CharpStrat

At CharpStrat, we help B2B founders and sales teams move from GTM chaos to structured, repeatable revenue systems.
We specialise in:
	• Designing and building modern GTM engines that align ICP, messaging, CRM, automation, and workflows
	• Implementing sales playbooks, campaign systems, and workflow automation to support scalable growth
	• Supporting early sales teams with coaching, deal reviews, and optimisation to accelerate adoption and results
	• Advising leadership on GTM strategy, tooling choices, and operational alignment between Sales, Marketing, and Product

Our modular “Builder” and “Level-Up” programmes combine hands-on system design with practical coaching, turning sales strategy into day-to-day execution.

Clients trust us because we don’t just advise, we build, coach, and enable teams for lasting impact.

Founder & GTM Advisor | Building Scalable Revenue Systems for B2B Teams

Attio

I chose to become an Attio Creator because I believe modern, flexible CRMs like Attio are the future of sales and GTM systems. Excited to share insights, help build the community, and support the next generation of go-to-market teams.

Creator

Conquer Sales

Join a vibrant sales community that starts in Lithuania, providing networking, learning and coaching through events both online and offline.

Founder & Community Builder

Clay

I have been won over by the capabilities and potential of Clay which is what pushed me to not only host community events but also invest and use the capabilities to service clients.
The future looks bright!

Investor

Co-hosting first-ever Clay community coordinated across the 3 Baltic countries: 🇱🇹Lithuania - 🇱🇻Latvia - 🇪🇪Estonia

Clay Club Host [Baltics]

On the back of hosting the very first Clay Club in the Baltics I've decided to go full on with Clay and help others in the process.

Claap

Ambassador

Pavilion

Pavilion is a private community of GTM executives at growth-focused companies.

Executive Member

Associate Member

NGL is a community of startup investing Angels that not only helps startup through funding but also help them build a trusted board of advisors.

Member

SalesHookup

Eloa Corporation

ELOADRINK.COM - An Aloe Drink that is natural, refreshing and offers an organic range. Made in Thailand. Available on Amazon US.

Advisory Board Member

Ondato

→ Lead the new sales push across French speaking markets
→ Created the onboarding documentation for new sales reps
→ Lead the selection and migration to a new CRM
→ Implemented entrance/exit criteria for sales pipeline motion.

🇱🇹 | Regional Sales Director (Enterprise Sales)

Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

I help B2B founders and sales teams turn scattered sales activities into structured, repeatable revenue systems.

Through CharpStrat, I design modern GTM engines, aligning ICP, messaging, CRM, automation, and workflows, so that teams can scale faster and with more clarity.

With two decades of experience spanning finance, startup investing, and enterprise sales, I combine strategic rigour with practical coaching to turn GTM strategy into day-to-day execution.

Whether you’re launching, scaling, or optimising your sales motion, I help teams build systems they actually use, and trust, to drive sustainable growth.

Cedric Charpenet

Sprana, Ltd

Responsible for Sprana Ltd. Global Sales & Marketing activities.

Director of Business Development

My business development responsibilities are:
•      new product commercialization;
•	research and identify new business opportunities;
•	plan and deliver sales campaigns;
•	create a sales pipelines;
•	support sales and delivery to our customers "state of the art" PAT online analyzers;
•	foster and develop relationships with key customers, distributors and strategic partners;
•	increase sales of the business;
•	carry out sales forecasts and analysis;
•	develop and execute marketing strategy;
•	train members of my team;
•	seek ways of improving the way the business operates.

Business Development Manager

Honey Badger Vilnius- Brazilian Jiu-Jitsu Academy

I provide these services:

-Martial Art Philosophy and History lectures at events.
-Private Brazilian jiu-jitsu lessons.
-Group Brazilian jiu- jitsu lessons for beginners and advanced students.
-Brazilian jiu-jitsu seminars.
-Women Self-defense and situational awareness training.
-Preparation for your Brazilian jiu-jitsu Tournament.

Brazilian jiu jitsu Coach

LPVA | IPMA Lithuania

Hidora UAB

National and international distribution type sales to B2G and B2B customers in Water works, utilities service and  construction industries. Main product was German manufacturer IBAK GmbH sewer inspection robot/tractor systems.

Sales territories were:
-Lithuania, Latvia, Estonia;
-Belarus, Ukraine, Kazakhstan.

Sales manager

"Metalco Baltic" UAB

Project manager, contract manufacturing in metal industry. Responsible for delivering Contract Manufacturing orders on time and according budget, main customer was a company from Denmark, a provider of various grains and coffee beans mills with electrical motor for bakeries and small flower plants.

Project Manager

UAB "Interautomatika"

UAB "Interautomatika" is acting as industry control products distributor in Baltic region (Lithuania, Latvia, Estonia).

Products manager

UAB "Teltonika"

Purchase manager

UAB "Precizika Metrology"

Prototyping of encoder optical parts.
UV photolithography process control and quality control of the precision optical parts.

Engineer

We're a leading manufacturer of Process Analytical Instrumentation and renowned experts in the application of molecular spectroscopy (UV-Vis-NIR-MIR) for real-time analysis of liquid streams and industrial process monitoring.

SPRANA's mission is to help Nitrogen Fertilizer Facilities increase efficiency & profitability by optimizing UAN/Urea/DEF(AdBlue) production using SPRANA's on-line Process Analytical Instrumentation.
 
“Don't fear death itself, fear the prospect of living a life not worth living .”
-Sophist School of Philosophy.

taplio

The Battle

Cedric Charpenet

Ricardas Razgaitis

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