Catherine Hamilton

Trestle Solutions Inc.

I build trestles that get Marketing programs from “here” (strong regional player) to “there” (ready to compete on the national stage).

Using a framework that makes Marketing transformation PREDICTABLE and FASTER, I will create a change vision + structure + execute with you or on a project basis, for you.

You’re a CMO or VP Marketing in a $20-$500 million company that’s unifying after long-term growth, starting EOS, or consolidating post-merger or acquisition who realizes that fractional, expert support will accelerate change - it can't be done off the "side of your desk."

Or a CEO who’s activating change and needs an interim Marketing leader to light the fire during an extended search for the right permanent resource. (I’ll onboard them too!)

Transformation is chaotic (IYKYK 😉).

And having the path, the plan, and a Marketing transformation expert at your side accelerates change and gets you to results faster. Companies with trestles:

🚀 Smashed an all-time monthly leads record within 10 months.

🚀 Untangled a 25-brand portfolio into a powerful unified brand that changes lives. (And saved $120K in annual regional media costs.)

🚀 Built a digital customer journey that became the template for all countries in the global model and teed up 25% more leads (and counting) from existing buyers.

🚀 Optimized their sales enablement touchpoints and tools, bringing Marketing and Sales together for the first time, and pivoting to a “shared responsibility for leads” mindset.

🚀 Uplevelled people, processes, and vendor partners, creating a Marketing infrastructure that can scale with growth. (And they posted 20% YOY last fiscal.)

Fractional CMO and Marketing Transformation Consultant I Founder & CEO

WSAudiology

During an extended search for a permanent Marketing leader, the CEO brought me in to oversee their large-scale rebrand project execution (US + global stakeholders, consolidate 36 brands to 1) and realign the team. Spearheaded evolution of the legacy Marketing program into the lead engine they needed to fuel significant growth plans. I also onboarded the new Marketing executive and ensured a smooth hand-off to that permanent role.

Interim CMO

me&ideas inc.

Working corporate from the agency side:

Account leadership for a $300 million US-based client with global stakeholders. Transformed the mix of traditional and digital Marketing programs + a focus on evolving brand and culture. Multiple new location launches with compressed leadgen targets.

Execution of a global brand for a business unit in Austria.

Account Director, North America

Connect Hearing

It's a challenging mission: sell a solution people don’t want to buy, at a price they don’t want to pay, for a problem they don't want to have. 

I was responsible for Marketing transformation, strategy, lead generation programs & conversion to qualified scheduled appointments. Brand strategy, traditional + digital media, client journey, acquisition & greenfield (new build) centres growth plans, call centre inbound & outbound lead generation. Optimized leadgen streams with North America and global stakeholders.

*Senior executive team: $80 million company, 400 staff, 130 retail locations
*Multi-year 10+% upside in lead generation
*Re-engineered a 9-person call centre, increasing productivity by 30% while positively impacting team KPIs and client satisfaction

Vice President of Marketing

I joined shortly after Connect Hearing was acquired by Sonova. Immediately executed a national rebrand (consolidating 23 brands into 1) along with a culture plan that unified disparate teams across the country. Transitioned from Operations “order-takers” to a professional Marketing team with an integrated IMC plan to effectively drive lead generation.

*Created a segmentation & customer lifecycle program that grew CLV 3x over CAC
*Development of the first national public relations program and content strategy
*Negotiated two national partnerships that extended reach beyond paid media into member-based communities

Director of Marketing

Suburbia Studios

Suburbia was a nationally recognized agency that created innovative, effective, and award-winning retail campaigns and brands. "Measure twice, cut once" is a phrase I've repeated often from my tenure there.

Key clients included Coastal Community Credit Union, Mic Mac Mall (Halifax) and Woodgrove Centre. Account management, brand development and re-positioning, campaign planning and execution, budget control and results measurement. This was a contract position.

Retail Accounts 

Dollar Financial Group

Retail financial at the $500+ million revenue level with more than 900 outlets across North America. Exceeded annual lead growth targets (always upward trending). Achieved 20% YOY growth.

This dynamic role involved strategic planning and execution of Marketing plans, ROI measurement, budget control, national advertising and sales promotions, qualitative & quantitative research, customer retention and loyalty programs and national merchandising within a complex regulatory environment. Multiple acquisitions. Also started with a franchise group; unravelled that to an owned model.

Senior Marketing Manager, North America

Focused on tourism, environment, hospitality and non-profit sectors. Accounts included Tourism Victoria, Ministries of Environment and Health, The Royal BC Museum, University of Victoria, Accent Inns, Quality Inns, United Way, Credit Union National Association (US). 

Client liaison and leadership, planning, estimating, budget control and project management. Pitching new business with senior management. Development of successful Marketing, brand, and rebrand campaigns. Use of Account Planning principles for qualitative research.

Account Manager

Helping Marketing leaders keep ALL the balls in the air during Growth l MarComm Leader I Brand Implementor I Builder of Content Frameworks I Rider of Road+Mountain+Gravel Bikes

I help VPs of Marketing in midmarket companies scale up. That’s my core work.

Because let’s be real—scaling marketing isn’t just “more marketing.” It’s an evolution. Bigger markets, bigger teams, bigger expectations. And it all needs to happen while still delivering today’s results.

No one prepares you for this part. Not your MBA. Not your last role. Definitely not the playbook that worked when the company was smaller. Yet here you are, staring down aggressive growth goals, needing to level up your marketing function—fast.

That’s why I created 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗰𝗮𝗹𝗲-𝗨𝗽 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆.

Think of it as your "Batphone" to me. A direct line to an expert who’s been where you are – getting Marketing ready for the big leap from regional to national.

✅ Monthly strategic boardroom sessions to map out what scaling means for your department 
✅ “Ask Me Anything” calls to tackle roadblocks in real-time 
✅ Proven playbooks & templates so you don’t have to start from scratch 
✅ A true sounding board—because big decisions shouldn’t be made in a vacuum

Scaling marketing doesn’t have to be a solo sport. If you need a Batphone, let’s talk.

But what if you’re not at the scaling stage yet? What if marketing isn’t bringing in buyers in the first place? I saw that gap too.

So I teamed up with two experts—each a specialist in their field—to build 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗦𝗲𝗹𝗹𝘀.

Mass marketing is dead. Leads ≠ Buyers. And if the wrong buyers keep showing up, no amount of marketing spend will fix it.

That’s why we created a 30-day accelerator that aligns marketing and sales to attract High Value Buyers—the ones who are ready to invest now.

If you’re a Founder or CEO of a high-touch B2C business ($10M-$20M revenue, 50-100 employees) and you’re tired of wasting money on marketing that isn’t helping you sell, let’s talk.

📩 DM me with “BATPHONE” if you’re scaling up Marketing to support ambitious company growth.

📩 DM me with “MTS” if you want to help your buyers to buy and your sellers to sell.

Connection Skills

	I live, breathe and teach networking. I enjoy sharing  my experience building and maintaining connections for business, careers and even your personal life. Recognized marketing & sales professional with 40 years of experience as a leader and managing corporate marketing, internal & external communications across the province of BC.
	Experienced in networking, customer service, community relations, and the “human side” of sales and relationship growth. 
Available to work with, Advise or Mentor individuals, Small businesses and Not-For-Profits

Connector

tuf-turf

Marketing, Communication, HR

ISLAND EQUIPMENT OWNERS ASSOCIATION

I support the board and Executive with Communications and planning

Communications Consultant

CBPP

Connector for CBPP Employer Sponsored Retirement Plans

South Vancouver Island Housing Association (Legion Manor)

This is a volunteer board role. Our Society provides affordable and supportive housing options for Veterans, Seniors, and others. We currently operate Legion Manor and are looking to expand in the future.

Vice Chair Board of Directors South Vancouver Island Housing Association (Legion Manor)

Vancouver Island South Film and Media Commission

Elected volunteer board member for the film commission. Working to grow the film, TV and media industry in the CRD

Past Director Vancouver Island South and Media Commission (volunteer)

Vancouver Island Construction Association (VICA)

Manager Member Engagement

2018 South Island Safety Conference - sponsored by BC Hazmat Management

In addition to my role as the Director of Marketing and Communications for Bc Hazmat Management, I am also the lead organizer (as sponsored by BC Hazmat)  for the first ever South Island Safety Conference happening November 5 & 6 2018.  The first conference was a success with a 98% "I'll go to the next one" response from attendees surveyed.

Event Organizer

National Philanthropy Day

I am so privileged and honored to be a judge for the National Philanthropy Awards - Vancouver Island. 
It's not an easy job but so rewarding to read the stories and then meet some of the adults and children that make our region the special place that it is. 
http://afpvancouverisland.afpnet.org/content.cfm?ContentItemID=120442&navItemNumber=5337

National Philanthropy Day (Vancouver Island) Judge

BCHAZMAT Management Ltd.

Handling all Marketing, Public Relations, networking and relationship building. Our company services training, supply, preparedness and hazardous waste response anywhere in B.C.  
I will also play a key role in the companies community relations.

Director of Marketing and Communications

My favourite quote " If we all watched each other's backs...We'd never have to worry about our own"

I owe my success, my experience to my networking and connection skills. I’ve gained these skills from both 40 years of experience of being active in business and my communities and from focusing on others. I am always learning. For many years now I’ve been asked to help and teach others the skills that I have acquired. I teach the “human side” of connections and show how they can make a real difference in building your career and your business. I help companies put that "human side" into their marketing and communication efforts online (websites and social media). Customer service has been a passion of mine and my experience as a frontline employee, manager, and director for many years along with responding to thousands of online reviews has given me key insights into working with people and not only resolving issues but turning those issues into future loyalty bonds. I believe in getting involved which shows in all my roles on boards and in community groups. I also believe in having fun and injecting humor in your networking and connection building. I even teach how my personal passion for the outdoors (I’m known as the “Mtn Man”) relates to my business and networking life. 
Named 2021 Greater Victoria Chamber of Commerce Member of the Year, CHEK TV Unsung Islander of the week. 
I love working with, mentoring, coaching, and supporting individuals, small businesses, organizations and Not-For-Profits and have done all across the province of British Columbia! 
I’ve been honored to speak to employee groups, leadership associations, HR associations, and more. Check out my website to learn more about my history but please forgive the headshots (I’m no Ryan Reynolds…lol)

taplio

The Battle

Catherine Hamilton

John Espley

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