CharpStrat

At CharpStrat, we help B2B founders and sales teams move from GTM chaos to structured, repeatable revenue systems.
We specialise in:
	• Designing and building modern GTM engines that align ICP, messaging, CRM, automation, and workflows
	• Implementing sales playbooks, campaign systems, and workflow automation to support scalable growth
	• Supporting early sales teams with coaching, deal reviews, and optimisation to accelerate adoption and results
	• Advising leadership on GTM strategy, tooling choices, and operational alignment between Sales, Marketing, and Product

Our modular “Builder” and “Level-Up” programmes combine hands-on system design with practical coaching, turning sales strategy into day-to-day execution.

Clients trust us because we don’t just advise, we build, coach, and enable teams for lasting impact.

Founder & GTM Advisor | Building Scalable Revenue Systems for B2B Teams

Attio

I chose to become an Attio Creator because I believe modern, flexible CRMs like Attio are the future of sales and GTM systems. Excited to share insights, help build the community, and support the next generation of go-to-market teams.

Creator

Conquer Sales

Join a vibrant sales community that starts in Lithuania, providing networking, learning and coaching through events both online and offline.

Founder & Community Builder

Clay

I have been won over by the capabilities and potential of Clay which is what pushed me to not only host community events but also invest and use the capabilities to service clients.
The future looks bright!

Investor

Co-hosting first-ever Clay community coordinated across the 3 Baltic countries: 🇱🇹Lithuania - 🇱🇻Latvia - 🇪🇪Estonia

Clay Club Host [Baltics]

On the back of hosting the very first Clay Club in the Baltics I've decided to go full on with Clay and help others in the process.

Claap

Ambassador

Pavilion

Pavilion is a private community of GTM executives at growth-focused companies.

Executive Member

Associate Member

NGL is a community of startup investing Angels that not only helps startup through funding but also help them build a trusted board of advisors.

Member

SalesHookup

Eloa Corporation

ELOADRINK.COM - An Aloe Drink that is natural, refreshing and offers an organic range. Made in Thailand. Available on Amazon US.

Advisory Board Member

Ondato

→ Lead the new sales push across French speaking markets
→ Created the onboarding documentation for new sales reps
→ Lead the selection and migration to a new CRM
→ Implemented entrance/exit criteria for sales pipeline motion.

🇱🇹 | Regional Sales Director (Enterprise Sales)

Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

I help B2B founders and sales teams turn scattered sales activities into structured, repeatable revenue systems.

Through CharpStrat, I design modern GTM engines, aligning ICP, messaging, CRM, automation, and workflows, so that teams can scale faster and with more clarity.

With two decades of experience spanning finance, startup investing, and enterprise sales, I combine strategic rigour with practical coaching to turn GTM strategy into day-to-day execution.

Whether you’re launching, scaling, or optimising your sales motion, I help teams build systems they actually use, and trust, to drive sustainable growth.

Cedric Charpenet

Qoos

Strategic Advisor

GRO3

Gro3 helps businesses sell smarter, work better, and grow faster. We bring together the latest in GTM, Deep Selling and digital sales enablement mindset, skill-set & tool-set.

✅ Drive Sales Acceleration – we benchmark your current approach and team, and provide coaching to drive sales performance improvement.

✅ Optimized Sales Systems & Tech – we design and implement high-conversion sales tech stacks and automate CRM processes to create an optimal sales playbook.

✅ Strategic Growth & AI-Powered Selling – we deliver high-value sales programs, and leverage AI-Guided Selling to help you win more and win faster.

Gro3 helps ensure sure that your business teams have what they need to close deals and convert you customers into Raving Fans.

Our broad group of industry experts knows B2B sales inside out, and we team up with platforms like HubSpot, monday.com, and Qoos.ai to give businesses a serious edge.

Whether it’s refining your GTM strategy or making CRM work for you, we’re all about removing the guesswork and driving real results

Associate

Petra SalesBooster

Founder

WagnerFit d.o.o.

Owner

Združenje Manager - Managers'​ Association of Slovenia

Board Member of the Section of Young Managers at Managers' Association of Slovenia 

Mladinska knjiga

Building and transforming high performance sales teams, based on inclusion and diversity. I am helping organisations to make the most out of the digital transformation and achieve their growth potential in Digital World. I am eager to learn and explore technological impacts on society.

Pooblaščenka Uprave / Authorized Officer of the Management Board at Mladinska knjiga Založba d.d.

Microsoft

Enabler of Change Management for Companies in CEE by capacitating Modern Work benefits, I am helping organizations to make the most out of the digital transformation and achieve their growth potential in Digital World. I am eager to learn and explore the impacts of technology to society.

Modern Work Specialist for CEE HUB STU

I specialize in building and transforming high performance sales teams, based on collaboration, and diversity. I am helping organizations to make the most out of the digital transformation and achieve their growth potential in Digital World. I am eager to learn and explore the impacts of technology to society.

Corporate Sales Manager for Adriatic & Balkan Region at Microsoft

Responsible for leading the Slovenian and Albanian SMS&P teams, driving SMSP sales performance, orchestrating sales, presales, demand generation, field marketing and other resources in Corporate Accounts (250-500+ users) and Small and Medium Business (1-250 PCIB) segments.

Sales Director, Corporate Accounts, Small and Medium Enterprises and Partners, Slovenia & Albania

Responsible for Enterprise partner segment  in Slovenia, driving partner business transformation and sales preformance.

Partner Sales Executive

IBM Slovenia

•	Financial selling
•	Competences and experience with selling to CFO in multinational environment
•	Market development
•	New product placement
•	Channel financing experience
•	Other vendor financing
•	customer and business partner relationship
•	Relationship and solution selling to top executives and key decision makers

IGF Sales leader for Slovenia, Croatia/Vodja prodaje financiranja IT

•	Sales experience in Banking, Insurance, Public sectors and Industry in Slovenia.
•	Competences and experience to cover the client end-to-end (from CxO level to technical and business professionals)
•	Very good knowledge in identifying appropriate alternatives and solutions 
•	Good interpersonal communication and cooperation and negotiation skills
•	Goal oriented and quota driven approach to sales

Key Account Manager

🎯SalesBoost Blueprint | I help companies Build Scalable Sales Framework | Driving Sales Growth I Sales Evangelist and Digital Transformation Expert

Are you ready to grow your customer base and generate revenue?

Or are you deep into product development without a clear sales system in place to acquire users and customers so you can scale?

Most founders are stretched thin when it comes to developing product, raising capital and building a team so it's normal if sales isn't your main focus or skillset... 

But, startups with a structured sales process are 50% more likely to reach their revenue goals.

And the earlier you install a sales process into your business, the easier it is to generate sales and be in control of your growth.

That's why, after 20 years of working on the inside of the largest tech companies in the world to see their sales systems...

I've developed a game changing sales boosting framework that is being used by startups, tech founders and fortune 500 companies to grow their customer base and scale revenue fast!

Condensing thousands of euros of behind the scenes sales systems into to one step by step sales roadmap, you can duplicate and install this system into your business to: 

🔥 Achieve predictable revenue growth 
🔥 Reaches new B2B customers effectively 
🔥 Streamline your sales process for maximum impact 

And... to make it easier, you can also get personalized strategies and guidance tailored to your startup's unique challenges... and to accelerate your growth to reach product market fit and scale.

Simply click below to access the free system and learn more.
https://petrasalesbooster.com/opt-in-page-8376

Thanks, 
Petra

Petra Wagner

Curious founders fall into this trap all the time — 𝗰𝗵𝗮𝘀𝗶𝗻𝗴 “𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱” 𝗯𝘂𝘆𝗲𝗿𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗿𝗲𝗮𝗹 𝗼𝗻𝗲𝘀.

If you’re building something new, you’ll attract a ton of curiosity.
People will take meetings, give feedback, even say “this is cool.”
But none of that means intent.

Founders who win early don’t chase interest — they qualify for intent.
Because every conversation, every demo, every pilot eats up your most limited resource: time.

The clarity comes from your ICP — not a spreadsheet of TAM or personas, but a lived understanding of who’s in real pain right now, has urgency to solve it, and power to act.

If any of those are missing, it’s not a deal — it’s a distraction.

👉 Run your ICP through Petra AI and see how it scores against SalesBoosters’ frameworks — it’ll show you if you’re chasing intent or just interest.

🎯 SalesBooster Framework | I help Tech Startups Build Scalable Sales

Every founder in the room had the same belief:
𝘼𝙄 𝙬𝙞𝙡𝙡 𝙢𝙖𝙠𝙚 𝙨𝙖𝙡𝙚𝙨 𝙛𝙖𝙨𝙩𝙚𝙧.

And they weren’t wrong — it did.
Their funnels were full, meetings booked, outreach automated.
But revenue? Flat.

Because what they’d gained in speed and scale, they’d lost in trust and loyalty.
They were operating in what I call the 𝗥𝘂𝘁𝗵𝗹𝗲𝘀𝘀 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗭𝗼𝗻𝗲 — fast, scalable, but hollow.

The real winners are finding a different rhythm:
𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 & 𝗛𝘂𝗺𝗮𝗻-𝗟𝗲𝗱.

That’s where Relationship Intelligence meets technology.
Where AI sharpens your insight, but your empathy still drives the deal.
Where founders build both momentum and meaning.

That’s the formula we mapped in the workshop — and it’s exactly where Petra AI helps you play:
the balance between precision and connection.

👉 𝗧𝗲𝘀𝘁 𝘁𝗵𝗶𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 𝗣𝗲𝘁𝗿𝗮 𝗔𝗜 𝘂𝘀𝗶𝗻𝗴 𝗦𝗮𝗹𝗲𝘀𝗕𝗼𝗼𝘀𝘁𝗲𝗿𝘀 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀.

Cold outreach isn’t about better scripts — it’s about better timing.
When prospects already recognize you, your message lands differently.

That’s why trust-building and visibility now sit before the call.
Not after it.

Customers buy from people they recognize, not strangers.

#b2bsales #salesbooster #brandtrust #visibility #sales

🚀 The Future of Sales Has Arrived — How Will You Grow?

For 130+ years, B2B selling has evolved through 5 eras:

🏭 𝗔𝗴𝗲 𝗼𝗳 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲 (1820–1960): Industrial powerhouses, product-first mindset.
🚚 𝗔𝗴𝗲 𝗼𝗳 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 (1960–1990): Expansion, global reach, and vendor-push selling.
💻 𝗔𝗴𝗲 𝗼𝗳 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 (1990–2010): Connected PCs, informed buyers, smarter decisions.
👥 𝗔𝗴𝗲 𝗼𝗳 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 (2010–2023): Buyers lead the process — we adapt, guide, and challenge.
🤖 𝗔𝗴𝗲 𝗼𝗳 𝗔𝗜 (2023 → ): Data-led, buyer-centric, and insight-driven growth.

Today, it’s no longer about 𝘴𝘦𝘭𝘭𝘪𝘯𝘨 — it’s about 𝘴𝘰𝘭𝘷𝘪𝘯𝘨.
We’ve shifted from Rainmakers to Sense Makers — from pushing to partnering.

💬 The best sellers (and founders!) in the AI era don’t chase deals — 𝘁𝗵𝗲𝘆 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝗹𝗮𝗿𝗶𝘁𝘆.

They help customers make better decisions, faster.

✨ Growth now comes from understanding — not just convincing.

So, how are you evolving your sales approach in the Age of AI?

#SalesBooster #SalesLeadership #AIinSales #StartupGrowth #DeepSelling #ChallengerSale

taplio

The Battle

Cedric Charpenet

Petra Wagner

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Petra Wagner

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Petra Wagner's LinkedIn Performance

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