US Navy

Command Master Chief

The Optimizer Group

CEO of The Optimizer Group. We are a premier boutique focused on optimizing organizational performance. A Veteran own business.

President

Simple philosophy alert!



1. Managers are the most impactful force in modern organizations.
2. Senior leaders who can direct this force lead successful organizations.

I can help create both.

Who is this guy?

For the past 22 years, I've helped build the World's most powerful Navy. I have led impactful teams in contested environments and I'm responsible for producing over 7K leaders. 

I'm on a mission to help 10 million leaders chart a new path forward, optimize their management, and lead the charge for high performance and well-being at work.

Two more things:

1. I post daily about leadership. Share One Pro Tip. You can hit follow, and you'll see my post.

2. I am known as The Management Optimizer because it sounds better than Management Yoda.

I would like to know about you. 👋Feel free to DM me.

Cesar Rojas

Patrick Gomez

AntiAgency - Lead Gen is dead

Co-Founder

SiteLyft

SiteLyft helps small businesses and individuals transform their online presence with powerfully-designed, modern websites.

Founder / CEO

Imlach & Collins Brothers

-Improved overall pre-move estimate accuracy by 13% from the previous
  year.
-From March 2020 to September 2021 - Spearheaded the development and execution of a virtual survey program which drove approximately $250,000 to the bottom-line.
-Planned/executed multiple marketing initiatives and leveraged referral networks to
  promote business development and growth.
-Increased organic website lead generation 30% YoY.
-Increased website traffic 8x while decreasing ad spend YoY.
-Ranked #1 on Google for target market through SEO efforts.
-Redesigned, hand-developed, and maintained new company website: https://www.ImlachCollins.com - Driving approximately $18,000 to the bottom-line.
-Boosted brand awareness and generated leads while managing
  internal and external marketing campaigns and programs.
-Hired, trained, and managed a team of 6 employees.

Marketing Director

University Place Condominiums

Member Board Of Directors

The University of Dallas

-Streamlined research processes to meet tight deadlines for
multiple projects.
-Collaborated with leadership team to identify relevant questions
and determine best methods of collection.
-Presented post-graduate level collaborative research at the NYC
American Historical Association (AHA) Conference in 2020.

Researcher

-Encouraged community atmosphere by implementing
educational and social programs.
-Mediated and conflicts to achieve peaceful and fair resolutions.
-Implemented and enforced university and campus housing
policies.
-Counseled peers on career, academic and personal concerns.

Resident Assistant

Over the last 6 years I have helped grow multiple small businesses from 6-figures to 7 -figures. 

But in 2021 I had a crisis.

I realized that working for a business limited my ability to grow and that my financial freedom was dependent on everyone other than me. 

So I jumped. 

I took a plunge into the world of entrepreneurship. 

I started my first company - SiteLyft - initially a fun idea that quickly ballooned into so much more. 

Built on the belief that the traditional agency model of delivery, service, and pricing was becoming extinct  - I looked for a solution that offered driven owners of small businesses a way to get the quality of website they need at a price they could afford. 

In pioneering the SaaS model of agency web design I have been able to help hundreds of small business owners built a presence online. 

With the launch of my new company AntiAgency - I am now able to help those same business owners dominate their market with cost effect, professional, digital services. 



taplio

The Battle

Cesar Rojas

Patrick Gomez

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