Chris Collins Copywriting

Copywriter and conversion strategist for tech-focused brands like Sumo, Yesware, CoSchedule, and Concentric.

B2B / SaaS Conversion Copywriter

Association for Talent Development (ATD)

Planned course content and created instructional materials for New Employee Onboarding Certificate Program. Developed instructional materials for ATD Education programs, assisted with transition of existing courses to online delivery, and conducted market research to ensure successful positioning of new courses in development.

Instructional Design Specialist

Alexandria City Public Schools

Mathematics Teacher

Center City Public Charter Schools

Achievement Prep Public Charter School Network

Pathways to Housing DC

Clinical Care Coordinator

Hopewell Therapeutic Farm Community

Volunteer Program Facilitator

Manchester University

Visiting Instructor of Philosophy

University of Virginia

Instructor of Philosophy

Conversion Copywriter for B2B and SaaS

Here's what your message is up against for your reader's attention:

• 18 tabs
• 121 emails
• 4 articles
• 85 texts
• 125 Slack messages

Every single day.

You know how hard it is to get your attention. 

It's just as hard when it comes to your ideal buyers.

And it's nearly impossible when your messaging sounds just like every other product in your category. Even if you've got an awesome product.

To make an impact with buyers, you need strategic messaging that shows them what's unique about your solution – and why you're the only choice for them.


That's where I can help.

I'm Chris, a messaging strategist and copywriter trained by the best in the industry – along with research skills gained from a Ph.D. in philosophy.

Industry leaders like SwipeGuide and Canonical partner with me to elevate their messaging and establish a unique voice that rises above the competition.


"So what can you help me with?"

✅ Messaging strategy and web copy: We'll get inside the minds of your buyers, and turn your website into a high-performing sales tool

✅ Funnel strategy: We'll build a customer attraction system that moves your prospects through the buyer's journey, from awareness to purchase

✅ Email copywriting: We'll craft persuasive email campaigns that nurture your leads and turn them into paying customers


"OK, cool. But how do you do it?"

My unsexy, unbranded process isn't flashy – but it gets results. In four simple steps, we'll craft messaging that resonates with your ideal customers and sets you apart from the competition:

• Planning: We'll roadmap your project and create a clear schedule to get you the results you want
• Research: I'll do a deep dive into your audience, your product and the industry you operate in through customer interviews, a competitor audit, message mining, and more
• Writing + Revising: I take all that research and turn it into compelling, conversion-optimized copy
• Optimizing: I don't peace out when the project is over. I'll stick around to help find ways we can boost conversions – and continue to level up your messaging


"What kind of results can I expect?"

👍 Get a consistent brand narrative that resonates with your ideal buyers

👍 Stand out from your competitors with clear, conversational copy

👍 Attract more ideal customers with messaging that speaks to their needs and pain points

👍 Turn more visitors into leads – and leads into customers

If you're ready to level up your messaging, I'd love to chat. Send me a DM to set up an intro call today.

Chris Collins

Chartswood Consulting

✅Helping HR leaders align hiring with business goals for long-term success.
✅Sourcing and placing top-tier candidates to strengthen teams.
✅Assisting clients in positioning themselves as an employer of choice.
✅Reducing time-to-hire and enhancing candidate experience.
✅Providing insights on talent retention to minimize turnover.
✅Helping HR drive diverse and inclusive hiring strategies.
✅Sharing real-time hiring trends and salary benchmarks.

Consultant

SQ Protale

✅Led the expansion of staffing operations across APAC regions, successfully placing top-tier professionals in technology, logistics, and commercial sectors.
✅Reduced hiring time by 45% through efficient recruitment strategies and candidate evaluation techniques.
✅Spearheaded end-to-end recruitment for global clients, reducing time-to-hire while maintaining a 90% retention rate for key placements

Principal Consultant

Fundatia Aesculap

Business Development Manager

Service Manager

Principal Consultant at SQ ProTale | Director at Chartswood Consulting

🚀 Empowering HR Leaders with Strategic Talent Solutions

I specialize in product development and staffing operations, helping businesses secure top-tier talent across technology, shipping, logistics, healthcare, commercial, and education sectors. With a track record of delivering speed and quality in talent acquisition, I collaborate closely with HR leaders to build high-performing teams that drive business growth.

👉 𝗪𝗵𝗮𝘁 𝗜 𝗕𝗿𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗧𝗮𝗯𝗹𝗲:
→ Consultative Recruitment Expertise – I go beyond placements, acting as a trusted advisor to HR and business leaders, ensuring the right talent aligns with strategic goals.
→ Regional Staffing Operations – From identifying skill gaps to implementing workforce solutions, I help companies scale efficiently across markets.
→ Business-Centric Approach – With experience in recruitment, business development, and service management, I understand how talent impacts the bottom line.

👉 𝗠𝘆 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲:
✅ Strategic Talent Acquisition & Workforce Planning
→ Executive & Specialized Hiring – Helping HR leaders find top talent for critical roles.
→ Scalable Staffing Solutions – Designing recruitment strategies for high-growth organizations.
→ Workforce Analytics & Planning – Advising on future talent needs based on business goals.

✅ Employer Branding & Talent Attraction
→ Employer Value Proposition (EVP) Development – Positioning companies as top employers.
→ Recruitment Marketing – Leveraging social media & digital channels to attract talent.
→ Candidate Experience Optimization – Ensuring a smooth hiring journey to secure top candidates.

✅ HR Advisory & Leadership Development
→ HR Strategy Consulting – Helping HR teams build effective hiring, retention, and workforce strategies.
→ Leadership Hiring & Succession Planning – Identifying and developing future leaders.
→ Diversity, Equity & Inclusion (DEI) Advisory – Supporting diverse hiring and inclusive workplace strategies.

✅ Career Coaching & Outplacement Services
→ Executive Career Coaching – Guiding professionals through career transitions.
→ Outplacement & Workforce Restructuring Support – Helping HR teams manage layoffs with care.

Whether you're looking to strengthen your hiring strategy, optimize talent acquisition, or gain insights into market trends, let’s connect and explore how we can drive success together.

📩 Reach out to discuss how I can support your HR and talent acquisition goals.

Mahadevan Narayanan

taplio

The Battle

Chris Collins

Mahadevan Narayanan

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