Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

Most founders hit a point where intuition stops working and “hustle” isn’t enough to scale.

That’s where Conquer Sales comes in.

I help B2B founders and early-stage teams bring structure, clarity, and confidence to their sales motion. Through GTM strategy, Revenue Playbooks, and hands-on coaching, I help founders understand who to sell to, what to say, and how to run a repeatable sales process that actually closes.

My work focuses on:

1. GTM Strategy
Defining ICP, value narrative, buying triggers, and the commercial motion that fits the product and market.

2. Revenue Playbooks
Mapping the full sales cycle: discovery, qualification, messaging, objection handling, negotiation, next steps, and repeatable workflow design.

3. Founder & Team Coaching
Helping founders and early reps sharpen their skills, improve deal flow, and navigate high-value sales conversations with confidence.

4. Community & Education
Through Conquer Sales events, workshops, and accelerator mentorship, I support founders across the Baltics in building stronger commercial foundations.

Before launching Conquer Sales, I spent 20+ years in finance, enterprise sales, private equity, and startup advisory, bridging strategy with execution and helping teams implement systems that work in the real world.

If you want a GTM motion that feels structured, strategic, and scalable, that’s what we build together at Conquer Sales.

Cedric Charpenet

Hello! I’m Siarhei, a designer and design leader who helps businesses and organizations meet their strategic goals.

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Cedric Charpenet

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