Blue Bear Head

✔️ Brand Strategy & Market Differentiation – Developed and executed growth strategies for direct-to-consumer brands, helping them establish strong market positions, increase customer engagement, and create lasting brand equity.
✔️ Technology & Market Expertise – Stay ahead of emerging trends, develop high-performance teams, and support clients in navigating competitive landscapes while securing record-breaking revenues.
✔️ AI-Driven Solutions & Automation – Designed and implemented AI-powered analytics, automated workflows, and data-driven marketing strategies to streamline operations, optimize acquisition and retention, and drive sustainable business growth.

Managing Director

Techstars

✔️Mentoring at the Sydney Accelerator for Techstars, where I guide and support entrepreneurs in scaling innovative tech solutions. 
✔️Focused on driving measurable growth and delivering impactful outcomes, I collaborate with founders to refine strategies, optimize execution, and accelerate product development. Leveraging my experience in the tech industry, I help teams navigate challenges and achieve operational excellence in a fast-paced, results-oriented environment.

Mentor

Sumerian Records

✔️Developed and launched an OTT platform with 200+ licensed films and short-form music videos, branded as Albumovies for Hit Parader's On Demand Video Streaming Services.  These cinematic epics premiere ahead of album releases on digital platforms, offering exclusive first looks to fans and generating revenue through transactional video on demand.
✔️Hit Parader's On Demand Video Streaming Services will be available on Multiple Platforms: Web, iOS, Android, Samsung Smart TVs, Roku, LG Smart TVs, and Amazon Fire TV as a free streaming service.

SVP | Video Streaming & Digital Partnerships

Amazon

✔️ Led Amazon’s Working Backwards innovation sessions for top APAC brands including Qantas and Optus—helping senior leaders translate customer insights into launch-ready ideas using Amazon’s signature framework.
✔️ Selected as the primary negotiator for high-stakes agreements with key stakeholders—aligning teams around a unified messaging strategy and optimizing the deployment of large-scale budgets.

Innovation Advisory Programs APAC

✔️Received the best possible performance reviews after spearheading the worldwide Launchpad Innovation Grants program that provided clients with new creative advertising/media initiatives.
✔️Selected to establish Private Label brands in Australia with a new exclusive local product line, all while offering internal consulting to other business development staff with similar efforts. as well as importing additional selections from overseas to drive operational scale with Amazon Basics.

Head of Marketing Business Development APJ

✔️Established a high-performing team that orchestrated strategic efforts, partnerships, and initiatives. Reworked onboarding to increase staff retention.
✔️Expanded the company's market presence, product and service presence, and overall revenues, ranking among the top of all leaders within the region.

Head of Sales and Business Development

✔️Grew revenue by 200%+ by hiring and overseeing a high-performing advertising sales team. Collaborated with HR to support the development of other teams companywide.
✔️Strengthened executive relationships through weekly reviews and voice-of-the-customer sessions, becoming the principal contact for the most complex advertising requirements.

Head of Search Advertising, Europe

✔️Secured key industry alliances and negotiated some of the largest deals in Europe as the primary stakeholder liaison, including partnerships with Axel Springer.
✔️Diverted $42M+ of advertising revenue from Google and Facebook (over objective) after initiating cost-saving marketing measures that incorporated modern marketing methodology.

Principal Business Development, Mobile Advertising Technology

Senior Account Executive, Video Games & Consumer Electronics

Fable Food Co

Investor

AMASS

Investor & Advisor

Surreal

Surreal aims to become the entertainment industry's go-to infrastructure.

Seed Investor

Zillow Group

West Coast Sales

LendingTree

Director of Sales

Global Technology Leader | Seasoned Startup & Board Advisor | Formerly at Amazon, Zillow, Lending Tree

💥 Most people chase tactics. I build leverage.

If you’re a founder, operator, or high-performer scaling in today’s AI-fueled market, you need more than playbooks. You need frameworks that hold under pressure.

🔹 12+ years inside Amazon
— Launched global brands on Prime Day
— Built Amazon Advertising ops across EMEA, APAC & NA
— Trained execs using the “Working Backwards” system Jeff Bezos built the company on

🎬 Then came streaming deals, rights, and launches at Sumerian Records
📈 Now I advise founders, execs, and teams ready to grow smarter (not louder)

🧠 Author of It’s All Trash Til It’s Cash — Amazon’s blueprint for builders who don’t want to fake it.

Let’s build bold. Let’s build better.

📩 DM me if you’re scaling a company, a career, or a new chapter.

Chadd SJ Ciccarelli

One of the projects I’ve been working on this year is The Oddi Poddi podcast with Adrian Oddi.

I've know Adrian for a few years now. What I love about this show is that it didn’t start as a “content strategy” or a brand exercise. Adrian just wanted to have real conversations about the stuff that actually matters to him: performance, health, family, resilience, money, setbacks, and what a good life really looks like when things don’t go to plan. 

Somehow that simple idea has cut through. In its first year, The Oddi Poddi  has landed in the top 5% of video podcasts on Spotify in Australia.  I’m lucky I’ve been able to play a small role behind the scenes with the team helping Adrian get there, but I’m genuinely proud of what he’s pulled off in such a short time.

We’ve also had some incredible guests along the way including Aidan Anderson, Barry Du Bois, Gabriella Pomare, to name a few.  Each guest brings their own take on how to think, show up, and put yourself back together when life knocks you flat.

If you’re trying to get your body and mind back in the game, rebuild after life’s clipped you at the knees, keep your family solid while you still swing big, or make sense of money and work without torching yourself, there’s an Oddi Poddi episode on Spotify that’ll help you see it differently and actually do something about it.

Former Amazon Exec | Global Sales & Partnership Leader | AI & GTM Strategy | Market & Branding Expansion Advisor | Author of “It’s All Trash ’Til It’s Cash”

Duquesne Light Company

Leading the efforts to transform the technology infrastructure.

Accelerating the deployment of a cloud smart strategy.

Overseeing the deployment, implementation and maintenance of the IT infrastructure and operations.

Director of Technology and IT Operations

Reynolds Consumer Products

Responsible for the vision and strategic direction of continuous monitoring, vulnerability management, and threat intelligence programs.

Accountable for management of the security architecture, processes, technologies, and services.

Implementation of cutting-edge security technologies and practices to enhance asset protection, championing automation and advanced analytics to boost operational efficiency and effectiveness.

Development of key performance indicators and risk metrics to assess the continuous effectiveness of security strategies.

Senior Cyber Defense Manager

Led the implementation of the Cisco Umbrella cloud security solution for on-premises and off-network users to ensure ubiquitous endpoint protection.

Improving the Vulnerability Management program to ensure complete asset visibility and vulnerability reporting, along with establishing the operational routines for successful vulnerability remediation and executive reporting.

Managing a BCP pilot program to build the foundation for an enterprise-wide initiative.

Cybersecurity Consultant

The Kraft Heinz Company

Responsible for the operations of global on-premises hosting and cloud environments, along with the budget for operating expenses and management of outsourced services.

Established Azure cloud foundation across multiple regions to prepare for global growth.

Launched Azure cloud operational processes and drove continuous improvement opportunities, including a cost savings program.

Key stakeholder in on-premises to Azure migration project.

Spearheaded improvements to the on-premises hosting environment, including establishing a capacity management program, improved monitoring and alerting, and elimination of technical debt.

Drove continuous service improvements within the Citrix tower by upgrading the hardware platform, migrating to Citrix cloud service for the management layer, moving strategic workloads to Azure, and upgrading the managed services relationship.

Partnered with the security team to transition security operations to a new partner and establish the required rituals and routines for success.

Head of Cloud and Hosting Operations

Accountable for the global operations of the hosting, network, and security towers, along with the relationship and contracts for outsourced managed services across multiple suppliers.

Introduced routines and processes for the security operations tower into the organization to ensure operational excellence.

Grew relationships with suppliers to better deliver services and build a partnership amongst the teams.

Executed an operational improvement plan that led to the stabilization of the environment, which minimized future critical incidents.

Drive improvements of the RCA process, including CAPA enhancements.

Led cost savings initiatives and transformational projects.

Director of IT Hosting, Network and Security Operations

Accountable for the global infrastructure operations services for data centers and remote sites, including data networks and voice services.

Managed the RFP process and contract negotiations for all hosting, network and voice services during the merger of the Kraft and Heinz companies.

Consolidated the infrastructure operations services and established standardized rituals and routines.

Managed the budget for managed services, maintenance contracts and licensing within the tower.

Built a telecom expense management program and delivered 25% savings for legacy circuits.

Associate Director of IT Hosting and Communications

Led a global team responsible for network and voice services.

Managed the transition from an internal operations team to outsourced providers.

Established the operational procedures for the new suppliers and their integration into the company's ITSM processes.

Renegotiated all contracts for network and voice services to meet aggressive cost savings initiatives.

Continued to drive cost savings opportunities while maintaining service levels to meet business needs.

Global Network Group Leader

Responsible for operations of US and Canada data networks, voice services and mobile telephony.

Led the initiative for a BYOD mobile phone program, resulting in 50% savings.

Managed the consolidation of the US and Canada operations teams and procedures.

Motivated a multi-functional team to design and implement a program for network infrastructure upgrades in the US and Canada factories.

Upgraded the US voice systems from legacy circuits to SIP technology for a savings of 25%.

Network and Telecom Manager

Crown Castle International

Responsible for US network WAN, LAN and wireless services.

Managed information security services such as firewall, wireless authentication, proxy server, SSL VPN portal and remote access.

Implemented remote site voice infrastructure.

Network Engineer

Marconi Communications

Managed LAN and wireless services at headquarters facility.

Was promoted to WAN team and worked on built-out of global WAN backbone.

Worked closely with information security team to support and manage their services.

Implemented global network upgrades to Marconi equipment as company continued to consolidate.

Psychology Software Tools

Managed all LAN, wireless, voice and server infrastructure.

Coordinated and executed all infrastructure services for move to new facility.

Drove improvements in operational services.

Worked with internal technical teams to contribute to their projects as opportunities were available.

Network Administrator

USA OnRamp

Regional dial-up ISP with analog lines and modem banks!

Provided technical support for residential and business customers.

Managed the technical support team and supported internal service operations.

Interfaced with business customers to improve/expand their services.

Technical Support Engineer

Highly motivated IT leader with an outstanding track record of delivering results in a challenging environment. Focused on technology, architecture, security, strategy, operational reliability, budget management and transformational projects that deliver cost savings. Proven experience of managing and motivating vendors and employees in a global environment. Ability to interpret technical concepts into simple terms and interface with executives and business owners.

Areas of expertise:
Cybersecurity
Cloud operations
Global infrastructure operations
Network architecture
People management
Vendor management
Merger and acquisition activities
Contract negotiations
Management of IT budgets, cost savings initiatives/transformation projects
Disaster recovery planning and testing
Strong technical background

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Chadd SJ Ciccarelli

Chris Troy

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