US Navy

Command Master Chief

The Optimizer Group

CEO of The Optimizer Group. We are a premier boutique focused on optimizing organizational performance. A Veteran own business.

President

Simple philosophy alert!



1. Managers are the most impactful force in modern organizations.
2. Senior leaders who can direct this force lead successful organizations.

I can help create both.

Who is this guy?

For the past 22 years, I've helped build the World's most powerful Navy. I have led impactful teams in contested environments and I'm responsible for producing over 7K leaders. 

I'm on a mission to help 10 million leaders chart a new path forward, optimize their management, and lead the charge for high performance and well-being at work.

Two more things:

1. I post daily about leadership. Share One Pro Tip. You can hit follow, and you'll see my post.

2. I am known as The Management Optimizer because it sounds better than Management Yoda.

I would like to know about you. 👋Feel free to DM me.

Cesar Rojas

Buckwold Western

BC General Sales Manager

Primco Limited

Sales Development Manager- BC Regional & Flooring Buy Groups

Develop builder and property management project supply pipeline across Western Canada. Work with sales team to facilitate growth mindset. With success, build team to sustain and expand success.

SDM-Builders and Property Management-Western Canada

Team BC regional sales team leadership
• Leadership team (Western Canada)
• Added Responsibilities
o KPI management and responsibility
o Revenue and Profit target development and achievement
o Personnel- contract development, negotiations, HR co-ordination o Regional logistics and program development

Sales Development Manager (BC Team Lead)

Created role to develop strategic business segments within BC regional sales
growth strategy
• Added Responsibilities
o Hiring and teamwork development of BC A&D team & BC team approach
o BC Key accounts, projects and A&D specification strategic development

Project Development Manager (BC)

•	Wholesale flooring distribution (residential and commercial)
•	Sales to existing dealer network and growth of new business within territory
•	Home office
•	Evaluate, strategize and execute territory management plan
•	Display maintenance, placement & negotiation
•	Sales budget management & CRM territory management
•	Distribution communication and logistics management

Fiscal Year 1 Challenge- Learn new product/industry, evaluate/plan/execute territory sales growth strategy, and tasked with growing underperforming territory sales by 20%. Mitigate major logistics changes and local warehouse closure.

Fiscal Year 1 Success- Learned new product/market, executed territory sales growth strategy and grew territory sales by 43%. Sales growth 23% over budget. Helped facilitate local warehouse closure and transition to 3rd party warehousing/logistics.

Fiscal Year 2- continued territory sales growth by 24% lift and total 67% sales lift over 2 years. Continuing to learn and develop strategic partnerships. Navigated territory geographical transitions with steady growth and development while coaching and assisting transition of new regional team members.

Territory Manager

Oakmont Industries

• Construction document understanding; Specifications, drawings and construction correspondence
• Perform take-offs from blue prints and specifications
• Processing job purchase orders, change orders and site purchase orders
• Project estimating, bidding and negotiation
• Finish hardware, wood and hollow metal project management
• Detail hardware schedules, and shop drawings with locations, handling, and any other
 information needed for ordering material.
• Pull catalog cuts and templates
• Enter wood door quotes & detail wood door workorders
• Enter hollow metal quotes & detail hollow metal workorders

Project Sales Manager

Dryco Building Supplies

Outside Sales/Site Logistics
• Developed sales revenue from 3 million in 2008 to 7 million in 2012 & achieved top sales numbers in BC region with 5.8 million in 2010-2011
• Extensive product and installation knowledge: Drywall board, drywall compounds, fiberglass, rigid and blow-in Insulation, acoustical ceilings and specialty applications
• Product, Installation, and Logistic consultation with contractors
• Hands-on construction site delivery logistics evaluation
• Prepared material estimates; determined blueprint details and specs; negotiated buying programs and quote packages

Construction Supply Sales

Gridiron Drywall & Renovations

Work estimates, hiring employees, collection, accounting, renovations, organizing labour for jobsites.

Owner

Columbia Taping Tools

Managed 300+ Dealers and Distributor relationships
Traveled monthly to assist dealers and visit potential dealers
Managed marketing materials and website upgrades

Sales Manager

Winnipeg Blue Bombers

Played 2 years with Bombers 2003 and 2004.

Professional Football Player

Saskatchewan Roughrider Football Club Inc.

Drafted 1st overall in 2000 CFL Draft. Played 3 years with Roughriders.

Managed Machine Shop
Material Purchasing
Tool & Die Set-up
CNC machining, manual machining
CNC programming
Quality Control

Machinist and Machine Shop Manager

I am driven to bring my very best to my roles, while contributing to the mutual success of the teams that I lead and work with. 

The depth of my career experience has been forged over several decades of successes, failures and personal growth through 5 industries and professional sports.

Industry, business and life experiences include the industries of Construction, Distribution, Sales, Professional Athletics, Manufacturing and Machining.

My talents include business development, leadership, mechanical & construction inclination, coaching/mentoring, teamwork, planning, while executing projects and goals. I thrive on and enjoy building long term strategic business relationships based on integrity and trust. 

I am a professional, intelligent and determined person who brings success, integrity and character to all that I do.

taplio

The Battle

Cesar Rojas

Tyson St. James

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