Cecilia Bratt

CBG Labs

Previous clients: Strivr, Limina, Deedster, Innovation360, Forte Labs (Building a Second Brain), Berghs School of Communication, KlaraPapper, SSE Business Lab and Hyper Island, as a trainer and fractional CMO.

In 2025, I'm focusing primarily on building 10Labs.

Founder

Sting

I get to meet and coach inspiring CEOs and courageous founders.

Helping startups find product-market fit faster 📈 Business coach in the Accelerate program. Sting is the leading ecosystem in the Nordics for startups with high growth potential.

Focus on scaling B2B SaaS, digital deep tech, fintech and edtech.

Business Coach

As expert coach in marketing, I was a resource for startups in their growth. Focus: Actionable GTM strategies.

Marketing Advisor

Pavilion

A global community for commercial growth operators in sales, marketing, customer success, and RevOps.

Member

Hyper Island

Business coach and advisor for blockchain project - AI Business Consultant Program

Business Advisor

DPOrganizer

B2B SaaS in data protection. 

I set up and grew marketing department, focusing on marketing automation, content strategy, customer journeys and events.

own business

Interim assignments as coach and consultant.

Engagements: MyAcademy, Picay, Sektion 3 for Spotify, and BuildFlow.

Coach & Consultant

Billogram

Groupon

After Groupon acquisition, I was COO Nordics. Headed up content & editorial, partner management, customer success, local marketing, business development and recruitment. 

I recruited for, and built up all departments, at most, responsible for 80+ people. At the time, Groupon was the fastest growing business ever.

Set up operations for MyCityDeal in Stockholm, Helsinki and Oslo.

Business Developer

Lehigh University

Mentor for 12 interns at a global leadership program at the Iacocca Institute with interns from 50+ countries.

Project Mentor / Coach

Wayfinder Systems

After the acquisition, I oversaw operations, comms, and integration projects. Set up new office in Malmö. Implemented the Vodafone way.

Program Manager

Head of PR and Communications. Managed communications during Vodafone acquisition.

Corporate Communications Manager

Business coach and fractional CMO 👉 Helping B2B founders with clarity, structure and growth

I work with CEOs, B2B leaders and management teams to support their business growth 🎈

Having worked with 100+ businesses and far more leaders, I spend my days in the nuts of bolts of effective and fast-growing businesses.

I’ve compiled all my experience into my offer: leading from a compelling vision to effective execution.

- frameworks and systems that save you time and effort,
- proven GTM tactics for customer growth,
- 1:1 executive and business coaching. 

Business is a fantastic vehicle for personal and societal progress.

I care deeply about impactful business that drive change - and the people building them. 

As CMO and COO, I've grown startups for 15+ years. As the first person at Groupon Nordics, I spent 4 years as COO building the fastest-growing business of all time. 

Since then, I've coached more than 250 founders and leaders. 

How can we work together?
→ Founder & Exec Coach at 10Labs - Business mentoring + Programs [10labs.io - Send me a DM 👋]
→ Business coach at Sting - supporting brilliant tech founders [Sweden -> sting.co]

Focus areas: b2b, marketing, leadership, operations, business automation, AI, personal growth

MarketingLabs.io -> Fractional CMO & Marketing advisory for B2B Start/Scaleups

10labs.io -> Business growth programs for future-oriented business owners

Some clients: Strivr, Limina, Deedster, KlaraPapper, Innovation360, Berghs School of Communication, SSE Business Lab and Hyper Island.

Lloyed Lobo

Boast

Cofounder & Board Member

Leveraging AI to provide R&D funding to help innovative companies fuel their growth. Visit boast.ai to learn more.

Cofounder & President

Plato

Plato is on a mission to help build better engineering leaders.

Board Member

Wishpond (TSXV:WISH)

All-in-one marketing platform to capture, nurture and convert qualified leads into new customers without breaking your bank.

Traction (https://tractionconf.io)

Traction is a global community of more than 100,000 entrepreneurs and innovators. We bring leaders behind the fastest-growing companies to share business advice via webinars, podcasts, meetups, retreats, and conferences.

We've had Founders and CXOs from Atlassian, Shopify, Twilio, LinkedIn, Slack, HubSpot, MongoDB, Y-combinator, and many more at our events. 

🌐 Website: http://www.tractionconf.io
📺 YouTube: https://www.youtube.com/c/TractionConf
🎙️Spotify: https://spoti.fi/3grEwKb
🎙️Apple: https://apple.co/3J7k8Kz
🎙️Google: https://bit.ly/3rww8PE

Cofounder

Boast Capital

R&D tax credit/ SR&ED consulting firm. This became Boast.AI

Co-Founder/ Partner

Speakeasy.co

Speakeasy makes every sales rep a top performer by removing the grunt work from their day and guiding them through the selling process. We're backed by Bessemer Ventures and Salesforce Ventures. 

I did a bit of everything including, finding early customers to understand their needs and validate the market, helping define the product vision and roadmap based on customer needs, testing out marketing channels, closing our first paid customers etc.

Go-to-market, product

Automaticly

Automaticly is a chatbot on Zendesk that looks at incoming customer queries and responds like a real human using artificial intelligence. More at zendesk.com/apps/automaticly or automaticly.co

Co-Founder

Plug and Play Tech Center

I helped source Canadian pre-seed investments, and managed the company's overall Canadian launch.

Venture Partner

UP Global

Startup Next, powered by Techstars and Google for Entrepreneurs, is the #1 startup pre-acceleration program in the world. I ran two cohorts of the program in San Francisco, helping startups through customer development, prioritizing customers needs, building minimum viable products, refining minimum viable products based on customer feedback, and getting early traction.

Startup Weekend is a 54-hour event where hackers, hustlers and hipsters come together to share ideas, form teams, create products, and launch startups. I facilitated 12 startup weekends in different cities from San Francisco to Malaysia.

Instructor and Facilitator

Ticketleap

Head of Sales & Marketing

WSJ Bestselling Author, From Grassroots to Greatness | Cofounder, Boast.AI & Traction | If you build a COMMUNITY you won't become a COMMODITY

Cofounded and helped bootstrap Boast.AI to 8 figures ARR. Boast is a fintech platform that provides businesses with R&D and Innovation funding.
 
Cofounded and helped bootstrap Traction to more than 100,000 entrepreneurs and innovators. Traction is a global community that brings leaders behind the fastest-growing companies such as Shopify, Atlassian, Twilio, MailChimp, Github, Intercom, Calendly, Zapier, and more to share learnings on how to build and scale companies via podcasts, meetups, retreats, and conferences.

Prior to Boast.AI and Traction, I ran product and go-to-market for a number of early stage startups.

I’ve been involved in the US and Canadian startup ecosystem for more than 15 years as an entrepreneur, community builder, and angel investor. 

I’m a software engineer by education, community builder by passion.

I love taking things from 0 to 1. 

My purpose in life is to bring people together to create a big impact 🚀
 
More at:

YouTube: https://youtube.com/@StartupTraction/videos
Spotify: https://open.spotify.com/show/6twRL8X8D4CQq9yaazkvuM
Apple: https://podcasts.apple.com/us/podcast/traction/id1595806788
Website: https://tractionconf.io
Podcast features: https://tinyurl.com/LoboPodcasts

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Cecilia Bratt

Lloyed Lobo

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