Catalina Valentino 🔥

ELIXR

ELIXR is a Global Smart City Group, transforming the way we live, work, and connect, via Planning, Energy, Data, Health, Education.

Under its Planet2030 vision, it delivers Smart City solutions, which together with its partners such as AECOM, Pinsent Masons and alongside Local Governments collaborate to improve National Infrastructure.

Elixr and its 30 Towns Framework is working with Government members to enable smarter regeneration nationally, including energy, planning and construction, retrofit and health. 

Elixr's mission is simple: improve existing cities — via technology, finance and data.
 
📍 UK | Middle East | US

Group CEO (& Co-Founder)

Una Terra Venture Capital Fund

Una Terra is a $200M early-growth venture capital fund scaling circular economy solutions with deep industry expertise, a powerful partner ecosystem, and a vision for systemic change. We invest in market-ready innovations that can drive measurable climate impact (2Gtons CO₂ reduction & 1Mtons plastic waste prevented by 2030) while delivering superior returns (25%+ IRR). By leveraging our network and experience, we accelerate growth, unlock capital, and create real, lasting change beyond financial gains.

Member of the Board of Advisors

Clean Energy Business Council MENA

The Clean Energy Business Council MENA is a non-profit, non-governmental membership organization that comprises leading local, regional, and international organizations committed to accelerating the development and deployment of clean energy in the MENA region.

Founded in 2012, the Council serves as a comprehensive clean energy platform aiming to foster a more coordinated, inclusive, and clean energy sector, encouraging collective approaches, and facilitating the development of forward-looking policies that reflect the needs and perspectives of the private sector and industry.

MetaConnex

Executive Board Member

Transforming how local councils urban plan, design and build developments through Digital Twins and Data.

An ELIXR technology.

Experience the future of urban planning with MetaConnex, where collaboration meets innovation, and sustainability to redefine what's possible in city development. MetaConnex is a groundbreaking technology platform that facilitates collaboration between public sector organisations and private industries in the field of sustainable urban planning and development. 

It offers a user friendly 3D model interface that integrates land and asset data, sustainability metrics, and construction industry standards to accelerate decision-making while adhering to national planning guidelines and environmental protection.

ArcLive

ArcLive is the world’s first data driven marketplace that uses real time energy data to underwrite products for assets across insurance, mortgages, carbon and energy.

Currently, ArcLive kits are being deployed across the UK, New York and the Middle East, in collaboration with major property owners, financial institutions, and regulators, including the NHS, Greater Manchester Combined Authority, Lloyds Bank, Barclays Bank, NYCHA (New York State Housing Authority) and many more.

ArcLive's mission is to bring growth to the clean energy sector through its real time data solutions.

Chief Sustainability Officer

Live Data Trust

The Live Data Trust is a Non-Profit Organisation, changing the way we share and use data by enabling real-time integration for performance and technology benchmarking.

The Live Data Trust is a Non-Profit Organisation, changing the way we share and use data by enabling real-time integration for performance and technology benchmarking. 

By connecting private and public sector data, it helps unlock valuable insights and improvements. 

Using advanced data security and storage methods, developed by NASA and MIT, it ensures that information is safe and well-organised. 

This is the first framework to integrate live data with a focus on ethics, AI, and crucial sectors like the built environment, energy, and infrastructure. 

Aligned with Sustainable Development Goal 17, this approach supports the development of smart cities, making our urban spaces more efficient and sustainable through global partnerships and collaboration.

COO & Founding Team

STEPS

STEPS is a smart city investment fund which provides municipalities and local regions with finance for regeneration and sustainable infrastructure projects. 

Its unique data-led blended finance approach includes green bonds, equity investments, and loans, to enable tailored solutions for local development with its primary goal to strengthen local economies and benefit entire communities and regions.

Founder

Generationally Yours

The #1 ESG Podcast focused on sustainability, real estate and tech across generations.

Guests Include: Sir Robert McAlpine, Lloyds Bank, Barratt Homes, OakNorth Bank, WGBCSD, NHS, Flight Story, UKRI, Channel 4 Project Home and more.

Co-Host

Waxelene

Waxelene is a sustainable natural skincare brand, which has received unsolicited endorsements from A-list celebrities like Hilaria Baldwin, Halle Berry, Zooey Deschanel, Victoria's Secret Angel Lily Aldridge, and Gigi Hadid.

And 1000s of 5-star reviews, 100 million social media impressions. 

It has a patented aeration process has been scientifically proven to be highly effective in addressing eczema and catering to the needs of sensitive skin. 

Approximately >$2M units sold & approx $5M sales to date.

Lead Investor

World Business Angels Investment Forum (WBAF)

The Smart Cities Board of the WBAF focuses on developing intelligent urban environments. It leverages advanced technologies and innovative financial solutions to enhance city efficiency, sustainability, and liveability. By collaborating with public, private, and academic sectors, the board aims to address urban challenges and promote interconnected systems for improved quality of life and economic growth.

Smart Cities Board

Senator For United Kingdom of Great Britain and Northern Ireland

CEO of ELIXR | MSc | Global Top 100 Women in Tech | Senator @ WBAF | Ft. Business Insider, Forbes etc. 🦄

Catalina Valentino (MSc) is the Group CEO of ELIXR, a global smart city group transforming cities through technology, finance, and data. She is also a Member of the Advisory Board for the €200m Climate Tech Fund Una Terra and the Clean Energy Business Council MENA.

ELIXR works with partners like the NHS, Lloyds Bank, UK & Saudi Governments and NYCHA to drive data-driven regeneration, unlocking £1bn in development value in the UK. 
Its ecosystem has also enabled the first-ever live data-linked loan and is building the world’s first fully digitised carbon credit market—redefining how cities grow, finance, and decarbonise.

Her journey began at 11, when she earned her first A* GCSE, then started a BA at 16, and an MSc at 19—launching her corporate career along the way. She later founded “Pivot”, her first company; securing a six-figure investment, scaling to <20 team members, and winning several industry awards.

Since, she has been awarded Young Entrepreneur of the Year 2022 and Global Top 100 Women in Tech 2023 for her work with ELIXR. And is a globally recognised speaker for Forbes, the United Nations, LEAP, the World Economic Forum, and more. 🎤

CEO & Co-Founder

Building unicorns 🦄. 
Next-Gen Sustainable Tech Incubator/ VC.

Turning content into paying clients for busy service-based business owners 💰 Focus on growing your business while I grow your LinkedIn presence

2 million posts, articles, and videos are published on LinkedIn every day.

I make sure your post is the one that stands out and resonates with the right people.

I work with founders, CEOs, and business owners running 6+ figure service-based companies to help them leverage LinkedIn to its fullest potential.

Building a personal brand is relatively easy. 

I make sure it compels the right people and turns your content into paying clients. 

Some of our client wins ⬇️ 

✅ Closed more than 8.000€ in 2 months
✅ Go from 0 to 9 clients in 4 months
✅ Grow from 4.000 to 10.000+ followers in less than 6 months
✅ Attract an inbound inquiry for a deal worth £30.000+ in less than 1 month 
✅ Sell out an in-person conference to over 120 attendees
✅ Book 3 discovery calls in less than 72h after publishing profile changes

Here are two ways how I can help:

1️⃣ LinkedIn Personal Brand Amplifier 

Outsource your LinkedIn to us, and we’ll take care of it all. 
From strategy to content creation, community growth, and engagement. 
You focus on your business, we focus on making you stand out.

2️⃣ Corporate LinkedIn Workshops 

Half-day or full-day tailored group workshops
Showing your team how to leverage LinkedIn effectively to build an irresistible brand
Helping your team to connect with decision-makers, and drive business growth

Ready to talk?

Book a call via the link in my featured section or DM me "2 million" 

---

You can also book me as a speaker to share my insights on building a personal brand on LinkedIn that gets results.

Send me an email to viktoria@vjancurova.com

Viktoria Jancurova

“How are these people everywhere… and I can barely post 2x a week?”

Hear me out... The founders you see everywhere?

They fall into one of the 2 categories:

1- They've got a team of people running their marketing
2- They've got systems in place

1) Collect ideas. Constantly.
Notes on the phone. Notion idea board. Save content that inspires you.

2) Add a content creation block in the calendar.
Set a date and time when you'll regularly create content for your brand. Make it a habit.

3) Schedule in batches.
Once you've got your content written down or recorded. Schedule it in one go.

4) Make content creation a habit.
Copywriting is the most profitable skill. Practice it. Get better at it. Your business relies on getting visible in the right places.

5) Repurpose.
Your audience won't remember the content you shared 90+ days ago. Review what you shared in the past, make a few tweaks, and the post is ready as new.

A good content system can carry you through a busy period without dropping the ball on your marketing.

Do you have a content system already?

Viktoria Jancurova 

Turning content into paying clients for busy B2B leaders 💰 Personal Brand done-for-you 🎤 Speaker | LinkedIn Marketer

Please bear with me while I catch my breath...
Oh, I'm a marketer, and it's Black Friday week?
Never mind, then let's get back to it 😂

But before I resume the normal chaos that's just a bit more chaotic at the moment, I just want to share how grateful I am.

Last week was mad.
Spain → UK → Bulgaria → Spain

Sightseeing in London averaging 20k steps per day.
The HoLT Christmas party, where I met MY people.
Women in Marketing - Bulgaria 🇧🇬 event, where I spoke and felt like my heart was in the right place, and the room of women was insanely inspirational.

I tried to get a rest yesterday. But my head just kept coming back to all the great moments.

This is a THANK YOU.
Yes, you. You who is reading this right now.

Because there are thousands of you who follow me.
And you all are a part of the work I do.

Now, without further ado, I need to dive back to my clients' accounts and make them shine ✨

1 week, 1 party, 3 countries, 3 time zones, 1 amazing dinner...
And 1 epic event ahead before I head back home. 

🇬🇧 4 days in London, UK
Sightseeing, working from cute coffee shops, eating delicious food and a hella amazing party with The HoLT

🇧🇬 3 days in Sofia, Bulgaria 
The most delicious dinner with other speakers at CoKitchen.
The Mini-conference is tonight, organised by Women in Marketing - Bulgaria 🇧🇬

🇪🇸 Last but not least - getting home and relaxing. 

It's been a week filled with meeting amazing people, and I'm overwhelmed with joy and happiness. Or at least, I know I'll be after tonight 🥰 

Last day before the flight home.
Let's have some fun 🤩

If not now, when? 👀

We are weeks away from the end of 2025.

Most people slow down.
Most people wait for January.
Most people tell themselves they will sort out their sales strategy later.

But you are not most people 🫵🏻

If you want new clients...
If you want momentum...
If you want to finish this year with a win instead of waiting for a fresh start...
And if you want to come into 2026 with clarity...

This is your moment.

One clear campaign can change everything.

6 weeks of focus can shift your entire Q1.

LinkedIn Profit Sprint is open this week with a Black Friday bonus.

If you want to know more, message me, and I will send you the details ⚡️

If I could pick 1 thing that changes launches the fastest, it would be this:

Having a plan you actually believe in ✨

Not the kind you scribble on a sticky note.
Not the one you abandon on day four when life gets chaotic.

A real plan that holds you up when your energy dips and keeps the momentum alive.

That is why I created LinkedIn Profit Sprint.

It gives you clarity.
It gives you support.
It gives you a campaign that feels calm instead of overwhelming.

If you want your next launch to feel lighter and actually convert, message me, and I will send you the details ⚡️

Look, I come from a place where discount meant a lot.

I grew up always checking the price first.
I would never walk into a shop, decide I like something and then just buy it.
My decision depended on that price tag.
Only then would I decide whether the item in my hands was worth it.

This is not a sob story, just the reality of how I was raised.
Outlets, TK Maxx, and Primark were our go-to.

Then on Boxing Day, Black Friday, Cyber Monday and other sales days we’d make it to other stores and spend time looking through stuff on sale.

And, I still can’t resist a good deal.

If there’s an item I need or was thinking about for a long time, and the discount is on - I’m buying it.

Hunting for the sweet deals.
Getting higher-quality items cheaper.

Investing 4 figures into myself and my business for the first time?
Probably the scariest investment I’ve ever made!

And that’s why I understand the people who also invest carefully today.
That’s how I understand you.

When you invest, you want to make the money back.
And more to make the investment worth it.

And that’s why I always like to make a sweet deal for you whenever I can.

Let’s talk about the LinkedIn Profit Sprint.
The offer is worth more than £5,500.
But I’m not charging the full price.

My client A invested 6 weeks ago.
Within 4 weeks, A made 3x the money invested.

My client J invested 4 weeks ago.
Within 2 weeks, J was booking calls, talking about the programme that would make the investment back 4x.

LinkedIn Profit Sprint is a freaking deal on its own!
Right now, you can get to work with me on your sales campaign for £1,500.

And as a Black Friday deal, you’ll get an extra 1:1 session with me 🔥
That’s if you contact me before the 2nd of December.

You can book a call with me using the link in my profile or send me a message "LPS".

Sam’s VIP day is starting in 10 minutes! 

It’s going to be:

✅ Fun
✅ Inspiring 
✅ Eye-opening 

All of it! 

What are you working on today? Let me know in the comments ⚡️

PS: my pro tip when you have a busy day - train your partner to be on stand by so when you message he prepares you coffee 😂

Hack for life. Thank me later 👋🏻

I asked ChatGPT to create a '2025 wrapped' like 'Spotify wrapped'.

Here's what he had to say:

→ You’re a high-performance overthinker with elite content taste.
→ You rewrite things that are already good because you know they can be better.
→ You move fast, make big decisions, then revisit them at 11pm like a detective reopening a cold case.
→ You run your business like a strategist and your LinkedIn like a weapon.
→ Your brain is a factory. Your questions are the assembly line. I am the exhausted intern.
→ You are relentlessly self-aware, slightly dramatic, extremely driven, and allergic to mediocrity.
→ And you’re funny without trying to be funny.

Slightly dramatic? 
Excuse me, ChatGPT, but what do you mean? 😂

Sarra Richmond thank you for the prompt. 
It made my day! 🥰

2025 was a confusing year. 

It had the potential to start strong. 
Then everything went upside down. 

Plans that I made… binned off 🗑️

Personal circumstances.
Change in buyer behaviour.
Restructures in the business.

I bought a flat.
A freaking flat!

I know I’m hugely privileged to be able to say this, but that was a huge milestone in my life and a financial setback in one.

Clients’ budgets got tighter, and they had to make difficult decisions, including parting ways and stopping our collaboration.

Questioning my offers. 

Listen, I LOVE the done for you service I offer and saving my clients time, and energy. 

But it’s a high-ticket service that simply not everyone can afford. 

And I felt the itch to figure out a way to help and support more clients. 

All of this is just a fraction of what has happened this year.

As I’m sitting in front of the TV thinking about 2026, I wanted to pull the curtain and share what’s been going on for me. 

2025 has been a hell of a ride.
But it’s not over yet. 

Even if I’m planning for next year already, we are still on it 🔥

Getting clients set up to start 2026 right.

Have you already started reflecting on 2025 and planning for 2026?

Founders who chose to work with me didn't invest in LinkedIn Profit Sprint because it sounds nice.

They invest because it works.

Here are their results:

⭐️ DC signed 4 new clients in one sprint
⭐️ BC sold her low ticket offer more than 10 times and brought in 2 high-ticket clients
⭐️ JD welcomed 3 clients into a £9,000 programme

They didn't want to wing their LinkedIn sales.

They wanted to feel a sense of direction, clarity in action AND see results.

And they did, which makes me incredibly happy 🥰

The results are real numbers of real people who were exactly where you are now.

If you want results like these, this is your week.

I love a good Black Friday bonus, and spots are limited to 3!

If you send me a message before the 2nd of December, you'll be locking in an extra 1:1 session with me!

Message me, and I will send you the details ⚡️

I don’t do this nearly enough… 

Yesterday, I had a conversation with my business friend Karis Gill. 

We joined a Zoom call with a goal.
Start our 2026 speaking plan.

Karis never stops impressing me, and she did not disappoint.

Her question: “What’s the most memorable thing about you on stage?”

I stumbled on my answer.

Within 5 minutes, Karis whipped up 3 different stories I can use in my talks, in conversations and in content. 

She knows me pretty well, but f*ck… that was fast. She didn’t even stumble on her words as she spat them all out.

I already knew she was amazing at storytelling for sales.

I knew she had what you might call “talent” 

And I knew she had lots of experience under her belt.

But heeeell she’s good! 🔥

If you’re looking for a coach who is going to shape your stories for sales - she’s your woman.

And if you want an outstanding speaker that’s going to captivate your audience and change the way you view storytelling, definitely drop her a message.

PS: Looks like I've got something to think about over the next few weeks.

If you're using LinkedIn as you did back in 2023, you can say goodbye to new clients.

Harsh? Maybe.
True? 100%

Back in 2023, things were SOOO different.

Organic reach was much higher.
(I know you heard this before...)

Fewer creators were putting their offers in front of the audience.

AI was in its beginnings, therefore we had a lot more human-to-human conversations happening.

And well, people were a lot more open to testing new things.

Then many got burned.
Stopped believing your beautifully written posts.
AI and automation started sliding into our DMs and comments.

And just like that, posting opinionated content was no longer good enough.

Authenticity was always the key.
But right now it's even more crucial.

And not just in content.
People want to know you care. Truly care.

Just as you look at the buyer's signals, they look at you.

They question:

→ How does she show up in content?
→ Who is in her network?
→ Do I know anyone I could ask about her?
→ How does she speak to me in the DMs?
→ Has she done something cool recently, I might want to do?
→ What opinions does she share in comments?

In 2023, good content was enough to convert a lead into a client.

Today, your future clients avoid mediocrity.
They want more. Complex. Real human.

Let me know how your LinkedIn strategy changed over time in the comments.

And what would you like to bring back "in"?

You DO NOT need to become an influencer on LinkedIn if your goal is to find new clients.

So go on, you can exhale now and let go of that conviction.

Because if LinkedIn required ring lights, daily dances, and “rise and grind” selfies… I’d quit a long time ago.

Most of the founders I speak with whisper this exact fear:
“I want to stand out… but I don’t want to be THAT person.”

So let’s clear this up right now.

You stand out by being unmistakably you, not by trying to be loud.

Here’s what actually makes people pay attention:

1) Say what everyone else is too scared to say.
Your real opinions are more memorable than any trend.

2) Share the behind-the-scenes.
Your dream clients connects with the human, not the highlight reel.

3) Speak in your true voice.
When your content sounds like YOU, it lands deeper.

4) Make your content useful.
Insights beat inspiration every day of the week.

You don’t need to entertain the masses.
You need to resonate with the right people.
(Read the last 2 lines again)

And when your message is clear, human, and grounded, you’ll stand out without ever touching “cringe culture.”

What’s the real reason you’ve been holding back on LinkedIn?

Black Friday week is here and I’m not even pretending I’m calm about it.

Look, I don’t care about the silly 90% off discounts.

I care about offers that actually make sense.

The ones that help you sell more and allow you to walk into 2026 with momentum instead of panic.

So yes. I’m doing one too.

If you’ve been thinking about tightening up your sales campaign and actually having a plan instead of winging it, this is your moment.

Inside the LinkedIn Profit Sprint, you get:

✅ A full 6-week sales campaign worth £2,500 planned with me on a VIP day.

✅ Content ideas, templates and a personalised dashboard worth £500.

✅ 10 LinkedIn posts and 6 emails worth £1,500 written for your final push.

✅ WhatsApp support worth £1,000, so you never second-guess yourself mid-launch.

⚡️ Plus a bonus 1:1 session worth £500 if you join before the 2nd of December.

All of this for £1,500.

If you want the details, message me, and I’ll send everything over.

taplio

The Battle

Catalina Valentino 🔥

Viktoria Jancurova

Followers

Posts

Engagements

Likes

Performance ScoreViktoria Jancurova's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Catalina Valentino 🔥

Viktoria Jancurova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Viktoria Jancurova's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreViktoria Jancurova's LinkedIn Performance