US Navy

Command Master Chief

The Optimizer Group

CEO of The Optimizer Group. We are a premier boutique focused on optimizing organizational performance. A Veteran own business.

President

Simple philosophy alert!



1. Managers are the most impactful force in modern organizations.
2. Senior leaders who can direct this force lead successful organizations.

I can help create both.

Who is this guy?

For the past 22 years, I've helped build the World's most powerful Navy. I have led impactful teams in contested environments and I'm responsible for producing over 7K leaders. 

I'm on a mission to help 10 million leaders chart a new path forward, optimize their management, and lead the charge for high performance and well-being at work.

Two more things:

1. I post daily about leadership. Share One Pro Tip. You can hit follow, and you'll see my post.

2. I am known as The Management Optimizer because it sounds better than Management Yoda.

I would like to know about you. 👋Feel free to DM me.

Cesar Rojas

Roderick A. Harris

AdModX: No-Fuss Branding Videos

𝘌𝘷𝘦𝘳𝘺 𝘤𝘭𝘪𝘦𝘯𝘵-𝘧𝘢𝘤𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦 𝘪𝘯 𝘦𝘷𝘦𝘳𝘺 𝘧𝘳𝘢𝘯𝘤𝘩𝘪𝘴𝘦 𝘣𝘳𝘢𝘯𝘥 𝘴𝘩𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦, 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘤𝘢𝘭𝘭, 𝘢 *𝘷𝘪𝘥𝘦𝘰 𝘶𝘯𝘪𝘧𝘰𝘳𝘮* 𝘵𝘩𝘢𝘵 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘪𝘦𝘴 𝘛𝘏𝘌𝘔 𝘵𝘰 𝘵𝘩𝘦 𝘱𝘶𝘣𝘭𝘪𝘤; 𝘢𝘯𝘥 𝘴𝘢𝘺𝘴, "𝘏𝘦𝘺! 𝘐’𝘮 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘧𝘳𝘢𝘯𝘤𝘩𝘪𝘴𝘦’𝘴 𝘵𝘦𝘢𝘮."

𝘖𝘶𝘳 𝘕𝘰-𝘍𝘶𝘴𝘴 𝘉𝘳𝘢𝘯𝘥𝘪𝘯𝘨 𝘝𝘪𝘥𝘦𝘰𝘴 𝘈𝘙𝘌 𝘵𝘩𝘰𝘴𝘦 *𝘷𝘪𝘥𝘦𝘰 𝘶𝘯𝘪𝘧𝘰𝘳𝘮𝘴*.

THE "NO-FUSS" ADVANTAGE:
𝗢𝘂𝗿 𝗣𝗿𝗼𝗺𝗶𝘀𝗲 𝗶𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘃𝗶𝗱𝗲𝗼𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝘃𝗶𝗱𝗲𝗼 𝗵𝗮𝘀𝘀𝗹𝗲. 𝗟𝗲𝘀𝘀 𝘄𝗼𝗿𝗸. 𝗟𝗲𝘀𝘀 𝗺𝗼𝗻𝗲𝘆. 𝗠𝗼𝗿𝗲 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗼𝘄𝗲𝗿. 𝗔𝗻𝗱 𝗸𝗻𝗼𝘄! 𝗜𝘁'𝘀 𝗻𝗼𝘁 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗱𝘀. Everyone on-brand! Splashy little self-promotion videos from a simple headshot. Quality! Whether your workforce is 100 or 100,000+. 𝘠𝘰𝘶𝘳 𝘱𝘦𝘰𝘱𝘭𝘦 𝘰𝘳𝘥𝘦𝘳. 𝘞𝘦 𝘣𝘶𝘪𝘭𝘥. 𝘠𝘰𝘶𝘳 𝘱𝘦𝘰𝘱𝘭𝘦 𝘱𝘰𝘴𝘵. 𝘌𝘢𝘴𝘺! No fussing around doing video or dealing with digital ads. Your people use their time, energy, and resources to do what they do best — their job. And when they get a No-Fuss Video it's theirs, they can use it forever. Guaranteed.

🎯 The value for Franchise Brands is REACH. Wherever your people get seen, your franchise brand gets seen (𝘰𝘷𝘦𝘳-𝘢𝘯𝘥-𝘰𝘷𝘦𝘳-𝘢𝘯𝘥-𝘰𝘷𝘦𝘳)… Brand Awareness!

🎉 "𝗜 𝗡 𝗧 𝗘 𝗥 𝗘 𝗦 𝗧 𝗘 𝗗 ?" (𝙒𝙞𝙨𝙝 𝙩𝙤 𝙩𝙖𝙡𝙠? 𝙉𝙤 𝙘𝙤𝙢𝙢𝙞𝙩𝙢𝙚𝙣𝙩, 𝙟𝙪𝙨𝙩 𝙘𝙡𝙖𝙧𝙞𝙩𝙮.) 
◼️ REACH OUT: https://www.nofussvideos.com/next

Founder / Chief Exec

Harris Design & Associates

Creative consulting firm delivered unique brand of digital marketing solutions and provided a full-range of award-winning graphic design services. Re-purposed existing technologies with principled design ingenuity to produce effective marketing communications that helped companies compete. Turned the axiom "you get what you pay for" upside-down by making high-level creative solutions affordable to all; diminishing low-expectations relative to low-budgets.

Owner / Principal Designer

The Columbus Dispatch

Coordinated newspaper content with colleagues and staff to tell compelling stories via graphic design that adhered to the principles of good visual journalism. Managed adversity. Flourished on newspaper design team regularly recognized among the best in state in an ever-changing work environment amidst an industry full of upheaval and uncertainty upon the arrival of the digital era.

Digital Print Design & Production

BrochureLabworks.com

Monetized brochure design as a one-stop, mass-produced commodity. Devised template-based service to make exceptional brochure design accessible to small business owners who otherwise could not afford traditionally designed brochures of the same high quality. Instead of distributing flyers cobbled together from their desktop, small business owners were able to represent their services with competent, professionally-designed brochures.

Wisdom Wordsmith | Entrepreneur | Brand Creative : : 𝗞𝗲𝗲𝗽𝗶𝗻𝗴 𝗙𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗲 𝗕𝗿𝗮𝗻𝗱𝘀 𝗦𝗲𝗲𝗻! All your people forever ON BRAND promoting themselves & the brand with their latest AdModX No-Fuss Video

N O F U S S V I D E O S . C O M

💡 𝗖𝗢𝗡𝗦𝗨𝗠𝗘𝗥𝗦 𝗙𝗢𝗥𝗚𝗘𝗧 𝗤𝗨𝗜𝗖𝗞. 𝗚𝗼𝗼𝗱 𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗲𝘆 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗲𝗾𝘂𝗮𝗹𝗹𝘆 𝗮𝘀 𝗾𝘂𝗶𝗰𝗸, 𝗮𝘀 𝗹𝗼𝗻𝗴 𝗮𝘀 𝘆𝗼𝘂 𝘀𝘁𝗶𝗰𝗸 𝗮𝗿𝗼𝘂𝗻𝗱 𝘄𝗶𝘁𝗵 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗿𝗲𝗺𝗶𝗻𝗱 𝘁𝗵𝗲𝗺. Franchise employees (& 𝘧𝘳𝘢𝘯𝘤𝘩𝘪𝘴𝘦 𝘴𝘪𝘵𝘦𝘴) should have easy, affordable ways to promote at will in their digital communities. Like they do with flyers, mailers, and door hangers in their real-world communities. We've created one of those ways — No-Fuss Videos (𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘷𝘪𝘥𝘦𝘰𝘴 𝘧𝘳𝘰𝘮 𝘢 𝘴𝘪𝘮𝘱𝘭𝘦 𝘩𝘦𝘢𝘥𝘴𝘩𝘰𝘵). Tremendous! But at the same time daunting. Especially for franchise brands and their massive challenge of EVERYONE "always on-brand". 

💥🚀 𝗡𝗢-𝗙𝗨𝗦𝗦 𝗩𝗜𝗗𝗘𝗢𝗦 𝗔𝗥𝗘 𝗢𝗨𝗥 𝗪𝗔𝗬 𝗧𝗢 𝗛𝗘𝗟𝗣 𝗙𝗥𝗔𝗡𝗖𝗛𝗜𝗦𝗘 𝗕𝗥𝗔𝗡𝗗𝗦 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗼𝗻𝗴𝗼𝗶𝗻𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗼𝗳 "𝗮𝗹𝘄𝗮𝘆𝘀 𝗼𝗻-𝗯𝗿𝗮𝗻𝗱" 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. Employees (𝘢𝘨𝘦𝘯𝘵𝘴-𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵𝘴-𝘳𝘦𝘱𝘴-𝘦𝘵𝘤.) and franchise sites (𝘰𝘧𝘧𝘪𝘤𝘦𝘴-𝘴𝘵𝘰𝘳𝘦𝘴-𝘴𝘩𝘰𝘱𝘴-𝘦𝘵𝘤.) promote themselves and the franchise brand, wherever they hang out online. The triumph is keeping everyone in the brand, on-brand. Music to franchise brands’ ears. Marketing crescendo! Thousands on the same page, singing the same tune — same message, same look, same way. BRAND AWARENESS! Challenging for sure, but AdModX has a way to help. And it’s *not* the same old tune. It's No-Fuss Branding Videos... and know, it's not digital ads.

🎯 𝗕𝗢𝗧𝗧𝗢𝗠 𝗟𝗜𝗡𝗘! 𝗡𝗼-𝗙𝘂𝘀𝘀 𝗩𝗶𝗱𝗲𝗼𝘀 𝗮𝗿𝗲 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 "𝗮𝗹𝘄𝗮𝘆𝘀 𝗼𝗻-𝗯𝗿𝗮𝗻𝗱" 𝗺𝗮𝗱𝗲 𝗲𝗮𝘀𝘆. Franchise brands can end up with their whole workforce in the marketing & branding mix. Awesome! Every employee & franchise location, promoting themselves AND the brand. Any time. Any place. Major! The market sees the franchise and everyone in it, the same — all on the same page, singing the same tune. Fabulous! The value for franchise brands is REACH… wherever your people get seen, your franchise brand gets seen! All eyes on you. Always aware you're out here. That's the big win!

🎉 "𝗜 𝗡 𝗧 𝗘 𝗥 𝗘 𝗦 𝗧 𝗘 𝗗 ?" (𝙒𝙞𝙨𝙝 𝙩𝙤 𝙩𝙖𝙡𝙠? 𝙉𝙤 𝙘𝙤𝙢𝙢𝙞𝙩𝙢𝙚𝙣𝙩, 𝙟𝙪𝙨𝙩 𝙘𝙡𝙖𝙧𝙞𝙩𝙮.) 
◼️ REACH OUT: https://www.nofussvideos.com/next

Collaborate with Franchise HQ's to put everyone in the Franchise Brand's workforce on the same page, promoting themselves AND the brand with AdModX No-Fuss Branding Video.

Each person working under the franchise brand (100-to-100,000+) gets their own, cool little self-promotion video. They use it to promote themselves (𝘢𝘯𝘥 𝘵𝘩𝘦 𝘧𝘳𝘢𝘯𝘤𝘩𝘪𝘴𝘦 𝘣𝘳𝘢𝘯𝘥!) in all their digital faves — social media, email, texts, newsletters, web pages, etc. Every person in the workforce shows up looking, giving, feeling exactly the same. Franchise Brands get seen wherever and whenever anyone in the franchise gets seen.

Imagine, Franchise Brands showing up in all their people's digital hangouts across social media and beyond. That's a lot of getting seen! A lot of opportunities for Franchise Brands to:
• Boost brand awareness
• Drive brand consistency
• Project brand unity

"Let's Collab!" We ALL Win.

taplio

The Battle

Cesar Rojas

Roderick A. Harris

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