Blue Bear Head

✔️ Brand Strategy & Market Differentiation – Developed and executed growth strategies for direct-to-consumer brands, helping them establish strong market positions, increase customer engagement, and create lasting brand equity.
✔️ Technology & Market Expertise – Stay ahead of emerging trends, develop high-performance teams, and support clients in navigating competitive landscapes while securing record-breaking revenues.
✔️ AI-Driven Solutions & Automation – Designed and implemented AI-powered analytics, automated workflows, and data-driven marketing strategies to streamline operations, optimize acquisition and retention, and drive sustainable business growth.

Managing Director

Techstars

✔️Mentoring at the Sydney Accelerator for Techstars, where I guide and support entrepreneurs in scaling innovative tech solutions. 
✔️Focused on driving measurable growth and delivering impactful outcomes, I collaborate with founders to refine strategies, optimize execution, and accelerate product development. Leveraging my experience in the tech industry, I help teams navigate challenges and achieve operational excellence in a fast-paced, results-oriented environment.

Mentor

Sumerian Records

✔️Developed and launched an OTT platform with 200+ licensed films and short-form music videos, branded as Albumovies for Hit Parader's On Demand Video Streaming Services.  These cinematic epics premiere ahead of album releases on digital platforms, offering exclusive first looks to fans and generating revenue through transactional video on demand.
✔️Hit Parader's On Demand Video Streaming Services will be available on Multiple Platforms: Web, iOS, Android, Samsung Smart TVs, Roku, LG Smart TVs, and Amazon Fire TV as a free streaming service.

SVP | Video Streaming & Digital Partnerships

Amazon

✔️ Led Amazon’s Working Backwards innovation sessions for top APAC brands including Qantas and Optus—helping senior leaders translate customer insights into launch-ready ideas using Amazon’s signature framework.
✔️ Selected as the primary negotiator for high-stakes agreements with key stakeholders—aligning teams around a unified messaging strategy and optimizing the deployment of large-scale budgets.

Innovation Advisory Programs APAC

✔️Received the best possible performance reviews after spearheading the worldwide Launchpad Innovation Grants program that provided clients with new creative advertising/media initiatives.
✔️Selected to establish Private Label brands in Australia with a new exclusive local product line, all while offering internal consulting to other business development staff with similar efforts. as well as importing additional selections from overseas to drive operational scale with Amazon Basics.

Head of Marketing Business Development APJ

✔️Established a high-performing team that orchestrated strategic efforts, partnerships, and initiatives. Reworked onboarding to increase staff retention.
✔️Expanded the company's market presence, product and service presence, and overall revenues, ranking among the top of all leaders within the region.

Head of Sales and Business Development

✔️Grew revenue by 200%+ by hiring and overseeing a high-performing advertising sales team. Collaborated with HR to support the development of other teams companywide.
✔️Strengthened executive relationships through weekly reviews and voice-of-the-customer sessions, becoming the principal contact for the most complex advertising requirements.

Head of Search Advertising, Europe

✔️Secured key industry alliances and negotiated some of the largest deals in Europe as the primary stakeholder liaison, including partnerships with Axel Springer.
✔️Diverted $42M+ of advertising revenue from Google and Facebook (over objective) after initiating cost-saving marketing measures that incorporated modern marketing methodology.

Principal Business Development, Mobile Advertising Technology

Senior Account Executive, Video Games & Consumer Electronics

Fable Food Co

Investor

AMASS

Investor & Advisor

Surreal

Surreal aims to become the entertainment industry's go-to infrastructure.

Seed Investor

Zillow Group

West Coast Sales

LendingTree

Director of Sales

Global Technology Leader | Seasoned Startup & Board Advisor | Formerly at Amazon, Zillow, Lending Tree

💥 Most people chase tactics. I build leverage.

If you’re a founder, operator, or high-performer scaling in today’s AI-fueled market, you need more than playbooks. You need frameworks that hold under pressure.

🔹 12+ years inside Amazon
— Launched global brands on Prime Day
— Built Amazon Advertising ops across EMEA, APAC & NA
— Trained execs using the “Working Backwards” system Jeff Bezos built the company on

🎬 Then came streaming deals, rights, and launches at Sumerian Records
📈 Now I advise founders, execs, and teams ready to grow smarter (not louder)

🧠 Author of It’s All Trash Til It’s Cash — Amazon’s blueprint for builders who don’t want to fake it.

Let’s build bold. Let’s build better.

📩 DM me if you’re scaling a company, a career, or a new chapter.

Chadd SJ Ciccarelli

One of the projects I’ve been working on this year is The Oddi Poddi podcast with Adrian Oddi.

I've know Adrian for a few years now. What I love about this show is that it didn’t start as a “content strategy” or a brand exercise. Adrian just wanted to have real conversations about the stuff that actually matters to him: performance, health, family, resilience, money, setbacks, and what a good life really looks like when things don’t go to plan. 

Somehow that simple idea has cut through. In its first year, The Oddi Poddi  has landed in the top 5% of video podcasts on Spotify in Australia.  I’m lucky I’ve been able to play a small role behind the scenes with the team helping Adrian get there, but I’m genuinely proud of what he’s pulled off in such a short time.

We’ve also had some incredible guests along the way including Aidan Anderson, Barry Du Bois, Gabriella Pomare, to name a few.  Each guest brings their own take on how to think, show up, and put yourself back together when life knocks you flat.

If you’re trying to get your body and mind back in the game, rebuild after life’s clipped you at the knees, keep your family solid while you still swing big, or make sense of money and work without torching yourself, there’s an Oddi Poddi episode on Spotify that’ll help you see it differently and actually do something about it.

Former Amazon Exec | Global Sales & Partnership Leader | AI & GTM Strategy | Market & Branding Expansion Advisor | Author of “It’s All Trash ’Til It’s Cash”

University of Technology Sydney

North America Advisory Board Member

PODEAN

Named by Business Insider https://bit.ly/3czFYGM and Marketplace Pulse https://www.marketplacepulse.com/articles/introducing-marketplace-pulse-100 as one of the top agencies globally truly delivering for clients on Amazon. 

My role is to partner with Mark and drive Podean to be the world's leading Amazon-focused consultancy. My focus is on product development, flawless delivery, the company's rapid global expansion and leading our consulting division. Our consulting division provides strategic advice to brands, and also helps brands, agencies and media companies create their own Amazon capability.

Global CEO

LiveCraft

Founder

Sellwin Consulting

Created and led Dentsu's ecommerce consulting practice, Sellwin Consulting. Our team worked across all agencies within the Dentsu Aegis Network to deliver exponential growth to clients through an ecommerce consulting framework coupled with flawless execution across all facets of marketplace marketing. During this time we worked closely with Instant Pot/Corelle, Philips, Pfizer, Biofreeze, Shiseido/Buxom and many other leading brands.

Founder and President, Sellwin Consulting @ Dentsu (Marketplaces/Ecom)

Ansible

Ansible is the world's most awarded mobile agency group, with over 100 wins during my leadership across dozens of clients and categories around the world. We now have on-the-ground presence in 18 countries and 26 offices globally with highly skilled teams delivering great client solutions. 

Our capabilities and services range from mobile media strategy, planning and buying through to app and site development, mobile creative, SMS, content and commerce platforms, enterprise mobility solutions and as the definition of what mobile is expands, so do we.

So beyond what you'd expect from us, we're head-first into wearables, beacons, connected homes, connected cars, messaging/AI, OTT apps (Apple/Amazon Fire/Roku), Amazon Alexa skills and more.

And we've created a raft of global patents and proprietary tech our clients leverage to give them the edge over their competitors.

Mnet (which became Ansible AU) is the world's most awarded full service mobile solutions agency 2014-2015. 

More than 60 talented people across Australia provide our clients services ranging from business plan articulation to mobile strategy, development, deployment, measurement and analytics - to meet both Consumer/Marketing objectives and to assist businesses become more profitable and productive through our Enterprise Solutions division. Mnet's capabilities also include SMS/IVR promotions (legals, draws, responses, entry analytics), content creation, wearable prototypes, WiFi analytics, plus distribution and monetisation through mobile devices and portals. 

Every year we create more than 200 mobile solutions for clients based in Australia and around the world. You'll have no doubt used, seen, played with and enjoyed many of our creations for Australia's top brands.

CEO Australia

IPG Media Lab

I have the privilege of leading the innovation arm of IPG Mediabrands.

Our team discovers and implements new ways for brands to engage consumers using cutting edge technologies. Clients included L’Oréal Nyx, Miller Coors, Exxon Mobil, Spinmaster Toys and Coca-Cola. 

We have five core capabilities of the Lab; a partnership team that speaks daily with all of the world's best startups and tech pioneers, a publishing team that identifies trends and interprets tech news, a research team to prove or disprove new technologies, a team that manages our 3000sq ft physical Lab and also a client solutions team that invents and implements custom client programs.

Whether you're interested in Amazon Echo Apps (skills), OTT Apps, messaging and AI bots, dynamic video, twitch and realtime streaming, beacon activated dynamic OOH, custom retail store fit-outs with complete social integration or virtual and augmented reality... we're already there and you can use our capabilities and experience to make the most of new ways to engage.

Head Of IPG Media Lab

IPG Mediabrands

Working for Mediabrands my role is to oversee the operations of all companies within the Group, providing direct, senior level support for the CEOs of Initiative and UM, as well as the leaders of all other Mediabrands’ businesses.

Core focus is on leveraging our abilities to broaden our clients’ ROI and to ensure we are tapping into all our capabilities in the right way at the right time. Key to this role is ensuring all companies within the Group work together smoothely and with maximum efficiency. 

In addition to the above, my role includes the assessment of new business opportunities for the Mediabrands Group and the establishment and operationalising of such entities when required.

In 2011 I helped establish our creative agency, Airborne and led the set up of Cadreon to become what is now widely regarded as the market-leading DSP.

In 2013 we acquired and successfully integrated market-leading mobile production/creative/media capabilities with Mnet (www.mnetmobile.com.au).

Chief Commercial Officer

Initiative

During this transitional period, as well as my regular role as Commercial Director of Mediabrands I had a focus on the day-to-day operations of Initiative.

During this period we saw staff stability at record lows, staff survey results increase substantially and as a result of great people and great work we added many new clients to the agency roster.

Interim CEO

Cadreon

Key responsibilities include building publisher and technology partner relationships both domestically and internationally as well as managing the Australian operation. Cadreon is a specialized marketing services platform that integrates technology, data and inventory to manage audiences for our clients. We deliver highly efficient and optimised digital inventory resulting in significant performance improvements and valuable audience insights.

UM Australia

As Managing Director of UM's Sydney office I was responsible for over 100 staff and creating marketing solutions for clients across all disciplines including traditional media, digital, search, social media, events and branded content.

I'm most proud that after 5 years at UM we transformed the agency from lower ranking to be the #1 Media Agency office in Australia as awarded by Adnews when assessing 2010 and also from RECMA.

I'm driven by client growth and innovation through the coordination, education and motivation of the best talent in Australia.

Responsible for the training and integration of all staff to become cross-skilled and experts in digital media as well as traditional media.

Established beneficial trading arrangements with key online partners to deliver exceptional client value and benefits.

Introduced and trained staff in key digital tools and systems to increase the ROI, understanding and sophistication of digital planning.

National Digital Director

Managed one third of all staff in the Sydney UM office and focused on the flawless delivery of exceptional integrated client solutions. In addition I led a number of new business wins.

Clients included Microsoft and Xbox, Youi Car Insurance, MasterCard, AMP, Bacardi and Intel.

Key achievements include six Media Federation Awards and also two Cannes finalists.

Client Service Director

Working alongside my Podean partner and company founder, Mark Power, we are creating an agency like no other in the Amazon and marketplaces space. 

We deliver on media, retail and strategy needs for progressive brands that want innovative solutions that deliver results over the long term rather than just the hit delivered from an Amazon search or retail agency. 

Our proposition was crafted with the input from Amazon’s most senior leaders and some of the world’s top CMOs to fill the strategic gap. We work with brands on their product setup and media to drive sales. We work with media and creative agencies to provide Amazon expertise for their clients. We also work with media companies to create and market new e-commerce ad products.

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Chadd SJ Ciccarelli

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