Cecilia Bratt

CBG Labs

Previous clients: Strivr, Limina, Deedster, Innovation360, Forte Labs (Building a Second Brain), Berghs School of Communication, KlaraPapper, SSE Business Lab and Hyper Island, as a trainer and fractional CMO.

In 2025, I'm focusing primarily on building 10Labs.

Founder

Sting

I get to meet and coach inspiring CEOs and courageous founders.

Helping startups find product-market fit faster 📈 Business coach in the Accelerate program. Sting is the leading ecosystem in the Nordics for startups with high growth potential.

Focus on scaling B2B SaaS, digital deep tech, fintech and edtech.

Business Coach

As expert coach in marketing, I was a resource for startups in their growth. Focus: Actionable GTM strategies.

Marketing Advisor

Pavilion

A global community for commercial growth operators in sales, marketing, customer success, and RevOps.

Member

Hyper Island

Business coach and advisor for blockchain project - AI Business Consultant Program

Business Advisor

DPOrganizer

B2B SaaS in data protection. 

I set up and grew marketing department, focusing on marketing automation, content strategy, customer journeys and events.

own business

Interim assignments as coach and consultant.

Engagements: MyAcademy, Picay, Sektion 3 for Spotify, and BuildFlow.

Coach & Consultant

Billogram

Groupon

After Groupon acquisition, I was COO Nordics. Headed up content & editorial, partner management, customer success, local marketing, business development and recruitment. 

I recruited for, and built up all departments, at most, responsible for 80+ people. At the time, Groupon was the fastest growing business ever.

Set up operations for MyCityDeal in Stockholm, Helsinki and Oslo.

Business Developer

Lehigh University

Mentor for 12 interns at a global leadership program at the Iacocca Institute with interns from 50+ countries.

Project Mentor / Coach

Wayfinder Systems

After the acquisition, I oversaw operations, comms, and integration projects. Set up new office in Malmö. Implemented the Vodafone way.

Program Manager

Head of PR and Communications. Managed communications during Vodafone acquisition.

Corporate Communications Manager

Business coach and fractional CMO 👉 Helping B2B founders with clarity, structure and growth

I work with CEOs, B2B leaders and management teams to support their business growth 🎈

Having worked with 100+ businesses and far more leaders, I spend my days in the nuts of bolts of effective and fast-growing businesses.

I’ve compiled all my experience into my offer: leading from a compelling vision to effective execution.

- frameworks and systems that save you time and effort,
- proven GTM tactics for customer growth,
- 1:1 executive and business coaching. 

Business is a fantastic vehicle for personal and societal progress.

I care deeply about impactful business that drive change - and the people building them. 

As CMO and COO, I've grown startups for 15+ years. As the first person at Groupon Nordics, I spent 4 years as COO building the fastest-growing business of all time. 

Since then, I've coached more than 250 founders and leaders. 

How can we work together?
→ Founder & Exec Coach at 10Labs - Business mentoring + Programs [10labs.io - Send me a DM 👋]
→ Business coach at Sting - supporting brilliant tech founders [Sweden -> sting.co]

Focus areas: b2b, marketing, leadership, operations, business automation, AI, personal growth

MarketingLabs.io -> Fractional CMO & Marketing advisory for B2B Start/Scaleups

10labs.io -> Business growth programs for future-oriented business owners

Some clients: Strivr, Limina, Deedster, KlaraPapper, Innovation360, Berghs School of Communication, SSE Business Lab and Hyper Island.

Sobi - Swedish Orphan Biovitrum AB (publ)

Project Leader at the IS team, supporting in a variety of projects within the IS/IT, AI and the digital area; from feasibility studies, supplier evaluations, negotiations to system implementation projects, and various strategic and AI/tech initiatives. 

Responsibilities also include:
- Acting as a strategic partner and/or subject matter expert on various projects including IS/IT or digital initiatives, working closely with Project Leaders, project teams and stakeholders to ensure progress in accordance with plans and budget
- Supporting in potential mergers and acquisitions
- Maintaining and develop Sobi project management and system governance tools.

Project Manager IS/IT

HealPlay

HealPlay is offering prevention and physiotherapy services and tools, that includes accurate individualized diagnostic and training programs with 3D Body Pose tracking and feedback for Rehabilitation and Physical Activity. Download our app: https://apps.apple.com/se/app/healplay/id6478382336

Founder and CEO

Karolinska Universitetssjukhuset

Project Manager for sub-project; Management and Governance within Project Functional requirements and design, within the Program, Future Health Information Environment (FVM) Stockholm Region.

The project’s focus is to write functional requirements within Management and Governance for the procurement object Healthcare and Care continuity for FVM. These requirements form the basis for the right scope, the right solution, the right maturity, the right cost and the right implementation together with evaluation criteria’s for evaluation.

A company-specific methodology is used which is based on process modeling of the current situation and the future state of the health care services and capabilities (capability model).

The project Management and Governance creates conditions for healthcare employees and managers to be able to control the healthcare business, by being able to plan capacity, resources and processes to be able to control the implementation of good care, evaluate and feedback results to the business to enable continuous improvement work. Prerequisite for managing the business is Knowledge Management, which involves measures to improve the conditions for developing, collecting, reusing, sharing and efficiently applying the best knowledge, information and data.

IT Project Manager

Being a Business Analyst means being the bridge between the IT department (technicians) and the business (clinics). It requires responsiveness skills and a key understanding of needs, requirements, processes, terminology and communication, since it’s essential that both parties understand each other.

My main tasks include: 
•	Making IT functions and support more effective by: requiring (capture and analyze) IT needs and requirements to ensure IT delivery and project returns on quality and cost-effectiveness
•	Being the first contact against organizations within Karolinska University Hospital as well as to lead projects and assignments from an operational management perspective
•	I have also worked as a Project Manager for the newly developed real-time board; Patient Place Platform at The New Karolinska University Hospital Building (NKS)
•	I sometimes do data retrieval requests from Karolinska database for clinical research

From May 2017 to today, I’m also working within the Program: Future Health Information Environment (FVM SLL) within: Requirements and Business Design, as a Requirement Analyst. FMV SLL is the county's largest initiative for digital transformation in health care so far.

My focus now includes methodology for collection of requirements, attributes, different standards for an Electronic Health Record such as HL7 - EHR and PHR, requirements structure, process modeling and general continuous requirement gathering, analyzing and prioritizing.

My general skills and what I can offer as a professional include:
• Project management and requirement management methodology
• Workshop management, training, coaching and information sharing
• Analysis, strategy and conclusion
• Process modelling and constant improvements
• Close network/contacts with key professionals within primarily Karolinska University Hospital and SLL

IT Business Analyst

Region Västmanland

The Pharmaceutical unit is an administrative support function in matters relating to, finance, information and development. 

The Pharmaceutical unit is responsible of monitoring the prescription of pharmaceuticals, pharmaceutical costs, support and guide the county's management on all financial matters regarding pharmaceutical and medical products.

Working on the project CORD, for safe drug administration. For an individual patient drug supply and drug dispensers at Västmanland hospital.

P1
The project will evaluate the preparation, installation, commissioning and management of drug dispenser at the clinic. Project goal is to deliver an impact assessment of width introduction.

P2
The project will evaluate the preparation and management of patient individually packaged drugs in the clinic. Project goal is to deliver an impact assessment of width introduction

Daily duties:

Technical
- Acquisition of Raw Data Files from E- Health Authority
- Unpacking the files, create cube by Cognos Power Play transformer tool
- Reconciliation of cubes / statistics in Cognos Power Play
- Manage Access Pharmaceuticals Database, tables and queries
- Listing of family doctors
- Business Objects reports, audit

Business, statistics
- Pharmaceutical expenses / cost responsibility
- Compensation for family physicians
- Monitoring of drug prescriptions
- Analysis and prognosis, pharmaceutical trends
- Budget, accounts payable
- Presentation of pharmaceutical statistics on clinics
- Streamline presentations, STRAMA antibiotics to family practitioners and AT doctors

Pharmaceutical Coordinator and Systems Administrator

Electronic Arts

Project assistant; production, administration and senior producer assistant at Ghost Games- a new EA Studio in Gothenburg, Sweden. In development of cutting edge entertainment, a new Need for Speed Franchise game (NFS).

http://ghostgames.com/

Project Production Assistant

Novartis

Procurement process, tenders for oncology pharmaceuticals (pricing and health economic). Market Access; stakeholder mapping, statistics, sales, rebate accruals, cost responsibility, reports and analysis. IMS, Visio, Opic, ExDoc,

Market Access

Kungl. biblioteket National Library of Sweden

IT procurement, suborders, government contracts, economic forecasting, business planning, budgeting, business analysis, IT network, investigation, invoices, Excel, QBIS, Palasso and Agresso.

Department Administrator, IT

Burro

Freelance content management and copy in Wordpress
for Burro Web Agency, for the web page prodero.se.

Freelance, CMS and copy

Framtiden AB

For IC Quality. Administrative tasks in excel, pivot tables and SQL.

Administrative Assistant

Södertälje kommun

Web publishing in EPiServer, text materials, press
releases, communications, certifcation of providers,
network meetings, administration, events, training,
preparation of quality monitoring in other
municipalities, investigation into service and marketing
strategies within municipal home help services and
manufacturing program for text and print.

LOV-samordnare/ Coordinator for the system of choice law

Are you also interested in learning about, investing in or collaborate with impact startups or founders? Do you enjoy building innovative apps and platforms yourself? Are you looking for a way to improve your health and well-being through innovative technology? Do you want to learn from a passionate and driven entrepreneur who has experience in health and life science, AI, and digital transformation? 

If so, you should check out my LinkedIn profile and connect with me!

I am the founder and CEO of HealPlay, a Health Tech start-up that uses AI and 3D body pose vision to create personalized diagnostic and training programs for rehabilitation and physical activity. I am also a Project Leader at Sobi, a leading biopharmaceutical company, where I lead and support various projects within IS/IT, AI, and digital. I have also worked as an IT Project Manager at Karolinska University Hospital, one of the largest and most prestigious university hospitals in the world.

I love to share my insights and learnings from my journey as an entrepreneur and a professional in the health and life science sector. I also enjoy networking with like-minded people who share my vision of creating meaningful change through technology. If you are interested in learning more about me and what I do, please follow me, connect or send me a message. I would love to hear from you! /Anna

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Cecilia Bratt

Anna Unander

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