Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

Most founders hit a point where intuition stops working and “hustle” isn’t enough to scale.

That’s where Conquer Sales comes in.

I help B2B founders and early-stage teams bring structure, clarity, and confidence to their sales motion. Through GTM strategy, Revenue Playbooks, and hands-on coaching, I help founders understand who to sell to, what to say, and how to run a repeatable sales process that actually closes.

My work focuses on:

1. GTM Strategy
Defining ICP, value narrative, buying triggers, and the commercial motion that fits the product and market.

2. Revenue Playbooks
Mapping the full sales cycle: discovery, qualification, messaging, objection handling, negotiation, next steps, and repeatable workflow design.

3. Founder & Team Coaching
Helping founders and early reps sharpen their skills, improve deal flow, and navigate high-value sales conversations with confidence.

4. Community & Education
Through Conquer Sales events, workshops, and accelerator mentorship, I support founders across the Baltics in building stronger commercial foundations.

Before launching Conquer Sales, I spent 20+ years in finance, enterprise sales, private equity, and startup advisory, bridging strategy with execution and helping teams implement systems that work in the real world.

If you want a GTM motion that feels structured, strategic, and scalable, that’s what we build together at Conquer Sales.

Cedric Charpenet

🎯SalesBoost Blueprint | I help companies Build Scalable Sales Framework | Driving Sales Growth I Sales Evangelist and Digital Transformation Expert

Enterprise deals rarely stall because the product isn’t strong.

They stall because buyers are overloaded, politically exposed, and unsure how to defend their decision internally.

I know this because I’ve experienced B2B sales from both sides of the table.

After more than two decades in enterprise sales leadership at IBM and Microsoft, I made a rare move — stepping inside a large traditional organization as an enterprise buyer and transformation leader.

There, I experienced firsthand:

• Internal politics and power dynamics
• The career risk behind major decisions
• Misalignment across multiple stakeholders
• Decision paralysis despite strong solutions

That experience changed how I see B2B sales forever.

Today, I work with founder-led B2B tech companies to turn complex buying environments into predictable revenue systems — helping them scale beyond founder-led sales.

I am the author of Buyer Sense Conversations and the creator of the SalesBooster™ Revenue Architecture, practical frameworks that help founders:

• Guide buyers toward clarity rather than push persuasion
• Navigate political and emotional decision risk
• Reduce “no decision” outcomes in complex deals
• Install structured pipeline governance
• Move from founder-dependent selling to scalable revenue systems

My perspective is 360°:

Seller → Sales Leader → Partner Strategist → Enterprise Buyer → Founder Advisor

I don’t teach tactics to “close deals.”

I help founders create buyer confidence.

Because in enterprise B2B, confidence — not pressure — is what drives decisions.

If your pipeline looks active but revenue still feels unpredictable, we should talk.

Petra Wagner

Today is International Women’s Day.

Many women spend a lot of their energy doing what needs to be done — being responsible, supportive, reliable, and strong.

But today is also a good reminder that we should not spend our lives only doing what is necessary or what society and generations told us it is necessary for us to do.

We should also allow ourselves to do what we truly want to do.

Build the ideas we believe in.
Use our voice.
Choose our own direction.

Happy International Women’s Day to all the women creating their own path. 🌷

I Help Enterprise B2B Startups Turn Complex Deals into Predictable Revenue | SalesBooster Framework | Buyer Sense Conversations

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🚀 𝗩𝗲𝗹𝗶𝗸𝗼 𝗱𝗲𝗹𝗮𝘃𝗻𝗶𝗰 𝗼 𝗔𝗜 𝘃 𝗽𝗿𝗼𝗱𝗮𝗷𝗶 𝘀𝗲 𝗼𝘀𝗿𝗲𝗱𝗼𝘁𝗼𝗰̌𝗮 𝗻𝗮 𝗼𝗿𝗼𝗱𝗷𝗮.
Kako napisati email.
Kako generirati vsebino.
Kako avtomatizirati naloge.

V B2B prodaji pa največja razlika ne nastane pri pisanju emaila – 𝗮𝗺𝗽𝗮𝗸 𝗽𝗿𝗶 𝗿𝗮𝘇𝘂𝗺𝗲𝘃𝗮𝗻𝗷𝘂 𝗸𝘂𝗽𝗰𝗮 𝗶𝗻 𝗻𝗷𝗲𝗴𝗼𝘃𝗶𝗵 𝗼𝗱𝗹𝗼𝗰̌𝗶𝘁𝗲𝘃.

Zato na delavnici 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗻𝗮 𝘂𝗺𝗲𝘁𝗻𝗮 𝗶𝗻𝘁𝗲𝗹𝗶𝗴𝗲𝗻𝗰𝗮 𝘃 𝗕𝟮𝗕 𝗽𝗿𝗼𝗱𝗮𝗷𝗶, ki jo izvajam v okviru Center poslovne odličnosti Ekonomske fakultete, AI uporabljamo kot podporo prodajnemu razmišljanju.

👉 kako z AI hitro razumeti 𝗽𝗼𝗱𝗷𝗲𝘁𝗷𝗲, 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗷𝗼 𝗶𝗻 𝗽𝗼𝘀𝗹𝗼𝘃𝗻𝗲 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗲𝘁𝗲 𝗸𝘂𝗽𝗰𝗮 pred sestankom
👉 kako razmišljati 𝗼 𝗱𝗲𝗹𝗲𝘇̌𝗻𝗶𝗸𝗶𝗵, ki vplivajo na odločitev
👉 kako pripraviti 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽, 𝗸𝗶 𝗸𝘂𝗽𝗰𝘂 𝗽𝗼𝗺𝗮𝗴𝗮 𝗶𝗻𝘁𝗲𝗿𝗻𝗼 𝗽𝗿𝗼𝗱𝗮𝘁𝗶 𝗶𝗱𝗲𝗷𝗼 𝘀𝘃𝗼𝗷𝗲𝗺𝘂 𝘃𝗼𝗱𝘀𝘁𝘃𝘂
👉 in kako analizirati prodajne priložnosti, ki so 𝗼𝗯𝘀𝘁𝗮𝗹𝗲 𝘃 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲𝘂

Pri tem je ena stvar ključna: AI ne nadomesti razumevanja prodaje.
Najprej moraš dobro razumeti kupca, odločevalce in prodajni proces – šele nato lahko izbereš prava AI orodja, ki to razmišljanje podprejo.

Več o programu:
https://lnkd.in/dVWMZiZ6
Luka Tomat, PhD 

#B2Bsales #AI #EnterpriseSales #GenerativeAI #CPOEF

Recently, I worked with a founder whose three deals were stuck for months.

Buyers liked the product.
Automation clearly made sense for them.

Still — nothing moved.

What changed wasn’t the product.
It was where the conversation started.

Instead of explaining the full system, we stepped back and started with a problem buyers were already dealing with every day.

You can hear the shift in the conversation in this video.

A small change in the starting point.
Three stalled deals closed within 30 days.

It’s a good reminder for founders:
Buyers move faster when the conversation begins with their risk already felt.

I’m curious — have you ever seen a deal stall simply because the conversation started too far ahead?

taplio

The Battle

Cedric Charpenet

Petra Wagner

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The Battle

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Petra Wagner

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Petra Wagner's LinkedIn Performance

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