Cecilia Bratt

CBG Labs

Previous clients: Strivr, Limina, Deedster, Innovation360, Forte Labs (Building a Second Brain), Berghs School of Communication, KlaraPapper, SSE Business Lab and Hyper Island, as a trainer and fractional CMO.

In 2025, I'm focusing primarily on building 10Labs.

Founder

Sting

I get to meet and coach inspiring CEOs and courageous founders.

Helping startups find product-market fit faster 📈 Business coach in the Accelerate program. Sting is the leading ecosystem in the Nordics for startups with high growth potential.

Focus on scaling B2B SaaS, digital deep tech, fintech and edtech.

Business Coach

As expert coach in marketing, I was a resource for startups in their growth. Focus: Actionable GTM strategies.

Marketing Advisor

Pavilion

A global community for commercial growth operators in sales, marketing, customer success, and RevOps.

Member

Hyper Island

Business coach and advisor for blockchain project - AI Business Consultant Program

Business Advisor

DPOrganizer

B2B SaaS in data protection. 

I set up and grew marketing department, focusing on marketing automation, content strategy, customer journeys and events.

own business

Interim assignments as coach and consultant.

Engagements: MyAcademy, Picay, Sektion 3 for Spotify, and BuildFlow.

Coach & Consultant

Billogram

Groupon

After Groupon acquisition, I was COO Nordics. Headed up content & editorial, partner management, customer success, local marketing, business development and recruitment. 

I recruited for, and built up all departments, at most, responsible for 80+ people. At the time, Groupon was the fastest growing business ever.

Set up operations for MyCityDeal in Stockholm, Helsinki and Oslo.

Business Developer

Lehigh University

Mentor for 12 interns at a global leadership program at the Iacocca Institute with interns from 50+ countries.

Project Mentor / Coach

Wayfinder Systems

After the acquisition, I oversaw operations, comms, and integration projects. Set up new office in Malmö. Implemented the Vodafone way.

Program Manager

Head of PR and Communications. Managed communications during Vodafone acquisition.

Corporate Communications Manager

Business coach and fractional CMO 👉 Helping B2B founders with clarity, structure and growth

I work with CEOs, B2B leaders and management teams to support their business growth 🎈

Having worked with 100+ businesses and far more leaders, I spend my days in the nuts of bolts of effective and fast-growing businesses.

I’ve compiled all my experience into my offer: leading from a compelling vision to effective execution.

- frameworks and systems that save you time and effort,
- proven GTM tactics for customer growth,
- 1:1 executive and business coaching. 

Business is a fantastic vehicle for personal and societal progress.

I care deeply about impactful business that drive change - and the people building them. 

As CMO and COO, I've grown startups for 15+ years. As the first person at Groupon Nordics, I spent 4 years as COO building the fastest-growing business of all time. 

Since then, I've coached more than 250 founders and leaders. 

How can we work together?
→ Founder & Exec Coach at 10Labs - Business mentoring + Programs [10labs.io - Send me a DM 👋]
→ Business coach at Sting - supporting brilliant tech founders [Sweden -> sting.co]

Focus areas: b2b, marketing, leadership, operations, business automation, AI, personal growth

MarketingLabs.io -> Fractional CMO & Marketing advisory for B2B Start/Scaleups

10labs.io -> Business growth programs for future-oriented business owners

Some clients: Strivr, Limina, Deedster, KlaraPapper, Innovation360, Berghs School of Communication, SSE Business Lab and Hyper Island.

Podspace

Director of Platform Services

Aniara

A startup that uses cloned voices to give authors a wider audience and more people access to literature.

Board Member

Relentless Method

Relentlessly building durable health and inner strength with AI-optimized training programs.

Venture Cup Sweden

Venture Cup was founded in 1998 by McKinsey & Company, together with Chalmers and Göteborg University, who saw a need to support entrepreneurs and the construction of new sustainable growth.

Amongst Venture Cup's former contestants you will find companies such as Hövding, Naked JuiceBar, LensWay and Parkster. 

The jury consists of entrepreneurs, venture capitalists, industry experts and more. The jury has great knowledge and extensive experience in starting and running businesses and making them grow.

Juror and advisor

PodX

Head of Commercial

Bonnierförlagen AB

Redaktionschef på Bokförlaget Forum

Sesamy

Director Books and Podcasts

Storytel

Country Manager Spain

Head of Global Content

Product Owner and Country Manager - Type & Tell

Create your own professional book with Bonnier's self-publishing service!

Product Manager - Type & Tell

Editor / Project Manager - Bokförlaget Forum

Editor / Project Manager - Albert Bonniers Förlag

A passionate leader with great references from startups and scaleups in Scandinavia and abroad. I have practiced my leadership skills as part of senior management since 2014, and as part of day-to-day operations where I have recruited and managed cross-functional teams within product development, user experience, metadata, content curation, online marketing, audio productions, royalty and licensing etc.

Being a strategic leader with experience as a Product Manager, Country Manager, Business Area Manager, I am all about setting clear goals and deliverables in close collaboration with my direct reports as well as management. With years of experience within business development and disruptive business models, I am assisting clients to build strategic capabilities and evaluate strategic positions. Other core skills of mine are communication, public speaking, negotiating partnerships and commercial agreements.

My innovative mindset and broad international network has allowed for an interesting career at startups and scaleups within Media / Entertainment / Tech. In my spare time I am contributing as a board member for selected startups, and as a juror and advisor for Venture Cup.

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