Chris Collins Copywriting

Copywriter and conversion strategist for tech-focused brands like Sumo, Yesware, CoSchedule, and Concentric.

B2B / SaaS Conversion Copywriter

Association for Talent Development (ATD)

Planned course content and created instructional materials for New Employee Onboarding Certificate Program. Developed instructional materials for ATD Education programs, assisted with transition of existing courses to online delivery, and conducted market research to ensure successful positioning of new courses in development.

Instructional Design Specialist

Alexandria City Public Schools

Mathematics Teacher

Center City Public Charter Schools

Achievement Prep Public Charter School Network

Pathways to Housing DC

Clinical Care Coordinator

Hopewell Therapeutic Farm Community

Volunteer Program Facilitator

Manchester University

Visiting Instructor of Philosophy

University of Virginia

Instructor of Philosophy

Conversion Copywriter for B2B and SaaS

Here's what your message is up against for your reader's attention:

• 18 tabs
• 121 emails
• 4 articles
• 85 texts
• 125 Slack messages

Every single day.

You know how hard it is to get your attention. 

It's just as hard when it comes to your ideal buyers.

And it's nearly impossible when your messaging sounds just like every other product in your category. Even if you've got an awesome product.

To make an impact with buyers, you need strategic messaging that shows them what's unique about your solution – and why you're the only choice for them.


That's where I can help.

I'm Chris, a messaging strategist and copywriter trained by the best in the industry – along with research skills gained from a Ph.D. in philosophy.

Industry leaders like SwipeGuide and Canonical partner with me to elevate their messaging and establish a unique voice that rises above the competition.


"So what can you help me with?"

✅ Messaging strategy and web copy: We'll get inside the minds of your buyers, and turn your website into a high-performing sales tool

✅ Funnel strategy: We'll build a customer attraction system that moves your prospects through the buyer's journey, from awareness to purchase

✅ Email copywriting: We'll craft persuasive email campaigns that nurture your leads and turn them into paying customers


"OK, cool. But how do you do it?"

My unsexy, unbranded process isn't flashy – but it gets results. In four simple steps, we'll craft messaging that resonates with your ideal customers and sets you apart from the competition:

• Planning: We'll roadmap your project and create a clear schedule to get you the results you want
• Research: I'll do a deep dive into your audience, your product and the industry you operate in through customer interviews, a competitor audit, message mining, and more
• Writing + Revising: I take all that research and turn it into compelling, conversion-optimized copy
• Optimizing: I don't peace out when the project is over. I'll stick around to help find ways we can boost conversions – and continue to level up your messaging


"What kind of results can I expect?"

👍 Get a consistent brand narrative that resonates with your ideal buyers

👍 Stand out from your competitors with clear, conversational copy

👍 Attract more ideal customers with messaging that speaks to their needs and pain points

👍 Turn more visitors into leads – and leads into customers

If you're ready to level up your messaging, I'd love to chat. Send me a DM to set up an intro call today.

Chris Collins

Clickcopy LLP

I help sustainability and climate tech businesses develop clear, differentiated messaging that sets them apart. And I communicate it persuasively on their websites and other communications.

Sustainability and Climate Tech Copywriter and Messaging Strategist | Freelance

I wrote approachable, compelling content that’s on brief, in voice and on time so my clients can focus on the bigger picture. I wrote articles, blog posts, case studies, white papers and other content. My speciality was using journalistic practices to help content marketers and editors tell engaging stories.

Content Writer | Freelance

Sunda Press Pte Ltd

Sunda Press was a content studio and small press offering editorial and publishing services. I focused on telling stories for content marketing, often through journalistic features and profiles, and wrote copy for exhibitions and experiential spaces.

Writer and Editor; Co-Founder

Splash Productions Pte Ltd

Splash Productions is an agency offering campaign, design and editorial services. I wrote high-quality marketing and corporate communications copy, journalistic features, books and video scripts. Directed the editorial and production of a custom children’s magazine (print) and a media-industry magazine (online).

Senior Copywriter/Editor

Apa Publications GMBH & Co Verlag KG, Singapore Branch

APA Publications is a publisher of pictorial travel guides. I commissioned new titles, edited manuscripts and updated old editions.

Editor

Discover Series Pte Ltd / Mint Editions (Singapore) Pte Ltd

Initially hired as an editor in Discover Series to manage and produce travel titles. A year later when the group branched out into custom publishing and editorial consultancy, I served as the editor at Mint Editions concurrently. I also wrote for the group’s design communication agencies.

I’m a sustainability and climate tech copywriter. I help sustainability and climate tech businesses develop clear, differentiated messaging that makes their solutions easy to understand and hard to ignore. And I communicate it persuasively on their websites.

*****

Your ideal customers don’t get your solution’s unique value because your messaging is complex, generic or unclear.

❎ Jargon and complexity obscure your solution’s business value and drive away business buyers.

❎ Generic sustainability claims and green buzzwords make your solution blend into the crowd.

❎ Unclear value communication leads to poor-fit leads and longer sales cycles.

I combine customer research, messaging strategy, conversion copywriting, UX principles and sustainability knowledge to help you:

✅ ditch the jargon and generic claims
✅ convey clearly how your solution works
✅ show your ideal customers its specific value in helping them achieve their business and sustainability goals

So that your solution can resonate with clarity and relevance and attract the right-fit leads. 

And you can shorten your sales cycle, sell faster and take pride in having created messaging that drives confident buying decisions and delivers real business impact.

I can help you with:
✅ customer and messaging research
✅ messaging strategy
✅ brand voice development
✅ copywriting
✅ user experience (UX)

*****

What my clients have said about me:

“Jat Leng is a thinking copywriter who spares no effort in making sure that her copy is accurate, accessible and meaningful to the target audience. For our website, she dived deep into customer and market research. The result is messaging that conveys our unique value and winning difference to our ideal customers.”

“Business owners are too close to the business. Hire Jat Leng for the clarity of thought that comes from an unbiased third party who is looking for facts that convert into crisp copy with no fluff.”

“You listened and understood me perfectly … It was the most smooth sailing – all needs were addressed and delivered within a minimum number of reviews and to my exact specifications plus some more. You highlighted things I hadn’t even thought about before, like SEO, marketing using the website, and getting visitors reading and taking action.”

Got a copy project in mind? Let’s talk about it: www.clickcopy.co or jatleng@clickcopy.co

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Chris Collins

Jat Leng Low

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