Cecilia Bratt

CBG Labs

Previous clients: Strivr, Limina, Deedster, Innovation360, Forte Labs (Building a Second Brain), Berghs School of Communication, KlaraPapper, SSE Business Lab and Hyper Island, as a trainer and fractional CMO.

In 2025, I'm focusing primarily on building 10Labs.

Founder

Sting

I get to meet and coach inspiring CEOs and courageous founders.

Helping startups find product-market fit faster 📈 Business coach in the Accelerate program. Sting is the leading ecosystem in the Nordics for startups with high growth potential.

Focus on scaling B2B SaaS, digital deep tech, fintech and edtech.

Business Coach

As expert coach in marketing, I was a resource for startups in their growth. Focus: Actionable GTM strategies.

Marketing Advisor

Pavilion

A global community for commercial growth operators in sales, marketing, customer success, and RevOps.

Member

Hyper Island

Business coach and advisor for blockchain project - AI Business Consultant Program

Business Advisor

DPOrganizer

B2B SaaS in data protection. 

I set up and grew marketing department, focusing on marketing automation, content strategy, customer journeys and events.

own business

Interim assignments as coach and consultant.

Engagements: MyAcademy, Picay, Sektion 3 for Spotify, and BuildFlow.

Coach & Consultant

Billogram

Groupon

After Groupon acquisition, I was COO Nordics. Headed up content & editorial, partner management, customer success, local marketing, business development and recruitment. 

I recruited for, and built up all departments, at most, responsible for 80+ people. At the time, Groupon was the fastest growing business ever.

Set up operations for MyCityDeal in Stockholm, Helsinki and Oslo.

Business Developer

Lehigh University

Mentor for 12 interns at a global leadership program at the Iacocca Institute with interns from 50+ countries.

Project Mentor / Coach

Wayfinder Systems

After the acquisition, I oversaw operations, comms, and integration projects. Set up new office in Malmö. Implemented the Vodafone way.

Program Manager

Head of PR and Communications. Managed communications during Vodafone acquisition.

Corporate Communications Manager

Business coach and fractional CMO 👉 Helping B2B founders with clarity, structure and growth

I work with CEOs, B2B leaders and management teams to support their business growth 🎈

Having worked with 100+ businesses and far more leaders, I spend my days in the nuts of bolts of effective and fast-growing businesses.

I’ve compiled all my experience into my offer: leading from a compelling vision to effective execution.

- frameworks and systems that save you time and effort,
- proven GTM tactics for customer growth,
- 1:1 executive and business coaching. 

Business is a fantastic vehicle for personal and societal progress.

I care deeply about impactful business that drive change - and the people building them. 

As CMO and COO, I've grown startups for 15+ years. As the first person at Groupon Nordics, I spent 4 years as COO building the fastest-growing business of all time. 

Since then, I've coached more than 250 founders and leaders. 

How can we work together?
→ Founder & Exec Coach at 10Labs - Business mentoring + Programs [10labs.io - Send me a DM 👋]
→ Business coach at Sting - supporting brilliant tech founders [Sweden -> sting.co]

Focus areas: b2b, marketing, leadership, operations, business automation, AI, personal growth

MarketingLabs.io -> Fractional CMO & Marketing advisory for B2B Start/Scaleups

10labs.io -> Business growth programs for future-oriented business owners

Some clients: Strivr, Limina, Deedster, KlaraPapper, Innovation360, Berghs School of Communication, SSE Business Lab and Hyper Island.

Avokaado

Avokaado transcends conventional LegalOps and business contract management with its revolutionary aDoc, reshaping the way we perceive and interact with documents.

Head of Growth

Single.Earth

Making nature protection a part of daily life.

Single.Earth tokenizes nature for its ecological value and essential ecosystem services, capturing their merit in nature-based MERIT tokens. To enable tokenization and monitoring of natural assets, Single.Earth has created a Digital Twin of Earth. It combines satellite data, big data analysis, and machine learning to create a digital representation of the world’s nature: assessing the intact forest area and its ecological features (gross CO2 removal, carbon stocks, and biodiversity).

Our global team of scientists and innovators is on a mission to mitigate climate change and biodiversity loss by making nature protection accessible and profitable for all. Ultimately, we strive to accelerate the transition to a green economy by introducing the green currency MERIT that explicitly acknowledges the dependence of all economic activity and human well-being on nature.

Head of Marketing

Relancer

Relancer is a marketplace that helps companies work with expert recruiters, easily and on-demand. Instead of spending your time and nerves on guessing which recruiter can deliver expected results, Relancer matches the best-suited recruiters with your hiring challenges.

CMO, co-founder

Vok is a 4-wheeled cargo bike designed for busy cities and efficient deliveries. Engineered from the ground up to be a sustainable mobility solution with a high focus on durability, cost-efficiency, and environmental impact. Modular design makes it easy to customize, upgrade, and re-purpose. Driving Vok, you will no longer worry about traffic jams, accessibility, bad weather, insufficient cargo space, huge maintenance costs, or overheating our planet.

Visiting CMO

Scoro

Scoro is the most comprehensive business management solution for creative and professional services. It helps to streamline work and eliminate routine tasks to ensure a business runs as smoothly and efficiently as possible – from sales right through to billing.

My responsibilities included: building a process for lifecycle marketing, renewing the email marketing strategy and implementing new tools

Lifecycle Marketing Manager

My various responsibilities included: content marketing, employer branding collateral with People Operations, email marketing, social media management, review sites management, event marketing.

Digital Marketing Specialist

Weps Global Ltd

Building a digital marketing strategy from scratch for an Estonian startup. Part of Tehnopol Startup Incubator in Tallinn & Axel Springer Plug'n'Play Program10 in Berlin.

Creating a website with Weps is easy, quick and affordable, because of the innovational chatbot onboarding experience and intuitive CMS. Say goodbye to drag & drop and templates - answer simple questions and Weps creates your website only in 2 minutes on any device.

Growth Marketing Manager

Hals Interiors OÜ

Hals Interiors is an importer and wholesaler of premium sanitary and interior design products representing over 40 brands in Estonia and the Baltics. 

My responsibilities included: brand management (overseeing the development of marketing materials and managing distribution channels), B2B sales and relationship management

Sales & Marketing Manager

Student Council of TSEBA

Managing the "The Business Students Career project" was a great experience – inspiring & helping students (and myself) find their career paths and future visions of a great workplace. We organised visits to various companies relevant to the Business Administration studies – banking, audit and accounting, marketing & creative, start-ups and more.

Project Manager

AS eCSD Expert (Nasdaq OMX Baltic)

AS eCSD Expert is a Nasdaq OMX Baltic subsidiary, which provides services for Annual General Meeting management in Estonia.

Administrative Assistant

Sellit OÜ

Sellit OÜ is the first Estonian sales agency. 
My tasks included: direct sales (B2C) and sales analysis

Sales Representative

As a hands-on growth strategist with a passion for propelling interesting ventures to new heights, I've spent the past 10 years in the trenches of marketing, sales, and product development. I've even had the privilege of wearing the founder's hat myself. This multidimensional experience has shaped my understanding of growth dynamics across various teams and org maturity stages.

I am driven by curiosity, a hunger for life-long learning, and passion for making a meaningful impact.

Always up to talk about growth, marketing, sustainability, and startups. Feel free to shoot me a message. 📩

digital marketing | growth marketing | data & tracking | email marketing | marketing design | sales collateral & ABM | advertising & PPC | B2B & B2C | copywriting | content marketing | web, landing pages, CRO | prototyping and validation | product marketing | positioning | market & customer research | B2B sales playbooks and customer development

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Cecilia Bratt

Liisi Ruuse

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