Blue Bear Head

✔️ Brand Strategy & Market Differentiation – Developed and executed growth strategies for direct-to-consumer brands, helping them establish strong market positions, increase customer engagement, and create lasting brand equity.
✔️ Technology & Market Expertise – Stay ahead of emerging trends, develop high-performance teams, and support clients in navigating competitive landscapes while securing record-breaking revenues.
✔️ AI-Driven Solutions & Automation – Designed and implemented AI-powered analytics, automated workflows, and data-driven marketing strategies to streamline operations, optimize acquisition and retention, and drive sustainable business growth.

Managing Director

Techstars

✔️Mentoring at the Sydney Accelerator for Techstars, where I guide and support entrepreneurs in scaling innovative tech solutions. 
✔️Focused on driving measurable growth and delivering impactful outcomes, I collaborate with founders to refine strategies, optimize execution, and accelerate product development. Leveraging my experience in the tech industry, I help teams navigate challenges and achieve operational excellence in a fast-paced, results-oriented environment.

Mentor

Sumerian Records

✔️Developed and launched an OTT platform with 200+ licensed films and short-form music videos, branded as Albumovies for Hit Parader's On Demand Video Streaming Services.  These cinematic epics premiere ahead of album releases on digital platforms, offering exclusive first looks to fans and generating revenue through transactional video on demand.
✔️Hit Parader's On Demand Video Streaming Services will be available on Multiple Platforms: Web, iOS, Android, Samsung Smart TVs, Roku, LG Smart TVs, and Amazon Fire TV as a free streaming service.

SVP | Video Streaming & Digital Partnerships

Amazon

✔️ Led Amazon’s Working Backwards innovation sessions for top APAC brands including Qantas and Optus—helping senior leaders translate customer insights into launch-ready ideas using Amazon’s signature framework.
✔️ Selected as the primary negotiator for high-stakes agreements with key stakeholders—aligning teams around a unified messaging strategy and optimizing the deployment of large-scale budgets.

Innovation Advisory Programs APAC

✔️Received the best possible performance reviews after spearheading the worldwide Launchpad Innovation Grants program that provided clients with new creative advertising/media initiatives.
✔️Selected to establish Private Label brands in Australia with a new exclusive local product line, all while offering internal consulting to other business development staff with similar efforts. as well as importing additional selections from overseas to drive operational scale with Amazon Basics.

Head of Marketing Business Development APJ

✔️Established a high-performing team that orchestrated strategic efforts, partnerships, and initiatives. Reworked onboarding to increase staff retention.
✔️Expanded the company's market presence, product and service presence, and overall revenues, ranking among the top of all leaders within the region.

Head of Sales and Business Development

✔️Grew revenue by 200%+ by hiring and overseeing a high-performing advertising sales team. Collaborated with HR to support the development of other teams companywide.
✔️Strengthened executive relationships through weekly reviews and voice-of-the-customer sessions, becoming the principal contact for the most complex advertising requirements.

Head of Search Advertising, Europe

✔️Secured key industry alliances and negotiated some of the largest deals in Europe as the primary stakeholder liaison, including partnerships with Axel Springer.
✔️Diverted $42M+ of advertising revenue from Google and Facebook (over objective) after initiating cost-saving marketing measures that incorporated modern marketing methodology.

Principal Business Development, Mobile Advertising Technology

Senior Account Executive, Video Games & Consumer Electronics

Fable Food Co

Investor

AMASS

Investor & Advisor

Surreal

Surreal aims to become the entertainment industry's go-to infrastructure.

Seed Investor

Zillow Group

West Coast Sales

LendingTree

Director of Sales

Global Technology Leader | Seasoned Startup & Board Advisor | Formerly at Amazon, Zillow, Lending Tree

💥 Most people chase tactics. I build leverage.

If you’re a founder, operator, or high-performer scaling in today’s AI-fueled market, you need more than playbooks. You need frameworks that hold under pressure.

🔹 12+ years inside Amazon
— Launched global brands on Prime Day
— Built Amazon Advertising ops across EMEA, APAC & NA
— Trained execs using the “Working Backwards” system Jeff Bezos built the company on

🎬 Then came streaming deals, rights, and launches at Sumerian Records
📈 Now I advise founders, execs, and teams ready to grow smarter (not louder)

🧠 Author of It’s All Trash Til It’s Cash — Amazon’s blueprint for builders who don’t want to fake it.

Let’s build bold. Let’s build better.

📩 DM me if you’re scaling a company, a career, or a new chapter.

Chadd SJ Ciccarelli

One of the projects I’ve been working on this year is The Oddi Poddi podcast with Adrian Oddi.

I've know Adrian for a few years now. What I love about this show is that it didn’t start as a “content strategy” or a brand exercise. Adrian just wanted to have real conversations about the stuff that actually matters to him: performance, health, family, resilience, money, setbacks, and what a good life really looks like when things don’t go to plan. 

Somehow that simple idea has cut through. In its first year, The Oddi Poddi  has landed in the top 5% of video podcasts on Spotify in Australia.  I’m lucky I’ve been able to play a small role behind the scenes with the team helping Adrian get there, but I’m genuinely proud of what he’s pulled off in such a short time.

We’ve also had some incredible guests along the way including Aidan Anderson, Barry Du Bois, Gabriella Pomare, to name a few.  Each guest brings their own take on how to think, show up, and put yourself back together when life knocks you flat.

If you’re trying to get your body and mind back in the game, rebuild after life’s clipped you at the knees, keep your family solid while you still swing big, or make sense of money and work without torching yourself, there’s an Oddi Poddi episode on Spotify that’ll help you see it differently and actually do something about it.

Former Amazon Exec | Global Sales & Partnership Leader | AI & GTM Strategy | Market & Branding Expansion Advisor | Author of “It’s All Trash ’Til It’s Cash”

Chapters Creative

I help brands find their purpose and message through storytelling.

What's storytelling? 

It's building brand messaging through empathetic copywriting and UX strategy for websites that helps audiences live better lives.

Founder // Brand Strategist // Copywriter

Super Top Secret

Working alongside Super Top Secret creating client brand messaging!

Freelance Senior Copywriter

The Spacestation

I was the sole Copywriter for The Spacestation and all of its sister companies. I collaborated with designers and managers to create marketing materials, like websites, pitch decks, social media posts, and more. I also developed brand stories for all companies using the Storybrand framework.

- Created the copy and brand story for The Spacestation Investments website
- Built the UX structure of the Spacestation Animation website 
- Completed 10+ StoryBrand frameworks for Spacestation’s companies
- Completed outline and copy for the Spacestation Integrations' capabilities deck

Copywriter

UntilGone.com

Senior Copywriting and Merchandising Manager

Asurion

I was a strategist and writer for Asurion’s in-house agency. I produced award-winning videos, brochures, training, and other high-level concepts for internal and external clients.

- Created video content and website for Be EPIC, an internal inclusion campaign generating over 300 pledge sign-ups
- Successfully wrote and produced award-winning long-form training videos for Sprint and Asurion's "Home+" product
- Created digital and printed marketing and training collateral for Verizon, ATT, Staples, and Sprint's protection plans
- Wrote and produced successful RFP videos for potential clients

Innovatis Group

I served as a content strategist and content producer for tech user group clients (Dell, Avaya). I managed multiple CMS systems to manage client websites and managed social media strategy and ad spend.

- Executed and managed paid social media campaigns
- Developed and executed written, video, and audio content strategies for clients
- Created decks to pitch digital marketing and content strategies to internal and external clients
- Successfully launched a podcast series with over 400 downloads in the first month
- Managed client communications teams and increased client KPIs with targeted and organic content
- Increased VMUG social media engagement by over 70% through persona-led content strategies
- Created the strategy for the VMUG Professional Development podcast through persona-led content strategies
- Created and maintained content strategy for IAUG Insider blog using Google Analytics and SEO research, generating $30,000+ through sponsorships
- Conducted UX interviews, wrote copy, built wireframes alongside UX designers and developer to build VMUG.com
- Maintained and strategized VMUG.com using Google Analytics and personas

Notable clients:
VMUG
IAUG

Content Strategist

ExpertVoice

I served as a Telly-award winning content strategist and creator for ExpertVoice Studios. I created, pitched, and executed UX content strategies leveraging proprietary data and user insights from the ExpertVoice platform to create effective digital brand stories and e-learning experiences.

Notable clients: Cliff Bar, Wrangler, Breville, Diamondback Bikes

- Increased Reynolds Wheels’ NPS score through custom content strategies and content
- Strategized and wrote UX content web flows on 100+ brand sites alongside UX designers and art directors
- Generated over $4.7 million for Diamondback Bikes in product sales through authentic branded content

Digital Storyteller / Content Strategist

Salt Lake City Weekly

I conducted interviews and wrote features of music touring acts using journalism and soft people skills to get the best story possible.

Freelance Feature Writer

Overstock.com

Wrote product descriptions for products and managed team productivity reports by request of Copy Lead and Copy Manager.

- Lead jewelry category’s content creation and mentored category writers 
- Researched marketing and design behaviors of Chinese and European online retail stores for the International team, managers, and senior executives for Overstock’s Chinese retail product launch partnership with JD.com
- Wrote 50+ product descriptions daily in Overstock’s proprietary CMS using tested SEO terms and strategies
- Created 60 unique pieces of copy for SKUs daily

OrangeSoda

- Wrote 10 SEO articles a week
- Conducted key research to write at an expert level for my subjects

SEO Writer

I'm a brand strategist and copywriter who helps first-time founders create undeniable homepages, content, and branding.

I build these with purposeful brand strategies, clear messaging, and striking brand identities alongside up-and-coming and award-winning designers and developers with time-tested storytelling frameworks.

I have 10 years of experience: 

– Creating brand messaging and award-winning (Telly, GDUSA) campaigns
– Building engaging and lead-building websites with UX writing
- Helping founders build meaningful messaging
– Cultivating customer affinity through original content
– Creating and implementing brand content strategies (video, blogs, podcasts, websites, social media, and more)

Notable brands I've worked with: 
Sprint // Clif Bar // Wrangler // Yeti // Asurion (GDUSA winner) // Anova (Telly winner) // Megafood (Telly winner) // Diamondback Bikes // Breville // Guitar Center // D'Addario // Stance // Zuke's // Helly Hansen // Klymit // Smartwool // Native // Costa // Klipsch // Rhone // Altra // Wolverine // Hoka // Canidae // Easton Archery // Sunglass Hut

📖Matthew Nanes

If entrepreneurship isn’t in your DNA, it’s time to go to the the proverbial gym to strengthen those muscles.

Because like Nicole Ayres says, the fact you got laid off isn’t your fault. You didn’t fail. The system failed you.

The question is: Do you know your story while you’re in the wilderness?

Let me help you Reclaim Your Narrative. DM me to see how I can help you.

Narrative-First Brand Workshops for Radical Solopreneurs // 2x Award-Winning Brand Copywriter // 100+ Brand Experiences // RECLAIM YOUR NARRATIVE

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