Chris Collins Copywriting

Copywriter and conversion strategist for tech-focused brands like Sumo, Yesware, CoSchedule, and Concentric.

B2B / SaaS Conversion Copywriter

Association for Talent Development (ATD)

Planned course content and created instructional materials for New Employee Onboarding Certificate Program. Developed instructional materials for ATD Education programs, assisted with transition of existing courses to online delivery, and conducted market research to ensure successful positioning of new courses in development.

Instructional Design Specialist

Alexandria City Public Schools

Mathematics Teacher

Center City Public Charter Schools

Achievement Prep Public Charter School Network

Pathways to Housing DC

Clinical Care Coordinator

Hopewell Therapeutic Farm Community

Volunteer Program Facilitator

Manchester University

Visiting Instructor of Philosophy

University of Virginia

Instructor of Philosophy

Conversion Copywriter for B2B and SaaS

Here's what your message is up against for your reader's attention:

• 18 tabs
• 121 emails
• 4 articles
• 85 texts
• 125 Slack messages

Every single day.

You know how hard it is to get your attention. 

It's just as hard when it comes to your ideal buyers.

And it's nearly impossible when your messaging sounds just like every other product in your category. Even if you've got an awesome product.

To make an impact with buyers, you need strategic messaging that shows them what's unique about your solution – and why you're the only choice for them.


That's where I can help.

I'm Chris, a messaging strategist and copywriter trained by the best in the industry – along with research skills gained from a Ph.D. in philosophy.

Industry leaders like SwipeGuide and Canonical partner with me to elevate their messaging and establish a unique voice that rises above the competition.


"So what can you help me with?"

✅ Messaging strategy and web copy: We'll get inside the minds of your buyers, and turn your website into a high-performing sales tool

✅ Funnel strategy: We'll build a customer attraction system that moves your prospects through the buyer's journey, from awareness to purchase

✅ Email copywriting: We'll craft persuasive email campaigns that nurture your leads and turn them into paying customers


"OK, cool. But how do you do it?"

My unsexy, unbranded process isn't flashy – but it gets results. In four simple steps, we'll craft messaging that resonates with your ideal customers and sets you apart from the competition:

• Planning: We'll roadmap your project and create a clear schedule to get you the results you want
• Research: I'll do a deep dive into your audience, your product and the industry you operate in through customer interviews, a competitor audit, message mining, and more
• Writing + Revising: I take all that research and turn it into compelling, conversion-optimized copy
• Optimizing: I don't peace out when the project is over. I'll stick around to help find ways we can boost conversions – and continue to level up your messaging


"What kind of results can I expect?"

👍 Get a consistent brand narrative that resonates with your ideal buyers

👍 Stand out from your competitors with clear, conversational copy

👍 Attract more ideal customers with messaging that speaks to their needs and pain points

👍 Turn more visitors into leads – and leads into customers

If you're ready to level up your messaging, I'd love to chat. Send me a DM to set up an intro call today.

Chris Collins

Chirpy

🚀 What We Do: Chirpy is a boutique Conversion Rate Optimization (CRO) agency. We partner with enterprise and mid-market D2C eCommerce companies to drive measurable and consistent website revenue growth through high-impact testing and research. We make CRO not just a service, but a fundamental, intentional, and lasting approach to success.

Along the way, we share our enthusiasm and passion for CRO, which we ultimately get teams to feel as well by delivering undeniable value, backed by proven results that speak for themselves.

💰 Results We Deliver:

▶️ Increased transactions by 7.51% in one test for clients like Native

▶️ Helped Rabaconda save thousands of dollars by avoiding an unnecessary site overhaul

▶️ Improved overall CRO impact and efficiency for clients like Royal Caribbean

Grow smarter, not harder. 

🗓 Want to improve your conversions? Let’s chat: https://calendly.com/chirpy-haley/15-minute-meeting

Founder

Optimizely

Manage all Strategy Consultants in North America (including but not limited to performance (50% billable rate, bookings, revenue, retention influenced, and platform metrics), OKRs, hiring, capacity planning, account assignments, career planning, and team evangelization)

Lead ongoing Experimentation Services initiatives and maintain participation in cross-functional relationships (including but not limited to new services offerings, growth initiatives, Customer Success and Sales team enablement, sales pitches, scoping, marketing and thought leadership, and team events)

Lead selling SC services in NA 

Handle NA client conflict resolution and troubleshooting

Deliver Strategy Consulting work for the strategic and complex customers, maintaining or exceeding a personal billable rate OKR of 25%

Set global standards for Strategy Consulting as a practice in Optimizely jointly with the EMEA/APJ team 

Partner with Experimentation Services leadership to establish better ways we work together across the globe

Responsible for creating and sharing team reports to leadership as needed

Manager, Strategy Consulting, North America

Led strategy work for 35+ customer accounts at any given time

Responsible for time to value, customer enablement, customer platform metrics, and maintaining or exceeding a 50% billable rate OKR through trainings, workshops, and custom projects as needed

Senior Strategy Consultant

Speero

Led all testing strategy, research, and other projects (including full redesigns) for lead generation and eCommerce enterprise accounts, responsible for $75-$100k+ of monthly recurring revenue and account retention (e.g., rolled $30k research project into $200k retainer)

Led and presented $15-20k research projects 

Served as Account Director and oversaw accounts’ high-level strategy and performance of account teams, which also included being responsible for account retention

Managed five direct reports 

Assisted with sales and operations work (created new onboarding system for new hires, rolled out monthly values award, implemented processes for quarterly business reviews, created process for goals dashboards and roadmaps, etc.)

Completed external marketing efforts (webinars, blog posts, taught live CXL course)

Collaborated with design and development teams

Senior Strategist

Strategist

Hanapin Marketing

Conversion Rate Optimization Manager

Conversion Rate Optimization Coordinator

Executive Administrative Assistant

Founder at Chirpy | Changing the way businesses make decisions 🧠 | Conversion Rate Optimization expert 💪 | Top Experimentation Thought Leader 2023 🏆

eCommerce brands lose millions due to poor conversion rates. I fix that. I founded Chirpy to fix that.

We work with DTC eCommerce brands that struggle with:

➡️ Low conversion rates despite high traffic

➡️ Funnel dropout & cart abandonment 

➡️ Testing that drives meaningful impact

➡️ Site & page redesigns

➡️ Decisions feeling like guesswork


We combine data-driven CRO strategies with deep eCommerce expertise to give you:

✅ More transactions, revenue, & engagement

✅ More returning customers & higher order values

✅ Higher PPC ROI

✅ Optimized user experiences 

✅ Clear, measurable impacts

✅ An agency you actually love with unmatched proficiency & the best humans

We're human-led and don't use AI to cheat on real work that needs to happen.

Past clients include the following: Royal Caribbean, Celebrity Cruises, Native, FedEx, Peapod, Vitamix, Olaplex, Saatva, and FTD. 

👋 Let’s connect—book an intro call today: https://calendly.com/chirpy-haley/15-minute-meeting

Haley Carpenter

Calling for urgent help for a friend of mine — Brice, a former U.S. Marine — to help with his partner's immigration case. He's one of the nicest humans I've met. ‼️

The urgent need: He needs to bring in $2k in 48 hours or his lawyer is going to immediately drop their case. 

Consequences if not fulfilled: With the political situation in the U.S. right now, it could the worst case scenario, deportation.

My friend is a wizard in the digital world and the best dog trainer EVER if you live in or near Austin, TX, USA.

He'll do anything he knows how to in order to get the $2k on time. Examples: website creation, landing page creation, AEO/AI, SEO, PPC, help with your Google Business Profile/reviews, lead gen/sales, your CRM, and more.

If you're in or near Austin, $2k would get you an UNLIMITED dog training package with him. He's helping me turn my puppy into a service dog, and his training is truly incredible. 

He'll even do manual labor. Need something not listed here? He can probably do it. Just ask.

If you or anyone you know is willing to help Brice and his family, PLEASE email him at brice@signal-green.com. If you're willing to share this post as well for reach, I'd really appreciate it. 

#help #immigration #ice #sos #community

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Chris Collins

Haley Carpenter

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The Battle

Chris Collins

Haley Carpenter

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Haley Carpenter's LinkedIn Performance

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