Tenth Stoa

+ Delivered design, copy & creative strategy across sectors including skincare, investment, supplements, cloud computing, technology & HR. 

+ Scoped out & fulfilled briefs for creative strategy, copy, design & the build of websites, landing pages & ads for customer acquisition, leading creation from start to finish.

+ Conducted research, review & optimisation of copy, design & customer journeys to improve conversion rates across B2B and B2C channels, including paid social.

+ Developed website copy and structure for a new investment company, achieving 170% of their fundraising target (over £1.4m).

+ Created copy & design of a beauty product landing page, generating their highest cold lead conversion % from Meta to date.

+ Built relationships with and pitched to clients, generating tens of thousands in revenue to date.

Freelance Creative Strategist

Pureprofile

Part of Pure.amplify media division under Pureprofile umbrella. 

+ Hybrid agency role helping clients acquire more customers across industries such as insurance, charity, energy switching, phone networks, subscriptions & health.

+ Worked on brands including St John Ambulance, Diabetes UK, British Seniors, O2, RNIB and Hello Fresh.

+ Led design & creative strategy across paid social, overseeing creation, performance monitoring, research, reviews and ongoing optimisation of design & copy.

+ Scored 100% client satisfaction in client feedback surveys for creative and contributed to generating over 8 million leads for clients.

+ Managed campaigns & partner networks, monitoring and allocating budgets based on performance and fostering long-standing relationships with over a dozen suppliers.

+ Owned campaign analysis, developing tools to swiftly identify trends across campaigns.
Led company’s UK & EU Culture team and was a 2x winner of company-wide Above and Beyond Award.

Campaign Manager & Creative Lead

Cohort Global

Part of role with Pureprofile above, business acquired 2017.

Campaign Executive

GRAHAM Construction

Manage thousands of documents for numerous multi-million pound projects; responsible for creation, implementation and review of system procedures across the London and Northern Ireland regions; lead training of both internal and external system users; compile and present information for lengthy legal proceedings; assemble key handover manuals; content and database management; handle constant demands on various projects to strict deadlines without mistakes; maintain relationships with contractors and staff at every level to get information as required. Proud of becoming being a trusted, respected and sought-after member of the team in an industry I had no previous experience with.

Document Controller

Ards Borough Council

Promote and market events across the Ards Borough; shape communications to fit organsation’s ‘tone of voice’ and brand; copywriting (above and below the line advertisements); assemble and design marketing materials (brochures, posters, flyers); update websites; press releases; direct mail campaigns; manage high-profile ‘Experience Ards’ Tour programme; compile and sign off simultaneously on two key brochures with short publishing and distribution timeline.  The Council subsequently made this an annually-recurring, paid position.

Events Marketing Assistant

OCO Global

Identify trade leads and European contracts; research and compile status reports on global companies; assemble news reports for a leading mobile network provider.  Able to develop commercial awareness and ability to pay attention to detail whilst concisely summarising issues from a wealth of information. Offered a full-time position but instead moved to Ards Tourism to work towards long-term goals.

Placement Researcher

Helping you unlock more customers with more website conversions & distinctive design | Digital products & services | 8m+ customer acquisition leads | FSB Member

I'm a Creative Strategist with 9 years of experience in digital marketing and customer acquisition. I have a proven track record of leveraging a hybrid skillset of analytics, strategy, design and client management to deliver high-impact creative which works and want to help businesses get the results their brand deserves.

Claire Fletcher

Fellow Humans

Curated Events for 18-30 year olds Focused on Connection.

35+ Sold-out events since Jan 24 in Glasgow, Edinburgh, Manchester and London. 
Brand Partners: Fujifilm, Punchy, Minor Figures, Dash...

Founder

Knead - Food & Drink Agency

We work with some of the UK's most exciting Food & Drinks brands 🚀 by propelling their Marketing & Design forward! 

- PerfectTed 
- Oatsu 
- Woma 
- Nix & Kix 
- Gretel & Belle

Nix & Kix

- Assisted the brand manager for UK & International marketing communications including email, social media, community management, sampling and collaborations.
- Implemented bottle neck competitions that featured in major retailers - Sainsbury's, Waitrose, Tesco, Co-op etc.
- Doubled social media engagement and tripled brand social reach
- Creative mind behind social media communications
- Pioneered consistent and impactful email marketing for over 10,000 recipients
- Organised product launch event for two new soft drinks in London with press, influencers and collaborations with other FMCG brands
- Handled all brand relations and collaborations

Marketing Executive

Oatsu

Pour Hot Chocolate

Founded and pioneered an award-winning plant-based hot chocolate brand stocked in 30+ locations in the UK.

- Implemented  marketing strategies for the brand 
- Led Innovative product ideation and development
- Sold over 10,000 units throughout the brands lifetime
- Negotiated with major retailers
- Collaborated with prominent and emerging brands
- Held in person events
- Designed packaging and all promotional material
- Developed an award-winning recipe, HACCP understanding and inner workings of F&B brands
- Made valuable connections with cafe and retail owners
- Over 6,000 trees were planted from on pack collaborations

ChallengeTime Inc.

Currently on the international team for the development of an app and start-up that helps others to seek discomfort.

Senior Graphic Designer

As a fluent German speaker my role was to offer a high standard of technical support in behalf of one of the world's leading gaming developers. I also consistently achieved some of the highest productivity rates in the office which hosted agents from 7 other languages and over 100 employees.

German Technical Support Specialist

Scottish Football Association

Having successfully qualified as a referee for the Scottish Football Association (SFA) I was able to gain experience and people skills while working my way up to refereeing league matches as well as professional youth.

SFA Football Referee

Currently growing Fellow Humans. 

- Fellow Humans curates events for 18-35 year olds and companies focused on connection. 50+ sold out events and counting since Jan 24. Glasgow, Edinburgh + London.


Past Experience:

Founder @Knead - Knead is an FMCG design and marketing agency specialising supporting bold challenger brands in the food and drink industry with all things marketing + design.

🍫Founded & Pioneered Pour - A Plant-Based Hot chocolate brand from the ground up - winning the UK’s most prestigious food and drink awards in 2021 and entering 30+ cafés, restaurants and small retailers selling 10,000 units.

Experienced marketer and designer within FMCG with 6 years of experience in branding, graphic design and marketing holding positions at major brands stocked throughout every major supermarket in the UK and internationally.

taplio

The Battle

Claire Fletcher

Jared K.

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