CharpStrat

At CharpStrat, we help B2B founders and sales teams move from GTM chaos to structured, repeatable revenue systems.
We specialise in:
	• Designing and building modern GTM engines that align ICP, messaging, CRM, automation, and workflows
	• Implementing sales playbooks, campaign systems, and workflow automation to support scalable growth
	• Supporting early sales teams with coaching, deal reviews, and optimisation to accelerate adoption and results
	• Advising leadership on GTM strategy, tooling choices, and operational alignment between Sales, Marketing, and Product

Our modular “Builder” and “Level-Up” programmes combine hands-on system design with practical coaching, turning sales strategy into day-to-day execution.

Clients trust us because we don’t just advise, we build, coach, and enable teams for lasting impact.

Founder & GTM Advisor | Building Scalable Revenue Systems for B2B Teams

Attio

I chose to become an Attio Creator because I believe modern, flexible CRMs like Attio are the future of sales and GTM systems. Excited to share insights, help build the community, and support the next generation of go-to-market teams.

Creator

Conquer Sales

Join a vibrant sales community that starts in Lithuania, providing networking, learning and coaching through events both online and offline.

Founder & Community Builder

Clay

I have been won over by the capabilities and potential of Clay which is what pushed me to not only host community events but also invest and use the capabilities to service clients.
The future looks bright!

Investor

Co-hosting first-ever Clay community coordinated across the 3 Baltic countries: 🇱🇹Lithuania - 🇱🇻Latvia - 🇪🇪Estonia

Clay Club Host [Baltics]

On the back of hosting the very first Clay Club in the Baltics I've decided to go full on with Clay and help others in the process.

Claap

Ambassador

Pavilion

Pavilion is a private community of GTM executives at growth-focused companies.

Executive Member

Associate Member

NGL is a community of startup investing Angels that not only helps startup through funding but also help them build a trusted board of advisors.

Member

SalesHookup

Eloa Corporation

ELOADRINK.COM - An Aloe Drink that is natural, refreshing and offers an organic range. Made in Thailand. Available on Amazon US.

Advisory Board Member

Ondato

→ Lead the new sales push across French speaking markets
→ Created the onboarding documentation for new sales reps
→ Lead the selection and migration to a new CRM
→ Implemented entrance/exit criteria for sales pipeline motion.

🇱🇹 | Regional Sales Director (Enterprise Sales)

Implementing scalable sales motions in the transition from founder-led sales to team sales | Building Conquer Sales for community learning | Founder @ CharpStrat | Hubspot Provider

I help B2B founders and sales teams turn scattered sales activities into structured, repeatable revenue systems.

Through CharpStrat, I design modern GTM engines, aligning ICP, messaging, CRM, automation, and workflows, so that teams can scale faster and with more clarity.

With two decades of experience spanning finance, startup investing, and enterprise sales, I combine strategic rigour with practical coaching to turn GTM strategy into day-to-day execution.

Whether you’re launching, scaling, or optimising your sales motion, I help teams build systems they actually use, and trust, to drive sustainable growth.

Cedric Charpenet

Joan’s Index

I write a bi-weekly newsletter, featuring essays on tech, humans and economics.

Founder / Writer

MODA DAO

Advisor

Flare

Director Of Communications

Fishburners

Head Of Marketing

Joan Westenberg is a seasoned writer focused on tech and economics. She was honoured as one of the top 100 innovators by the Australian. Joan has written for Wired, The Australian Financial Review, the SF Chronicle, The Saturday Paper, Chainsaw, Yahoo,  TIME, Inc, the ABC, Crikey and others. Beyond her writing, Joan is an advisor to Culture Vault and MODA DAO, fusing her technological expertise with her passion for cultural innovation. Joan has spoken at SXSW, NFTfest, Microsoft Ignite, Web Summit etc.

taplio

The Battle

Cedric Charpenet

Joan Westenberg

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