

Marketing Communications Lead

•	Established benchmarks and implemented a data tracking and measurement program for all paid social ads for clients. Adjusted creative strategy based on tracked results.
•	Managed all projects and communication for the company's largest client to date, making up 70% of the company's revenue. Responsible for three to four different clients at any given time.
•	I helped strategize, implement and manage agency paid search and display marketing efforts. These included; PPC audits, setting up new campaigns, keyword research, developing and testing new ad copy, communicating improvement opportunities, and more
•	Formulate and implement SEO strategies that include extensive keyword research and keyword targeting strategic planning, content marketing, blog topic ideation, link development, and analysis.
•	Create integrated digital marketing strategies for a variety of clients across different domains, industries, and platforms

Digital Marketing Strategist

COSSE Ltd

•	Launched and managed UBA *919# Digital campaign across Nigeria. 
•	Revamped the company website and integrated lead generation tools that lead to 23% of organic site visitors.
•	Increased the company revenue by establishing new partnership between company and digital media vendors.
•	Launched optimized online adverts through Google Adwords, Display Advertising, Social media advertising etc. to increase company and brand awareness.
•	Assisted in the formulation of strategies to build a lasting digital connection with consumers.

Digital Marketing Executive

CKDigital

•	Accurately prepared cost estimates by studying blueprints, plans and related customer documents.
•	Provided products and services, include equivalent technical and engineering information by answering questions and requests from clients.
•	Introduced new business ideas to harness the emerging markets and ensured relationship management with clients.
•	Expertly led the development of new trade strategies, implemented all promotional techniques to deliver sound customer service.

Business Development Executive

SPEAK Africa Initiative

•	Involved in coordinating project from execution to completion 
•	Responsible for handling project finances
•	Keeping close contact with project member and major stakeholder in the organization
•	Identify, analyze, priorities, mitigate and communicate project risk    
•	Develop training and briefing materials for new staff

Project Manager

Nigerian Army

- Assisted in creating monthly budgets for all units within the Army division.
- Summarises current financial status by collecting information; and preparing balance sheet For each unit with the army formation.

Accounting Executive

I am a seasoned marketing strategist with over 8 years of experience across various industries including; Advertising, Health-Tech and  Fintech. I've driven growth for both consumer and B2B products, leading and empowering marketing teams.

My strength?  I bridge the gap between generalist and specialist. I possess deep expertise across various marketing disciplines, consistently delivering results in:

Organic Growth: Content Marketing, SEO, ASO
Paid Acquisition: Performance Marketing
Product Marketing: Product Launch, Lifecycle Management
Product-Led Growth: MVT, A/B Testing, Product Analytics
Account-Based Marketing (ABM)

I have successfully managed brands across over 10 African countries with continuous increases in revenues month on month. 

I'm also the founder of The Growth Camp, a community empowering marketing and growth professionals to level up their careers through monthly online courses.  In just the first 6 months, we've helped over 1,000 professionals upskill for free.

taplio

The Battle

Charles Dairo

Damilola Robert

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