I lead ReputationDefender, part of Gen Digital, where our mission is simple and bold. We help high profile leaders take control of their digital presence and protect their privacy.

As Managing Director, I am responsible for everything that drives success. That includes product development, marketing, go to market strategy, and overall business performance. I built my career leading global teams through turnarounds and growth, and I believe reputation is now one of the most valuable assets any leader owns.

Our clients include executives, board members, entrepreneurs, family offices, and public figures who operate under constant visibility. They come to us when the margin for error is zero. Every engagement is managed by a dedicated privacy expert supported by advanced technology and guided by a strict ethical code.

ReputationDefender is trusted by the FBI and Fortune 500 leaders and is part of one of the largest cybersecurity companies in the world. We combine human judgment with technical precision to solve complex reputation and privacy challenges with discretion and accountability.

If you are a leader navigating public visibility or preparing for your next stage of growth, connect with me to discuss strategy or schedule a confidential reputation assessment.

Chad Angle

Most people are easing into a long holiday week.
Not the Reputation Defender by Norton team.

We had high-end clients in the office today and the crew showed up sharp, focused, and ready. Reputations don’t take holidays and neither do the people who protect them.

This is the culture I’m proud of at Gen. A team that shows up well and does the work that keeps our clients confident no matter the week on the calendar.

#ReputationDefender #GenDigital #TeamCulture #Leadership #ClientExperience #ReputationManagement

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Reputation Defender by Norton

Managing Director at ReputationDefender | GTM & Revenue Transformation Leader | Executive Privacy & Digital Risk Expert

As the graduation photos came in from the Federal Bureau of Investigation (FBI) Citizens Academy, I found myself grateful for the chance to learn from the people who protect and serve our community every day.

This program gives you a true look at how federal teams operate behind the scenes. The people. The mission. The weight they carry every single day. It was humbling to hear directly from the men and women who serve our communities, and it left me with a deeper respect for the work they do and the risks they take.

I am grateful for the instructors who opened the doors, the volunteers who made the program possible, FBI Citizens Academy, FBI Phoenix Citizens Academy Alumni Association, and the classmates who turned it into a meaningful experience.

Serving. Connecting. Empowering.
It is more than a tagline when you see it up close.

#FBI #CommunityEngagement #PublicSafety

Federal Bureau of Investigation (FBI)

FBI Citizens Academy

FBI Phoenix Citizens Academy Alumni Association

The Warner Bros. Discovery bidding process shows where the market is headed.

The next five years in streaming will be shaped by two forces.
Scale and the ability to operationalize IP at a global level.

The companies with distribution engines that can absorb massive libraries will win. The companies that rely only on content will feel the squeeze.

What stands out to me is how differently each bidder benefits.
📺 Netflix gains an immediate expansion of its catalog and more data to fuel personalization.
🎬 Paramount lifts the top end of its library with premium content that strengthens its overall quality.
🌐 Comcast closes the scale gap and builds a more defensible long term position through distribution and reach.

This is less about who wins the deal and more about who can turn a giant library into a revenue machine. That is where the real advantage lives.

#Streaming #MediaStrategy #DigitalTransformation #MergersAndAcquisitions #Leadership #ExecutiveInsights #ContentEconomy

nypost.com

Exclusive | White House officials have raised antitrust concerns over Netflix’s bid for Warner Bros. Discovery: sources

Warner Bros. Discovery

Netflix

Paramount

Comcast

I’ve been using NortonNeo for the past few months, and it genuinely changes how you move across the web. The setup is clean, the features are intuitive, and the privacy layer is built the way it should be.

Most people don’t realize how much data exhaust they leave behind every time they search, shop, or even skim headlines. That trail is gold for marketers, algorithm trainers, and bad actors.

Neo flips that dynamic.

It removes the clutter, protects your data, and gives you a cleaner, more private experience without slowing you down.

If you live online the way I do, this is worth a look.
Welcome to a more private web.

#privacy #cybersecurity #ai #digitaltrust #gen

Norton Neo just entered the chat. 💬 It’s the first AI companion browser built to understand how you browse, what you need and where you’re headed. It clears the noise, blocks the ads and protects your data.​

Welcome to a more private web. Download Neo now at https://bit.ly/NeoLaunch

Gen’s predictions for 2025 didn’t just come true. They accelerated. Deepfakes became indistinguishable. Long-abandoned logins were chained together as attack vectors. Financial theft bypassed passwords entirely. And AI began shaping relationships, decisions and emotional behavior before society was ready for it.

At Reputation Defender by Norton, we saw the personal side of this shift. Sextortion driven by real home imagery. Hyper-personalized scams referencing travel, purchases and conversations. Executives impersonated through AI voice and video. Families blindsided by deepfake financial fraud. The threat is no longer technical. It is human.

This is the part that should make every leader pay attention. Cybercrime is no longer about breaking into systems. It is about breaking into people.

2026 requires a different mindset. Identity protection, reputational security and proactive digital hygiene are no longer optional. They are becoming frontline defenses for individuals, families and institutions that cannot afford a single moment of compromised trust.

Strong work from the Gen teams driving this forward. The next chapter is building the instincts and tools people need to stay ahead of an adversary that is evolving faster than ever.

#DigitalIdentity #ReputationSecurity #AIThreats #CyberRisk #DeepfakeFraud #ExecutiveSecurity #FinancialFraud
#FutureOfSecurity

Last year, we said 2025 would be a turning point in cybersecurity. We were right, but the reality came faster than anyone expected.​
✅ AI blurred the line between real and fake.​
✅ Scams felt personal.​
✅  Forgotten accounts became attackers’ favorite new toys.​
✅  Financial fraud hit a whole new level.​

We just dropped a full recap of what really unfolded, and it’s the
perfect setup for what’s coming next.​ 🔍 Read the “2025 Predictions Look Back”​ https://lnkd.in/gm7W4pfB And watch this space … our 2026 predictions are coming soon.​🔮

2025 Predictions vs. Reality

I have seen leaders lose control of their story, not because of what happened, but because of how they reacted.

Calm is not silence. It is control.
And in leadership, composure can be the difference between a crisis and recovery.

Read my latest article: The Power of Calm Leadership

Why keeping your cool is not only emotional intelligence but also reputation management at the highest level The call came five minutes after the vide

The Power of Calm Leadership

Honoring Those Who Serve and Continue to Lead

Every Veterans Day I’m reminded that service does not end when the uniform comes off. The same values that define our veterans such as discipline, teamwork, and courage under pressure are the same ones that drive great leadership in business and life.

To all who have served and continue to protect the freedoms we build our lives and companies upon, thank you. Your example makes us better leaders, neighbors, and citizens.

#VeteransDay #Leadership #Service #Respect

The chart doesn’t lie. Phishing is still one of the fastest ways to lose your identity, your money, or your reputation. The gap in performance here is hard to ignore.

Proud of the Gen teams building protection that shows up when it matters most.

 #TeamGen

Managing Director at ReputationDefender | Executive Privacy and Reputation Expert | Revenue and Operations Leader

Phishing and scams are now a constant part of everyday life. Last year alone, we blocked roughly 82 million phishing attempts. Every one of those attempts was designed to exploit our customers' trust, emotions, or urgency.

Protecting people from this kind of deception is at the heart of how our Gen Lab builds our threat detection platform and our products. Phishing is one of the most common and damaging threats our customers face, which is why we focus so heavily on proactively stopping them.

We are proud to share that AV-Comparatives has ranked both Norton and Avast as the top performers in their latest Phishing Comparative Test. This recognition reflects our ongoing commitment to keeping people safe, informed, and protected.

See the full results here: https://lnkd.in/gCB-_SV2

Anti Phisiing COmparatives

Managing Your Reputation in a Digital World

Even the most confident executives face a growing challenge today: managing their online reputation.

It’s no longer just about bad reviews or negative articles.
It’s about controlling your digital narrative before someone else does.

The biggest obstacle?
Speed and volume.
One post, one misstep, can spiral in minutes.

The next challenge is balance.
How much transparency builds trust, and how much privacy keeps you safe?

And then there’s complexity.
Multiple platforms, blurred policies, and constant legal noise make reputation management feel like a full-time job.

So how do you stay ahead?

✅ Proactive monitoring — Track your digital footprint before others do.
✅ Strategic content — Publish credible, consistent material that reinforces your brand.
✅ Fast response — Address issues immediately and lead with transparency.

And when in doubt, get help.
Reputation management is no longer a side project. It’s a strategic investment in leadership and trust.

Protecting your reputation isn’t about damage control.
It’s about building resilience that supports your credibility, career, and legacy.

What’s your take?
How are you protecting your digital footprint today?

#ReputationManagement #Leadership #DigitalTrust #CrisisManagement

If you ran your company the way you run Christmas, your board would call an emergency meeting.

The budget is ignored.
The plan is forgotten.
The decisions are emotional.
The outcome is financial regret.

You would never tolerate this inside your company.
Yet many treat their holiday with less discipline than a simple quarterly budget.

Christmas is not failing because people are greedy.
It is failing because leaders who manage millions suddenly forget how to manage one month of spending.

Your children do not need more toys.
They need a model of healthy decision making.

Lead your home the way you lead your business.
With clarity.
With intention.
With financial peace.

The New Role of PR

Public relations used to be about headlines.
Today, it’s about Google results.

A statement may last 24 hours in the news, but it can live for years online.
That means PR and SEO teams need to work side by side.

PR drives the message.
Search determines what survives.

Modern reputation work blends storytelling with search strategy.
Visibility is the new front page.

#PR #ReputationManagement #DigitalTrust

What Crisis Work Teaches About Leadership

When a client is in crisis, emotions run high, facts blur, and time shrinks.

In those moments, leadership isn’t about having every answer. It’s about asking the right question first: “What outcome are we protecting?”

The best leaders simplify. They calm the noise, clarify purpose, and move fast on what matters most.

It’s never comfortable, but crisis work has a way of revealing who can truly lead under pressure.

#Leadership #CrisisManagement #DecisionMaking

🌿 The best privacy strategy sometimes starts with airplane mode.

Reputation is not built only in boardrooms. It is built in the quiet spaces where you reset.

Time with family. Time offline. Time to think.

Digital safety begins with mental clarity.

💬 Protect your data. Protect your peace.

Goldman Sachs’s M&A Run: Market Signal or Market Mirage?

📈 Goldman is putting up numbers we have not seen in more than two decades. Thirty four percent of global deal volume in a single year. More than one hundred million dollars in advisory fees. Record share across the largest transactions in the world.

But here is the real question the industry is debating.

Is this a healthy rebound in corporate confidence, or a period of consolidation that only the largest institutions can access?

On one hand, stabilizing rates, pent up private equity capital, and boardroom pressure for growth are finally pushing big deals off the sidelines. That flow naturally favors a global advisory house with deep relationships. 🏦

On the other hand, if the market relies on a small group of banks to set the pace, the mid market and emerging growth segments may not feel the lift until much later in the cycle. 📉

What Goldman is proving is simple. In uncertain environments, trust, scale, and cross border coverage win the first wave of activity. Everyone else waits for the downstream lift.

The bigger question is what this sets up for 2025 and 2026. If mega cap M&A is the opening act, we could be heading into a very different deal environment than the one we have lived in since 2022. 🔍

How are you reading this surge? Early cycle strength or a top heavy rebound?

#MergersAndAcquisitions #Finance #InvestmentBanking #CorporateStrategy #DealFlow #WallStreet #CapitalMarkets #PrivateEquity

goldmansachs.com

IPOs & M&A

Goldman Sachs

The biggest threat from AI isn’t deepfakes. It’s deep belief.

People will believe what looks convincing long before they verify what’s true.
That’s why misinformation spreads faster than facts.

AI isn’t the enemy. Indifference is.
If you lead in the digital era, your reputation depends on how fast you can correct false narratives before they harden into “truth.”

💭 Your name will travel faster than your explanation. Stay ahead of it.

Lies move at the speed of a click. Truth takes the stairs.

I’ve watched smart, credible people lose control of their story because they waited too long to respond.
In today’s world, silence reads like admission.

The solution isn’t overreacting. It’s staying ready.
Every leader should have a plan for how to respond when AI or rumor distorts their story.

🧠 The faster you clarify, the slower misinformation spreads.

Why Every Law Firm Needs a Digital Evidence Strategy

Courts move on filings. The internet moves on clicks.

Digital exhibits, archived screenshots, and metadata now carry as much weight as testimony. Yet many firms still treat them as afterthoughts.

If your litigation plan doesn’t include search visibility analysis and content archiving, you’re leaving credibility unguarded.

Reputation evidence is now case evidence. Collect it early, preserve it completely, and present it with confidence.

#LegalTech #Defamation #DigitalForensics

The New Crisis Curve

In a world that never logs off, every brand and executive lives one click away from a headline.

The question isn’t if a crisis will hit.
It’s how ready you are when it does.

The new reality?
Crises move faster than your approval chain.
What used to take a week to break now trends in an hour.

Preparation looks different today:
✅ Clear ownership for who speaks and when
✅ Pre-approved language for likely scenarios
✅ A monitoring system that sees issues before the public does

A digital crisis isn’t managed in the moment.
It’s managed in the months before it happens.

Speed builds trust.
Silence breaks it.

#CrisisManagement #Leadership #DigitalTrust #PRStrategy

Working with great CFOs pushes you to bring real data, clear business cases, and measurable impact. The best ones also do something rare: they make the complex feel simple.

This article is a perfect example of that. Natalie Derse breaks down a complicated shift in AI-driven fraud in a way that every operator, not just finance, can understand.

Her clarity on where the pressure is building and how Gen’s strategy meets that moment is worth the read for any leader navigating AI, risk, or consumer trust.

#FinanceIsFun when you have a leader who brings that level of clarity.

(2) Post | Feed | LinkedIn

CFO, Gen

Excited to share my recent conversation with Forbes reporter Megan Poinski about Gen's long-term strategy and how we’re building a broader, more resilient business for the future. 
 
At Gen, we’ve spent the past years redefining what it means to protect people online, moving from traditional AV to a full Cyber Safety platform, and now expanding into Secure Financial Wellness with the acquisition of MoneyLion. This strategy isn’t about chasing trends, it’s about meeting consumers where they are and anticipating what they’ll need next as the digital world becomes more interconnected. 
 
Disciplined capital allocation, thoughtful M&A, and a commitment to delivering value for both customers and shareholders will continue guiding our approach. 
 
Thanks to Megan for the thoughtful discussion. You can read the full conversation here: 
https://lnkd.in/gyfAJSdh

🌿 The smartest thing you can do in the age of AI is act more human.

Empathy. Judgment. Calm.
Those are the traits that algorithms cannot copy.

Every leader who forgets that ends up sounding automated long before they use AI.

💬 People remember how you made them feel, not how efficient you sounded.

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
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Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

Don’t even THINK about A/B testing your website without reading this first.

A/B testing can give you as high as [%] conversion rate.

BUT jumping in without a plan can be a recipe for wasted time and unnecessary costs.\\

Before you start tweaking headlines and button colors–or even changing the entire website:

This is what I found most of eCom websites are doing till this day...

❌ Testing the wrong elements.
❌ No clear goal– you won’t know if your test are actually working.
❌ Don’t have enough data to be sure your results aren’t just a coincidence.

After helping hundreds of brands capture millions in revenue.

Here’s what we learned:

→ Figure out what "winning" means for your brand.
→ Get to know your audience.
→ Base test ideas on solid site data, not just best practices
→ Start with small focused tests and scale up the clear winners.
→ Track result daily & filter how different audience segments respond

See the difference?

A/B testing can be a powerful tool, but only if you use it STRATEGICALLY.

If you want a CRO that WORKS, you need an agency that gets it.

DM me if you need any help.

Talks about #mediabuying, #dtcstrategies, #funneloptimization, #customeracquisition, and #conversionrateoptimization

6 things to change in your eCom websites:

• Replace confusing menus with clear categories 
• Replace features with benefits
• Replace boring hero image into product in action shot
• Replace big claims with customer testimonials 
• Replace boring product description with pain-solution stories
• Replace limited payment option with well-known credit/debit cards, digital wallets

Incorporate them as much as you can.

Watch your conversion rate skyrocket.

[CRO controversy #1] 

Does urgency truly drive sales or scare customers away? 
Pick your side.

A) Team "Limited Time Offer".
B) Team "Transparency All the Way".

Share your answers below. 👇 
(the *correct* answer might surprise you...)

Statistically speaking, you're messing up.🫨

Running a test for two days with 10 visitors won't tell you anything real.

It’s like flipping a coin once - pure chance, not a winning strategy.
You need enough data to be sure your results aren't just a *coincidence*.

Here's why small tests can leave you frustrated and out of pocket:

😵 Fake wins due to small sample size
😵 Missed opportunities due to limited data

Here’s what you can do:

✅ Get enough real people visiting your site to make sure your results are legit. 

So, how many visitors do you ACTUALLY need?

There's no one-size-fits-all answer.

But it heavily depends on your website traffic and the size of the change you expect. 

The good news?

I'm helping ecom brand owners crush their conversion rates with data-driven strategies.

DM me “CRO” for more.

Spots are limited.

This is what happened to your sales once you started using CRO.
➜ Sales increase of up to 15%
➜ Capture quality leads and convert them into customers
➜ Faster checkout speeds
➜ Happier customers

How?

Conversion rate optimization (CRO) help you:
1) Decrease the bounce rate of website visitors by 20%-50%. ⬇️
CRO makes that a reality. 
By optimizing your website and landing pages with:
✅ Clear calls to action
✅ A smooth user experience
✅ Targeted messaging
We turn those visitors into paying customers. 
Leading to a sales increase of up to 15%.

2) Attract the right kind of customers.
The truth is, NOT all leads are created equal. 
You wouldn't want your sales team spending time chasing after someone who's just browsing, right? 
CRO helps you attract those genuinely interested in what you offer.
Saving you time and resources.
Remember:
❌ You don’t create desire.
✅ You leverage on the existing desires of your customer.
Qualified leads = more receptive to your offerings = high conversion rate

3) Decrease cart abandonment by 20%. ⬇️
Friction in the checkout process is a sales killer. 
CRO helps you streamline (make it smooth and speedy) your customer’s buying journey. 
How?
With: 
✅ Easy-to-understand forms
✅ Multiple payment options
A clear path to purchase = Gets your customers to the finish line (aka purchase!) faster.
You don’t want your impatient customers to wait around for a clunky checkout process, right?

[Be warned] Before making any website changes (big or small).
Stop second guessing what works or not.
Ensure success with data-driven CRO.
At Solvexmedia, we don't take chances - we dive deep into your target audience and user behavior first. 
With A/B/C/D testing and insightful analysis...
We craft a website that converts visitors into customers 24/7.
Don’t wait for Q4 to start before maximizing your website’s full potential.

Get your free CRO audit today. 

See and feel how we can help you achieve real results. 👇 

https://lnkd.in/gEFDR97z
 
(limited spots)

solvexmedia.com

Discovery Call

Just analyzed a $7.5M brand's trust signals.
Their costly error?
Being vague when being specific costs nothing extra. 🤷♂️

Before: (Converting at 1.2%):
❌ "Trusted by thousands" 
❌ "Expert-recommended" 
❌ "People love our product"

After CRO fixes: (Now at 4.7%)
✅ "45,000 real reviews from real customers (w/ their cat profiles)" 
✅ "Approved by Dr. DeWire, Chief Veterinarian" 

The secret?
Specificity sells.
Three rules I live by:
1.Use exact numbers
2. Name your experts
3. Show real proof

That's it. 
That's the hack.
Proof beats promises. 
Numbers beat words.

P.S. Save this post. 
It's a $2.1M lesson I learned the expensive way. 😅

Optimizing a website is a skill you never stop studying

There will always be new:

- User behavior
- Competition
- Evolving customer needs
- Technologies

Treat it as a long-term investment for your eCom business.

5 things you should already know about 6 months in your eCom business.

This isn't just a catchy hook, it's a reality check for new ecom business owners...

Here are 5 things you should have a decent handle on by the 6-month mark:

1. Your ideal customer.

By now, you should have a clear picture of your target audience. 

> Who are you selling to? 
> What are their demographics, interests, and pain points? 
> Have you gathered enough data to refine your customer personas?

2. Sales & conversion trends.

Analyze your sales data for the past 6 months. 

> What products are selling well? 
>Are there any seasonal trends? 
> What marketing channels are driving the most traffic and conversions? 

Understanding these trends helps you refine your strategies and optimize your efforts.

3. Key metrics & performance.

Important metrics like:

• Website traffic
• Conversion rate
• Customer acquisition cost (that's how much it costs to get a new customer)
• Customer lifetime value (how much money a customer spends with you over time) 

… should no longer sound like gibberish. 

Track these regularly and use them to see how you're doing and where you can improve.

4. Competitive landscape. 

6 months in, you should have a good idea of your competitors in the market. 

> What are they good at? 
> What are their weaknesses? 
> How can you make your product or service stand out? 

Knowing your competition helps you develop a killer strategy to win over customers.

5. Marketing effectiveness.

Time to evaluate your marketing efforts. 

> Are your campaigns bringing in the right kind of customers? 
> Are you getting the bang for your buck? 

Use these past 6 months to analyze your marketing data and adjust your strategies for better results.

This is just a starting point.

Remember, the ecom journey is all about learning from your wins, losses, and everything in between. 

Keep testing new things, analyze your data, and adapt your approach for long-term success. 
You got this! :)

Want to make sure your website is working effectively and maximizing results?

Get your FREE CRO audit.

👇👇 👇

Website Secrets

After auditing over 647 websites, I've learned something that most eCom owners simply DON’T understand about conversion. 😤

“Conversion isn't just about getting visitors to your website.”

Don't get me wrong, website traffic is also important. 

But here's the key: Conversion is about guiding visitors on a journey. 

It's about understanding:

→ their needs
→ addressing their pain points
→ making them feel like YOUR website is the answer they've been searching for.

Here's what I mean:

• People don't convert in a vacuum. 

They need to be:

✅ nurtured
✅ educated
✅ compelled to take action

❌ Just throwing up a pretty website and hoping for the best won't cut it.

• Compelling websites tell stories. 

They connect with visitors on an emotional level and build trust. 

✅ They don't just sell products, they solve problems.

• It's all about removing friction. 

❌ Confusing layouts
❌ Unclear calls to action
❌ Generic copy 

... are conversion killers. 

A good website should be smooth sailing.

Guiding visitors effortlessly towards a *clear* conversion goal.

What does this mean for you?

If your website feels like a dry cactus (low leads, low sales). 🌵

It's probably time to rethink your conversion strategy. 

Last year, Q3 was a mad scramble for eCom brands trying to fix their sites at the last minute.

 (...and unfortunately, we had to put them on our waiting list) 

The difference-makers?

The brands who started tuning up their conversion rates (CRO for short) early on.

These folks saw the biggest wins because their sites were conversion machines by the time the busy season hit.

Don’t repeat last year’s mistakes. 

Start your CRO journey now and position yourself for a successful year-end.

Book a call with us today to chat about how we can help.

👇👇 👇

You won’t BELIEVE this life-changing secret about conversion that’s saving my clients from YEARS of unnecessary ad spend and frustration.

In just a few moments, I’m going to reveal what it is. 

But first, here’s why you should trust what I have to say...

For the past 2 years, I've been helping eCom businesses like yours achieve explosive growth through conversion rate optimization. 

I've seen it all, from the biggest mistakes to the most successful strategies. 

And let me tell you, this secret is one of the most powerful tools I've ever discovered.

8 out of 10 eCom businesses think conversion is just about getting people to your site. 

They spend a fortune driving traffic.

… but the *sad* reality is, those visitors just wander around and leave.

❌ Never converting into paying customers.

Here’s how we make *magic* happen:

✅ Guiding them on a strategically crafted user journey. 
✅ Uses a psychological framework to understand their needs, address their pain points, and build trust at every touchpoint. 
✅ Use data and A/B testing to optimize every element, from headlines and calls to action to the overall website layout. 

It's about making them feel like YOUR website is the answer to all their problems.

When you unlock this conversion secret, you'll see a dramatic increase in sales. 

My clients are reporting increases of 20% to 50% (and sometimes even more!). 

Imagine what that could do for your bottom line.

If you're tired of watching your money disappear into the abyss of unconverted traffic, then it's time to get a CRO audit.

Schedule your free consultation 👇

You hit the launch button. ✔️ 
Getting ready to see the sales roll in... nothing but *crickets* 😵

The culprit? Leaks in your conversion funnel.

Imagine your website as a funnel. 

You pour potential customers (traffic) in at the top.

BUT they're dripping out through holes before they reach the desired outcome.

The sweet kaching of a purchase.

Leaks in your conversion funnel are what's stopping those visitors from becoming customers.

Here's the secret to plugging those leaks: 👇

The secret isn't just about fancy website design (although that doesn't hurt). 

→ The real secret lies in understanding your customers and building trust. 

→ It's about removing anything that makes buying from you a hassle. 

Here's how we did it:

1. Become a customer whisperer.

Dive deep and understand your ideal customers:

✅ needs, wants, and pain points. 
✅ speak their language
✅ address their concerns directly
✅ position yourself as the solution they've been searching for.

2. Build trust. 

Nobody buys from someone they don't trust. 

Showcase in your website these CRO elements:

✅ positive customer testimonials
✅ highlight your expertise
✅ offer clear guarantees. 

Make them feel confident in their decision to choose you. 

3. Friction? we don't know her.

Streamline your buying process. 

Help your visitors easily find:

✅ the information they need
✅ complete forms with minimal effort
✅ navigate your site intuitively

Confusing layouts and unclear calls to action are conversion killers – MUST eliminate them.

—
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✔️ Like and share this post now.

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I doubled my client’s sales by studying ecom stores in just 6 months.
Here's what I learned:
I optimized over 647 websites, and let me tell you.
Getting conversions can be tough.
But by understanding what works well in successful ecom stores.
I was able to implement CRO strategies that drove 100% increase in sales for my client.

Here are 3 CRO strategies we used:
1) People want to find what they need fast.
So we implemented:
➜ clear menus
➜ high-quality product photos showcasing details
➜ concise descriptions that focused on benefits. 
To make my client's website a breeze to navigate.
Visitors instantly understand their value proposition in just 5 seconds of landing.

2) They used powerful calls to action.
➜ Strong CTAs like "Add to Cart" were strategically placed near product details.
Making it easier for visitors to find and take the next step.

3) Successful stores rely on A/B testing to constantly improve.
➜ We test different headlines, product layouts, and CTA placements.
Based on the areas that need improvement and immediate attention.
We follow key metrics before making small or big changes.
✅ Conversion funnel metrics like bounce rate, click-through rate (CTR), and cart abandonment rate.
✅ User engagement metrics like time spent on page, scroll depth, and heatmaps.
This data-driven approach allowed us to identify the most effective elements that drove the most conversions.
—-
Want to double your sales in the next 6 months? 
Book a free strategy call here 👇

Every component you need to create an ecom landing page that generates $100k+.

- Captivating headline
- Announcement bar
- Subheadline
- Compelling hero image or video
- Social proof (testimonials/reviews):
- Pricing
- Scarcity & urgency
- Trust badges
- Security badges
- Product guarantees
- FAQ
- Footer
- Exit-intent popups (with caution) 
- Clear & compelling CTA
- A/B testing (as part of overall strategy)

Remember:

Your goal is to create a clear, concise, and persuasive landing page that focuses on your customer’s needs and conversion.

Don't overload the page with too many elements that might overwhelm or distract visitors.

Your landing page needs BOTH. 

➜ Traffic (Ad) 
➜ An optimized landing page 

= Conversion GOAL

In the world of e-commerce, conversions are king. 

But what drives those conversions? 

Many believe it's just about traffic.

The more visitors you have, the more sales you make. 

However, the reality is far more complex than that. 

Imagine this:

You're running a targeted ad campaign.

Driving high volumes of visitors to your landing page (lots of traffic!). 

However, if those visitors land on a confusing or poorly designed landing page...

They'll likely bounce and never convert.

That’s why, I always say this:

Both traffic and landing pages matter for conversions.

➜ High-quality traffic (targeted ads): Gets the RIGHT people to your site.

➜ Optimized landing page (CRO): Converts visitors into customers.

Think of it as a mathematical equation:

High-Quality Traffic (Targeted Ads) x Optimized Landing Page = Increased Conversions

DON’T neglect either side.

Remember: It's not about just traffic, and it's not about just a good landing page. 

It's about both working together to achieve your conversion goals.

If you need help achieving *real* conversion results.

Dm me “CRO” for a free consultation. (no commitment) 😊

Don’t just talk to your best customers.
Talk to the ones that almost got away too.
Studies show almost-lost customers convert at a *higher rate* than average customers. 
How? 
Simple.
Because they have addressed these customer concerns head-on...
hidden fees
confusing checkout process 
slow loading times
technical glitches
unclear product info
—these are all *solvable* problems.
➜ With a little CRO (Conversion Rate Optimization) magic.
➜ Understanding the psychology behind almost-lost shoppers.
You can capture the hearts and wallets of recovered customers any day you want.
(big brands like Amazon do this too 🤫) 
Follow these 3 psychology-driven CRO tips (and how to implement this in your website):
1) Exit-intent offers. 
Entice your potential customers back with discounts or free shipping when they show signs of leaving.
✅ Add a pop-up window that triggers when a user moves their cursor towards the top of the page (indicating they might leave).
2) Retargeting campaigns.
Remind them of abandoned items or similar products with targeted ads.
✅ Partner with ad platforms like Facebook or Google to run retargeting campaigns. 
Your ad campaigns must show the ads featuring the items that they abandoned.
3) Personalized recommendations.
Suggest products that complement their browsing history.
✅ Use website analytics tools to track user behavior and browsing history. 
Based on this data. 
You can recommend complementary products on the product page itself.
—
By incorporating these psychology-driven CRO tips.
You can now do 4 things at once:
➜ Address customer concerns
➜ Recover lost sales.
➜ Turn "almost-lost" shoppers into repeat customers.
➜ Transform your ecom business into a thriving one
So, the next time a shopper abandons their cart.
Don't despair. 🙅
Consider it an opportunity to create a new customer. 😉

Grabbing your customer's attention is a race against the clock.
The million-dollar question is: how do you grab someone's attention online in 5 seconds or less?
Here’s how to grab *eyeballs* into your website in just 4 seconds.
My proven above-the-fold CRO strategy:
1️⃣ Headline Hero:
➜ Focus on the benefits. 
➜ Craft a clear and concise headline that speaks directly to your target audience's needs and desires. 
➜ What problem do you solve? 
➜ What value do you offer?
➜ Keep it punchy.
➜ Aim for 6-10 words and avoid jargon. 
➜ Use strong verbs and action words to grab attention.

2️⃣ Visual appeal.
➜ People process visuals faster than text, so make a good first impression.
➜ Use professional or captivating images that are relevant to your offer.
➜ Keep it simple. 
➜ Avoid cluttered graphics or overwhelming layouts.
➜ Pro tip: Test different images to see what resonates best with your audience.

3️⃣ Get to the point.

➜ Prioritize a clear value proposition.
➜ Explain what you do and why it matters in a concise and compelling way. 
➜ Focus on the benefits for the visitor, not just your features.
➜ Bullet Points are your new friend.
➜ Use bullet points to highlight key benefits and make the information easy to digest.

4️⃣ Call to action (CTA).
➜ Don't leave visitors wondering what to do next. 
➜ Include a clear and strong call to action button.
➜ Use action verbs like "Add to cart," or "Shop More" to encourage action.
➜ Make it stand out from the crowd.
➜ Use contrasting colors and clear text to make your CTA button visually appealing.

Want me to do the eyeball-getting part for your website?
Get your free CRO audit today. 👇

https://lnkd.in/gEFDR97z

 (only 9 Spots left this November).

Funny story - I almost didn't buy my coffee maker because the website didn't show if it was in stock. 
Paranoid? Maybe. 
Normal? Absolutely.
Turns out, we all have trust issues when shopping online.
So I tested something stupid-simple.
Adding this near the buy button: 
"✔ In Stock ✔ Ships Today ✔ 60-Day Returns"
The results? 
Before: 2.3% conversion rate 
After: 3.8% conversion rate 
Extra cash: $103,472 in 30 days
Why does this actually work?
You know that feeling when you're watching Netflix and see "3 episodes left"? 
You felt like you HAVE to finish it.
Same psychology here. 

These tiny checkmarks tell your brain "you're almost there!"

After testing this on countless stores, here's the magic combo:
1. Stock status 
❌ "Available" (meh) 
✅ "In Stock" (good) 
✅ "Only 3 Left" (better)

2. Shipping 
❌ "Fast Shipping" (what does that even mean?) 
✅ "Ships Today" (specific = trustworthy) 
✅ "Next Day Delivery" (even better)

3. Returns 
❌ "Easy Returns" (everyone says this) 
✅ "60-Day Returns" (specific number = more trust) 
✅ "Love It Or Return It" (personality bonus!)

@Article excels at this!

graphical user interface, text, application, chat or text message

Stop making customers think.
Copy-paste these 3 check marks that doubled my client’s revenue:
For Physical Products: 
"✔ In Stock ✔ Ships in 24h ✔ Free Returns"
(9+41% conversion)

For Digital Products: 
"✔ Instant Access ✔ Lifetime Updates ✔ Money-Back Guarantee"
(+37% conversion)

For Services: 
"✔ Next Slot Today ✔ Satisfaction Guaranteed ✔ Cancel Anytime"
(+33% conversion)

Then. place them near your buy button. 
No fancy strategies. 
No complex psychology. 
Just simple trust signals that’s proven to work.
Even big brands like @InsideWeather do this.

No alternative text description for this image

I was wrong about CRO.
Spent $50K optimizing checkouts. 
Should've fixed this instead 😔
Most visitors die on product pages—not at checkout.

Here's why:
→ This is where customers actually make buying decisions
→ Most ad and search traffic lands here first
→ The biggest drop-offs happen here (not checkout!)

3 quick, tested fixes that work:

Add real customer photos below (27% conversion lift)
Show shipping time BEFORE they click "Add to Cart" (19% fewer cart abandonments)

Include size comparison visuals (44% fewer returns)
Sometimes, the best optimizations are simple (and free)

Save this before I delete it. 👆

“Make it sound professional”, the client said.
I disagreed.
After countless A/B tests, I've learned that “professional” often just means “complicated”.
Your customers don’t buy because they’re impressed by your *big words or fancy jargon*. 
They buy because they understand.

Here's my CRO motto:
If you can say it simpler, do it
If you can prove it, show it
If you can count it, share it
I test copy for a living—and I can tell you, these approaches convert *much, much* better.

Why? 

A 6th-grade reading level outperforms MBA-speak by 2.5x. 
At the end of the day, your customers don’t want complexity. 
They want clarity.

The goal of your website isn’t to impress.
It’s to connect. 🤝

Give customers the information they need (without the fluff).
And your CVR rate will (increase and) follow. 📈

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