Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

Most founders hit a point where intuition stops working and “hustle” isn’t enough to scale.

That’s where Conquer Sales comes in.

I help B2B founders and early-stage teams bring structure, clarity, and confidence to their sales motion. Through GTM strategy, Revenue Playbooks, and hands-on coaching, I help founders understand who to sell to, what to say, and how to run a repeatable sales process that actually closes.

My work focuses on:

1. GTM Strategy
Defining ICP, value narrative, buying triggers, and the commercial motion that fits the product and market.

2. Revenue Playbooks
Mapping the full sales cycle: discovery, qualification, messaging, objection handling, negotiation, next steps, and repeatable workflow design.

3. Founder & Team Coaching
Helping founders and early reps sharpen their skills, improve deal flow, and navigate high-value sales conversations with confidence.

4. Community & Education
Through Conquer Sales events, workshops, and accelerator mentorship, I support founders across the Baltics in building stronger commercial foundations.

Before launching Conquer Sales, I spent 20+ years in finance, enterprise sales, private equity, and startup advisory, bridging strategy with execution and helping teams implement systems that work in the real world.

If you want a GTM motion that feels structured, strategic, and scalable, that’s what we build together at Conquer Sales.

Cedric Charpenet

Michael Williams

Talent Acquisition Lead ✦ RL100 Member ✦ Views are my own

Over 19 years experience and have previously worked at HSBC, UBS and BNY Mellon. I am very passionate about my work and have had the privilege to partner with Global Banks and Financial Institutions in the identification and attraction to hire senior leaders, ranging from C-Suite to Board level across the UK, Europe, North America and APAC. 

Experience working at the intersection of Executive Recruitment, Talent Intelligence, Talent Management and Workforce Planning, I support HR Leaders in building high-performing teams that drive growth and transformation. 

Core Specialties:
➝ Executive Recruitment & Talent Acquisition (C-Suite, CEO -1 and -2 level, MD, Board).
➝ Talent Intelligence, Market Insights & Competitor Benchmarking.
➝ Workforce Planning, Succession Strategy & Leadership Assessment.
➝ Senior Stakeholder Management & People Leadership.
➝ Direct sourcing & Vendor Management.
➝ Successfully built a TA function from the ground up.
➝ Built C-Suite Leadership teams via direct sourcing channels and networks.

Industry Focus:
➝ Banking, Financial Services, Wholesale Banking, Asset Management, Investment Management, Private Bank, Investment Banking.
➝ Front Office, Middle Office, Corporate and Control Functions.

Chartered MCIPD qualified professional who has a data-driven and hands-on approach, combining analytical insight with strategic execution to deliver measurable impact in leadership hiring and talent strategy.

Head of Talent

Recruitment Lead responsible for all lines of business hiring from entry to Board level, covering Corporate Functions through to the FrontI office. 

2021 Achievements:
→ Recruitment Framework & Governance Implementation 
→ IR35 Lead (Successful HMRC Audit)
→ Reduced time to hire to 41 days

2022 Achievements:
→ ATS Implementation 
→ Talent Management Framework Design
→ Gender Diversity recruitment policy implementation 

2023 Achievements (YTD):
→ Direct recruitment model implementation 
→ Direct Recruitment (91% YTD)
→ Internal Mobility (63% increase YTD)
→ Branding

Key Placements:
→ European Chief Risk Officer, London
→ Chief Risk Officer, Paris
→ European Head of Internal Audit
→ UK MLRO / European Head of Financial Crime
→ European Chief Financial Officer
→ Head of Market Risk & Reporting
→ Head of Credit Risk
→ Head of Enterprise Risk Management 
→ Head of Operations 
→ Head of Business Management
→ European Head of Banking
→ European Head of IT
→ Head of Communications - Europe
→ European Head of Treasury & Financial Markets
→ Business Manager to the CEO, IB

JSESSIONID

LinkedIn App Challenge

li_at

Talks about #inclusion, #jobsearch, #interviewing, #humanresources, and #talentacquisition

Leadership, Front Office & Corporate Functions Recruitment | Banking & Financial Services

We are recruiting for this Chief Client Office UK CIB vacancy at Natixis Corporate & Investment Banking in London, UK

Currently recruiting for the below Murex Support Specialist FTC at Natixis Corporate & Investment Banking

We are recruiting for this new Director, Real Estate Finance - Relationship Manager vacancy at Natixis Corporate & Investment Banking.

A great permanent opportunity for a Senior Murex Support Specialist (with FO module and experience of M 3.1) to join the team in London at Natixis Corporate & Investment Banking.

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Cedric Charpenet

Michael Williams

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The Battle

Cedric Charpenet

Michael Williams

Followers

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Williams's LinkedIn Performance

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