Tenth Stoa

+ Delivered design, copy & creative strategy across sectors including skincare, investment, supplements, cloud computing, technology & HR. 

+ Scoped out & fulfilled briefs for creative strategy, copy, design & the build of websites, landing pages & ads for customer acquisition, leading creation from start to finish.

+ Conducted research, review & optimisation of copy, design & customer journeys to improve conversion rates across B2B and B2C channels, including paid social.

+ Developed website copy and structure for a new investment company, achieving 170% of their fundraising target (over £1.4m).

+ Created copy & design of a beauty product landing page, generating their highest cold lead conversion % from Meta to date.

+ Built relationships with and pitched to clients, generating tens of thousands in revenue to date.

Freelance Creative Strategist

Pureprofile

Part of Pure.amplify media division under Pureprofile umbrella. 

+ Hybrid agency role helping clients acquire more customers across industries such as insurance, charity, energy switching, phone networks, subscriptions & health.

+ Worked on brands including St John Ambulance, Diabetes UK, British Seniors, O2, RNIB and Hello Fresh.

+ Led design & creative strategy across paid social, overseeing creation, performance monitoring, research, reviews and ongoing optimisation of design & copy.

+ Scored 100% client satisfaction in client feedback surveys for creative and contributed to generating over 8 million leads for clients.

+ Managed campaigns & partner networks, monitoring and allocating budgets based on performance and fostering long-standing relationships with over a dozen suppliers.

+ Owned campaign analysis, developing tools to swiftly identify trends across campaigns.
Led company’s UK & EU Culture team and was a 2x winner of company-wide Above and Beyond Award.

Campaign Manager & Creative Lead

Cohort Global

Part of role with Pureprofile above, business acquired 2017.

Campaign Executive

GRAHAM Construction

Manage thousands of documents for numerous multi-million pound projects; responsible for creation, implementation and review of system procedures across the London and Northern Ireland regions; lead training of both internal and external system users; compile and present information for lengthy legal proceedings; assemble key handover manuals; content and database management; handle constant demands on various projects to strict deadlines without mistakes; maintain relationships with contractors and staff at every level to get information as required. Proud of becoming being a trusted, respected and sought-after member of the team in an industry I had no previous experience with.

Document Controller

Ards Borough Council

Promote and market events across the Ards Borough; shape communications to fit organsation’s ‘tone of voice’ and brand; copywriting (above and below the line advertisements); assemble and design marketing materials (brochures, posters, flyers); update websites; press releases; direct mail campaigns; manage high-profile ‘Experience Ards’ Tour programme; compile and sign off simultaneously on two key brochures with short publishing and distribution timeline.  The Council subsequently made this an annually-recurring, paid position.

Events Marketing Assistant

OCO Global

Identify trade leads and European contracts; research and compile status reports on global companies; assemble news reports for a leading mobile network provider.  Able to develop commercial awareness and ability to pay attention to detail whilst concisely summarising issues from a wealth of information. Offered a full-time position but instead moved to Ards Tourism to work towards long-term goals.

Placement Researcher

Helping you unlock more customers with more website conversions & distinctive design | Digital products & services | 8m+ customer acquisition leads | FSB Member

I'm a Creative Strategist with 9 years of experience in digital marketing and customer acquisition. I have a proven track record of leveraging a hybrid skillset of analytics, strategy, design and client management to deliver high-impact creative which works and want to help businesses get the results their brand deserves.

Claire Fletcher

CRM marketing consultant 💌 Helping your business unlock the true value of CRM and retention - up to 4X revenue uplift 📈 Marketing automation | Email marketing | Lifecycle marketing | Remote work advocate 🌎

⚡ Is your CRM just sending messages, or actually driving revenue?
⚡ Are you retaining users or watching them churn?
⚡ Still blasting emails and push instead of using behavioral triggers?
⚡ Is your lifecycle marketing aligned with real business impact?
⚡ Why isn’t your CRM working as a growth engine?

Hi 👋 My name is Vernesa Cutuk and I am Freelance CRM & Lifecycle Consultant since 2023. I specialize in helping companies level up their CRM and lifecycle marketing efforts, improve retention and reduce churn. My experience spans from both large corporations and mobile app startups and across industries such as telco, pharma, mobile gaming, publishing and health.

I will help you:
• audit your MarTech stack 
• get your CRM to create real business revenue 
• level up your business to a personalized journey-based approach
• increase productivity with automations
• implement effective analytics tools and tracking/measuring results of your CRM 
• get short term results with long-term vision.

With following results:
• up to 4X your revenue
• 3 X your retention
• complete customer journey mapping for your specific business
• free up manual work with automations
• efficient use of CRM tools or helping you replace existing
• execute personalized 1:1 journeys.

Whether you are an e-com or a mobile app, starting from scratch or you want to take your CRM to the next level, I offer hands-on fluff-free no BS advice adapted to your specific needs and CRM maturity.

By focusing on key business performance indicators (KPIs) such as:
• Daily/monthly active users (DAU)/ (MAU)
• Stickiness (DAU/MAU)
• Engaged users/engaged session per user
• ARPU/ROAS
• Customer lifetime value (CLV)
• Retention rate Day 1,7,30
• Churn rate.
 
As you see it’s a mix of engagement and revenue KPI:s; my goal is to get REAL VALUE of your CRM that will directly impact business results without worry about tangible outcomes.

🏆Proud wins in my professional journey:
• Key contributor of implementation of a new MarTech stack with Blueconic (CDP) and Salesforce Marketing Cloud at one of the biggest Swedish Telcos 

• Executed a complete guide and educated 12 brand managers in effectively using marketing automation system Active Campaign for a large Nordic publishing company

• Completely revamped CRM strategy and marketing automations at a Swedish health and fitness subscription app and reached 4X revenue uplift from CRM and email/push/inapp campaigns.

Let’s get some real results from your CRM. 

📩 Contact me in DM, book time in calendly or send an email: vernesa.cutuk@gmail.com

Vernesa Ćutuk

How AI (Claude) + MCP + Braze Catalogues got us to ~85% process improvement?

The thing is: you need to think in systems and how to make processes more efficient. You need data, automation and AI working together so decisions and execution compound instead of resetting each time. Music to my ears!

When we enabled Catalogues in Braze, we automated our newsletter process. And as a cherry on top, we now get the monthly reporting via Claude through the Braze MCP connection. 

👉 The result: better structure, less manual noise, faster execution, and an AI layer that compounds instead of creating more complexity.

Before
- We run 3 newsletters weekly.
- Work was split across three disciplines: copy, design, CRM.
- ~75 minutes end-to-end per newsletter.
- Content built in Google Sheets.
- Email staging in Braze.
- Manual segmentation, links, images, QA.
- Reporting was fully manual, ~90 minutes per month across all newsletters.

After
- Still 3 newsletters.
- Still split across the same disciplines.
- Newsletter setup now takes ~10 minutes per newsletter (~7.5× faster!).
- Links, images and content dynamically pulled via content blocks and catalogues.
- Monthly reporting now takes ~5 minutes total (~18× faster), driven by Claude with pre-configured project instructions (created once, used over and over again!).

Next
- AI reusable content creation at scale
 → automating the input layer and bringing NL creation closer to ~5 minutes total
- Curated reporting with even more granular data
 → further automation with Claude + Braze reporting

PS. I’m all in on Claude in 2026. What about you?

#claude #mcp #braze

CRM & Lifecycle marketing 💌 Boost revenue up to 4X with retention 📈 Braze 9X certified | MarTech | Remote work advocate 🌎

From 3333 followers to almost 3800 in a week.
That’s ~11–14% growth.

And no.
It’s not because I randomly posted here and there.
It’s not because I showed up only when I felt like it.
It’s not because I suddenly started writing about random stuff.
It happened because I kept showing up for the work I care about.

-> CRM. Lifecycle marketing. Systems. Thinking. AI. Real work. Real lessons.
-> I shared what I’m building. What I’m learning. What’s working. What’s not.
-> Even on the days when I’m tired, busy, or uninspired and posting would be the easiest thing to skip. That consistency compounds. Always.

(Because right followers do matter, but that’s for another post!)

💌 Last week, Justin, a peer of mine in Australia, shared a list of people to follow in CRM and lifecycle. My name was on it. I am so proud. Because that’s earned acknowledgment. You get it from trust built over time. Not in an instant. Not fast. Not from occasionally showing up.

And this is exactly how I think about retention and CRM too. Relationships, compound effect, earned trust!

You don’t build trust with one clever campaign.
You build it by showing up, again and again, doing what you said you’d do.
Community, credibility, loyalty, it’s all the same.

🧠 I basically live what I teach.

If you only post when you have an announcement (one-way communication!), you’re missing the point (and massive opportunities!!).

This is your sign to start posting (within the area you want to position yourself in:

- What you learned this week
- What you’re solving right now
- What patterns you’re noticing
- What decisions you’re questioning
- What you changed your mind about

But knowing that you’ll need to show up even when you’re not inspired, not in the mood, not cheered on, not recognized.

And remembering that when you’re building in quiet, you’re building momentum. Trusting yourself as the only motivation. Discipline as the motor that pushes you in those daily moments.

PS. Appreciate everyone who reads, likes, and shares. Thank you for this great community! 🔥

I finally visited Lake Como and honestly don't understand the hype
- Our car almost got robbed - police called
- Town felt dirty
- Tourists everywhere
- Stressed restaurant owners
- Mediocre touristy food

I was like, what is the fuss? But then I remembered: it's all in the eyes of the beholder. The timing. The situation. You can watch the same movie, listen to the same speech, do exactly the same thing as someone else (even, YOU from the past can do exactly the same thing now) and have a totally different experience. (Speaking of lakes: Lake Garda was much more my taste - same trip, completely different vibe).

Bc LIFE IS NOT LINEAR.
Which means lifecycle marketing isn’t linear either.

Whenever I say this, analytics and experimentation folks get nervous. How will we ever prove what’s working? And why are we still testing as if journeys are static?

Autonomous optimization > static A/B testing.

Static testing: set up, wait, declare winner, roll out to everyone.
Using built-in mechanisms like winning variant testing, intelligent channel selection, and dynamic content optimization already test while optimizing. Real-time. Per user.

But what about...?

1. Autonomous systems optimize for the wrong thing. 
-> What are your conversion metrics - vanity of clicks and opens, or actual real conversions like retention, revenue, LTV? Think of what actually matters to measure.

2. You don't know WHY something works
-> Was it the timing, the emoji, or seasonality that pushed the volume? You declare Variant B as a winner and you'll never really know why. It's a valid guess.

3. If something shifts in behavior and I miss it
-> That's why you always need holdout groups to help determine those big shifts. You're monitoring those, not just leave it and forgetting about it.

4. Static tests feed the system with good data
-> The system should already be feeding with good data. Every send is a learning. Big bets = static test, but on the tactical level, micro-tests that are always on are the way to go.

5. You can't optimize without experiments
-> You ARE experimenting all the time - just that it’s live and not in batches. Traditional: test A vs B for 2 weeks, pick winner, apply to everyone. Autonomous: test in every interaction, running multiple micro-experiments simultaneously.

6. It's hard to prove what's working
-> You're not proving every micro-decision. You prove that the approach works. Holdout groups tell you: is autonomous optimization have an uplift vs. control?

->> This also means letting go of that control like not knowing why User A got email at 3pm and User B got push at 9am. You need to trust the system. 

Static tests are a moment in time. Always-on tests are much closer to reflecting that human non-linear path. And we've got so much more learning to do there.

PS. What do you think - what is the future of experimentation?

#crm #lifecyclemarketing

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