CharpStrat

At CharpStrat, we help B2B founders and sales teams move from GTM chaos to structured, repeatable revenue systems.
We specialise in:
	• Designing and building modern GTM engines that align ICP, messaging, CRM, automation, and workflows
	• Implementing sales playbooks, campaign systems, and workflow automation to support scalable growth
	• Supporting early sales teams with coaching, deal reviews, and optimisation to accelerate adoption and results
	• Advising leadership on GTM strategy, tooling choices, and operational alignment between Sales, Marketing, and Product

Our modular “Builder” and “Level-Up” programmes combine hands-on system design with practical coaching, turning sales strategy into day-to-day execution.

Clients trust us because we don’t just advise, we build, coach, and enable teams for lasting impact.

Founder & GTM Advisor | Building Scalable Revenue Systems for B2B Teams

Attio

I chose to become an Attio Creator because I believe modern, flexible CRMs like Attio are the future of sales and GTM systems. Excited to share insights, help build the community, and support the next generation of go-to-market teams.

Creator

Conquer Sales

Join a vibrant sales community that starts in Lithuania, providing networking, learning and coaching through events both online and offline.

Founder & Community Builder

Clay

I have been won over by the capabilities and potential of Clay which is what pushed me to not only host community events but also invest and use the capabilities to service clients.
The future looks bright!

Investor

Co-hosting first-ever Clay community coordinated across the 3 Baltic countries: 🇱🇹Lithuania - 🇱🇻Latvia - 🇪🇪Estonia

Clay Club Host [Baltics]

On the back of hosting the very first Clay Club in the Baltics I've decided to go full on with Clay and help others in the process.

Claap

Ambassador

Pavilion

Pavilion is a private community of GTM executives at growth-focused companies.

Executive Member

Associate Member

NGL is a community of startup investing Angels that not only helps startup through funding but also help them build a trusted board of advisors.

Member

SalesHookup

Eloa Corporation

ELOADRINK.COM - An Aloe Drink that is natural, refreshing and offers an organic range. Made in Thailand. Available on Amazon US.

Advisory Board Member

Ondato

→ Lead the new sales push across French speaking markets
→ Created the onboarding documentation for new sales reps
→ Lead the selection and migration to a new CRM
→ Implemented entrance/exit criteria for sales pipeline motion.

🇱🇹 | Regional Sales Director (Enterprise Sales)

Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

I help B2B founders and sales teams turn scattered sales activities into structured, repeatable revenue systems.

Through CharpStrat, I design modern GTM engines, aligning ICP, messaging, CRM, automation, and workflows, so that teams can scale faster and with more clarity.

With two decades of experience spanning finance, startup investing, and enterprise sales, I combine strategic rigour with practical coaching to turn GTM strategy into day-to-day execution.

Whether you’re launching, scaling, or optimising your sales motion, I help teams build systems they actually use, and trust, to drive sustainable growth.

Cedric Charpenet

Pavel Teplykh

Nordic GEM

Overall management of group entities in Denmark, Finland Norway and Sweden. Responsible for strategic expansion, financial results and people management across the Nordics.

Co-Founder & CEO

Scandicorp

Scandicorp is a provider of Corporate Secretarial, Accounting and Payroll services in Sweden, Finland and Norway.

Managing Director

TMF Group

TMF Group is a leading global provider of high-value business services to clients operating and investing globally.

Senior Lawyer

Kammarkollegiet

Kammarkollegiet is a governmental body that provides  the Swedish state with a multitude of services of legal, financial and administrative nature.

Legal Counsel/Litigation Counsel

Aptic AB

I joined a start-up journey in the beginning of 2014 with a subsidiary to Aptic; Aptic Delgivning AB. This financial services company mainly focused on debt collection and process serving. The main shareholder was Stenhaga Invest, a large Swedish investment fund that specializes in real estate but also financial services, pharmaceuticals and IT-tech.

General Counsel

Intrum

Intrum Justitia is one of the largest Swedish financial services companies present in most European countries. The company offers a complete range of services covering the entire credit management chain. Helping companies to manage payments, accounts receivable, and to improve their cash flow.

Legal Counsel

Here to help if you have any questions regarding setting up and/or scaling your business in the Nordics and beyond!

taplio

The Battle

Cedric Charpenet

Pavel Teplykh

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