Tenth Stoa

+ Delivered design, copy & creative strategy across sectors including skincare, investment, supplements, cloud computing, technology & HR. 

+ Scoped out & fulfilled briefs for creative strategy, copy, design & the build of websites, landing pages & ads for customer acquisition, leading creation from start to finish.

+ Conducted research, review & optimisation of copy, design & customer journeys to improve conversion rates across B2B and B2C channels, including paid social.

+ Developed website copy and structure for a new investment company, achieving 170% of their fundraising target (over £1.4m).

+ Created copy & design of a beauty product landing page, generating their highest cold lead conversion % from Meta to date.

+ Built relationships with and pitched to clients, generating tens of thousands in revenue to date.

Freelance Creative Strategist

Pureprofile

Part of Pure.amplify media division under Pureprofile umbrella. 

+ Hybrid agency role helping clients acquire more customers across industries such as insurance, charity, energy switching, phone networks, subscriptions & health.

+ Worked on brands including St John Ambulance, Diabetes UK, British Seniors, O2, RNIB and Hello Fresh.

+ Led design & creative strategy across paid social, overseeing creation, performance monitoring, research, reviews and ongoing optimisation of design & copy.

+ Scored 100% client satisfaction in client feedback surveys for creative and contributed to generating over 8 million leads for clients.

+ Managed campaigns & partner networks, monitoring and allocating budgets based on performance and fostering long-standing relationships with over a dozen suppliers.

+ Owned campaign analysis, developing tools to swiftly identify trends across campaigns.
Led company’s UK & EU Culture team and was a 2x winner of company-wide Above and Beyond Award.

Campaign Manager & Creative Lead

Cohort Global

Part of role with Pureprofile above, business acquired 2017.

Campaign Executive

GRAHAM Construction

Manage thousands of documents for numerous multi-million pound projects; responsible for creation, implementation and review of system procedures across the London and Northern Ireland regions; lead training of both internal and external system users; compile and present information for lengthy legal proceedings; assemble key handover manuals; content and database management; handle constant demands on various projects to strict deadlines without mistakes; maintain relationships with contractors and staff at every level to get information as required. Proud of becoming being a trusted, respected and sought-after member of the team in an industry I had no previous experience with.

Document Controller

Ards Borough Council

Promote and market events across the Ards Borough; shape communications to fit organsation’s ‘tone of voice’ and brand; copywriting (above and below the line advertisements); assemble and design marketing materials (brochures, posters, flyers); update websites; press releases; direct mail campaigns; manage high-profile ‘Experience Ards’ Tour programme; compile and sign off simultaneously on two key brochures with short publishing and distribution timeline.  The Council subsequently made this an annually-recurring, paid position.

Events Marketing Assistant

OCO Global

Identify trade leads and European contracts; research and compile status reports on global companies; assemble news reports for a leading mobile network provider.  Able to develop commercial awareness and ability to pay attention to detail whilst concisely summarising issues from a wealth of information. Offered a full-time position but instead moved to Ards Tourism to work towards long-term goals.

Placement Researcher

Helping you unlock more customers with more website conversions & distinctive design | Digital products & services | 8m+ customer acquisition leads | FSB Member

I'm a Creative Strategist with 9 years of experience in digital marketing and customer acquisition. I have a proven track record of leveraging a hybrid skillset of analytics, strategy, design and client management to deliver high-impact creative which works and want to help businesses get the results their brand deserves.

Claire Fletcher

The second people read your content, it should make their jaws drop, mouths water and eyeballs roll up into their head because it’s so gloriously delicious to read.

And makes the right people think, “Yes! This is exactly who I need!”

Sound good to you?

If you want chatty, human, SEO copy that search engines love, sticks in people’s minds, gets your customers buying and explodes off the page with a POP! WHIZZ! BANG! work with a fun brand copywriter like me.


🟡 WHAT I WRITE:

✅ Webpage Copy
✅ Blog Posts/Articles
✅ Product Descriptions
✅ Newsletters/Emails
✅ Case Studies
✅ Social Media Posts
✅ Press Releases
✅️ Jingles
✅️ Tone of Voice Guidelines

And more!


🟣 THE RESULTS I GET

- 45% increase in newsletternopen rates for Bloomsbury Speakers

- 350% increase in sign ups for Nikki Pilkington's SEO course

- 700% increase in clients won through Attain Accountancy's website 


🔵 MY EXPERIENCE

I've written for loads of industries, including:

Toys. Games. Comic Books. Alcohol. Sweets & Confectionery. Entertainment & Events. Weddings. Coaching. Shipping. Sustainability. Clothing. Geo-spatial Mapping. Accountancy. Web Design. Podcasting. SEO. Antiques. Dog Walking.

All sorts!


🔴 MY CLIENTS

Although I work with pretty much everyone, here are some names you might recognise:

⚡ LEGO
⚡ Beano
⚡ Universal Pictures/Jurassic World franchise
⚡ Swizzels
⚡ Hampton Court Palace
⚡ Silent Night
⚡ eSure
⚡ Dragon Soop

Believe me, fun, human copy worked for them and it’ll work for you too.

If you want more POP! 🎉 WHIZZ! ⚡️ BANG! 💥 in your copy, let’s have a chinwag.

🌐 www.indeliblethink.co.uk

✉️ matt@indeliblethink.co.uk

💬 Or just pop me a DM

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The Battle

Claire Fletcher

Matt Drzymała

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