CharpStrat

At CharpStrat, we help B2B founders and sales teams move from GTM chaos to structured, repeatable revenue systems.
We specialise in:
	• Designing and building modern GTM engines that align ICP, messaging, CRM, automation, and workflows
	• Implementing sales playbooks, campaign systems, and workflow automation to support scalable growth
	• Supporting early sales teams with coaching, deal reviews, and optimisation to accelerate adoption and results
	• Advising leadership on GTM strategy, tooling choices, and operational alignment between Sales, Marketing, and Product

Our modular “Builder” and “Level-Up” programmes combine hands-on system design with practical coaching, turning sales strategy into day-to-day execution.

Clients trust us because we don’t just advise, we build, coach, and enable teams for lasting impact.

Founder & GTM Advisor | Building Scalable Revenue Systems for B2B Teams

Attio

I chose to become an Attio Creator because I believe modern, flexible CRMs like Attio are the future of sales and GTM systems. Excited to share insights, help build the community, and support the next generation of go-to-market teams.

Creator

Conquer Sales

Join a vibrant sales community that starts in Lithuania, providing networking, learning and coaching through events both online and offline.

Founder & Community Builder

Clay

I have been won over by the capabilities and potential of Clay which is what pushed me to not only host community events but also invest and use the capabilities to service clients.
The future looks bright!

Investor

Co-hosting first-ever Clay community coordinated across the 3 Baltic countries: 🇱🇹Lithuania - 🇱🇻Latvia - 🇪🇪Estonia

Clay Club Host [Baltics]

On the back of hosting the very first Clay Club in the Baltics I've decided to go full on with Clay and help others in the process.

Claap

Ambassador

Pavilion

Pavilion is a private community of GTM executives at growth-focused companies.

Executive Member

Associate Member

NGL is a community of startup investing Angels that not only helps startup through funding but also help them build a trusted board of advisors.

Member

SalesHookup

Eloa Corporation

ELOADRINK.COM - An Aloe Drink that is natural, refreshing and offers an organic range. Made in Thailand. Available on Amazon US.

Advisory Board Member

Ondato

→ Lead the new sales push across French speaking markets
→ Created the onboarding documentation for new sales reps
→ Lead the selection and migration to a new CRM
→ Implemented entrance/exit criteria for sales pipeline motion.

🇱🇹 | Regional Sales Director (Enterprise Sales)

Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

I help B2B founders and sales teams turn scattered sales activities into structured, repeatable revenue systems.

Through CharpStrat, I design modern GTM engines, aligning ICP, messaging, CRM, automation, and workflows, so that teams can scale faster and with more clarity.

With two decades of experience spanning finance, startup investing, and enterprise sales, I combine strategic rigour with practical coaching to turn GTM strategy into day-to-day execution.

Whether you’re launching, scaling, or optimising your sales motion, I help teams build systems they actually use, and trust, to drive sustainable growth.

Cedric Charpenet

HubSpot

Principal Partner Development Manager II EMEA

Principal Partner Development Manager - EMEA

Senior Partner Development Manager - EMEA

Partner Development Manager I - EMEA

Partner Development Manager - EMEA

2021 - Top EMEA Corporate BDR
Achieved 125% of revenue Quota

Senior Business Development Representative & Team Lead - Corporate France

Business Development Representative - Corporate France

Glassdoor

Top Global Performer EMEA BDR 2020- 150% Quota Achievement

Participating in HubSpot events
Coaching and training BDR new hires

Senior Sales Development Representative Entreprise - France

As the first SDR for the French market, I have the responsibility to help the French market to grow. My main tasks were :
Generate new leads in prospective accounts
Contact leads to qualify for opportunities and set up appointments for sales representatives
Make outbound calls and call on marketing-generated inbound leads
Meet monthly and quarterly qualified leads and revenue objectives
Deliver trainings and coaching to the team
Worked with cross-functional teams to develop the French market

Results : Constantly overachieved my SQL quota by 144% 
Influenced $770K revenue for the French market : 150% of my revenue quota

Sales Development Representative Entreprise - France

PwC Luxembourg

EU Gateway │ Business Avenues is an initiative funded by the European Union helping European companies to establish long-lasting business collaborations in Asia.

Consulting – Accelerator program for SME’s (EU Gateway)
Assisting a team of experts and consultants in helping innovative European SME’s in their expansion into Asian markets
Successfully led the process of recruitment of companies for Business Missions organized in China, South East Asia, South Korea and Japan. (Environment and Water Technologies)
Conducted successful coaching sessions with those SME’s to reinforce their application to the program
Intensive daily interactions with the European Comission, PwC’S main partner for this program
Participating in international trade fairs (IFAT Munich) to recruit and build relationships with potential companies.

International Business Development Consultant

Page Personnel

Page Personnel is a leading recruitment agency specialised in permanent and temporary recruitment. Page Personnel is a brand of PageGroup, worldwide leader in specialist recruitment with a presence in 34 countries worldwide. 

As a recruitment consultant within the Insurance sector:
- Sourcing and interviewing candidates in the Insurance sector
- Sending candidates to Insurance companies through Belgium
- Prospecting for new clients / business opportunities

Recruitment Consultant

ELECTRO DEPOT

Handling administrative documents
Writing and editing contracts
Contacting and building relations with directors of the 60 stores all over the territory
Working 2 weeks in a store: selling products and advising customers

HR Assistant

Sales professional with more than 5 years experience the tech industry, I am customer-centric, who loves to build relationships and long-lasting partnerships with clients.

Result-driven, determined and strong interpersonal skills, I am a true team player, adaptable and coachable. 

Through my diverse experiences in different companies and countries, I have developed strong skills in Negotiation, Sales, Customer Success, Saas, Digital Marketing.

taplio

The Battle

Cedric Charpenet

Maxime Lauricella

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