Tenth Stoa

+ Delivered design, copy & creative strategy across sectors including skincare, investment, supplements, cloud computing, technology & HR. 

+ Scoped out & fulfilled briefs for creative strategy, copy, design & the build of websites, landing pages & ads for customer acquisition, leading creation from start to finish.

+ Conducted research, review & optimisation of copy, design & customer journeys to improve conversion rates across B2B and B2C channels, including paid social.

+ Developed website copy and structure for a new investment company, achieving 170% of their fundraising target (over £1.4m).

+ Created copy & design of a beauty product landing page, generating their highest cold lead conversion % from Meta to date.

+ Built relationships with and pitched to clients, generating tens of thousands in revenue to date.

Freelance Creative Strategist

Pureprofile

Part of Pure.amplify media division under Pureprofile umbrella. 

+ Hybrid agency role helping clients acquire more customers across industries such as insurance, charity, energy switching, phone networks, subscriptions & health.

+ Worked on brands including St John Ambulance, Diabetes UK, British Seniors, O2, RNIB and Hello Fresh.

+ Led design & creative strategy across paid social, overseeing creation, performance monitoring, research, reviews and ongoing optimisation of design & copy.

+ Scored 100% client satisfaction in client feedback surveys for creative and contributed to generating over 8 million leads for clients.

+ Managed campaigns & partner networks, monitoring and allocating budgets based on performance and fostering long-standing relationships with over a dozen suppliers.

+ Owned campaign analysis, developing tools to swiftly identify trends across campaigns.
Led company’s UK & EU Culture team and was a 2x winner of company-wide Above and Beyond Award.

Campaign Manager & Creative Lead

Cohort Global

Part of role with Pureprofile above, business acquired 2017.

Campaign Executive

GRAHAM Construction

Manage thousands of documents for numerous multi-million pound projects; responsible for creation, implementation and review of system procedures across the London and Northern Ireland regions; lead training of both internal and external system users; compile and present information for lengthy legal proceedings; assemble key handover manuals; content and database management; handle constant demands on various projects to strict deadlines without mistakes; maintain relationships with contractors and staff at every level to get information as required. Proud of becoming being a trusted, respected and sought-after member of the team in an industry I had no previous experience with.

Document Controller

Ards Borough Council

Promote and market events across the Ards Borough; shape communications to fit organsation’s ‘tone of voice’ and brand; copywriting (above and below the line advertisements); assemble and design marketing materials (brochures, posters, flyers); update websites; press releases; direct mail campaigns; manage high-profile ‘Experience Ards’ Tour programme; compile and sign off simultaneously on two key brochures with short publishing and distribution timeline.  The Council subsequently made this an annually-recurring, paid position.

Events Marketing Assistant

OCO Global

Identify trade leads and European contracts; research and compile status reports on global companies; assemble news reports for a leading mobile network provider.  Able to develop commercial awareness and ability to pay attention to detail whilst concisely summarising issues from a wealth of information. Offered a full-time position but instead moved to Ards Tourism to work towards long-term goals.

Placement Researcher

Helping you unlock more customers with more website conversions & distinctive design | Digital products & services | 8m+ customer acquisition leads | FSB Member

I'm a Creative Strategist with 9 years of experience in digital marketing and customer acquisition. I have a proven track record of leveraging a hybrid skillset of analytics, strategy, design and client management to deliver high-impact creative which works and want to help businesses get the results their brand deserves.

Claire Fletcher

Shea Cole

VP Marketing

I’m a storyteller, a framework-maker, a brand-builder, and a data nerd. I have proven success scaling teams, negotiating big deals, and crushing targets. My experience spans strategy, marketing, sales, and advertising; agency side and client side; publicly-traded and tech start-up. I have an MBA and an Art degree, and I make a mean sourdough.

I lead a talented team of tech marketing professionals at Field Effect - one of Canada’s fastest growing companies. We’re a hyper-growth cybersecurity company that offers a full-stack solution that is affordable for businesses of any size. 

Before joining Field Effect, I built the Marketing team at Fullscript, a health tech company that is both B2B and B2C, serving doctors and their patients across US & Canada. I was with the company during its formative years, through two major acquisitions and a series B and C.

Previous to that, I worked at one of the world’s largest consumer packaged goods companies - AB Inbev. Across multiple roles, I leveraged agency relationships and media partners to deliver ROI-optimized marketing plans for new product launches and iconic brands. I also drank (responsibly) a lot of beer. 

When I have spare time, I love to talk about strategy, negotiating, communication skills, and brand building - especially with women leaders, new career seekers, and young entrepreneurs. It is very rare that I will say no to a coffee chat, provided you genuinely are not trying to sell me something (BIG respect to sales reps… I just don’t want to waste your time if there’s no clear need.) 

I am actively seeking networking and speaking opportunities, and welcome the chance to share my experiences with entrepreneurs and business leaders in the early stages of growth. Don’t hesitate to reach out!

VP of Marketing

Field Effect delivers the most sophisticated cyber threat monitoring on the planet, made simple. Our threat detection, monitoring, and response platform, along with our training and compliance products and services are the result of years of research and development by the brightest talents in the cyber security industry. Our solutions are purpose-built for SMBs and deliver sophisticated, easy-to-use and manage technology with actionable insights to keep businesses safe from cyber threats.

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The Battle

Claire Fletcher

Shea Cole

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