Tenth Stoa

+ Delivered design, copy & creative strategy across sectors including skincare, investment, supplements, cloud computing, technology & HR. 

+ Scoped out & fulfilled briefs for creative strategy, copy, design & the build of websites, landing pages & ads for customer acquisition, leading creation from start to finish.

+ Conducted research, review & optimisation of copy, design & customer journeys to improve conversion rates across B2B and B2C channels, including paid social.

+ Developed website copy and structure for a new investment company, achieving 170% of their fundraising target (over £1.4m).

+ Created copy & design of a beauty product landing page, generating their highest cold lead conversion % from Meta to date.

+ Built relationships with and pitched to clients, generating tens of thousands in revenue to date.

Freelance Creative Strategist

Pureprofile

Part of Pure.amplify media division under Pureprofile umbrella. 

+ Hybrid agency role helping clients acquire more customers across industries such as insurance, charity, energy switching, phone networks, subscriptions & health.

+ Worked on brands including St John Ambulance, Diabetes UK, British Seniors, O2, RNIB and Hello Fresh.

+ Led design & creative strategy across paid social, overseeing creation, performance monitoring, research, reviews and ongoing optimisation of design & copy.

+ Scored 100% client satisfaction in client feedback surveys for creative and contributed to generating over 8 million leads for clients.

+ Managed campaigns & partner networks, monitoring and allocating budgets based on performance and fostering long-standing relationships with over a dozen suppliers.

+ Owned campaign analysis, developing tools to swiftly identify trends across campaigns.
Led company’s UK & EU Culture team and was a 2x winner of company-wide Above and Beyond Award.

Campaign Manager & Creative Lead

Cohort Global

Part of role with Pureprofile above, business acquired 2017.

Campaign Executive

GRAHAM Construction

Manage thousands of documents for numerous multi-million pound projects; responsible for creation, implementation and review of system procedures across the London and Northern Ireland regions; lead training of both internal and external system users; compile and present information for lengthy legal proceedings; assemble key handover manuals; content and database management; handle constant demands on various projects to strict deadlines without mistakes; maintain relationships with contractors and staff at every level to get information as required. Proud of becoming being a trusted, respected and sought-after member of the team in an industry I had no previous experience with.

Document Controller

Ards Borough Council

Promote and market events across the Ards Borough; shape communications to fit organsation’s ‘tone of voice’ and brand; copywriting (above and below the line advertisements); assemble and design marketing materials (brochures, posters, flyers); update websites; press releases; direct mail campaigns; manage high-profile ‘Experience Ards’ Tour programme; compile and sign off simultaneously on two key brochures with short publishing and distribution timeline.  The Council subsequently made this an annually-recurring, paid position.

Events Marketing Assistant

OCO Global

Identify trade leads and European contracts; research and compile status reports on global companies; assemble news reports for a leading mobile network provider.  Able to develop commercial awareness and ability to pay attention to detail whilst concisely summarising issues from a wealth of information. Offered a full-time position but instead moved to Ards Tourism to work towards long-term goals.

Placement Researcher

Helping you unlock more customers with more website conversions & distinctive design | Digital products & services | 8m+ customer acquisition leads | FSB Member

I'm a Creative Strategist with 9 years of experience in digital marketing and customer acquisition. I have a proven track record of leveraging a hybrid skillset of analytics, strategy, design and client management to deliver high-impact creative which works and want to help businesses get the results their brand deserves.

Claire Fletcher

Beautiful Destinations

Leading global influencer partnerships for travel and lifestyle campaigns at Beautiful Destinations, managing creator outreach, negotiation, licensing and delivery. Working closely with production, creative and client teams to ensure influencer-led content aligns with briefs, performs across platforms and meets usage requirements.

Creator Community Manager

BusiNext Media

Owned and led Instagram strategy for MONIIFY during its launch and growth phases, creating a content approach that made complex finance and technology topics engaging, accessible and performance-driven.

• Scaled the Instagram audience from 0 to 30K+ and contributed to 210M+ impressions in under three months
• Guided the creative production of episodes and social content, collaborating with editors, producers and designers
• Supported influencer-led campaigns that drove a 30x uplift in views and brand reach
• Worked cross-functionally to align social storytelling with business objectives, paid media and product launches

Audience Development Strategist

Layla

Led end-to-end social strategy and supported go-to-market planning for Layla, an AI-powered travel app. Owned content rollout across TikTok, Instagram, YouTube, Reddit and LinkedIn, driving brand awareness, engagement and audience growth.

• Delivered 250M+ impressions and 10M+ organic engagements in under 12 months
• Built and managed a 1,600+ creator ambassador programme to scale reach and credibility
• Owned the full strategy lifecycle from content planning and GTM calendar development to daily execution and performance reporting
• Delivered weekly insight reports to optimise content, iterate strategy and improve platform performance
• Created content (including voiceover-led videos) for Layla's partner company, Beautiful Destinations, for an audience of over 30 million

Social Media Manager

Spirit Studios

Owned social strategy for #IAMWHOLE, a wellness brand co-founded by Jordan Stephens (Rizzle Kicks), while also managing broader digital content and performance across the Spirit Studios brand.

• Scaled #IAMWHOLE’s Instagram from 12K to 180K+ through content strategy, community building and creator collaborations
• Delivered 250M+ impressions and 16M+ engagements across #IAMWHOLE's social platforms in 2022
• Built the new Spirit Studios website and campaign landing pages using WordPress
• Sent monthly B2B newsletters to partners using Mailchimp
• Created post-campaign wrap decks and reporting workflows to support performance optimisation
• Collaborated with Channel 4, ITV2 and BBC on branded content delivery and scheduling

Digital Marketing Manager

Supported day-to-day social content creation, scheduling and campaign delivery across branded partnerships, podcast series and talent-led campaigns. Worked closely with creators, PR teams and production to deliver high-impact content across channels.

• Co-led Digital Detox Day, a global wellness campaign with LUSH and Zoella, featured in 40+ stores and on Piccadilly Circus screens.
• Produced social content for Private Parts and The Stand Up Sketch Show, supporting creator and branded campaigns
• Edited video and graphic assets using Adobe Premiere Pro and Photoshop
• Managed content scheduling and publishing across Instagram, Facebook, TikTok, Twitter/X, YouTube and LinkedIn

Social Media Assistant

European Bartender School

Supported global influencer marketing and event activations across EBS’s international school network. Worked closely with creators and brand partners to drive awareness and audience engagement through social-first campaigns.

• Recruited over 50 micro and macro influencers with a combined following of 3.5M+
• Coordinated influencer events in 6 cities including London, Stockholm, Cape Town, Sydney, New York and Barcelona
• Collaborated with brand partners like Martini, Bacardi and Glenfiddich on content activations and PR opportunities
• Assisted with campaign logistics, talent outreach and social promotion across Instagram, Facebook and Twitter/X
• Contributed to the launch and promotion of global training programmes and seasonal campaigns

Marketing Assistant

Completed a short internship focused on marketing and digital transformation within a global corporate environment.

Assistant Programmer

Social Media and Digital Content Strategist with 5+ years of experience leading paid and organic campaigns, influencer marketing and audience growth across Instagram, TikTok, LinkedIn, YouTube, Reddit and web/app platforms. Skilled in performance reporting, content calendars, campaign planning, creator partnerships, SEO optimisation and A/B testing.

Led digital and social strategy for fintech, AI, travel, wellness and lifestyle brands including MONIIFY, Layla and Spirit Studios. Comfortable owning content from ideation to rollout, with a hands-on, insight-led approach to stakeholder alignment and multi-channel execution.

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The Battle

Claire Fletcher

Virginia Smith

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