Cecilia Bratt

CBG Labs

Previous clients: Strivr, Limina, Deedster, Innovation360, Forte Labs (Building a Second Brain), Berghs School of Communication, KlaraPapper, SSE Business Lab and Hyper Island, as a trainer and fractional CMO.

In 2025, I'm focusing primarily on building 10Labs.

Founder

Sting

I get to meet and coach inspiring CEOs and courageous founders.

Helping startups find product-market fit faster 📈 Business coach in the Accelerate program. Sting is the leading ecosystem in the Nordics for startups with high growth potential.

Focus on scaling B2B SaaS, digital deep tech, fintech and edtech.

Business Coach

As expert coach in marketing, I was a resource for startups in their growth. Focus: Actionable GTM strategies.

Marketing Advisor

Pavilion

A global community for commercial growth operators in sales, marketing, customer success, and RevOps.

Member

Hyper Island

Business coach and advisor for blockchain project - AI Business Consultant Program

Business Advisor

DPOrganizer

B2B SaaS in data protection. 

I set up and grew marketing department, focusing on marketing automation, content strategy, customer journeys and events.

own business

Interim assignments as coach and consultant.

Engagements: MyAcademy, Picay, Sektion 3 for Spotify, and BuildFlow.

Coach & Consultant

Billogram

Groupon

After Groupon acquisition, I was COO Nordics. Headed up content & editorial, partner management, customer success, local marketing, business development and recruitment. 

I recruited for, and built up all departments, at most, responsible for 80+ people. At the time, Groupon was the fastest growing business ever.

Set up operations for MyCityDeal in Stockholm, Helsinki and Oslo.

Business Developer

Lehigh University

Mentor for 12 interns at a global leadership program at the Iacocca Institute with interns from 50+ countries.

Project Mentor / Coach

Wayfinder Systems

After the acquisition, I oversaw operations, comms, and integration projects. Set up new office in Malmö. Implemented the Vodafone way.

Program Manager

Head of PR and Communications. Managed communications during Vodafone acquisition.

Corporate Communications Manager

Business coach and fractional CMO 👉 Helping B2B founders with clarity, structure and growth

I work with CEOs, B2B leaders and management teams to support their business growth 🎈

Having worked with 100+ businesses and far more leaders, I spend my days in the nuts of bolts of effective and fast-growing businesses.

I’ve compiled all my experience into my offer: leading from a compelling vision to effective execution.

- frameworks and systems that save you time and effort,
- proven GTM tactics for customer growth,
- 1:1 executive and business coaching. 

Business is a fantastic vehicle for personal and societal progress.

I care deeply about impactful business that drive change - and the people building them. 

As CMO and COO, I've grown startups for 15+ years. As the first person at Groupon Nordics, I spent 4 years as COO building the fastest-growing business of all time. 

Since then, I've coached more than 250 founders and leaders. 

How can we work together?
→ Founder & Exec Coach at 10Labs - Business mentoring + Programs [10labs.io - Send me a DM 👋]
→ Business coach at Sting - supporting brilliant tech founders [Sweden -> sting.co]

Focus areas: b2b, marketing, leadership, operations, business automation, AI, personal growth

MarketingLabs.io -> Fractional CMO & Marketing advisory for B2B Start/Scaleups

10labs.io -> Business growth programs for future-oriented business owners

Some clients: Strivr, Limina, Deedster, KlaraPapper, Innovation360, Berghs School of Communication, SSE Business Lab and Hyper Island.

Monterro

Monterro is a hands-on growth investor, focusing on scaling up Nordic B2B SaaS firms. Primarily, I assist our portfolio companies with senior recruitments and run talent management activities. Always happy to connect with talent in this exciting space - don't hesitate to get in touch!

Talent Manager

Sveriges Radio

Rekryteringschef / Head of Recruitment

Strategic & operational role, including:
- Managing end to end recruitment processes for a broad range of roles (management & key specialists in broadcasting as well as tech/IT)
- Providig strategic and operational support to HR partners & hiring managers
- Developing & optimising SRs recruitment process & talent management practices 
- Close collaboration with EB, L&D and D&I colleagues 

Sveriges Radio is Sweden's national publicly funded radio broadcaster. I belong to the central HR function, working towards the whole organisation (2000+ employees across Sweden). 

Other fun facts:
- 2021 we're ranked among the top 3 most attractive employers in Sweden (Randstad survey) 
- Each week, we have over 7 million listeners & our podcasts are consistently in the Swedish top 10
- Several of our mobile broadcasting solutions are based on bleeding edge technology, inspiring industry colleagues from all around the world

Rekryteringsansvarig

Talentia AB

As a partner, I divided my time between managing recruitment processes & co-managing the firm. 

Typical Assignments: Search/Recruitment of Senior specialists or CxOs | Second Opinion | HR Due Diligence    

Clients: Tech & Startups, Real Estate, Engineering & Construction 

Additional responsibilities & skills: 
-Sales, Key Account Management
-Managing development projects (website www.talentia.se and candidate evaluation tool TalentiaTool, in which we redesigned an internal tool to double as a SaaS)  
-Marketing (e.g. producing and/or managing content production for website, social media, pitches, and more)
-Sounding board to founders of portfolio companies (when I left the firm we had invested in four exciting startups, in HR, sales & marketing tech) 

Talentia is a member of global international executive search alliance InterSearch. I was a regional Sub-leader in the Diversity & Inclusion practice group (2018 - 2020). Talentia was also Rocket Fuel partner to Norrsken House.

Partner

SE Forum

SE Forum is a not-for-profit membership organisation working to promote, inspire and empower social entrepreneurship and social entrepreneurs. 

SE-Forum's board is strategic & operational. Activities I participated in ranged from selecting entrepreneurs for our flagship business acceleration programme and fundraising, to contributing to the long-term development of the organisation's purpose & structure.

www.se-forum.se

Board Member

Talentia

- HR advisory
- Recruitment (management & senior specialist positions)
- Second opinion/Assessments
- HR due diligence
- Account management & budget responsibility
- Managing Talentia award Intrapreneur of the Year 
- Managing talent network Talent for Growth (intrapreneurial students & YPs)

Specialties: Construction & Engineering |  Management  

www.talentia.se

HR Consultant

Markets Speaking AB

Markets Speaking AB was an international market research company focusing on sub-Saharan African markets. The company provided updated and cross-validated market information to support decisions regarding: 

-Market Entry & Roll-Out Strategy
-Business & Product Development 
-Advertising Strategies
-Non-Profit Interventions and Programs

Markets Speaking's clients ranged from global giants (incl. a GAFA firm), where we provided strategic and operational support in roll-outs, to helping local businesses gain insights about their brand. During a few fast-paced years, we (three founders - one Ghanaian and two Swedish) employed ~50 students in our projects and delivered reports from the following markets: Ghana, Nigeria, Kenya, Tanzania and Ethiopia.

(Today, Markets Speaking operates from Ghana and is owned locally. It continues to serve companies expanding in Africa.)

Founder/CEO

Profile peaks:
- Strategic & operational HR (primarily acquiring, assessing & developing talent) 
- Business development & innovation 
- International professional experience (Nordics & W+E Africa)
- Leadership 

My primary strength is that I have an eye for connecting the dots. I believe labels, jargon and specialisation limit our ability to understand and act on potential, ideas or business opportunities. I think this ability helps me add value in a wide range of industries - e.g. the startup scene, media, construction, renewables, real estate, medtech, finance in numerous cultural settings.

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Cecilia Bratt

Geraldine von Celsing

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