Cecilia Bratt

CBG Labs

Previous clients: Strivr, Limina, Deedster, Innovation360, Forte Labs (Building a Second Brain), Berghs School of Communication, KlaraPapper, SSE Business Lab and Hyper Island, as a trainer and fractional CMO.

In 2025, I'm focusing primarily on building 10Labs.

Founder

Sting

I get to meet and coach inspiring CEOs and courageous founders.

Helping startups find product-market fit faster 📈 Business coach in the Accelerate program. Sting is the leading ecosystem in the Nordics for startups with high growth potential.

Focus on scaling B2B SaaS, digital deep tech, fintech and edtech.

Business Coach

As expert coach in marketing, I was a resource for startups in their growth. Focus: Actionable GTM strategies.

Marketing Advisor

Pavilion

A global community for commercial growth operators in sales, marketing, customer success, and RevOps.

Member

Hyper Island

Business coach and advisor for blockchain project - AI Business Consultant Program

Business Advisor

DPOrganizer

B2B SaaS in data protection. 

I set up and grew marketing department, focusing on marketing automation, content strategy, customer journeys and events.

own business

Interim assignments as coach and consultant.

Engagements: MyAcademy, Picay, Sektion 3 for Spotify, and BuildFlow.

Coach & Consultant

Billogram

Groupon

After Groupon acquisition, I was COO Nordics. Headed up content & editorial, partner management, customer success, local marketing, business development and recruitment. 

I recruited for, and built up all departments, at most, responsible for 80+ people. At the time, Groupon was the fastest growing business ever.

Set up operations for MyCityDeal in Stockholm, Helsinki and Oslo.

Business Developer

Lehigh University

Mentor for 12 interns at a global leadership program at the Iacocca Institute with interns from 50+ countries.

Project Mentor / Coach

Wayfinder Systems

After the acquisition, I oversaw operations, comms, and integration projects. Set up new office in Malmö. Implemented the Vodafone way.

Program Manager

Head of PR and Communications. Managed communications during Vodafone acquisition.

Corporate Communications Manager

Business coach and fractional CMO 👉 Helping B2B founders with clarity, structure and growth

I work with CEOs, B2B leaders and management teams to support their business growth 🎈

Having worked with 100+ businesses and far more leaders, I spend my days in the nuts of bolts of effective and fast-growing businesses.

I’ve compiled all my experience into my offer: leading from a compelling vision to effective execution.

- frameworks and systems that save you time and effort,
- proven GTM tactics for customer growth,
- 1:1 executive and business coaching. 

Business is a fantastic vehicle for personal and societal progress.

I care deeply about impactful business that drive change - and the people building them. 

As CMO and COO, I've grown startups for 15+ years. As the first person at Groupon Nordics, I spent 4 years as COO building the fastest-growing business of all time. 

Since then, I've coached more than 250 founders and leaders. 

How can we work together?
→ Founder & Exec Coach at 10Labs - Business mentoring + Programs [10labs.io - Send me a DM 👋]
→ Business coach at Sting - supporting brilliant tech founders [Sweden -> sting.co]

Focus areas: b2b, marketing, leadership, operations, business automation, AI, personal growth

MarketingLabs.io -> Fractional CMO & Marketing advisory for B2B Start/Scaleups

10labs.io -> Business growth programs for future-oriented business owners

Some clients: Strivr, Limina, Deedster, KlaraPapper, Innovation360, Berghs School of Communication, SSE Business Lab and Hyper Island.

bizzcoo

Creating the digital platform you need working within the consultancy business to secure the right competences, transparent and efficient with minimum admin, all digital. bizzcoo.com Reach out for a chat how we togheter can grow your business, improve your margins and lower your admin costs!

CEO and co-founder 

Tieto

Customer Executive (KAM) within Tieto Financial Services serving customers in the SME segment. I worked  with banks, insurance companies and funds/private banking/securities.

Customer Executive, Financial Services

Driving Partner and Vendor management within the digital and physical workplace business at Tieto. 

This includes e.g. pre-sales activities, product management, RFX work, expanding the product portfolio with partner products that adds value to customers, partnership governance implementation, strategy alignment and events with vendors.

Head of Partner & Vendor Management, Digital & Physical workplace

Ericsson

Sourcing lead in the succesful development and launch of the Ericsson HDS8000, next generation hyperscale datacenter system and a part of the Ericsson Cloud portfolio. This included a big change for many functions in the company in going from internally designed products to working with world leading ODM partners that developed products for Ericsson. One of them being Quanta, a leading datacenter solution provider.

Head of Cloud HW Sourcing, Cloud and IP Sourcing

Strategic sourcing of HW for Core Network products including Cloud HW.

Head of Strategic Sourcing, Core Networks HW

Manager for a sourcing program office with program managers that did various business related assignments. Examples: mergers & acquisitions including due diligence and integration work, global transfer of products for inbound supply, cost management including drive cost targets, cost engineering methodolody establishment and transfer of sourcing activities to low cost countries.

Manager Sourcing Program Office

Globally responsible for two sourcing commodities within Business Unit Networks including strategy development and alignment with supply and R&D across the Ericsson group. 

For the commodities, drive the annual Volume Purchasing Agreement process with approx 500 MUSD in spend. 

The commodities included some of the top semi-conductor suppliers in the world. 

Several complex agreement negotiations completed.

Global Commodity Manager

Commercially responsible for two component areas. Team leader for a cross-functional commodity team that included R&D and supply. 

Negotiation leader in several international negotiations >100 MUSD with significant savings achieved. 

Ericsson global supplier responsible for top value suppliers.

Continuous sourcing related work in design projects and technical pre-studies.

Strategic Sourcing Manager, Corporate Program Manager

Project manager for a successful integration project when establishing one sourcing organisation out of three old ones including process alignment and ways of working.

Sourcing process improvement work.

Responsible for the establishment and measuring sourcing targets and performance within the sourcing organization. 

Project responsible for securing capacity and capacity communication for different suppliers. Operational development and establishment of vision-strategy-activities within the unit.

Operational Development within sourcing/supply

Volvo Group

Industrial buying behavior when implementing international standards for procurement

Master Thesis

currently co-founder att bizzcoo.com, a new world will change the way we do business and find competences. We change and improve the consultancy business models and search for consultants/assignments, less admin for all, better quality, faster. We provide efficient and innovative solutions for consultant companies.

Previously Customer Executive within the financial services business with passion for customer digital success and development.

Holistic business view with knowledge and track record in both sales and sourcing. 

Varoius roles in sourcing including Head of Vendor Management at Tieto digital and physical workplace. Driving and owner of partner and vendor management including product management and pre-sales activities, building products based on partner products, drive and guide partner and vendor team that adds value to our customers as well as create new business opportunities, partner- and relationship governance and vendor strategy.

Sourcing and supply chain experience in an international business environment.

Cross functional team lead solving complex sourcing and R&D matters. 

Sourcing strategy development and implementation.

Negotiation leader in international negotiations with world leading semi-conductor companies with significant savings achieved.

Due diligence, mergers & acquisitions and integration work including implementation of various synergies. Sourcing lead in mulitple M&A projects.

Long experience of close co-operation with R&D for category and supplier base strategies, technology alignment and commercial roadmaps. 

Value creation including advanced technology development with suppliers.

Supplier sustainability work including surveys for conflict minerals 

Established and lead of Category Management teams

Extensive supplier relationship management experience

ODM onboarding and development and outsourcing of several sourcing activities to low-cost countries

taplio

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Cecilia Bratt

Mats Kroona

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