Cecilia Bratt

CBG Labs

Previous clients: Strivr, Limina, Deedster, Innovation360, Forte Labs (Building a Second Brain), Berghs School of Communication, KlaraPapper, SSE Business Lab and Hyper Island, as a trainer and fractional CMO.

In 2025, I'm focusing primarily on building 10Labs.

Founder

Sting

I get to meet and coach inspiring CEOs and courageous founders.

Helping startups find product-market fit faster 📈 Business coach in the Accelerate program. Sting is the leading ecosystem in the Nordics for startups with high growth potential.

Focus on scaling B2B SaaS, digital deep tech, fintech and edtech.

Business Coach

As expert coach in marketing, I was a resource for startups in their growth. Focus: Actionable GTM strategies.

Marketing Advisor

Pavilion

A global community for commercial growth operators in sales, marketing, customer success, and RevOps.

Member

Hyper Island

Business coach and advisor for blockchain project - AI Business Consultant Program

Business Advisor

DPOrganizer

B2B SaaS in data protection. 

I set up and grew marketing department, focusing on marketing automation, content strategy, customer journeys and events.

own business

Interim assignments as coach and consultant.

Engagements: MyAcademy, Picay, Sektion 3 for Spotify, and BuildFlow.

Coach & Consultant

Billogram

Groupon

After Groupon acquisition, I was COO Nordics. Headed up content & editorial, partner management, customer success, local marketing, business development and recruitment. 

I recruited for, and built up all departments, at most, responsible for 80+ people. At the time, Groupon was the fastest growing business ever.

Set up operations for MyCityDeal in Stockholm, Helsinki and Oslo.

Business Developer

Lehigh University

Mentor for 12 interns at a global leadership program at the Iacocca Institute with interns from 50+ countries.

Project Mentor / Coach

Wayfinder Systems

After the acquisition, I oversaw operations, comms, and integration projects. Set up new office in Malmö. Implemented the Vodafone way.

Program Manager

Head of PR and Communications. Managed communications during Vodafone acquisition.

Corporate Communications Manager

Business coach and fractional CMO 👉 Helping B2B founders with clarity, structure and growth

I work with CEOs, B2B leaders and management teams to support their business growth 🎈

Having worked with 100+ businesses and far more leaders, I spend my days in the nuts of bolts of effective and fast-growing businesses.

I’ve compiled all my experience into my offer: leading from a compelling vision to effective execution.

- frameworks and systems that save you time and effort,
- proven GTM tactics for customer growth,
- 1:1 executive and business coaching. 

Business is a fantastic vehicle for personal and societal progress.

I care deeply about impactful business that drive change - and the people building them. 

As CMO and COO, I've grown startups for 15+ years. As the first person at Groupon Nordics, I spent 4 years as COO building the fastest-growing business of all time. 

Since then, I've coached more than 250 founders and leaders. 

How can we work together?
→ Founder & Exec Coach at 10Labs - Business mentoring + Programs [10labs.io - Send me a DM 👋]
→ Business coach at Sting - supporting brilliant tech founders [Sweden -> sting.co]

Focus areas: b2b, marketing, leadership, operations, business automation, AI, personal growth

MarketingLabs.io -> Fractional CMO & Marketing advisory for B2B Start/Scaleups

10labs.io -> Business growth programs for future-oriented business owners

Some clients: Strivr, Limina, Deedster, KlaraPapper, Innovation360, Berghs School of Communication, SSE Business Lab and Hyper Island.

Colibri Ecosystem

Chief Technology Officer

Golden SB Tech Group

As a Software Architect, I was responsible for designing and implementing a Live Casino platform from scratch using a microservices-based architecture. The platform required high availability, low latency, and scalability to handle real-time player interactions, transactions, and betting events.

Tech Stack & Key Skills
.NET Core: Built the backend using C# and ASP.NET Web API, ensuring a modular and scalable architecture.
Microservices: Designed and deployed multiple independent services, each responsible for different aspects like game management, bet processing, user management, and analytics.
Entity Framework (EF) Core: Utilized EF Core for efficient database access with PostgreSQL/MSSQL.
RabbitMQ: Implemented event-driven communication between microservices for asynchronous processing of bets, game states, and transactions.
Redis: Used as a cache layer for low-latency access to frequently used data, including player balances and real-time game state.
SignalR: Enabled real-time communication for live game events, ensuring instant updates for players and dealers.
Transact-SQL (T-SQL): Wrote complex queries and stored procedures to optimize data retrieval and transaction handling.
Async Systems: Designed an asynchronous event-driven system using Saga Choreography to manage distributed transactions.
Unit Testing: Ensured reliability with extensive unit tests and integration tests for APIs and message queues.
Design Patterns: Applied CQRS, Repository Pattern, Factory Pattern, and Dependency Injection for maintainability and scalability.
Business Intelligence (BI): Integrated analytics pipelines for monitoring player behavior, fraud detection, and revenue tracking.

Software Architect

Melon

Project: Next-gen Microlearning platform.
Mobile platforms provide microlearning and social functionality. 

-Lead the backend and devops team with 2 engineers.
-Designed architecture for system with high performance, scalability through reliable 
 Microservice architecture and event-driven communication (based on RabbitMQ) and serverless 
 applications (AWS).
-Implement multiple microservices, RESTful APIs, Worker Services, Serverless.
-Developed unit tests.
-Worked in Scrum of Jira environment.

Tech Stack: C#/.NET Core, T-SQL, MS SQL, ASP. NET Web API, Worker Service, RabbitMQ, Redis Cache,
AWS Serverless, Elastic Search, Pinecone, ML.Net, OpenAI.
 Jira, Git, Scrum.

Senior Software Engineer Team Lead

Converse Bank

Project: Digital banking mobile application.
Mobile platforms provide all banking financial products to the clients in one place. 

-Lead the backend team with 4 engineers.
-Actively work with devops team.
-Took part in the designed architecture for system with high performance, scalability through reliable 
 Microservice architecture and event-driven communication (based on RabbitMQ).
-Implement multiple microservices and RESTful APIs.
-Developed unit tests.
-Worked in Scrum of Jira environment.

Tech Stack: C#/.NET Core, T-SQL, MS SQL, ASP. NET Web API, Worker Service, RabbitMQ, Redis Cache,
 Jira, Git, Scrum.

Senior Software Engineering

Digitain

Digitain is a privately held, independent
multichannel sportsbook and casino platform
provider offering the best of breed turnkey, and
white-label solutions for the land-based and
online gaming verticals. We provide customized
solutions based on an in-depth knowledge of
technology, exacting regulatory and technical
compliance, alongside the requirements of the
operational iGaming ecosystem.

Project: Platform, Affiliate 
Platform is the main product, which receives all bets and wins from all types of games.
Affiliate is a gambling specific product, which receives aggregated data and calculate.

- Build multiple sailable microservices and RESTful APIs based on dedicated servers.
- Build scalable microservices based on K8S for real time big win calculation per client and per partner.
- Lead the backend team with 2 engineers.
- Actively working with devops team.   

Tech Stack: .NET CORE Web API, ADO. Net, Entity Frameworks Core, Worker Service, T-SQL, MS SQL. 
Patterns: Factory, Singleton, Repository, Unit Of Work, Dependency Injection.

Software Engineer

FlatClub

Project: Mobility professionals is to relocate our employees and their families in a way which is least disruptive and least traumatic for all concerned.

-Worked as a mid-level back-end developer.
-Implement all background jobs, such as integrations, synchronizing, etc.
-Developed unit tests for jobs.
-Implement Azure Storage management service.
-Worked in Scrum of Jira environment.

Tech Stack:  ASP. Net Web API, ASP. Net MVC, ADO. Net, Entity Framework Quartz Job scheduling library, Unit Test.
Patterns: Recursion, Factory, Singleton, Repository, Unit Of Work, Dependency Injection.

Software Developer

BetConstruct

Project: Gambling specific CRM platform
Platform intended for segmentation by multiple criteria through dynamic filtering system.
Scheduling notifications.

Worked as a junior .Net developer.
Worked in Scrum of Jira environment.
Implement multiple technical tasks.
Developed unit tests.

Tech Stack: C#/ASP.Net Web API, ADO .Net, EntityFraemwork, SignalR, Unit Test, Service Bus, T-SQL, Jira, 
Patterns: Recursion, Factory, Singltone, Repository, Unit Of Work.
Algoritms: Dijkstra's algorithm for sql generation.

TV MARKET

Work on CRM, Warehouse and Sales system.
Related technologies : WinForm, WPF, ADO.Net, EntityFraemwork, ASP.Net WebForm.
Patterns:   Singltone, Repository, Unit Of Work.

Mersoft

Work on CRM Project.
Related technologies : WinForm, WPF, ADO.Net, EntityFraemwork.
Patterns:  Factory, Singltone, Repository, Unit Of Work.

Junior Software Developer

Accomplished .Net Software Engineer with 10 years of extensive experience in developing high-performance platforms, artificial intelligence, and data embedding. Proficient in leveraging K-means++ for advanced data analysis and implementing robust system designs. Demonstrated expertise in building scalable, efficient, and reliable software solutions, with a proven track record of leading successful projects and driving innovation. Adept at collaborating with cross-functional teams to deliver complex applications that meet stringent performance and quality standards.

At Melon, my role as Senior Software Engineer and team lead transcends mere coding; it's about architecting robust systems that are the backbone of our next-gen microlearning platform. With a focus on scalability and performance, my team and I have successfully implemented a microservice architecture that leverages the power of RabbitMQ and serverless applications through AWS.

My technical acumen extends to OpenAI's cutting-edge products, ensuring that our solutions are not only efficient but also at the forefront of innovation. In collaboration with my team, we have crafted multiple RESTful APIs and worker services that form the foundation of a reliable, event-driven communication system. Our commitment to quality is evident in our scrum-based workflow and meticulous development of unit tests, which guarantee the resilience and maintainability of our applications.

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Cecilia Bratt

Tigran Makichyan

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