Charlene Li Keynote Speaker & Strategic Advisor

Quantum Networks Group

Founder & CEO

100 Coaches Agency

100 Coaches brings together the world’s leading executive coaches, top business thinkers and best leaders with the common purpose to prepare, develop, and energize inspired leaders for the future.

100 Coaches was launched in 2016 by world-renowned educator and leadership coach Marshall Goldsmith as a network to learn and collaborate and ultimately ‘Pay It Forward.’ The agency specializes in connecting the world’s best coaches with top leaders that best fit their needs. 

As a certified Stakeholder-Centered Coach, I focus on supporting leaders through disruptive transformations and ensuring we establish clear success measures to track and report on our progress to your key stakeholders. I provide a money-back guarantee that we get results!

Executive Transformation Coach

LinkedIn

Named a LinkedIn Influencer when the program launched in 2012 and was named one of the LinkedIn Top Voices: Company Culture in April 2022 which highlights 10 must-follow thought leaders covering how to build great workplaces, develop talent and cultivate inclusive cultures.

LinkedIn Top Voices

Member of YPO San Francisco Gold and YPO Global One Chapters.

Member

Member of YPO San Francisco Gold and YPO Pacific One chapters. Served on the Pacific Regional Regional Executive Board, the Membership Committee of YPO Pacific One, and the YNG+ Taskforce.

Regional Executive Board, Pacific Region

PA Consulting

As the leader of our research group, I set the agenda for our thought leadership focused on cross-sector issues facing leaders. 

PA is the innovation and transformation consultancy that brought the home pregnancy test and the Sydney Opera House to life – alongside thousands of other ingenious solutions as every day and monumental. We believe in the power of ingenuity to build a positive human future in a technology-driven world.

Chief Research Officer

Altimeter, a Prophet Company

I helped leaders thrive with disruption as a Senior Fellow at Altimeter which I founded and was acquired by Prophet in July 2015. 

I have written or co-authored six books, including "Groundswell: Winning In A World Transformed By Social Technologies"​, the New York Times bestseller, "Open Leadership"​, "The Engaged Leader", and my latest book, "The Disruption Mindset".

My current research includes leadership, digital strategy, employee experience, and creating growth and innovation cultures.

Founder & Senior Fellow

I helped leaders thrive with disruption, especially new technologies that impact their strategies and organizations. I did this through the research and consulting work we did at Altimeter Group, which I founded and where I was the CEO.

Jumpshot Inc

Served on the Jumpshot Board of Directors and the Audit Committee. I'd been following Jumpshot for over two years and joined the board because they provide deep insight into customer journeys while adhering to the strictest protocols around personally identifiable information (PII).

Board Member

Forrester Research

Research and analyze how media companies and marketers use technology to improve their business strategies and practices. Research topics include social technologies, searcn marketing, marketing mix, digital marketing growth, online recruitment and online classifieds, social networks, portals (like AOL, MSN, and Yahoo!), local media, especially newspapers.

Principal Analyst

Led the Media and Marketing research team, ranging from 7-10 analysts and research associates. Responsible for all research produced by the analysts, as well as liasons with the sales force.

Research Director

Industry analyst covering Internet advertising, online recruitment, online promotions, and portals. Also looked at newspaper publishing strategies.

Senior Analyst

Community Newspaper Company

Created the Internet publishing division of CNC. Wrote original business plan and obtained funding from Fidelity Investments, the parent company. Put 200 individual towns and cities online at www.townonline.com, which included 120 community and daily newspapers (total circulation 1+ million). Won two EPpy awards for best local site and best commercial product (for the online recruitment site). Also held positions on the Newspaper Association of America's online publishing advisory board.

Internet Publisher

I catalyze transformation as an expert on disruptive transformation strategy and leadership. I'm an entrepreneur and NY Times bestselling author and have seen business, society, and the world undergo seismic changes. My work includes writing books, speaking, advising, and coaching companies and their leaders and I've worked with 14 of the Dow Jones 30 companies. 

I help leaders and their organizations in three ways: 

1) Research, Writing, and Streaming: I share my research and thinking through books and articles. I stream weekly here on LinkedIn, usually Tuesday at 9 am PST. I research and develop strategies for disruptive innovation, leadership in challenging times, and the impact of generative AI on the future of work. I was named one of LinkedIn's Top 10 Voices on Company Culture in 2022. 

2) Speaking and Workshops: From conference keynotes to intimate executive gatherings, my speeches and workshops educate and identify specific actions people can take to start making the future a reality today. Peppered with relevant examples, I tailor the content for every audience. I love creating "a-ha" moments when the audience sees what is possible in the future and has the confidence to take the next step.  I specifically emphasize the importance of relationships, empathy, and wisdom in leadership and transformation. Partial client list and appearances include Adobe, Banfield, Cloudera, Coty, Genesys, KPMG, Novartis, Oracle, Providence Health, SAP, SxSW, TED, Tony Robbins, US Navy, Verizon, Workplace from Meta, World Business Forum, and the World Economic Forum.  

3) Advisory and coaching. I take on a few select advisory and coaching clients a year, typically on a retainer basis. My advisory work addresses specific transformation challenges facing an organization, from shifting strategic focus to driving culture change. In my coaching, I work with people who are already great leaders and support them in leading disruptive, transformative change using a stakeholder-centered coaching approach developed by Marshall Goldsmith. Clients have included: Adobe, IBM, Microsoft, Southwest Airlines,

Charlene Li

Skyline College

Communications Manager

Cint

Joined Lucid, LLC, the company was acquired by Cint 2021. Lead global product and content marketing for a marketplace connecting B2B2C entities who perform market research and/or media measurement with respondents who answer survey vehicles. Enhanced the process for product launches and go-to-market execution. Revised communication strategy for product messaging to customers and partners. Created a new webinar series to broaden thought leadership and increase top-of-funnel lead generation. Run the pricing committee to ensure global pricing continuity. Engaged in the integration process to define product roadmap and future messaging post-merger.

Vice President Product Marketing

Business Wire

Built Business Wire's global product marketing team. Created persona and market segmentation to expand Business Wire’s go-to-market efforts. Constructed value-based messaging and positioning for enterprise-level customers and prospects. Launched sales enablement practice to create consistent positioning and messaging for stakeholders. Led the team to provide competitive analysis, new sales tools, and collateral overhaul. Implemented a global pricing strategy for transaction and enterprise customers. Engineered a thought leadership content strategy that includes a dynamic webinar series, white papers, blogs, and videos. Content strategy increased MQL's by 248% in 2020. Increased overall leads by 400%.

NETSCOUT

Led product marketing campaigns supporting sales and corporate marketing with content and collateral for enterprise security product line. Teamed with product management, sales engineering, corporate marketing, and sales delivering go-to-market plans, competitive analysis, buyer personas, and product positioning. 

Managed global analyst relations program. Initiated paid and un-paid content programs, external messaging and positioning to global analysts in network and application performance management (NPM/APM), software-defined networking (SDN), IAAS, PAAS, and security. Built bridges between business units, corporate executives, and influencers. Executed corporate "analyst day" to introduce analysts to corporate executives and staff. Implemented research sharing program amongst business units. Grew year-to-year analyst touches by 400% and increase analyst coverage by 100%.

Director Product Marketing

Wowpads, Inc

Marketing support for: pitch deck, corporate presentations, product strategy, B2B demand generation and investor relations

Marketing Consultant

ERE Media, Inc

Led product marketing, demand generation, integrated marketing for B2B/B2C virtual information service for global HR, talent acquisition and talent management. Built demand generation, marketing automation (Hubspot) for all conferences and events (email, direct mail, digital marketing, SEO, content marketing). Accountable for 35% of company revenue. Launched complete re-design of website and content delivery system, yielding increased visitors and engagement. Created new processes to manage annual conferences – increasing conference attendance by 25% and revenue by 20%. Built lead generation program for SAAS-based benchmarking system for HR/TA leaders. Total company re-brand with new messaging and corporate positioning which uplifted corporate presence in HR/recruiting space.

Sr. VP Marketing

Staffing Industry Analysts

Led the overall B2B corporate and product marketing, branding, positioning and pricing of global subscription-based advisory service for human capital management. Launched new conferences in EMEA and AsiaPac, meeting 100% of delegate forecast.  The Marketing team was accountable for 30% of total revenue.  Created a go-to-market strategy and grew new cloud=based educational service for Global buyers of contingent labor by 500%. Revenue stream beat plan by 100%. Built demand generation for global events (direct mail, email, social media) increasing conference/event attendance and revenue every year. Launched re-design of website and content management system; increasing website traffic by 100%. Speaker at industry conferences on social networking and marketing

Sr. VP Marketing & Interactive Services

CaseCentral, Inc.

Launched a SAAS-based legal discovery platform. The marketing team was responsible for product management, product marketing, and demand generation. Wrote all MRDs and PRDs for SAAS-based legal discovery platform. Created an integrated B2B demand generation and lead fulfillment system which increased sales opportunities by 100%. Built a PR strategy which created a new product category increasing by-lined articles, trade articles and research articles by 35%. Innovated a new pricing strategy which led to a 50% increase in re-occurring revenue.

VP Marketing

Valchemy, Inc.

Launched SAAS-based start-up for enterprise mergers and acquisitions. Designed and implemented a new corporate and brand identity including corporate naming, corporate identity, collateral, and website design. Built marketing programs which increased category awareness and customer acquisition by more than 200%. Demand generation increased sales leads by 100%. Helped position the company to be purchased by IBM.

ADP, Inc.

Managed $170 million product line for insurance companies, body shops, and salvage yards. Devised a product plan to create an enterprise trading model for SAAS-based claims automation system. Accountable for the annual 5-year strategic plan. Created a beta test program to get customers engaged early, yielding better customer acceptance. Implemented new product strategies which yielded 15% improvement in market share; new product revenue increased by 150% and 100% improvement of product delivery. Leading speaker at industry and corporate events

VP Product Management

Focus on global marketing strategy, go-to-market planning, product marketing, product launches, events, and direct marketing SAAS-based platforms in multiple industries including network management, HR, staffing, and media.

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Charlene Li

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