Cecilia Bratt

CBG Labs

Previous clients: Strivr, Limina, Deedster, Innovation360, Forte Labs (Building a Second Brain), Berghs School of Communication, KlaraPapper, SSE Business Lab and Hyper Island, as a trainer and fractional CMO.

In 2025, I'm focusing primarily on building 10Labs.

Founder

Sting

I get to meet and coach inspiring CEOs and courageous founders.

Helping startups find product-market fit faster 📈 Business coach in the Accelerate program. Sting is the leading ecosystem in the Nordics for startups with high growth potential.

Focus on scaling B2B SaaS, digital deep tech, fintech and edtech.

Business Coach

As expert coach in marketing, I was a resource for startups in their growth. Focus: Actionable GTM strategies.

Marketing Advisor

Pavilion

A global community for commercial growth operators in sales, marketing, customer success, and RevOps.

Member

Hyper Island

Business coach and advisor for blockchain project - AI Business Consultant Program

Business Advisor

DPOrganizer

B2B SaaS in data protection. 

I set up and grew marketing department, focusing on marketing automation, content strategy, customer journeys and events.

own business

Interim assignments as coach and consultant.

Engagements: MyAcademy, Picay, Sektion 3 for Spotify, and BuildFlow.

Coach & Consultant

Billogram

Groupon

After Groupon acquisition, I was COO Nordics. Headed up content & editorial, partner management, customer success, local marketing, business development and recruitment. 

I recruited for, and built up all departments, at most, responsible for 80+ people. At the time, Groupon was the fastest growing business ever.

Set up operations for MyCityDeal in Stockholm, Helsinki and Oslo.

Business Developer

Lehigh University

Mentor for 12 interns at a global leadership program at the Iacocca Institute with interns from 50+ countries.

Project Mentor / Coach

Wayfinder Systems

After the acquisition, I oversaw operations, comms, and integration projects. Set up new office in Malmö. Implemented the Vodafone way.

Program Manager

Head of PR and Communications. Managed communications during Vodafone acquisition.

Corporate Communications Manager

Business coach and fractional CMO 👉 Helping B2B founders with clarity, structure and growth

I work with CEOs, B2B leaders and management teams to support their business growth 🎈

Having worked with 100+ businesses and far more leaders, I spend my days in the nuts of bolts of effective and fast-growing businesses.

I’ve compiled all my experience into my offer: leading from a compelling vision to effective execution.

- frameworks and systems that save you time and effort,
- proven GTM tactics for customer growth,
- 1:1 executive and business coaching. 

Business is a fantastic vehicle for personal and societal progress.

I care deeply about impactful business that drive change - and the people building them. 

As CMO and COO, I've grown startups for 15+ years. As the first person at Groupon Nordics, I spent 4 years as COO building the fastest-growing business of all time. 

Since then, I've coached more than 250 founders and leaders. 

How can we work together?
→ Founder & Exec Coach at 10Labs - Business mentoring + Programs [10labs.io - Send me a DM 👋]
→ Business coach at Sting - supporting brilliant tech founders [Sweden -> sting.co]

Focus areas: b2b, marketing, leadership, operations, business automation, AI, personal growth

MarketingLabs.io -> Fractional CMO & Marketing advisory for B2B Start/Scaleups

10labs.io -> Business growth programs for future-oriented business owners

Some clients: Strivr, Limina, Deedster, KlaraPapper, Innovation360, Berghs School of Communication, SSE Business Lab and Hyper Island.

JH ADVISORY AB

Introducing my consulting offer:

🌏 Drive impact: partner with me as an interim Communications Manager, interim C-suite manager, or on ad-hoc projects within communications, marketing, and management. Not limited to just a few ideas 👆🏿

💡 Engage audiences: I will create captivating narratives that deeply resonate, showcasing your vision, values, and impact. Don't shy away if you're a company within a stigmatized area. I am eager to hear more.

📈 Accelerate growth: let's position your brand for enhanced visibility and engagement. Building a brand, your customers love based on a great product or service ❤️

🏆 Gain recognition: let's benefit from my extensive network of CEOs, influential voices, and investors.

🔑 Co-founder brands: amplify your unique brand as a founder or key employee through a personalized approach.

Let's chat 👋🏽

Strategic Advisor & Consultant 

Impact Loop

Columnist

Elonroad

Chief Communications & Marketing Officer

Coupleness

Active Love is the concept that drives me. It is the idea that we can actively invest in our relationships. Sometimes, good relationships can happen. But, great relationships require effort and attention. Like your personal wellness, your relationship must be considered and tended to. Active Love is about recognizing that there are habits, practices, and activities you can do to strengthen your relationship.

- Established foundational processes for business operations.
- Created and implemented our mission, vision, and values.
- Raised > $1 million in funding and was responsible for maintaining investor relationships.
- Communicated business performance, forecasts, and strategies to investors.
- Launched app to a global market + 80 000 downloads.
- Cultivated relational-thinking company culture.
- + 80 articles in The Guardian, Elle and Sifted etc.

Chief Executive Officer & co-founder

Stiftelsen Diversify

During my tenure on the Board of Directors at the Diversify Foundation, I was committed to advancing our mission of fostering diversity and dynamism in the future labor market. The foundation's primary goal is to manage and develop assets, including shares in Just Arrived AB, to support initiatives that improve access to employment for marginalized groups, such as newly arrived immigrants. We worked to create, implement, and protect innovative solutions that empower individuals to achieve self-sufficiency and enhance overall market inclusivity. Our efforts were rooted in a strong commitment to making a meaningful social impact, while remaining both politically and religiously neutral.

Member Board of Directors

Porrfri Barndom

Founded by four parents in Nacka #porrfribarndom is growing as an NGO and movement.  Working on a open source platform for digital immigrants with facts and concrete tools for successfull interaction with digital natives, based on their need for support and help. Our goal is to reduce the negative health consequences of digitalization and pornography in the short and long run. Our aim is for #porrfribarndom's work to contribute to increased gender equality in society as well.

Pushing two major petitions to drive positive change including "Nationellt upprop för porrfria förskolor och skolor" aiming for porn free preschools and schools as well as age verification on online porn with "Inför åldersverifikation på nätporr".

- + 80 000 people signing the petitions
- 7/8 parties supporting "Nationellt upprop för porrfria förskolor och skolor" 
- > 10 million people reach in media
- In dialogue with parents, politicians, influencers, experts and the telecom industry amongst others on how to create change
- + 1,5 million sek in raised funds
- Nominated to "Svenska Hjältar" by Aftonbladet
- Nominated to Årets Inspiratörs mama by Mama
- Nominated to Svenska Jämställdhetspriset 2018
- Finalist in Surfa Lugnt priset 2019

As a social entrepreneur working on everything including strategy, broken computers, raising funds, carving out the scoop for the open source platform, implementing routines and policies for the organization, reporting, advocacy, communications and public speaking. The list could be longer.

#porrfribarndom is addressing the public health crisis of the digital age. Please check us out www,porrfribarndom.se

Head of operations & co-founder

Reach For Change

Reach for Change is a non-profit organisation and we believe that social entrepreneurship has the power to create lasting, systematic change for children. Reach for Change invests in social entrepreneurs who have; a strong desire to promote children’s rights, an innovative idea to change the world for children, and the passion and the drive to create this change. They are given salary funding and coaching in our Incubator program, and are matched with advisors and experts from a network of companies.

HIGHLIGHTS
- Developed and secured funding for a major project on integration in Sweden

RESPONSIBILITIES
- Implementing global partnerships & central fundraising program (3 continents and 18 countries)
- Driving new business & creating synergies in collaborative environments
- Program development and SDG implementation

Global Manager Partnerships & Fundraising

UNHCR & Sweden for UNHCR

UNHCR is mandated to lead and co-ordinate international action to protect refugees and resolve refugee problems worldwide. Refugees are people just like you and me. Though they are faced with a grim choice - stay and die, or flee and risk imprisonment, rape, torture and forced recruitment by armed groups.

HIGHLIGHTS
• Secured increase of new funding for refugees with 180%  in first year of my role 
• Was a driving force behind the launch of the global campaign Time to Act, advocacy and funding for  Syrian refugee children's  access to education
•  Secured funding from Swedish PostcodeLottery together with Clowns without Borders, enabling Syrian refugee children in Lebanon access school through "Skola och skratt"​. Acts as project manager of "Skola och skratt", implementing the program in Lebanon
• Conducted high profile field missions securing assets for use in social media and printed press 

RESPONSIBILITIES
To maximize income for Sweden for UNHCR/UNHCR and develop partnerships within the private sector including foundations, corporates and philanthropy (see a variety of partners listed below). Strategy and business development. Human resources: 1 direct report. 

• IKEA, Swedish Postcode Lottery, Carpe Vitam, Husqvarna Group, Lindex, Wallenstam, Water for all foundation and Af Jochnick Foundation.

Manager Corporate Relations & Foundations

White & Case

White & Case is an international law firm that serves companies, governments and financial institutions.

HIGHLIGHTS
• Implemented the new brand strategy 
• Implemented SalesForce (CRM system)

RESPONSIBILITIES
Responsible for business development, marketing, communications, CSR  and employer branding within the Swedish market. Part of the management group, with budget responsibility and staff responsibility, one direct report.

Marketing Manager

E.ON

E.ON is one of the world's largest investor-owned power and gas companies.

HIGHLIGHTS 
• Through market insight I developed and launched a new Nordic sponsorship strategy, linked to the overall corporate strategy. New interfaces were implemented between business units. Main goals to position E.ON as a sustainable company and to increase E.ON’s like-ability and net promotor score. 
• Coordinated all partnerships and events within the Nordics delivering truly successful events such as the B2B event Melodifestivalen, the opening of Öresundsverket and the inauguration of Caspar David Fredidrich at Nationalmuseum 

RESPONSIBILITIES
Developed sponsoring and events as a platform for communication and business development and managed the strategic direction of activation of existing partnerships. Budget and staff responsibility - from 2010 three direct reports and part of management group.

Manager Sponsoring and Event

HIGHLIGHTS
• Managed E.ON’s most important B2B activity introducing the new CEO through the concept “Bli klimatsmart i köket and Melodifestivalen” with an all time high rating on the event

RESPONSIBILITIES
Focal person for various partnerships focusing on CSR, including culture and sports. Developed project ideas together with partners and monitored and followed up non-profit partnerships. involving stakeholders such as employees and customers. Examples of partnerships:

• Save the Children, Energy For Children, Nattvandring.nu, Swedish Football Association, Swedish Swimming Federation (swimming ability), Anna Lindberg, Stockholm Marathon, Moderna Museet (Museum of Modern Arts), Gothenburg Opera House, Årets Kock (Chef of the Year) and Melodifestivalen (The Swedish Song Contest

Project Leader Sponsoring, Events and CSR

Recruited as one of five, out of 1700 applicants to E.ON Graduate Program (18 months). The program is focusing on developing young talents into future leaders. Main responsibilities: diversity policies, HR assignments, CSR reporting, CSR projects (fuel poverty), sponsoring and customer complaints & commitment.

Trainee E.ON Graduate Program

HIGHLIGHTS
• Implemented new KPIs  

RESPONSIBILITIES
Led the department’s short and long term strategic planning process as well as different projects within fuel poverty and vulnerable customers such as community Winterhelp.

I'm the glue between tech, humanity, and profitability. Co-founder x 2 and an award-winning empathic leader who motivates and inspires. I am committed to companies that build a sustainable business through disruptive innovation and authenticity.  

I am agnostic and have experience working with startups, multinational companies, and the United Nations. 

I have 18 years of experience in strategic and operational communication and company building. I have successfully built and developed companies and brands for stigmatized and low-interest products in various industries, such as health tech, clean tech, and the UN. 

I understand complex problems and transform insights into credible and engaging communication. I support founders to bounce things with - highs and lows.

Are you an impact business and need help with communications, company building, or a dedicated board member? Let’s chat.

FEATURES & AWARDS

🍎 Five features by Apple: Apps We Love, Local Apps We Love, Your Best Self, New Apps We Love, Created by Visionary Women.
🏆 Marketer of the Year top 10 by LinkedIn
🔥 The 100 women of the year by Expressen, Hottest European seed investments by Sifted, etc.
📌 Etc.

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Cecilia Bratt

Jenny Holmström

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