Tenth Stoa

+ Delivered design, copy & creative strategy across sectors including skincare, investment, supplements, cloud computing, technology & HR. 

+ Scoped out & fulfilled briefs for creative strategy, copy, design & the build of websites, landing pages & ads for customer acquisition, leading creation from start to finish.

+ Conducted research, review & optimisation of copy, design & customer journeys to improve conversion rates across B2B and B2C channels, including paid social.

+ Developed website copy and structure for a new investment company, achieving 170% of their fundraising target (over £1.4m).

+ Created copy & design of a beauty product landing page, generating their highest cold lead conversion % from Meta to date.

+ Built relationships with and pitched to clients, generating tens of thousands in revenue to date.

Freelance Creative Strategist

Pureprofile

Part of Pure.amplify media division under Pureprofile umbrella. 

+ Hybrid agency role helping clients acquire more customers across industries such as insurance, charity, energy switching, phone networks, subscriptions & health.

+ Worked on brands including St John Ambulance, Diabetes UK, British Seniors, O2, RNIB and Hello Fresh.

+ Led design & creative strategy across paid social, overseeing creation, performance monitoring, research, reviews and ongoing optimisation of design & copy.

+ Scored 100% client satisfaction in client feedback surveys for creative and contributed to generating over 8 million leads for clients.

+ Managed campaigns & partner networks, monitoring and allocating budgets based on performance and fostering long-standing relationships with over a dozen suppliers.

+ Owned campaign analysis, developing tools to swiftly identify trends across campaigns.
Led company’s UK & EU Culture team and was a 2x winner of company-wide Above and Beyond Award.

Campaign Manager & Creative Lead

Cohort Global

Part of role with Pureprofile above, business acquired 2017.

Campaign Executive

GRAHAM Construction

Manage thousands of documents for numerous multi-million pound projects; responsible for creation, implementation and review of system procedures across the London and Northern Ireland regions; lead training of both internal and external system users; compile and present information for lengthy legal proceedings; assemble key handover manuals; content and database management; handle constant demands on various projects to strict deadlines without mistakes; maintain relationships with contractors and staff at every level to get information as required. Proud of becoming being a trusted, respected and sought-after member of the team in an industry I had no previous experience with.

Document Controller

Ards Borough Council

Promote and market events across the Ards Borough; shape communications to fit organsation’s ‘tone of voice’ and brand; copywriting (above and below the line advertisements); assemble and design marketing materials (brochures, posters, flyers); update websites; press releases; direct mail campaigns; manage high-profile ‘Experience Ards’ Tour programme; compile and sign off simultaneously on two key brochures with short publishing and distribution timeline.  The Council subsequently made this an annually-recurring, paid position.

Events Marketing Assistant

OCO Global

Identify trade leads and European contracts; research and compile status reports on global companies; assemble news reports for a leading mobile network provider.  Able to develop commercial awareness and ability to pay attention to detail whilst concisely summarising issues from a wealth of information. Offered a full-time position but instead moved to Ards Tourism to work towards long-term goals.

Placement Researcher

Helping you unlock more customers with more website conversions & distinctive design | Digital products & services | 8m+ customer acquisition leads | FSB Member

I'm a Creative Strategist with 9 years of experience in digital marketing and customer acquisition. I have a proven track record of leveraging a hybrid skillset of analytics, strategy, design and client management to deliver high-impact creative which works and want to help businesses get the results their brand deserves.

Claire Fletcher

Email Aficionado | Sharing ways that marketers and creators can profitably reach their customers via email

Hey! You're actually reading my about section - Welcome 👋🏻

You'd probably struggle to find someone on LinkedIn who has more passion for the digital, email, communication and strategy space than here.

So, what do I actually do, you may ask? 

Well, by day, I head up all things Commercial at Prebo Digital. We're one of Africa's premier digital performance agencies, where our team of experts and I help companies in various industries, both B2B and B2C, create returns from their paid media, SEO, marketplaces, and conversion-rate enhancement.

We're also helping businesses get found using AI! So, if this sounds up your alley, or if you're looking to grow your sales or leads, I'd love to speak with you!

In terms of my role in the organisation: To sum things up, I lead and solve problems for our team and customers, while looking after client relationships, both locally and internationally. I also help lead where our client strategies go, how they enhance their awareness, and how they reach their audience across the funnel (in the most affordable way possible).

I also help lead our sales and partnership efforts, because we're big on creating referral relationships that work, while helping businesses that need practical help to grow. This all leads to Prebo Digital's growth and my getting paid to do what I'm (pretty) good at.

By night...though I'd love to call myself the Batman 😉 I help businesses, creators and marketers make the most out of their email learning and communication. With a marketing degree and over 15 years of digital-specific experience, email has a special place in my heart. I put my skills to use best in helping email senders of every creed strategise, create, send and grow in the email space.

If you want to learn effective email, we have a free newsletter community called Email Advice in Your Inbox that you HAVE to be part of, so hit that "newsletter" link in my profile. I also help businesses execute their email strategy, and would love to help you win at email!


Feel free to reach out (and coffee is on me if you're in SA), if you need email help, or are a business looking to create sound returns on your email, digital performance, and communication. 

I'd love to tell you how Prebo Digital and Email Expert Africa can help you.

Email: desmond@prebodigital.co.za | des@emailexpertafrica.com
Call: 072 266 1879
www.prebodigital.co.za | www.emailexpertafrica.com

Des Brown

Hey email-sending friends! 💌

Want to contribute to the email space in some way?

The folks at Mailmodo are compiling their annual 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗘𝗺𝗮𝗶𝗹 report, and I'd love to see a few fellow contributors share some insights.


We all want to see the email space improve, don't we? So, if you're one of those folks in the "𝘦𝘮𝘢𝘪𝘭 𝘵𝘳𝘦𝘯𝘤𝘩𝘦𝘴" (ESPs or email senders of any kind), make your voice heard!


The report brings together benchmarks, trends, and real-world practices to capture what’s 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 working in email today.

Contributions are only open for the next few days, and your input will help shape how teams approach email in 𝟮𝟬𝟮𝟲.


By participating, you’ll:

• Contribute to an industry-recognised report
• Influence future benchmarks and emerging trends
• Bonus: Be featured with due credit when the report goes live 🤩


If email is even 𝟭𝟬% 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝗲𝗻𝗴𝗶𝗻𝗲, your insights matter.

Grab the survey link here → https://tli.sh/bhQ 


Happy Friday!

Email & Digital Aficionado | Sharing ways marketers can win in the digital space

I love seeing the email space grow!

Here are 3 things I'm bullish on for newsletter growth in 2026:



☝🏻 𝗖𝗿𝗼𝘀𝘀-𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻

The best way to grow your list is to find ways to tap into audiences that WANT to hear from you.

If you're intentional about whom you cross-promote with, there's nothing that creates trust more than someone saying you should be trusted.

𝗧𝗵𝗮𝘁'𝘀 𝗵𝗼𝘄 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳 𝘄𝗼𝗿𝗸𝘀, 𝗶𝘀𝗻'𝘁 𝗶𝘁?

The trick here is being intentional. 

There's no point in cross-promoting if there's no audience, ICP, or expectation match. There's also no point in one-sided value, because that makes for bad friends.

There are heaps of smart (and free) platforms out there that make this easy, and get collaborating!



✌🏻 𝗔𝗻𝘁𝗶-𝗹𝗮𝘇𝘆 𝘀𝗲𝗻𝗱𝗶𝗻𝗴

Hot-take, but AI isn't coming to save you (or your email growth).

Lazy content, scheduling, email sending, or inconsistency kill your subscriber retention rates. And audiences are built over time. 

Your audience is going to see through a lazy email strategy, so pull up those sleeves and make it about them, because that's what it takes to grow a newsletter.

AI can help, but YOU drive the machine that makes it work.



👌🏻 𝗜𝗻𝗯𝗼𝘅 𝗰𝘂𝗿𝗮𝘁𝗶𝗼𝗻

The best place to actually learn about email? 

𝗬𝗼𝘂𝗿 𝗶𝗻𝗯𝗼𝘅!

Not only are there heaps of brilliant emails about email out there, but there's also a lot of bad stuff you can learn what NOT to do.

Seriously, the great email senders stand out, and you not only can learn from these, but should be learning from them.

Plus, with AI inboxes and all that jazz entering the fray, you'll want the highest quality emails, keeping those summaries from simply telling you how much spam you have.

Treat your inbox like it's meant for inbox zero, and you'll grow your own newsletter in more ways than you think possible.



Remember, email growth isn't simply adding new subscribers.

Growth is building relationships
Growth is focusing on what matters
Growth is learning how to be the best there is.


𝗡𝗼𝘄 𝗶𝘁'𝘀 𝘆𝗼𝘂𝗿 𝘁𝘂𝗿𝗻 𝘁𝗼 𝘁𝗲𝗹𝗹 𝗺𝗲 𝘄𝗵𝗮𝘁'𝘀 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝗹𝗶𝘀𝘁?


Happy Wednesday 💌

taplio

The Battle

Claire Fletcher

Des Brown

Followers

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Performance ScoreDes Brown's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Claire Fletcher

Des Brown

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Des Brown's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDes Brown's LinkedIn Performance