Herman-Scheer

Chief Executive Officer

Herman-Scheer is a brand studio and launch partner - we bring smart consumer brands to market. We’re informed by research and strategy, but build with experience and intuition — the results are brands that connect with consumers on a more human level. We move quickly, but thoughtfully. Each step of our process is designed to navigate the entrepreneurial journey towards a successful launch. Beyond launch, we act as an extension of your team by providing continued support with strategy, creative and partnerships.

Co-Founder

Paradigm Talent Agency

Administrative responsibilities, script coverage and entertainment media breakdowns.

Intern

Building and growing best in class consumer brands.

Building the next generation of smart consumer brands.

Chapin Herman

Ike's Love & Sandwiches

Digital Marketing Manager

Zankou Chicken

Optimize profitability by spearheading the total re-branding for the company due to marketing expertise and brand management strengths. 
Build and sustain a solid relationship with company executives to communicate effectively on brand voice, long-term planning, and ongoing improvements. 
Expand brand reach by securing solid partnerships with more than 50 influencers following the successful rollout of the new rewards program.
Increase consumer access to the restaurant by working with cross-functional teams to launch a new app.
Encourage high levels of consumer engagement by creating compelling content for Instagram and Facebook.
Oversee writing and editing; add value to posts using excellent videography and photography skills.

Marketing Consultant

Heavily contributed to the successful launch and grand opening of the Huntington Beach location, which drove additional profitability and new sales channels. 
Created a strong internet presence by managing active social media pages and using branded applications. 
Pursued ongoing improvements by assessing performance data, designing and refining digital marketing strategies, and delivering insight into go-to-market plans.
Capitalized on the growing popularity of third-party delivery and online ordering platforms.
Secured a competitive edge by executing research and remaining updated on emerging industry trends; used findings to direct the design of the company's online ordering platform.
Educated customers on all menu items and delivery services by collaborating with colleagues on creating and introducing point-of-purchase materials; was integrated into every restaurant location.
Led external contractor groups as they contributed to new initiatives including graphic design, PR, events, signage printing, and mobile application development.

Marketing Associate

Marketing Assistant

Tijoh

Led professional development of in-house marketers by drafting, developing, and executing comprehensive training materials for team members. 

Increased the value of the company’s digital presence by utilizing strong photography and videography skills to deliver content aligned with the brand voice. 

Ensured consistency in branding across all marketing materials. Incorporated popular social media channels to improve engagement and provide updates on upcoming initiatives.

Streamlined daily operations and standardized processes; leveraged in-depth business leadership skills. 
Offered fresh ideas and innovative concepts that appealed to target audiences.
Headed all planning and go-to-market strategizing for new brands.
Managed client relations and generated creative content for national brands, including Captain D’s Seafood.

Brand Marketing Lead

Led professional development of in-house marketers by drafting, developing, and executing comprehensive training materials for team members. 
Increased the value of the company’s digital presence by utilizing strong photography and videography skills to deliver content aligned with the brand voice. 
Ensured consistency in branding across all marketing materials. Incorporated popular social media channels to improve engagement and provide updates on upcoming initiatives.
Streamlined daily operations and standardized processes; leveraged in-depth business leadership skills. 
Offered fresh ideas and innovative concepts that appealed to target audiences.
Headed all planning and go-to-market strategizing for new brands.
Managed client relations and generated creative content for national brands, including Captain D’s Seafood.

Relay Social

Built a successful company from scratch and developed a high-performing creative team through strategic recruiting and hiring. 
Positioned teams to exceed expectations and meet competitive goals by offering comprehensive training and attentive management. 
Built a network of reliable influencers and strived to improve community relationships. 
Demonstrated expertise in photography, videography, copywriting, and content development.
Focused on scaling a small business through social media, digital platforms, and traditional marketing efforts.
Informed critical decisions by compiling performance metrics and generating weekly and monthly reports.
Strengthened brands by securing partnerships with like-minded businesses and remaining updated on marketing trends.
Boosted business retention by successfully managing a portfolio of 30+ clients across several industries.
Served as a creative director for all photo and video shoots on behalf of clients.
Led the successful launch of Mad Dumplings (2016) and aligned it to attract an audience quickly; earned coverage on This Is LA and Food Network’s “The Big Food Truck Tip”.

Casablanca Bridal

Displayed advanced knowledge of audience segmentation, content development, and writing to produce posts for social media, including Facebook, Instagram, and Pinterest. 
Reached a niche audience by launching the brand’s first lifestyle campaign focused on the millennial bride. 
Redirected the Spring Catalogue shoot for ideal results.
Consistently monitored social media to identify and build partnerships with well-known bloggers and editors. 
Oversaw advertising campaign designs for print and digital media channels; grew the Facebook following from 2K to 45K and Instagram from 0 to 60K; managed all web and product writing.
Supported networking and consumer engagement by coordinating logistics for events supporting new product line launches; secured venues, vendors, caterers, and staff to ensure seamless event execution.

Marketing and PR Manager

Bolt Public Relations

Through my time at Bolt Public Relations, I worked on client accounts within the fashion, beauty, technology, and entertainment industries. I created and executed public relations plans, crafted press releases, designed press kits, partnered with influencers, and planned events. One of my main focuses during this time was to ensure that each client's story was told effectively.

Additional Notes of Interest:
Served clients such as Elbows Mac & Cheese, Notestream, and Miguel's California Mexican Cocina

Account Coordinator

Shout Public Relations

Served clients such as Lulu's, Bucketfeet, and Eyes On Walls
Assisted with product and lifestyle photo shoots
Developed content for client social media accounts

GearBottle.com

Focused on writing stories about the streetwear fashion industry. Interviewed up-and-coming designers for the GearBottle website, attended fashion shows, and assisted with social media marketing.

Journalist

The Zimmerman Agency

I worked with many clients, including Hard Rock Hotel All Inclusive Collection, the Kessler Collection, Orlando World Center, and Brazilian Court. 

My responsibilities included working with various media outlets to secure client coverage, strategizing co-brand opportunities, writing press releases and pitches, event planning, and generating publicity reports.

Junior Account Coordinator

I am a creative writer and dreamer. Since I could hold a pencil, I have spent time crafting stories. Words are my medium of choice; whether drafting press releases, writing blog posts, preparing articles, or simply scribbling poems, they allow me to connect with the world differently. 

In addition to writing, I also enjoy capturing moments through photography and videography. Fortunately, with the advances in digital marketing, I have had the opportunity to blend all three creative outlets as part of my career. While I enjoy creating things independently, I have found even more fulfillment when collaborating with a team. 

I have worked in digital and traditional marketing for over a decade. Throughout my career, I have worked at agencies, in-house, and freelance. I have had the privilege of exploring the following industries: Food & Beverage, Fashion, Lifestyle, and Fitness.

Thank you for reading; I hope to learn about you soon.

Let's chat!
BrittanyFEngler@gmail.com

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The Battle

Chapin Herman

Brittany Engler

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