Cecilia Bratt

CBG Labs

Previous clients: Strivr, Limina, Deedster, Innovation360, Forte Labs (Building a Second Brain), Berghs School of Communication, KlaraPapper, SSE Business Lab and Hyper Island, as a trainer and fractional CMO.

In 2025, I'm focusing primarily on building 10Labs.

Founder

Sting

I get to meet and coach inspiring CEOs and courageous founders.

Helping startups find product-market fit faster 📈 Business coach in the Accelerate program. Sting is the leading ecosystem in the Nordics for startups with high growth potential.

Focus on scaling B2B SaaS, digital deep tech, fintech and edtech.

Business Coach

As expert coach in marketing, I was a resource for startups in their growth. Focus: Actionable GTM strategies.

Marketing Advisor

Pavilion

A global community for commercial growth operators in sales, marketing, customer success, and RevOps.

Member

Hyper Island

Business coach and advisor for blockchain project - AI Business Consultant Program

Business Advisor

DPOrganizer

B2B SaaS in data protection. 

I set up and grew marketing department, focusing on marketing automation, content strategy, customer journeys and events.

own business

Interim assignments as coach and consultant.

Engagements: MyAcademy, Picay, Sektion 3 for Spotify, and BuildFlow.

Coach & Consultant

Billogram

Groupon

After Groupon acquisition, I was COO Nordics. Headed up content & editorial, partner management, customer success, local marketing, business development and recruitment. 

I recruited for, and built up all departments, at most, responsible for 80+ people. At the time, Groupon was the fastest growing business ever.

Set up operations for MyCityDeal in Stockholm, Helsinki and Oslo.

Business Developer

Lehigh University

Mentor for 12 interns at a global leadership program at the Iacocca Institute with interns from 50+ countries.

Project Mentor / Coach

Wayfinder Systems

After the acquisition, I oversaw operations, comms, and integration projects. Set up new office in Malmö. Implemented the Vodafone way.

Program Manager

Head of PR and Communications. Managed communications during Vodafone acquisition.

Corporate Communications Manager

Business coach and fractional CMO 👉 Helping B2B founders with clarity, structure and growth

I work with CEOs, B2B leaders and management teams to support their business growth 🎈

Having worked with 100+ businesses and far more leaders, I spend my days in the nuts of bolts of effective and fast-growing businesses.

I’ve compiled all my experience into my offer: leading from a compelling vision to effective execution.

- frameworks and systems that save you time and effort,
- proven GTM tactics for customer growth,
- 1:1 executive and business coaching. 

Business is a fantastic vehicle for personal and societal progress.

I care deeply about impactful business that drive change - and the people building them. 

As CMO and COO, I've grown startups for 15+ years. As the first person at Groupon Nordics, I spent 4 years as COO building the fastest-growing business of all time. 

Since then, I've coached more than 250 founders and leaders. 

How can we work together?
→ Founder & Exec Coach at 10Labs - Business mentoring + Programs [10labs.io - Send me a DM 👋]
→ Business coach at Sting - supporting brilliant tech founders [Sweden -> sting.co]

Focus areas: b2b, marketing, leadership, operations, business automation, AI, personal growth

MarketingLabs.io -> Fractional CMO & Marketing advisory for B2B Start/Scaleups

10labs.io -> Business growth programs for future-oriented business owners

Some clients: Strivr, Limina, Deedster, KlaraPapper, Innovation360, Berghs School of Communication, SSE Business Lab and Hyper Island.

PianoTV

In charge of business strategy, landing page design, course development, increasing email news subscribers, community management.

Product Marketing Manager

DoorDash

-Develop Go-To-Market strategy for Dasher safety tools
-Gather product feedback and audience insights by conducting user interviews. 
-Lead cross-collaboration across product, engineering, CRM, and public policy teams to launch new products
-Monitor and create marketing campaign performance reports to track success metrics.
-Provide data driven insights for product marketing improvements to business leadership teams.

Coursera

-Create and execute consumer Go-to-Market (GTM) strategy for 4 global industry partners.
-Led B2C marketing campaign to launch a new product line of 500+ new content.
-Launched co-branded product launch campaign to generate 100k leads.
-Perform product market fit analysis by developing user persona, identifying needs, prioritizing features, and outlining enrollment journey.
-Manage collaboration across product, engineering, and industry partnerships teams to meet launch deadlines.  
-Monitor and create campaign performance reports to track success metrics.
-Provide data driven insights for product marketing improvements to business leadership teams.

Partner and Product Marketing Associate

After Car Accidents

Created lead generation website (www.after-car-accidents.com) for auto insurance claims.

Key Achievements: 
Over 1.5 million unique visitors from search engines.
Published over 400 articles.
Over 125,000 views on youtube. 
Over 100,000 insurance claims lead.

ClipVo

Manage a team of 2 software developers. In charge of marketing and user acquisition.

Project Manager

Vegan Cooking Challenge

Created a course to teach vegan cooking in 30 days

General Motors

Software Engineer

Creative and data-driven entrepreneur with 10+ years product marketing experience at identifying promotional opportunities, implementing cost-effective campaigns and performing extensive market analysis and research in the Business to Consumer (B2C) industry.

taplio

The Battle

Cecilia Bratt

Azmat Latif

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