CharpStrat

At CharpStrat, we help B2B founders and sales teams move from GTM chaos to structured, repeatable revenue systems.
We specialise in:
	• Designing and building modern GTM engines that align ICP, messaging, CRM, automation, and workflows
	• Implementing sales playbooks, campaign systems, and workflow automation to support scalable growth
	• Supporting early sales teams with coaching, deal reviews, and optimisation to accelerate adoption and results
	• Advising leadership on GTM strategy, tooling choices, and operational alignment between Sales, Marketing, and Product

Our modular “Builder” and “Level-Up” programmes combine hands-on system design with practical coaching, turning sales strategy into day-to-day execution.

Clients trust us because we don’t just advise, we build, coach, and enable teams for lasting impact.

Founder & GTM Advisor | Building Scalable Revenue Systems for B2B Teams

Attio

I chose to become an Attio Creator because I believe modern, flexible CRMs like Attio are the future of sales and GTM systems. Excited to share insights, help build the community, and support the next generation of go-to-market teams.

Creator

Conquer Sales

Join a vibrant sales community that starts in Lithuania, providing networking, learning and coaching through events both online and offline.

Founder & Community Builder

Clay

I have been won over by the capabilities and potential of Clay which is what pushed me to not only host community events but also invest and use the capabilities to service clients.
The future looks bright!

Investor

Co-hosting first-ever Clay community coordinated across the 3 Baltic countries: 🇱🇹Lithuania - 🇱🇻Latvia - 🇪🇪Estonia

Clay Club Host [Baltics]

On the back of hosting the very first Clay Club in the Baltics I've decided to go full on with Clay and help others in the process.

Claap

Ambassador

Pavilion

Pavilion is a private community of GTM executives at growth-focused companies.

Executive Member

Associate Member

NGL is a community of startup investing Angels that not only helps startup through funding but also help them build a trusted board of advisors.

Member

SalesHookup

Eloa Corporation

ELOADRINK.COM - An Aloe Drink that is natural, refreshing and offers an organic range. Made in Thailand. Available on Amazon US.

Advisory Board Member

Ondato

→ Lead the new sales push across French speaking markets
→ Created the onboarding documentation for new sales reps
→ Lead the selection and migration to a new CRM
→ Implemented entrance/exit criteria for sales pipeline motion.

🇱🇹 | Regional Sales Director (Enterprise Sales)

Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

I help B2B founders and sales teams turn scattered sales activities into structured, repeatable revenue systems.

Through CharpStrat, I design modern GTM engines, aligning ICP, messaging, CRM, automation, and workflows, so that teams can scale faster and with more clarity.

With two decades of experience spanning finance, startup investing, and enterprise sales, I combine strategic rigour with practical coaching to turn GTM strategy into day-to-day execution.

Whether you’re launching, scaling, or optimising your sales motion, I help teams build systems they actually use, and trust, to drive sustainable growth.

Cedric Charpenet

Berca Carrier Indonesia, PT

Leading Green Buildings Revolution in Indonesia. On a mission to help buildings save energy. 
Air-Conditioning constitutes highest energy consumption in any commercial building AKA “Low-Hanging Fruit”

Manage, Execute & Strategize HVAC Business across Light Commercial & Commercial products for Carrier & Toshiba Brand’s for Indonesia Region. 

Key Accomplishments:

1. Strategic Planning and Execution:

Devised a comprehensive growth strategy that aligned with the company's vision and market dynamics.
Implemented key performance indicators (KPIs) to measure progress and ensure continuous improvement.

2. Market Expansion:

Identified and capitalized on emerging market opportunities, resulting in a significant increase in the company's market share.
Formulated and executed successful market penetration strategies.

3. Revenue Enhancement:

Led cross-functional teams in optimizing sales and marketing efforts, resulting in a substantial revenue boost.
Established and nurtured strategic partnerships and alliances to drive additional revenue streams.

4. Team Leadership:

Built and managed a high-performing business development team, fostering a culture of innovation and accountability.
Mentored and coached team members to develop their skills and exceed targets.

5. Client Relationship Management:

Cultivated and maintained strong client relationships, resulting in increased client retention and referrals.
Ensured the delivery of exceptional customer service and satisfaction.

6. Adaptation and Innovation:

Demonstrated agility in adapting to changing market conditions and industry trends.
Introduced innovative solutions and technologies to enhance the company's competitive edge.

Business & Strategy Leader

Formulated decisive product strategy for Light commercial operations in Indonesia, constructed a channel development program to achieve both short & long term business goals

Responsible for P&L for light commercial product portfolio, leading business strategy execution and assembling the team to drive value generation in the business

Developed a ‘One Stop Solution’ business platform to build synergy across all functions to achieve business goals

Maintained constant awareness of markets, technology trends and opportunities within the market, recognizing trends to incorporate appropriate actions and strategies to further grow the market share

Sales Manager

Carrier Corporation

Managed distribution channels & Project Sales Business in Indonesia for Toshiba Carrier Light Commercial Products

Provide strategic 5 year plan for the light commercial business expansion in the region to the senior management with regular monitoring on the action plans

Developed a strong partnership with the channel partners to optimize processes and support the growth initiatives for the region

Business Development in South-East Asia, focused on VRF product strategy & industry technology trends

Designated VRF Product Specialist, responsible to formulate the project pricing & technical training  support plan for ongoing light commercial projects in Singapore.

Regional Export Sales Engineer

Credit Suisse

Development and Implementation lead of the One Bank Relationship Management Dashboard for senior management.

One Bank RM Dashboard served as a platform for the senior management(Directors and MDR’s) to share resources about their project across various divisions like Investment banking, Private banking and Asset management.

Summer Analyst

Gerber Scientific Inc.

Formulation of the new pricing policy for their products based on previous year’s pricing for regions like UAE, Mexico and Thailand.

Liaising with their major customers in the Middle-East region regarding the new procurement policies of the company.

Summer Internship

🌿 Passionate Sustainability Advocate: With a deep-seated passion for sustainability, I am dedicated to driving positive change for both humanity and the planet.
  
👨🏻‍💻 Proficient Sales Leader: Leveraging my extensive experience as a proficient sales leader, I have consistently achieved exceptional results through innovative team management and strategic approaches.

🌟 Natural Motivator: As a leader, I excel in motivating and empowering others to reach their full potential. I am always on the lookout for opportunities to create a positive influence within my team and organization.

🌏 Multicultural Background: Born in India, lived in Singapore, and currently based in Indonesia, I possess a distinctive skill set for adeptly managing diverse teams. My multicultural exposure has honed my ability to understand and lead people from various backgrounds, bolstering my proficiency in people management within professional contexts.

🏔 “My mission is to empower and enlighten others to embrace Health & Sustainability. Creating a ripple effect of positive change for humans and the planet.”

🤝 Catalyst for Change: I believe, together we can be catalysts for a Healthier, more Sustainable future. Let's make a difference today!

taplio

The Battle

Cedric Charpenet

Pulkit Agarwal

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?