Catherine Hamilton

Trestle Solutions Inc.

I build trestles that get Marketing programs from “here” (strong regional player) to “there” (ready to compete on the national stage).

Using a framework that makes Marketing transformation PREDICTABLE and FASTER, I will create a change vision + structure + execute with you or on a project basis, for you.

You’re a CMO or VP Marketing in a $20-$500 million company that’s unifying after long-term growth, starting EOS, or consolidating post-merger or acquisition who realizes that fractional, expert support will accelerate change - it can't be done off the "side of your desk."

Or a CEO who’s activating change and needs an interim Marketing leader to light the fire during an extended search for the right permanent resource. (I’ll onboard them too!)

Transformation is chaotic (IYKYK 😉).

And having the path, the plan, and a Marketing transformation expert at your side accelerates change and gets you to results faster. Companies with trestles:

🚀 Smashed an all-time monthly leads record within 10 months.

🚀 Untangled a 25-brand portfolio into a powerful unified brand that changes lives. (And saved $120K in annual regional media costs.)

🚀 Built a digital customer journey that became the template for all countries in the global model and teed up 25% more leads (and counting) from existing buyers.

🚀 Optimized their sales enablement touchpoints and tools, bringing Marketing and Sales together for the first time, and pivoting to a “shared responsibility for leads” mindset.

🚀 Uplevelled people, processes, and vendor partners, creating a Marketing infrastructure that can scale with growth. (And they posted 20% YOY last fiscal.)

Fractional CMO and Marketing Transformation Consultant I Founder & CEO

WSAudiology

During an extended search for a permanent Marketing leader, the CEO brought me in to oversee their large-scale rebrand project execution (US + global stakeholders, consolidate 36 brands to 1) and realign the team. Spearheaded evolution of the legacy Marketing program into the lead engine they needed to fuel significant growth plans. I also onboarded the new Marketing executive and ensured a smooth hand-off to that permanent role.

Interim CMO

me&ideas inc.

Working corporate from the agency side:

Account leadership for a $300 million US-based client with global stakeholders. Transformed the mix of traditional and digital Marketing programs + a focus on evolving brand and culture. Multiple new location launches with compressed leadgen targets.

Execution of a global brand for a business unit in Austria.

Account Director, North America

Connect Hearing

It's a challenging mission: sell a solution people don’t want to buy, at a price they don’t want to pay, for a problem they don't want to have. 

I was responsible for Marketing transformation, strategy, lead generation programs & conversion to qualified scheduled appointments. Brand strategy, traditional + digital media, client journey, acquisition & greenfield (new build) centres growth plans, call centre inbound & outbound lead generation. Optimized leadgen streams with North America and global stakeholders.

*Senior executive team: $80 million company, 400 staff, 130 retail locations
*Multi-year 10+% upside in lead generation
*Re-engineered a 9-person call centre, increasing productivity by 30% while positively impacting team KPIs and client satisfaction

Vice President of Marketing

I joined shortly after Connect Hearing was acquired by Sonova. Immediately executed a national rebrand (consolidating 23 brands into 1) along with a culture plan that unified disparate teams across the country. Transitioned from Operations “order-takers” to a professional Marketing team with an integrated IMC plan to effectively drive lead generation.

*Created a segmentation & customer lifecycle program that grew CLV 3x over CAC
*Development of the first national public relations program and content strategy
*Negotiated two national partnerships that extended reach beyond paid media into member-based communities

Director of Marketing

Suburbia Studios

Suburbia was a nationally recognized agency that created innovative, effective, and award-winning retail campaigns and brands. "Measure twice, cut once" is a phrase I've repeated often from my tenure there.

Key clients included Coastal Community Credit Union, Mic Mac Mall (Halifax) and Woodgrove Centre. Account management, brand development and re-positioning, campaign planning and execution, budget control and results measurement. This was a contract position.

Retail Accounts 

Dollar Financial Group

Retail financial at the $500+ million revenue level with more than 900 outlets across North America. Exceeded annual lead growth targets (always upward trending). Achieved 20% YOY growth.

This dynamic role involved strategic planning and execution of Marketing plans, ROI measurement, budget control, national advertising and sales promotions, qualitative & quantitative research, customer retention and loyalty programs and national merchandising within a complex regulatory environment. Multiple acquisitions. Also started with a franchise group; unravelled that to an owned model.

Senior Marketing Manager, North America

Focused on tourism, environment, hospitality and non-profit sectors. Accounts included Tourism Victoria, Ministries of Environment and Health, The Royal BC Museum, University of Victoria, Accent Inns, Quality Inns, United Way, Credit Union National Association (US). 

Client liaison and leadership, planning, estimating, budget control and project management. Pitching new business with senior management. Development of successful Marketing, brand, and rebrand campaigns. Use of Account Planning principles for qualitative research.

Account Manager

Helping Marketing leaders keep ALL the balls in the air during Growth l MarComm Leader I Brand Implementor I Builder of Content Frameworks I Rider of Road+Mountain+Gravel Bikes

I help VPs of Marketing in midmarket companies scale up. That’s my core work.

Because let’s be real—scaling marketing isn’t just “more marketing.” It’s an evolution. Bigger markets, bigger teams, bigger expectations. And it all needs to happen while still delivering today’s results.

No one prepares you for this part. Not your MBA. Not your last role. Definitely not the playbook that worked when the company was smaller. Yet here you are, staring down aggressive growth goals, needing to level up your marketing function—fast.

That’s why I created 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗰𝗮𝗹𝗲-𝗨𝗽 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘆.

Think of it as your "Batphone" to me. A direct line to an expert who’s been where you are – getting Marketing ready for the big leap from regional to national.

✅ Monthly strategic boardroom sessions to map out what scaling means for your department 
✅ “Ask Me Anything” calls to tackle roadblocks in real-time 
✅ Proven playbooks & templates so you don’t have to start from scratch 
✅ A true sounding board—because big decisions shouldn’t be made in a vacuum

Scaling marketing doesn’t have to be a solo sport. If you need a Batphone, let’s talk.

But what if you’re not at the scaling stage yet? What if marketing isn’t bringing in buyers in the first place? I saw that gap too.

So I teamed up with two experts—each a specialist in their field—to build 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗦𝗲𝗹𝗹𝘀.

Mass marketing is dead. Leads ≠ Buyers. And if the wrong buyers keep showing up, no amount of marketing spend will fix it.

That’s why we created a 30-day accelerator that aligns marketing and sales to attract High Value Buyers—the ones who are ready to invest now.

If you’re a Founder or CEO of a high-touch B2C business ($10M-$20M revenue, 50-100 employees) and you’re tired of wasting money on marketing that isn’t helping you sell, let’s talk.

📩 DM me with “BATPHONE” if you’re scaling up Marketing to support ambitious company growth.

📩 DM me with “MTS” if you want to help your buyers to buy and your sellers to sell.

Balaji V

BalajiOnBrand

Building HERO BRANDS for Coaches through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% to focus on attracting PREMIUM clients.

Founder

Sky10 Social Media Private Limited

GoCinema is a technology platform for movie enthusiasts to collaborate, share, and socialize over Cinema. A one-stop community space for people to follow multi-lingual movie interests. The main idea revolves under personalization, belongingness, interactions & sharing of info. It was built under the values of confidence, creative thinking, innovation with open communication. 

👨🏻‍💻Tools Used: Microsoft Office, Google Suite, iWork, Mail Chimp, Sketch, Adobe

🏆Achievements🏆
- Launched the platform within 14 months in 4 different languages and further scaled to 8 languages in 24 months 
- Achieving targets for the ‘New User Acquisition’ & ’User Engagement’ resulted in 6.5M page views, 19M hits, and served over 10M views 
- Getting GoCinema featured in Mint - A Wall Street Journal India Publication
- Successfully running the Marketing campaign across social/web ensuring ROI with a targeted 15% increase in user adoption month on month

► Design
- Conceptualized and designed UI/UX wireframes for web & mobile app development using Sketch 

► Marketing
- Spearheaded the new user acquisition program by monitoring data-driven trends and develop creative marketing strategies
- Networked with PR, video influencers and movie bloggers to work on an ongoing basis to boost awareness
- Written, edited and executed numerous e-mail marketing campaigns and resulted in a 20% consistent increase in adoption every quarter
- Tracked and analyzed data-driven social media trends and strategized digital marketing campaigns with ROI resulting in the targeted 15% increase in user adoption every quarter

► Operations
- Mentored a 6-member apex team and was responsible for persona identification, benchmarking, competitive research, platform determination, messaging, budgeting and ensuring design consistency across platforms with best practices
- Oversaw business operations and led a cross-functional team of 7 and launched the platform within 14 months in 4 different languages

Co-Founder

Sieger Parking - Sieger Spintech Equipments Pvt Ltd

Spearheaded the initiatives to build the Brand, Marketing & Account Management verticals from scratch. Continuous market research helped fuel the roadmap for product mapping, feature sets, sales & brand strategy. I worked with the CEO to build a scalable brand and product marketing strategy focusing on user experience. 

👨🏻‍💻Tools Used:  Microsoft Office, Google Suite, iWork, Mail Chimp, Salesforce, Sketch, Adobe.

🏆 Achievements🏆
- Growing Sieger’s revenue to 7Mn from scratch and positioning the company to be one of the top 5 manufacturers in the country in 3 years
- Exceeded sales quota by 140% in the most challenging year ‘2016’ in business
- Maintained 70% hit rate for renewals/ up-sells worth $2M 
- Increased product awareness through trade shows/cold prospecting/campaigns boosted product enquires by 40% 

► Account Management & Business Development
- Cold prospected and successfully closed new businesses and exceeded quota by 140% 
- Engaged with C-level executives to gather insights, deliver strategic recommendations, and process improvements 

► Branding
- Designed and developed content for creatives, collaterals, and pitches across web/social/sales decks for sales enablement
- Designed media strategies, including content planning for product brochures, and storyboard design for product photography and videography for web, social media, and trade shows 
- Created exclusive content for conferences/trade shows involving C-level executives 

► Sales
- Hired, trained, and led a 5-member cross-functional team 
- Monitored KPIs’s ensuring planned vs. actual, led to winning prestigious projects worth 4.5M in 2 years
- Successfully penetrated tier 2 cities increasing YOY revenue by 15%

Manager - Branding And Business Development

Deloitte Touche Tohmatsu India

Deloitte was a dream start to my career. I was hired for being dedicated support for all activities under the ‘Middle Market’ program. I reported to the program’s country head. I was lucky to have access and to work along with Partners and Senior Directors that served with excellent direction and mentorship. It helped me grow my boundaries and go beyond my best.

👨🏻‍💻Tools Used: Microsoft Office, Google Suite, iWork.

 🏆Achievements 🏆
- Successfully assisted and co-ordinated the CNBC televised roadshow focusing on SME clusters across 5 cities
- Successfully managed 5 middle market accounts which kick-started the business unit generating revenue of $500+k 

► Sales
- Actively engaged in developing client relationships to identify opportunities to promote solutions and services 
- Built strategic portfolio plans to influence internal stakeholders in supporting the middle-market program positively 

► Internal Firm Services
- Served as a dedicated resource for all Middle Market activity to ensure consistency in regional execution 
- Worked closely with middle-market companies and Deloitte teams across geographies to understand the markets and presented findings to Senior Directors 

► Marketing
- Supported Senior Managers, towards building Deloitte services around the middle market space, as well as generating various brand-compliant presentations for internal pitches

Assistant Manager

Tools Used: Microsoft Office, Google Suite, iWork.

 🏆Achievements🏆
- Successfully won and managed 5 middle market accounts which kick-started the business unit generating revenue of $500+k 
- Conceptualized and designed the pan India marketing collateral ‘Our focus, for the stars of tomorrow‟ 
- Part of the compilation team for the “SME Vision Paper, 2009,” a Deloitte Publication, launched by the then “President of India, Dr. APJ. Abdul Kalam” 

►Sales & Account Management
- Prime owner for 5 SME accounts, understanding client requirements, providing need-based solutions by  highlighting the right combination of services across Deloitte verticals 
- Maintained customer feedback program to review and present key insights to better envision approaches 

► Internal Firm Services
- Served as a dedicated resource for all Middle Market activity to ensure consistency in regional execution 
- Worked closely with middle-market companies and Deloitte teams across geographies to understand the markets and presented findings to Senior Directors 

► Marketing 
- Conceptualized and designed the pan India marketing collateral ‘Our focus, for the stars of tomorrow‟ 
- A key member involved in extensive secondary data collection, analysis, and compilation for the “SME Vision  Paper, 2009,” a Deloitte Publication, launched by the then “President of India, Dr. APJ. Abdul Kalam”

Marketing Analyst

- Key member of the “SME Vision Paper, 2009” a Deloitte Publication, involved in extensive secondary data collection, analysis and compilation of various presentations for the middle market study

Intern

Building HERO BRANDS for Solopreneurs through Brand Strategy + Design Frameworks + Hero Systems → Reducing Content Design efforts by 70% + Improving Brand Recall → attracting PREMIUM clients consistently.

Everyone says, ‘Build your Brand Identity’, that's the best way people relate, connect, and remember you.
It’s easier to say than to ‘Create’ your HERO BRAND Identity.

I’ve seen:

➔  Amazing people lost in trying different ways to create a cohesive Brand Identity on Social.
➔  Consistently write good content, but get stuck when putting it into a good design that attracts engagement.
➔  People feel disconnected from their Branding and give up because they don’t see the results and quit only to make it worse.

👇 This is how ONE of my clients reached out:

"I feel overwhelmed and don't know how and where to start.

There was a time when I wasn't overly critical of myself, but now I just have a sort of paralysis when it comes to Branding & Designing Content.

The very thought of all this has left me procrastinating for months."

🎓 After being on my 1:1 Champions Program 🏆

"Joining your Champions Program was the best decision that I have made in 2022.

I was looking for a Coach who could help me with Brand Strategy & Brand Design to attract my ideal clients and build a brand that could help me stand out.

I could have easily seen myself wasting 100’s of hours, thankfully this program gave me a ton of value.

Balaji, you’ve always been encouraging, patient, and available for any guidance/support throughout the program, making the entire experience so rich and seamless."

🤝 We can do this 1:1 with:
     -----------------------
➔  Making your Brand Identity authentic & differentiated
➔  Cut through the noise and deliver a clear message
➔  Create visual consistency that represents your brand's personality
➔  Be trusted and recognized by your ideal customers

📲 The BIGGEST ONE ➔  with design frameworks your Content Design efforts are reduced by 50%
You can focus on building your business and not get caught up in producing content.

👉 If you want to know more ➔ see you in the FEATURED SECTION

Founder ➔ 🟣 Visual Storyteller

Building 🦸‍♂️ HERO BRANDS for solopreneurs in 21 days → Crafting a VISUAL IDENTITY that attracts high ticket clients + Reducing 🧑‍💻 CONTENT DESIGN efforts by 50% → YOU are in the right place 👊

➔ BalajiOnBrand.com 📲

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The Battle

Catherine Hamilton

Balaji V

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