Chris Collins Copywriting

Copywriter and conversion strategist for tech-focused brands like Sumo, Yesware, CoSchedule, and Concentric.

B2B / SaaS Conversion Copywriter

Association for Talent Development (ATD)

Planned course content and created instructional materials for New Employee Onboarding Certificate Program. Developed instructional materials for ATD Education programs, assisted with transition of existing courses to online delivery, and conducted market research to ensure successful positioning of new courses in development.

Instructional Design Specialist

Alexandria City Public Schools

Mathematics Teacher

Center City Public Charter Schools

Achievement Prep Public Charter School Network

Pathways to Housing DC

Clinical Care Coordinator

Hopewell Therapeutic Farm Community

Volunteer Program Facilitator

Manchester University

Visiting Instructor of Philosophy

University of Virginia

Instructor of Philosophy

Conversion Copywriter for B2B and SaaS

Here's what your message is up against for your reader's attention:

• 18 tabs
• 121 emails
• 4 articles
• 85 texts
• 125 Slack messages

Every single day.

You know how hard it is to get your attention. 

It's just as hard when it comes to your ideal buyers.

And it's nearly impossible when your messaging sounds just like every other product in your category. Even if you've got an awesome product.

To make an impact with buyers, you need strategic messaging that shows them what's unique about your solution – and why you're the only choice for them.


That's where I can help.

I'm Chris, a messaging strategist and copywriter trained by the best in the industry – along with research skills gained from a Ph.D. in philosophy.

Industry leaders like SwipeGuide and Canonical partner with me to elevate their messaging and establish a unique voice that rises above the competition.


"So what can you help me with?"

✅ Messaging strategy and web copy: We'll get inside the minds of your buyers, and turn your website into a high-performing sales tool

✅ Funnel strategy: We'll build a customer attraction system that moves your prospects through the buyer's journey, from awareness to purchase

✅ Email copywriting: We'll craft persuasive email campaigns that nurture your leads and turn them into paying customers


"OK, cool. But how do you do it?"

My unsexy, unbranded process isn't flashy – but it gets results. In four simple steps, we'll craft messaging that resonates with your ideal customers and sets you apart from the competition:

• Planning: We'll roadmap your project and create a clear schedule to get you the results you want
• Research: I'll do a deep dive into your audience, your product and the industry you operate in through customer interviews, a competitor audit, message mining, and more
• Writing + Revising: I take all that research and turn it into compelling, conversion-optimized copy
• Optimizing: I don't peace out when the project is over. I'll stick around to help find ways we can boost conversions – and continue to level up your messaging


"What kind of results can I expect?"

👍 Get a consistent brand narrative that resonates with your ideal buyers

👍 Stand out from your competitors with clear, conversational copy

👍 Attract more ideal customers with messaging that speaks to their needs and pain points

👍 Turn more visitors into leads – and leads into customers

If you're ready to level up your messaging, I'd love to chat. Send me a DM to set up an intro call today.

Chris Collins

Freelance Writer & Content Strategist for B2B SaaS & MarTech | Featured on Oracle, ADP, Gartner & More | Copywriting Coach for Biz Owners

I’m Steph — a content strategist, growth marketer, and SEO copywriter who helps B2B SaaS and tech companies make complex products easy to understand

As the founder of Big H Content, I’ve spent the past six years building high-output content programs for 40+ organizations across SaaS, AI/ML, Martech, and eCommerce. My work spans strategy, writing, and operations — all built to drive traffic, build trust, and move pipeline.

What I do:
- Build and scale SEO and editorial programs that actually convert
- Write long-form content that drives authority and demand
- Develop conversion-focused copy for launches, web, and paid media
- Streamline content operations with better briefs, workflows, and systems

My work lives at the intersection of content, growth, and storytelling — helping teams communicate their value clearly and consistently.

📬 Get in touch: stephanie@bighcontent.com
📁 Portfolio: authory.com/BigHContent

Stephanie Trovato

Before the year-end wins and “look what we accomplished in 2025” posts start rolling in (and honestly brag away, do you boo 🥰 )… I wanted to pause for something a little simpler:

Gratitude.

Maybe it’s the Thanksgiving energy, maybe it’s the fact that this year stretched me in all the right ways (and tested every limit 🫠), but I’ve been thinking a lot about how lucky I am to work with the people I do.

I grew a lot this year — as a strategist, as a writer, and as a business owner. That growth came from the people I worked with and the projects they trusted me to take on. This year’s client roster pushed me, challenged me, and made my work better.

So thank you to the following:

- David Baum at Relato (and Anna Sonnenberg, Rosanna Campbell, Kiran Shahid, and Margarita Loktionova too!)
- Travis Roderick, MBA at WellSaid
- Isla McKetta, MFA & Andrea Pretorian⚡at Semrush
- Victoria Landsmann & Chaviva Gordon-Bennett at monday.com
- Tom Shapiro & Alexis Trammell at Stratabeat
- Kaitlin Milliken, PMP at HubSpot 
- Steph Stone at SC&H
- Sara Ajemian at SOCi.ai
- Patricia Rollins, Lauren Gibson, Caroline Van Dyke, Alysha (Parker)Tiedtke⚡️, Ryan Baum 🌱, Jimmy Daly, Tommy Walker, Eric Doty, Bani Kaur, Masooma Memon, Sara Stella Lattanzio, and Lee Densmer for the guidance and being so real about everything going on in our world.
- And every editor, PM, founder, and partner who helped shape this year with me!

What’s something you’re grateful for in your work this year? 🤔

Content Strategist, Copywriter & Growth Marketer for B2B SaaS

December 1 baby! Time to go big or go home!
JUST KIDDING.

Do whatever you want.
Work, or don't.
Push hard, or just chill.

And please don't forget that this month (just like all the rest) is yours, so do what you want with it, and don't get caught up in the pressures and fallacies of year-end glory if that's not where your head is at.

Happy Monday! 😆

2025 has been flipping exhausting!


That’s all. That’s my big revelation. How’s 2025 been for you? 

Can’t wait to see what 2026 has in store! 🥳

Breaking up your newsfeed filled with goals, recaps, wrap ups, wins, losses, and bye 2025 posts for something way more important…

Doggie snuggles!

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Every week, there is another post about “AI agents” that will revolutionize everything.
And every week I think:
Please do not give me another tool that needs a 3-hour training session before it can summarize an article. 🫠 

Most agents feel like they were built for developers, not for people who actually create content every day. If you have ever opened one and immediately thought, “Why is this already exhausting?” you are not alone.

But for people in content roles:
We don't need agents that act like prototypes. We need agents that act like extra hands.

No complex setup. No endless configuration.
No onboarding document longer than the article I am trying to write.

This is why I like the direction Relato’s Content Agents are going. They feel like they were built by someone who has actually sat inside a content workflow before. They support the work instead of creating another tab of things to manage.

The value is simple:
- The repetitive research that eats your morning
- The admin that drags a piece from draft to approval
- The fact-checking and link-gathering that never ends
- The “how many more things can I do today” feeling we all know too well

This is the type of work an agent should handle.
Not the fun part. Not the creative part. The time-sucking part.

That's it. No hype. No “future of work” monologue. Just practical help.

For the content people reading this:
What is the one task you wish an agent would take off your plate immediately? 🤔 

I have my list. I want to hear yours.

taplio

The Battle

Chris Collins

Stephanie Trovato

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taplio

The Battle

Chris Collins

Stephanie Trovato

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stephanie Trovato's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStephanie Trovato's LinkedIn Performance