Max Chan

Chan With A Plan

▶︎ 𝐈 𝐰𝐢𝐥𝐥 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐜𝐫𝐚𝐟𝐭 𝐚 𝐣𝐨𝐛 𝐬𝐞𝐚𝐫𝐜𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐡𝐚𝐭 𝐰𝐢𝐥𝐥:

✔️ Improve your response rate on online job applications
✔️ Ace the company's interview process and land the job you want
✔️ Job offer negotiation strategies to maximize your compensation package
✔️ Generate more messages from recruiters on LinkedIn about potential job opportunities

▶︎ 𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐨𝐧 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐰𝐢𝐥𝐥 𝐥𝐚𝐧𝐝:

✔️ An interview within the 1st couple weeks of actively job searching
✔️ A job offer within 1-6 months

If you want a career coach that will craft an effective job search strategy for you, then send me a message and let's chat, as I got the plan to help get your job search back on track. 

► Website: www.ChanWithAPlan.com

► Email: Max@ChanWithAPlan.com

Career Coach

▶︎ 𝐈 𝐰𝐢𝐥𝐥 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐜𝐫𝐚𝐟𝐭 𝐚 𝐫𝐞𝐬𝐮𝐦𝐞 𝐭𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐠𝐞𝐭 𝐲𝐨𝐮 𝐦𝐨𝐫𝐞 𝐣𝐨𝐛 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬 𝐬𝐨 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐬𝐭𝐨𝐩 𝐬𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐝𝐫𝐞𝐚𝐦 𝐣𝐨𝐛.

𝐌𝐲 𝐑𝐞𝐬𝐮𝐦𝐞 𝐏𝐫𝐨𝐜𝐞𝐬𝐬:

1. 1 hour resume strategy call 
2. New resume delivered to you within a week (shorter turnaround times are available upon request)
3. Resume review call to ensure you are satisfied with your new resume and teach you how to tailor your new resume for jobs you are interested in

✔️ Unlimited revisions, until 100% satisfied 
✔️ No initial forms to fill, I keep the experience as hands off for you as much as possible
✔️ Cover Letter and LinkedIn Profile Optimization services are also available

Resume Writer

Bell

As a Marketing Campaigns Specialist, I am currently responsible for launching and optimizing marketing campaigns focused on winning back customers, and acquiring new customers through a combination of both outbound (telemarketing) and inbound marketing tactics (e.g. Email, Social, Digital).

Marketing Campaigns Specialist, Bell Mobility

My main responsibilities were to focus on optimizing and improving Bell's outbound marketing portfolio to win back lost mobility customers and reduce churn. My skills in communication, project management and data insights have led to improvements in our outbound campaigns from an efficiency and results perspective.

✔️ Utilizing quantitative data and qualitative insights on a weekly basis on the team’s highest priority outbound campaigns to help increase the save rate of Bell’s mobility customers and its products.

✔️ Work cross functionally with development, operations and external vendors to launch new outbound marketing campaigns and optimize existing ones through customer segmentation. 

✔️ Collaborated with the operations team to lead the outbound agent strategy initiative to increase contact rate with Bell customers for the team’s highest priority outbound campaign. Resulted in a customer contact lift of over 10%.

✔️ Supported the pricing team and outbound agents via analytics on a newly launched offer leading to a 20% increase in phone hardware upgrades and saving 49% more customers during the offer period.

Proactive (Marketing) Strategy and Analytics Specialist, Loyalty and Retention

DRMG | Direct Response Media Group

One of my main highlights in this role as a Marketing and Sales Analyst is becoming an acting Product Manager and leading the direction of the creation of the Inside DRMG platform. The Inside DRMG platform would be an online internal resource for sales reps to gather competitive market insight of their prospects’ industries to help them sell. 

✔️ Strategized with senior executives to develop the vision of the Inside DRMG platform and what the final product should be.

✔️ Created wireframes/mockups of what the user experience and navigation should look like for the end user as well as the roadmap with assigned deliverables for each team involved.

✔️ Worked closely with the development and design team on product development to create a minimum viable product to test with key executives and sales managers and improve the product with their feedback prior to launch.

Marketing and Sales Analyst (Acquired Surround)

Surround Integrated

Throughout my time at Surround, I have been involved in various aspects of Product. My notable accomplishments are launching a scalable website product for small businesses and being involved with every aspect of marketing to increase product sales digitally for our clients. My drive for continuous improvement and desire to learn gave me the comprehensive skill set required to be promoted multiple times in my four years at Surround Integrated Marketing. 

My main responsibility in my last role at Surround before being acquired by DRMG as a Partner Sales Manager was training sales reps on Surround's digital products to help them sell and to create digital products that suited our partners' clientele. 

✔️ Increased digital sales by 133% with one of our partner agencies.

✔️ Partnered with an external website development vendor to plan, execute and launch Surround’s small business 5 and 10 page website products for our partners to sell.

✔️ Researched and championed the launch of an online ordering product to complement the company’s website product geared towards its restaurant clients. One client received over a 500% return on investment in the first year.

Partner Sales Manager

When I was promoted to Account Manager, this elevated my skills in relationship building, working cross functionally with multiple business units (e.g Accounting, Leadership Team, Design, Development) and being able to adapt to the ever changing space of digital marketing.   

✔️ Led and managed the digital marketing strategy of assigned clients to increase their online presence and drive product growth. 

✔️ Nurtured client relationships in order to retain and grow client accounts. Established a yearly client retention rate of 90%.

✔️ Led the implementation of the digital marketing strategy to revamp course product sales for a financial client. Increased course product sales by 15%+ in Q4 of 2014.

Account Manager

In my first role in the digital marketing space, my curiosity, desire to learn and being a team player led me to successfully implement our clients' digital marketing programs to increase product growth. 

✔️Assisted in the new product launch from a top tier Consumer Packaged Goods client with a major focus on contesting involving social media, media outreach and guerrilla marketing tactics. The campaign led to an increase of 20,000+ Facebook Fans for the page and 11,000+ contest entries.

✔️Spearheaded the implementation of the digital marketing strategy for a Niagara Falls tourism client that led to an increase of online reservations of over 35% for their flagship restaurant and ticket sales of over 15% for their attractions.

✔️Orchestrated and worked cross functionally with designers, developers and senior management to launch multiple website products to help increase our clients' online search presence and website traffic.

Marketing Coordinator

Career Coach // Resume Writer // Job Interview Preparation // Helping you with your job search, so you can stop searching and start working your dream job.

I help professionals with their job search in order to land more interviews, generate more job offers and make more money. 

Message / Connect with me on LinkedIn for more info on:

📝 𝐂𝐨𝐯𝐞𝐫 𝐋𝐞𝐭𝐭𝐞𝐫 & 𝐑𝐞𝐬𝐮𝐦𝐞 𝐖𝐫𝐢𝐭𝐢𝐧𝐠:

Did you know that recruiters skim resumes for an average of 7.4 seconds according to a recent study?

A resume that helps grab a recruiter's attention is a combination of simple yet effective formatting, with captivating bullet points that tells a clear and concise story of all the skills you've developed and all the accomplishments you've achieved throughout your career.

I will create a resume alongside a cover letter that provides a highlight reel of your best work to land you more interviews to get the job you want.  

📈 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧:

Recruiters on LinkedIn use search terms and filters to find their list of potential candidates and then look at the candidates' profiles in more detail to see if there is a match for the roles they are trying to fill.

Once recruiters look at your profile, they won't look at it again. 

I will optimize your LinkedIn profile to help you rank higher in search results of recruiters that hold the keys to job opportunities you are interested in and cultivate an engaging career story on your profile to get them to reach out to you and move you into the interview process.

📞 𝐉𝐨𝐛 𝐈𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 𝐏𝐫𝐞𝐩𝐚𝐫𝐚𝐭𝐢𝐨𝐧:

Studies have shown that 52% of interviewers make their decision about a candidate between 5 to 15 minutes of the interview. 

There's too much on the line to try to wing it and not go in with a proper plan. 

My interview coaching services will help you become more prepared and confident in interviews, to make you the standout candidate that you are to land the job you want.

𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐰𝐡𝐚𝐭 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐬𝐚𝐲:

“After working with Max, I received an improved response rate on my online applications at larger companies and got a job offer at an international digital marketing agency.” - Victoria

“With Max's help, I ended up getting over 10 opportunities from recruiters on LinkedIn within a span of a couple months and accepted a job offer at a company as a Digital Marketing Specialist, where I will be making 25% more." - Naaz

"Max was very professional and was able to redo my resume in a timely fashion. I am certain without his help I wouldn't have gotten my role as a Distribution Coordinator." - Krishnan

💻 Email: Max@ChanWithAPlan.com

jacmedia.co

As an experienced B2B content marketer, I'm best at campaigns for companies ready to make an impact. I have experience in lead gen and demand gen actions through audience research, content testing, and go-to-market execution. 

Let's talk if you're overwhelmed with: landing page copy, full website content, SEO results, audience ICP research, website content republishing, and a relevant platform distribution plan. Some of my best partnerships have included: HeyTaco, Blackstrap Media, Sustainable Concepts, Your Jerusalem, Wild Story Productions, and more.

Marketer

Go Mini's Franchising LLC

Organize for personalization and efficiency: local assets, security, and records.

Participate in organization-wide goals, including:
- Work-life balance for employees. 
- Service to our community marked by compassion and excellence.
- Complete work with the satisfaction of having done a day’s work in a day, not more and not less. We can all be mentally present with our families outside of work.
- Workplace full of integrity and respect in the way we treat coworkers, customers, vendors, and in dealing with the government.

Director of Focused Projects

Blackstrap Media (name changed to Kei in March 2025)

Developed high-level plans by creating marketing strategies that align with client goals.
- Reported to clients by clearly communicating the wins and adjustments of the strategy.
- Managed campaigns, carried out by building and maintaining marketing calendars and funnels.
- Planned and executed through developing cross-channel campaigns with meaningful outcomes.
- Measured performance on HubSpot, email lists, website views, and social platforms to evaluate campaign performance and make recommendations based on analytics.
- Standardized visuals to make sure that visual elements like the logo, tagline, and voice are consistent across channels to create a user-friendly brand voice.

Integrated Marketing Manager

Leading the Account Management team, staying up to date on project status and budget.
- A voice of strategy and goal completion for account managers
- Reported directly to the Operations Manager
- Delivered creative and strategy to clients
- Account Manager on Tier 1 Clients
- Managed strategy of campaigns
- Set up the team for success
- Managed deadlines and budgets
- Executed digital marketing strategies
- Displayed collaborative leadership skills
- Included traditional advertising elements in campaign management

Lead Account Manager

Sustainable Concepts, LLC

Nationwide Sustainable Building Consultants.
We’re here to help you create better buildings for people, planet, and profit.

Managed a full update of the website on WordPress.
- Conducted a current audience analysis
- Updated website color palette to be brand consistent
- Increased SERP visibility through content: up 94% at launch
- Discovered and presented marketing directed at keywords and decision makers
- Produced and published high-impact case studies of the most notable sustainability projects

Web UX Designer and Builder

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Your Jerusalem

One of the hardest and most rewarding projects I've worked on. 
Customized evangelism coaching and training for your church.

The biggest part of this role was taking a manuscript from a Google Doc to publish it on Amazon. If you're considering a similar self-publishing journey, I suggest you go for it! However, prepare for it to take longer than you expect.

Some of my responsibilities included: 
- Research, anticipate, and address potential challenges throughout the publishing process.
- Creating a marketing campaign to ensure sales success on the Amazon platform and the website.
- Coordinate with author on securing ISBN and Amazon upload.
- Ensure compliance with publishing platform terms and conditions.
- Manage book listing, metadata, pricing, and distribution channels.
- Research and select ebook and print publishing platforms: book is available on Amazon!

- Track deadlines and milestones, communicating tasks to freelancers and contractors.
- Communicate closely with the author regarding scheduling, feedback, and progress updates.
- Facilitate communications between author, editor, designer, formatter, and other freelancers, clarifying deadlines and expectations.
- Oversee direction of formatting, cover design, and interior layout, brand consistency, and quality standards.

Project Coordinator

HeyTaco 🌮

Effortless recognition and meaningful rewards.

Working alongside the founder, my responsibilities included:
- Evaluate existing content performance, identify gaps, and recommend improvements
- Analyze content performance data to identify areas for refresh and distribution
- Align marketing goals to attract, engage, and retain target audiences
- Develop and execute a comprehensive content marketing strategy 
- Improve organic visibility
- Conduct a thorough content audit 
- Perform in-depth content research 
- Initiate and deliver content refresh initiatives
- Implement SEO best practices for blog content 
- Use audience needs to inform content creation and strategy
- Conduct blog content audit to identify underperforming content
- Implement keyword research, audience research, and link building
- Rewrite existing content to improve its relevance and SEO performance
- Develop and write compelling case studies that highlight customer success
- Define the target audience through research and data analysis to ensure content is relevant

Content Marketing Consultant

Blackstrap Media

A digital advertising agency in Evansville, Indiana. Advertising has a lot of moving pieces, we bring them all together.

A freelance opportunity that included:
- Audience Journey mapping and implementation
- Audience Research
- Persona Development
- Campaign Messaging
- Campaign Management
- Video Project Interviews
- Video Production

Marketing Consultant

Employer Blueprint

Through talent acquisition and leadership coaching, we help our clients gain more freedom in business and in life by developing a high-performing team around them.

Responsible for:
- Email platform set-up, list management, template structure, content creation, and monthly send
- Initiate and report on audience interviews
- SEO keyword research
- Audience research

Email Marketing Manager

Zuia Trafficking

One of the fastest projects I've delivered.

We imagine a community free from human trafficking and abuse.
Our foundational program of education, trafficking awareness, and entrepreneurship creates a different story for families at higher risk of becoming victims to human trafficking and abuse. Simple programs bring abundant change in individual lives.

Responsible for: 
- Wireframing, building, and delivering the website on Wix.
- Edited client-created content to read clearly to the audience.
- Established the wireframe of content to flow from story to mission to donation.
- Researched local narratives so locals in Tanzania and supporters in the United States resonate with the mission.

Website Designer & Content Manager

Make your content work for you | Content Marketer

An experienced B2B marketer, I believe that marketing is a conversation -- connecting people who have a problem with those who solve it. 

Implement marketing to make a difference in the bottom line of your business.

Your service and your business can be the right solution when you use marketing channels to connect with people at the right time. Very few businesses need to implement every complicated marketing theory that exists. You need to focus on marketing tactics (doing) using strategies (the thinking) that solve a specific problem for your customer right now. 

I enjoy creating content with a purpose, so let's chat about marketing together. There's a link at the top of my bio.

taplio

The Battle

Max Chan

Jodie Coher

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