Cecilia Bratt

CBG Labs

Previous clients: Strivr, Limina, Deedster, Innovation360, Forte Labs (Building a Second Brain), Berghs School of Communication, KlaraPapper, SSE Business Lab and Hyper Island, as a trainer and fractional CMO.

In 2025, I'm focusing primarily on building 10Labs.

Founder

Sting

I get to meet and coach inspiring CEOs and courageous founders.

Helping startups find product-market fit faster 📈 Business coach in the Accelerate program. Sting is the leading ecosystem in the Nordics for startups with high growth potential.

Focus on scaling B2B SaaS, digital deep tech, fintech and edtech.

Business Coach

As expert coach in marketing, I was a resource for startups in their growth. Focus: Actionable GTM strategies.

Marketing Advisor

Pavilion

A global community for commercial growth operators in sales, marketing, customer success, and RevOps.

Member

Hyper Island

Business coach and advisor for blockchain project - AI Business Consultant Program

Business Advisor

DPOrganizer

B2B SaaS in data protection. 

I set up and grew marketing department, focusing on marketing automation, content strategy, customer journeys and events.

own business

Interim assignments as coach and consultant.

Engagements: MyAcademy, Picay, Sektion 3 for Spotify, and BuildFlow.

Coach & Consultant

Billogram

Groupon

After Groupon acquisition, I was COO Nordics. Headed up content & editorial, partner management, customer success, local marketing, business development and recruitment. 

I recruited for, and built up all departments, at most, responsible for 80+ people. At the time, Groupon was the fastest growing business ever.

Set up operations for MyCityDeal in Stockholm, Helsinki and Oslo.

Business Developer

Lehigh University

Mentor for 12 interns at a global leadership program at the Iacocca Institute with interns from 50+ countries.

Project Mentor / Coach

Wayfinder Systems

After the acquisition, I oversaw operations, comms, and integration projects. Set up new office in Malmö. Implemented the Vodafone way.

Program Manager

Head of PR and Communications. Managed communications during Vodafone acquisition.

Corporate Communications Manager

Business coach and fractional CMO 👉 Helping B2B founders with clarity, structure and growth

I work with CEOs, B2B leaders and management teams to support their business growth 🎈

Having worked with 100+ businesses and far more leaders, I spend my days in the nuts of bolts of effective and fast-growing businesses.

I’ve compiled all my experience into my offer: leading from a compelling vision to effective execution.

- frameworks and systems that save you time and effort,
- proven GTM tactics for customer growth,
- 1:1 executive and business coaching. 

Business is a fantastic vehicle for personal and societal progress.

I care deeply about impactful business that drive change - and the people building them. 

As CMO and COO, I've grown startups for 15+ years. As the first person at Groupon Nordics, I spent 4 years as COO building the fastest-growing business of all time. 

Since then, I've coached more than 250 founders and leaders. 

How can we work together?
→ Founder & Exec Coach at 10Labs - Business mentoring + Programs [10labs.io - Send me a DM 👋]
→ Business coach at Sting - supporting brilliant tech founders [Sweden -> sting.co]

Focus areas: b2b, marketing, leadership, operations, business automation, AI, personal growth

MarketingLabs.io -> Fractional CMO & Marketing advisory for B2B Start/Scaleups

10labs.io -> Business growth programs for future-oriented business owners

Some clients: Strivr, Limina, Deedster, KlaraPapper, Innovation360, Berghs School of Communication, SSE Business Lab and Hyper Island.

Inter IKEA Group

Enabling and supporting the learning culture in IKEA Range and Supply through developing and facilitating learning initiatives answering to business needs. Developing and improving the ways of working with learning and development in IKEA Range and Supply.
Business owner for the Coursera platform and Program manager for IKEA Leadership Fundamentals program across Inter IKEA Group.

Leadership & Competence Developer

The Competence Area Leader actively leads the process of transforming business needs into common competence needs within the competence area. Establishing the competence area for digital includes defining, managing and securing that relevant learning solutions are made available and communicated to our co-workers.

Competence Area Leader: Digital

Range & Supply Digital lead and guide the totality of the Range & Supply digital landscape by combining business knowledge with digital competence, to realize business opportunities today and tomorrow. To lead the people & culture agenda in the business dimension means translating IKEA People strategy into actions to fulfil business needs and securing we have the right competence in the right time and right place.

People and Culture Manager, Range & Supply Digital

HR & Competence Manager, Business Solutions, IKEA of Sweden

IKEA of Sweden

Business owner, My Conscious Leadership program

IKEA Industry

IKEA Industry is the world’s largest producer of wooden furniture with production units in 11 countries. Being HR Manager for the global purchase organisation -Division Purchase, includes a special focus on competence development besides the everyday support to leaders and co-workers. Still in the “basics in place”-phase, we are in an intensive period of trying, evaluating and fine-tuning our ways of working. Both for the business and people agenda.

HR Manager, Division Purchase

IKEA Group

My Conscious Leadership, MCL for short, is a leadership program for senior IKEA leaders from all parts of the IKEA world. During three modules the participants do a deep-dive into their leadership, supported by tools such as coaching, self-reflection and feedback. In FY18, we run five programs, reaching close to 200 participants. 

As Program Leader, it is my responsibility to make sure the MCL is perceived as a highly inspirational and engaging learning experience creating business impact. I coach and support facilitators as well as facilitate some of the programs. 

This is a 50% assignment during FY18.

Program Manager, My Conscious Leadership

Inter IKEA Systems Service AB

In order to meet future challenges and opportunities for IKEA, Inter IKEA Systems
and INGKA (also known as IKEA Group) decided to transfer the range, supply and production activities to Inter IKEA Systems, including the transition of 26500 co-workers world-wide.
 
To secure this transition, a project organization, divided in three workstreams (people, business and transaction) was established. As work stream leader, I identified resource requirements, secured the right competences, assessed the risks associated with the workstream as well as identified actions to mitigate those risks. I managed dependencies of the workstream towards other workstreams, and vice versa. In the role, I reported on progress to the project leaders / workstream sponsors.

Work stream leader, Labour Relations

Inter IKEA Systems B.V is the owner of the IKEA Concept and the worldwide IKEA franchisor. Inter IKEA Systems Service AB provides services related to IKEA store design, development of business process and IT tools to IKEA retailers, and media production services.

As HR Manager, I provide HR consultancy, coaching and support to managers in strategic Human Resources issues and topics, such as:

•	competence and leadership issues 
•	talent management and succession planning 
•	strategic workforce planning 
•	policies and benefit packages 
•	Employee Satisfaction index (VOICE)
•	trade union relations and negotiations 

I am also an active member of both the management team and the IIS HR Team.

Human Resources Manager

Dagon

HR Manager at Dagon (http://www.dagon.se/)
Part-time assignment as interim HR Manager.

Interim HR Manager

Wise Group AB

Wise offers a full-range portfolio of services for both operational and strategic HR. By understanding our clients' business and seeing the entire HR process as a tool to achieve the business goals we make our customers more profitable.

Among my assignments: 
•	Interim HR Manager, Dagon AB (May 2010-January 2011, Part-time) 
•	Interim HR Manager, Wayfinder Systems (May – Nov, 2009)
•	Development of management team, including 360-analysis
•	Talent Management Strategy, design and implementation
•	Equal opportunities plans for medium-sized organisations
•	Reviews of strategic HR plans
•	Coaching of individuals, focusing on outplacement or career development.

http://www.wise.se/sv/Wise-Group-Meny/Wise-Consulting/

HR Consultant / Coach

My main focus was to support the ambitious recruitment plan targeting to attract 30+ highly specialised employees in three countries. In parallell, I was responsible for the integration of Wayfinder into Vodafone Internet Services, including terms &amp; conditions as well as implementing HR processes.
Member of the Management Team.

HR Business Partner (interim)

Nynas AB

Process owner for the Competence Development Process. Responsible for defining and implementing processes in Competence Development, with the target to ensure Nynas identifies, acquires and develops all competencies needed to fulfill the long term business plan. The area of responsibility also included Leadership Development, succession plans and Nynas' long term leadership growth.

Nynas is a highly specialised oil company. We produce, market and supply naphthenic specialty oils and bitumen. Nynas is today established all over the world.  
www.nynas.com.

Competence Development Specialist

My position as HR Manager expanded to also cover the business area Bitumen Nordic (70 employees in 4 countries) and the support functions IT, Finance and Business Development.
An even more complex and inspiring challenge!

As HR Manager within Nynas, I'm in charge, strategically and operationally, of all HR-related issues concerning our employees. With people spread in over 30 countries, it's an inspiring environment where every day holds it's own challenge.

Nynas is a highly specialised oil company. We produce, market and supply naphthenic specialty oils and bitumen. Nynas is today established all over the world.  www.nynas.com.

HR Manager Naphthenics, Bitumen Nordic and Support Functions

Nynas Naphthenics

As HR Manager at Nynas Naphthenics, I'm in charge, strategically and operationally, of all HR-related issues concerning our 150 employees. With people spread in over 25 countries, it's an inspiring environment where every day holds it's own challenge.


Nynas is a highly specialised oil company. We produce, market and supply naphthenic specialty oils and bitumen. Nynas is today established all over the world.  www.nynas.com.

HR Manager

Inclusion practitioner. Firm believer in trust and kindness. Curious learner constantly asking “what if…?”
#lifelonglearning

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Cecilia Bratt

Ulrica Ernbo

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