Tenth Stoa

+ Delivered design, copy & creative strategy across sectors including skincare, investment, supplements, cloud computing, technology & HR. 

+ Scoped out & fulfilled briefs for creative strategy, copy, design & the build of websites, landing pages & ads for customer acquisition, leading creation from start to finish.

+ Conducted research, review & optimisation of copy, design & customer journeys to improve conversion rates across B2B and B2C channels, including paid social.

+ Developed website copy and structure for a new investment company, achieving 170% of their fundraising target (over £1.4m).

+ Created copy & design of a beauty product landing page, generating their highest cold lead conversion % from Meta to date.

+ Built relationships with and pitched to clients, generating tens of thousands in revenue to date.

Freelance Creative Strategist

Pureprofile

Part of Pure.amplify media division under Pureprofile umbrella. 

+ Hybrid agency role helping clients acquire more customers across industries such as insurance, charity, energy switching, phone networks, subscriptions & health.

+ Worked on brands including St John Ambulance, Diabetes UK, British Seniors, O2, RNIB and Hello Fresh.

+ Led design & creative strategy across paid social, overseeing creation, performance monitoring, research, reviews and ongoing optimisation of design & copy.

+ Scored 100% client satisfaction in client feedback surveys for creative and contributed to generating over 8 million leads for clients.

+ Managed campaigns & partner networks, monitoring and allocating budgets based on performance and fostering long-standing relationships with over a dozen suppliers.

+ Owned campaign analysis, developing tools to swiftly identify trends across campaigns.
Led company’s UK & EU Culture team and was a 2x winner of company-wide Above and Beyond Award.

Campaign Manager & Creative Lead

Cohort Global

Part of role with Pureprofile above, business acquired 2017.

Campaign Executive

GRAHAM Construction

Manage thousands of documents for numerous multi-million pound projects; responsible for creation, implementation and review of system procedures across the London and Northern Ireland regions; lead training of both internal and external system users; compile and present information for lengthy legal proceedings; assemble key handover manuals; content and database management; handle constant demands on various projects to strict deadlines without mistakes; maintain relationships with contractors and staff at every level to get information as required. Proud of becoming being a trusted, respected and sought-after member of the team in an industry I had no previous experience with.

Document Controller

Ards Borough Council

Promote and market events across the Ards Borough; shape communications to fit organsation’s ‘tone of voice’ and brand; copywriting (above and below the line advertisements); assemble and design marketing materials (brochures, posters, flyers); update websites; press releases; direct mail campaigns; manage high-profile ‘Experience Ards’ Tour programme; compile and sign off simultaneously on two key brochures with short publishing and distribution timeline.  The Council subsequently made this an annually-recurring, paid position.

Events Marketing Assistant

OCO Global

Identify trade leads and European contracts; research and compile status reports on global companies; assemble news reports for a leading mobile network provider.  Able to develop commercial awareness and ability to pay attention to detail whilst concisely summarising issues from a wealth of information. Offered a full-time position but instead moved to Ards Tourism to work towards long-term goals.

Placement Researcher

Helping you unlock more customers with more website conversions & distinctive design | Digital products & services | 8m+ customer acquisition leads | FSB Member

I'm a Creative Strategist with 9 years of experience in digital marketing and customer acquisition. I have a proven track record of leveraging a hybrid skillset of analytics, strategy, design and client management to deliver high-impact creative which works and want to help businesses get the results their brand deserves.

Claire Fletcher

International Aviation & Airshow Marketing

International Airshow Marketing will steer Airshow Organisers, Display Participants, Aviation and Military Charities to build robust and professional customer led marketing strategies to ensure profitable income generation by delivering exciting aviation experiences. 

These experiences need to entertain but more importantly inspire and engage the next generation in the STEM subjects as they will be the ones who create the technologies that will shape the future of aviation and drive the innovations we need to decarbonise our industries and counteract climate change.  

International Airshow Marketing (IAM) is the idea of Helen Webb, former Head of Marketing at the Royal International Air Tattoo (RIAT) for 14 years. After 6 months away from the Air Display industry she realised where her heart was, and missed her aviation family. 

She was part of the team that steered the world’s greatest airshow through some incredible successes and sell out events as well as navigating challenging times.

All airshows, air display operators, outdoor event and visitor attractions can now benefit from this knowledge and experience. Helen and her team have been through the highs and lows so you don’t have to!      
 
Core Services:

Free 20 Minute Diagnosis Call.

Discovery Workshop and Report/Plan – Half Day or Full Day – no obligation to take implementation stage.

Marketing Strategy & Plan - Implementation and Delivery Project

Added Value Services:

Pricing Strategy that Maximises Income.

Ticketing System Provision/Customer Services with Improved Functionality and Lower Cost.

Customer Experience Journey Mapping to Improve Retention and Return Visitors. 

STEM engagement and sustainability and workshop development and delivery.

Volunteer Management & Support – Your Most Important Resource, You Need to Get it Right!

Customer Surveys & Feedback – Insight and Analysis to Improve Delivery.

Event Logistics – We know how to organise and Airshow!

Contact Helen@Airshow.Marketing

Founder/Director -  Marketing & Brand Strategy, Customer Insight, Pricing & Ticketing 

Gloucestershire Airport

Strategic Marketing & Business Development 

Astral Aviation Consulting Ltd

Marketing & Communications Consultant

CirculAIRity

Synthetic Sustainable Aviation Fuel - As CMO my role is bringing CirculAIRity to market from a brand and marketing strategy, media relations and awareness perspective. We have a unique and significant opportunity to lead the Sustainable Aviation Fuels sector with our synthetic, scalable, commercially viable solution. 

Our impressive team of experts are executing our business plan to drive positive change in the aviation industry, ensuring a sustainable future for generations to come.

Chief Marketing Officer

European Airshow council

Board Member

Flying Scholarships for Disabled People

Flying Scholarships for Disabled People (FSDP) scholars have a range of disabilities and illnesses including amputation, paraplegia, multiple sclerosis, spina bifida, cerebral palsy and poliomyelitis. The charity has now helped over 500 people 'reach for the sky' and change their lives by experiencing the joy of freedom in the air, learning new skills and regaining their confidence. To find out more, apply for a scholarship, or become a sponsor please go to http://www.fsdp.co.uk

Trustee

Helen Webb Marketing

What Do I Do?
I help the leaders of commercial and not for profit organisations put together actionable marketing strategies and plans by understanding your growth goals and defining your current and potential customers/clients.  I’ll be your Marketing Director, part of your Senior Leadership Team – all the expertise and knowledge without the full-time commitment and cost. 

What Problems Do I Address?
You’ll stop wasting time and money on scattergun tactics that don’t deliver. When you have an insight led marketing strategy and implementation plan it gives you the pathway to increase awareness, engagement and sales.

What Qualifies Me To Do This?
I’ve spent 25 years in a range of B2B and B2C organisations from entrepreneurial start up’s to large corporates working in all areas of marketing but always with strategy at the centre.  I’m a Fellow of the Charted Institute of Marketing and take my professional development seriously as well as being a charity Trustee which keeps me on my toes! 

Why Is This Important?
Tactics and channels (think Facebook, Instagram, TikTok, Google) continue to change so staying agile is important but don’t get too hung up on the latest ‘Shiny Objects’. Having a strategy – how to get from where you are to where you want to be – based on classic marketing principles is essential to ensure you understand your customers and achieve your goals.

Founder/Director - Marketing Strategy, Customer Insight, Brand Development 

Royal Air Force Charitable Trust Enterprises - Home of The Royal International Air Tattoo

Trading arm of the RAF Charitable Trust and home of the Royal International Air Tattoo, the world's greatest airshow, attracting 170,000 visitors annually, and the RAF Concert Tour, visiting 15 venues around the UK. 
- Developed and implemented the brand, marketing and customer experience strategy delivering a sell out for the past four years. This included a new online ticketing system designed to; optimise capacity, increase sales of add-ons, provide powerful live reporting, a superior customer journey plus a significant reduction in ticketing overheads.
- Generated 45% of company income through consumer ticket sales and online merchandise in 2016 whilst working smarter, reducing marketing spend by 25% over last five years.
- Introduced new pricing strategy to change customer behaviour to ensure earlier ticket purchases therefore decreasing financial risk. 40% of tickets previously sold in last four weeks, now only 10%.
- Advocated the use of feedback/research/insight for strategic decision making; providing evidence based business cases and reports.
- Lead, motivated and inspired a permanent and volunteer team of 120 to consistently deliver a comprehensive marketing function and excellent customer experience which is supported by visitor feedback.
- Developed graphic design skills within the marketing team saving £400K in design agency costs over the past 8 years as well as integrating new team members with the skills to deliver the continually evolving website, email and social media channels and analytics.
- Digital ambassador excelling in using technology and insight to identify new customers, driving customer engagement and therefore sales, delivering well above average digital ROI e.g. Facebook reach increased by 2.1 million in a 7 day period over the Air Tattoo.
- Experienced and confident media spokesperson and presenter.

Head of Marketing

British Air Display Association [BADA]

Committee Member - Volunteer

Zenith Vehicles

Provecta Car Plan Ltd - Fast Track 100 Company, niche player in fleet management. Customers included Boots, Serco and Young’s Brewery. Acquired by Zenith in 2008.
- Increased sales team productivity and reduced sales lifecycle by 20% by implementing a CRM system and dedicated telemarketing function.
- Managed the PR function, instigating a lobbying campaign, persuading the AA to promote the cause and securing a speaking slot at the Labour Party Conference (then in Gov) ensuring the product's future.
- Raised the company profile by developing a new dynamic brand identity which the new new owners adopted after the company was sold (still in use now!)
Writing and winning key Industry Awards over traditional market leaders.

Marketing Manager

I'm on a mission to “spark the brains that will change the world” using my marketing expertise to promote STEM, sustainability and inclusivity in aviation, whilst ensuring organisations are also commercially focussed and profitable. 

I was Head of Marketing for the The Royal International Air Tattoo Tattoo (RIAT) for 14 years, and I believe airshows and aviation are a 'force for good' that will inspire the next generation to create the technologies to decarbonise the sector and keep us flying. 

I set up International Airshow Marketing (#IAM) to guide Airshow Organisers, Display Participants, Airlines, Aerospace and Defence companies, as well as Aviation and Military Charities, to build robust, ethical and profitable customer led marketing strategies. 

At the Air Tattoo I delivered a 2700% Return on Investment (ROI) on marketing spend and I can help you to 'do more and spend less'. You can do good AND be successful, with a defined strategy. 

To ensure a profitable income we must provide customer led aviation innovations and experiences that inspire and educate the next generation.

Tomorrow’s STEM professionals will create the technologies that will shape the future of aviation and make it sustainable. 

They will push forward the energy transition that will decarbonise our industries and counteracting climate change, not just in aviation.

As Sir David Attenborough said "Saving our planet is now a communications challenge. We know what to do, we just need the will.”

To make this happen I connect Marketing Strategy + Aviation + Airshows + STEM + Sustainability + Inclusivity through being: 

* A Board Member of the European Airshow council (EAC)

* A STEM Learning UK Ambassador

* A Trustee for Flying Scholarships for Disabled People (FSDP)

* The CMO for CirculAIRity, a sustainable aviation fuel start-up 

Amongst other projects I'm working to define the future strategy for the British Air Display Association [BADA]. 

When I'm not working you'll find me at the end of RAF Fairford runway, waiting for the next USAF aircraft deployment! I hope you enjoy my aircraft videos!  #AvGeek

If you would like a free discovery call to find out how I can help 'Aviate' your marketing and growth strategy within the aviation sector, then please drop me a message.

taplio

The Battle

Claire Fletcher

Helen Webb FCIM

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